Episode 16: Surviving and Building the Best Business for You with Liz Wilcox
Work Should Feel Good with Diana Alt
Release Date: 07/16/2025
Work Should Feel Good with Diana Alt
Ever wonder how helpful generative AI really is for job seekers? In this episode of Work Should Feel Good, Diana Alt sits down with executive resume writer and job search advisor Erica Reckamp to unpack Erica’s brand-new 2025 research on generative AI resume feedback, this time, from the job seeker’s perspective. You’ll hear how Erica’s deep background in ghostwriting, storytelling, and executive branding shaped her view on what AI tools get right (and very wrong) about resumes. They also explore how different types of resumes from entry-level to board-level demand different...
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Can people really trust your brand? Here’s why they might not and what to do about it. This episode dives into how to create brand trust in a noisy, skeptical world. Ryan Holck, speaker, author, and founder of Distill Your Story, joins Diana to unpack how storytelling, micro-targeting, and authentic connection are the key to surviving what he calls “The Trust Recession.” Drawing from his two decades in marketing and his experience reviving a local brick-and-mortar business, Ryan shares the real reasons people aren’t buying (hint: it’s not your offer, it’s how you’re talking about...
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Wondering if you're “too experienced” for the jobs you’re targeting? Here's how to reframe your story and get hired anyway. When you're mid-career and applying for roles that seem below your previous titles or scope, you might get hit with the dreaded “overqualified” label. But is it really about being overqualified or are you just overselling the wrong aspects of your experience? In this solo episode, Diana Alt unpacks the nuance between being overqualified and overselling. She shares practical strategies to help you reposition your experience, adjust your resume and language, and...
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Your personal brand isn’t just for influencers, it’s your career superpower. Learn how to stand out with authenticity and strategy. In this insightful conversation, Diana Alt sits down with branding expert and author Mike Kim to explore how owning your personal brand can elevate your career. Mike shares his unconventional path from church music director to Wall Street Journal and USA Today bestselling author and how authenticity, strategy, and storytelling shaped his journey. They dive into the power of having a public-facing identity, why your good work alone won’t get you noticed, and...
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Think GenAI is helping your resume? It might actually be hurting it. Let’s talk. What happens when job seekers turn to generative AI to review their resumes? In this solo episode, Diana breaks down a brand new study by elite resume writer Erica Reckamp that analyzed eight top GenAI tools, ChatGPT, Claude, Copilot, Gemini, Perplexity, Meta AI, Grok, and DeepSeek to see how helpful (or harmful) their resume feedback really is. Spoiler alert: it’s not all good news. Diana shares key insights from the study, including which tools gave the best and worst feedback, how AI sometimes hurts strong...
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The world needs your thing and you need the right people to help make it real. What if that dream you've been carrying for years isn't random, but necessary? In this inspiring episode of Work Should Feel Good, I talk with Terry Weaver, speaker, coach, author, and founder of The Thing, an event series for creatives and entrepreneurs who are ready to turn big ideas into reality. Terry shares his powerful journey from teenage preacher to music industry insider to thriving entrepreneur and community builder. We discuss the importance of childlike wonder, side quests, and why intentionally building...
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Why not hating Mondays shouldn’t be a fantasy + how to know when your job is the real problem In this first-ever solo episode, Diana peels back the curtain on the story behind the name Work Should Feel Good and explains what it actually means. She shares the core philosophy of her coaching practice and introduces the Aligned Career Cornerstones, a practical, powerful framework to help you determine whether your current job is really working for you. If you’ve ever asked yourself: “Is this job even right for me?” “Do I have to hate work to make a living?” “Am I the...
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Discover how community and connection can ignite your career path In this inspiring episode of Work Should Feel Good, I sit down with Tamara Copple, keynote speaker, community leader, and Product Owner at Children International to explore how intentional relationships can radically change your professional trajectory. Tamara shares her journey from a dead-end, toxic job to becoming a dynamic force in Kansas City's tech and nonprofit communities. We talk about the moment that sparked her transformation, how she found community through Kansas City Women in Technology, and why showing up, helping...
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Can you rebuild your life and career after unimaginable loss? Rebecca Sabogal says YES and she’s living proof. In this deeply moving episode of Work Should Feel Good, I sit down with Rebecca Sabogal, founder of Performance Improvement Consultants to explore how joy, calling, and career can still thrive after life-altering grief. We talk about operational excellence, multicultural community building, and how her early experiences at Missouri S&T sparked a lifelong journey of strategy, service, and impact. Rebecca shares her story of becoming a young widow and mother while caregiving...
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What does it really take to climb the corporate ladder without losing your soul in the process? This episode is packed with insight for thoughtful professionals ready to lead without burning out. In this candid conversation, Diana Alt sits down with Jeff Mockaitis, General Manager at Rahn USA Corporation, to explore how strong leadership is rooted in reflection, strategic risk-taking, and long-term thinking, not just doing more, faster. Jeff opens up about his unexpected path from chemistry lab work to executive leadership, the game-changing power of an MBA, and how embracing his top...
info_outlineIn this candid and empowering episode of Work Should Feel Good, I’m joined by Liz Wilcox, keynote speaker and queen of email marketing, to talk about building a business that genuinely works for your life—even when the path looks unconventional. Liz shares her deeply personal journey from teacher to RV blogger to email marketing powerhouse, all through the lens of doing what feels right, not what’s expected.
We talk about radical self-love (like giving yourself permission to pee), her $9/month email membership that changed the game, and how identifying what lights you up can pave the way for purpose-filled work. Liz’s approach to business is refreshingly authentic, strategic, and sustainable—and she’ll inspire you to find and follow your own version of "work that feels good."
⏳ Timestamps:
00:00 Intro
01:00 Liz’s journey from teacher to entrepreneur
03:30 Letting go of the parts that no longer feel good
06:10 Why email marketing clicked—and how she went all in
08:35 Saying YES to yourself (even when it’s just going to pee!)
13:00 Creating boundaries with intention
16:00 The genius of blending short + deep content
18:00 Building her $9 membership model
21:40 The confidence it takes to go your own way
23:30 Work that feels good = confidence + effort
25:00 Why gratitude amplifies hope
💡 Take action
🔥 Subscribe for future episodes → https://www.youtube.com/@dianaalt
📖 Grab my Resume Don’ts Guide → https://www.dianaalt.com/resumedonts
❌ Avoid these common job search mistakes → https://www.jobsearchmistakes.com
🚪 Wondering if it’s time to walk away? → https://www.isittimetowalk.com
💼 Work with me → https://www.dianaalt.com
📢 Connect with Liz Wilcox
🌐 Website → http://lizwilcox.com
🔗 LinkedIn → https://www.linkedin.com/in/liz-wilcox-58740b1b0/
🎥 YouTube → https://www.youtube.com/@thelizwilcox
📘 Facebook → https://www.facebook.com/groups/emailmarketingwithliz
🐦 X (Twitter) → https://x.com/thelizwilcox88?lang=en
📸 Instagram → https://www.instagram.com/thelizwilcox/
💌 Email Marketing Membership → https://lizwilcox.thrivecart.com/email-marketing-membership
📲 Follow me on social media:
LinkedIn → https://www.linkedin.com/in/dianakalt
YouTube → https://www.youtube.com/@dianaalt
Facebook → https://www.facebook.com/dianakalt
TikTok → https://www.tiktok.com/@thedianaalt
Instagram → https://www.instagram.com/thedianaalt