102: Your Content "SOS" Plan, REVEALED.
Leveraged
In this episode, Demi pulls back the curtain on what it really takes to build a business that actually lasts—resilience. No fluffy self-help jargon—just hard-earned lessons and battle-tested strategies from Demi’s own journey. She breaks down what resilience means for coaches who actually want to make money and impact, and she hands you practical tools like the “resilience content folder” and the “bad day folder” so you never get stuck or spiral when things hit the fan. If you want to stop letting bad days tank your marketing, or you’re tired of starting over every time you...
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101: Behind the Lens ft. Kory Thompson
Leveraged
In this episode of Leveraged, Demi introduces a refreshed podcast series focused on the gritty truths of building a fitness and wellness business. Demi, a business mentor and consultant, aims to demystify the entrepreneurial journey from FitPro to CEO. The episode features a conversation with Kory, a Nashville-based videographer and photographer, who shares his experiences about starting out in a new city, the importance of relationship-based selling, and his transition from fitness coaching to the visual arts. Key themes include overcoming comfort zones, realistic goal setting, and the...
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100: We're Back... Let's close more sales
Leveraged
In this episode of Leveraged, host Demi, a business mentor and consultant, shares actionable insights on how to elevate sales calls for fitness coaches. Demi recounts a real-life experience of listening to a sales call in a coffee shop, providing a detailed critique and actionable advice. Emphasizing the importance of empathy and genuine connection, Demi introduces the 'Discover More Than You Diagnose' methodology to better understand client needs. The episode outlines the crucial questions to ask during sales calls to uncover underlying issues and fears, ultimately driving better sales...
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99: writing to sell: content vs. copy ft. Linda Melone
Leveraged
In this episode of BS: The Podcast, Demi links up with Linda Melone to discuss all things copy, content, and you can write in a way that increases your conversions. Let’s be real, your PT certification didn’t teach you how to be the best writer out there. But now, as an aspiring (or plateaued!) online coach, you’re ready to learn how to write for sales. You’re in the right place. Get ready to take notes on value props, differentiators, and how one correct phrase could change the trajectory of your biz, ASAP. 📷Follow Linda on instagram @lindamelone17 and her website at ...
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98: what the NFL and your biz have in common ft. Zach Colman
Leveraged
In this episode of Becoming Savage, Demi is joined by gym marketing + personal branding expert Zach Colman, they discuss how to transition from corporate roles to entrepreneurial ventures, the importance of personal branding, and how authenticity and community drive business success. They also address overcoming fears of showing up online and the balance between personal identity and professional aspirations. Zach shares his path, from sports marketing to consulting for gym owners, emphasizing the value of knowing oneself and practicing authenticity in business. 📷Follow Zach on instagram...
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97: what is functional medicine? ft. Dr. Nick Tognietti
Leveraged
In this episode of Becoming Savage, host Demi is joined by Dr. Nick Tognetti, an accomplished pastor, doctor, author, and entrepreneur with a broad range of expertise in functional health practices. Together, they dive deep into the evolution and commercialization of peptides and GLPs in the fitness and medical industries. Dr. Tognetti shares his journey from personal health struggles to advocating a root cause approach for his clients. They discuss the importance of making deep, impactful connections and the role of rock-bottom moments in driving significant life changes. Throughout, they...
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96: decoding the ftness industry: beyond glamour and diets ft. Jillian Harbuck
Leveraged
In this episode of Becoming Savage, Demi is joined by guest Jill Harbuck as they discuss their coaching experiences, fitness industry trends, and the impact of COVID-19 on online coaching. The conversation delves into outdated fitness practices, unhealthy diet trends, and the importance of genuine lifestyle changes. They also tackle the ethical considerations and proper use of GLP-1 medications for weight management, emphasizing the need for education and responsible practices in the fitness industry. 📷Follow Jill on Instagram @jillianrfit ✅Make sure to download our to build your HYBRID...
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95: the rise of online clinics + hormone therapy before menopause ft. Emily Murphy
Leveraged
In this episode of Becoming Savage, Demi discusses the importance of integrating medical insights into fitness and nutritional coaching. Joined by Emily Murphy from Elevate Health and Hormones, they explore the benefits and nuances of GLP-1 medications, lab work, hormone replacement therapy, and peptides. The conversation offers practical advice on how coaches can navigate discussions on medical interventions with clients, optimize client results, and handle the holistic needs of individuals. Emily shares her expertise and underscores the significance of comprehensive lab reviews in developing...
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94: do you really need 100k+ followers to make money online? ft. Dana Babbino
Leveraged
Dana Babbino joins Demi to discuss her business success as an online coach from her starting days (including some fumbles) and how she went from “just posting on IG” to 100k+ follower AND a six-figure business. Listen, we get it. A lot of online instagrammers with 100k+ followers aren’t really making money. Tune in in hear how Dana manages “influencing” and COACHING … and everything in between. 📷Follow Dana on instagram @danabfitness ✅Make sure to download our to build your HYBRID COACHING OFFER now 📲Book a FREE 15 minute business audit with Demi by using this 🤝Join...
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93: Learn from a 25yo fit pro earning 6-figures *with ease*
Leveraged
In this episode Demi invites Morgan Hoskins, an accomplished hybrid coach earning 6-figures, to share insights on personal growth, transitioning from in-person to online coaching, and the importance of establishing strong client relationships. Both Demi and Morgan emphasize the significance of maintaining self-belief, discipline, and financial literacy in the pursuit of entrepreneurial success. The episode delves into overcoming challenges by starting small, harnessing confidence, and taking risks to achieve one's dream career. ✅Make sure to download our to build your...
info_outlineIn this episode of BS: The Podcast, Demi links up with Linda Melone to discuss all things copy, content, and you can write in a way that increases your conversions. Let’s be real, your PT certification didn’t teach you how to be the best writer out there. But now, as an aspiring (or plateaued!) online coach, you’re ready to learn how to write for sales. You’re in the right place. Get ready to take notes on value props, differentiators, and how one correct phrase could change the trajectory of your biz, ASAP.
📷Follow Linda on instagram @lindamelone17 and her website at www.TheCopyWorx.com
✅Make sure to download our FREE GUIDE to build your HYBRID COACHING OFFER now
📲Book a FREE 15 minute business audit with Demi by using this link
🤝Join our FREE COMMUNITY on Facebook for daily coaching, tips, and everything you need to sign your first (or next) 10 coaching clients