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In the advertising world, "borrowed interest" is an advertising strategy by which a product latches on to a popular trend in the current culture in order to exhibit how cool and with it that advertiser is. Or at least that's what State Farm was trying to go for in their "beard smelling hipster" spot. Joe and Mike debate if there's a sexual connotation to this ad -- and whether or not the stomach-churing concept overtakes the message in this commercial.