Episode 16: Surviving and Building the Best Business for You with Liz Wilcox
Work Should Feel Good with Diana Alt
Release Date: 07/16/2025
Work Should Feel Good with Diana Alt
What’s more valuable at work, being good at your job, or looking like you are? Diana reconnects with longtime friend and guest Sarah Gallagher, President of The Persimmon Group and creator of the popular LinkedIn newsletter Big Dumb Questions. They dive into a lively, honest conversation about why confidence often outpaces competence in career advancement and why that might not be a bad thing. They also unpack Sarah’s career journey, her sobriety story, and how she's redefining leadership on her own terms. Where the idea for Big Dumb Questions came from Confidence vs. competence at...
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Fake recruiters. Phony resume “fixes.” Learn how to protect yourself from a rising scam that’s catching even the smartest job seekers off guard. Scams targeting job seekers are getting more sophisticated and more personal. In this solo episode, Diana Alt exposes the latest trend in fake recruiter scams designed to exploit your job search anxiety. From LinkedIn messages to fake ATS feedback, she walks through how the scam works, red flags to watch for, and what ethical resume support really looks like. Whether you've already been targeted or just want to protect yourself, this episode...
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Burned out or misaligned at work? Here’s how a break could change everything. What if taking a break from your career wasn’t a setback, but a strategic step forward? In this episode, Katrina McGhee, career break coach and author of Taking a Career Break for Dummies, joins Diana to explore how to plan, fund, and return from a career break with clarity and confidence. From burnout to intentional reinvention, Katrina shares powerful insights from her own 20-month break and the 200+ clients she’s helped since. If you're craving change but unsure how to make space for it, this episode is...
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Want to follow through on your New Year's goals instead of fizzling out by February? Diana breaks down exactly why most resolutions fail and how to turn your intentions into real progress. In this solo episode, she shares three common mistakes that sabotage follow-through and how to avoid them with a better approach to planning, prioritization, and progress tracking. Whether you're building healthier habits or launching something new in your business, this episode will help you set goals that actually stick. Why resolutions often fail by February The “boiling the ocean” trap and how to...
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In this conversation, Gina and Diana dive deep into the Career Velocity™ system Gina developed after years of experience in executive search and career coaching. Together, they bust outdated job search myths and show why checking all the boxes on a job posting still won't guarantee an interview, let alone a job offer. You’ll learn the difference between being qualified and being compelling, why resumes are not the first step in a successful search, and how a strong unique value proposition (UVP) can change your entire career trajectory. Gina shares advice for leaders and job seekers of all...
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Are you actually resting… or just numbing out? As the year winds down and exhaustion sets in, it’s easy to blur the line between real rest and quiet avoidance. In this solo episode, Diana breaks down how to tell the difference and why noticing it matters as you move into the new year. Diana explores why so many of us feel depleted at the end of the year, even when we finally slow down. She explains how rest is intentional and capacity-building, while avoidance is often reactive and numbing even when it looks relaxing on the surface. You’ll hear practical examples of how everyday...
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What does it take to lead 500+ people, grow a thriving program, and still prioritize personal growth? Leslie Weaver has the answers and she’s sharing her powerful, practical insights with us today. In this inspiring conversation, Leslie Weaver, Program Manager of before and after school programs for one of Tennessee’s top school districts, shares how she leads with purpose, models growth from the top down, and creates a culture of care and excellence. We talk about her journey from coaching gymnastics and working in retail, to thriving in education leadership. Leslie reveals how she helps...
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Laid off? You're not alone. Here’s what’s actually changed in 25 years and what hasn’t. In this solo episode, Diana shares the powerful story of her first layoff experience in 2000, which just so happened to fall on her 26th birthday, the very same day the Supreme Court ended the Bush v. Gore recount. With vulnerability and wisdom, she reflects on how layoffs felt then, what she sees now as a coach working with professionals every day, and what’s stayed consistent despite a changing job market. You’ll hear why layoffs still shake people’s sense of identity, how stigma around...
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Are your high standards helping or hurting you at work? Let's unpack the real cost of perfectionism. Dr. Greg Chasson joins Diana for an eye-opening conversation on how perfectionism shows up in the workplace and what leaders and individuals can do about it. A licensed clinical psychologist, professor, and expert in OCD and related disorders, Greg breaks down how perfectionism isn’t just about wanting things to be “right”it's often a barrier to progress, innovation, and well-being. Whether you're a leader, a team member, or just tired of beating yourself up for not being “perfect,”...
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Brain tumor, business challenges, and deep clarity. Diana gets real about the chaos that reshaped her 2025. This first-ever Thanksgiving episode isn’t a gratitude list. It’s a raw, personal story of what happens when life derails your plans. Diana shares how an unexpected brain tumor and subsequent recovery forced her to rethink support, vulnerability, and her own worth. From discovering who she could count on, to choosing joy and experiences (like Hamilton in NYC), this episode is a masterclass in reclaiming your voice, your energy, and your no white-knuckling required. If...
info_outlineIn this candid and empowering episode of Work Should Feel Good, I’m joined by Liz Wilcox, keynote speaker and queen of email marketing, to talk about building a business that genuinely works for your life—even when the path looks unconventional. Liz shares her deeply personal journey from teacher to RV blogger to email marketing powerhouse, all through the lens of doing what feels right, not what’s expected.
We talk about radical self-love (like giving yourself permission to pee), her $9/month email membership that changed the game, and how identifying what lights you up can pave the way for purpose-filled work. Liz’s approach to business is refreshingly authentic, strategic, and sustainable—and she’ll inspire you to find and follow your own version of "work that feels good."
⏳ Timestamps:
00:00 Intro
01:00 Liz’s journey from teacher to entrepreneur
03:30 Letting go of the parts that no longer feel good
06:10 Why email marketing clicked—and how she went all in
08:35 Saying YES to yourself (even when it’s just going to pee!)
13:00 Creating boundaries with intention
16:00 The genius of blending short + deep content
18:00 Building her $9 membership model
21:40 The confidence it takes to go your own way
23:30 Work that feels good = confidence + effort
25:00 Why gratitude amplifies hope
💡 Take action
🔥 Subscribe for future episodes → https://www.youtube.com/@dianaalt
📖 Grab my Resume Don’ts Guide → https://www.dianaalt.com/resumedonts
❌ Avoid these common job search mistakes → https://www.jobsearchmistakes.com
🚪 Wondering if it’s time to walk away? → https://www.isittimetowalk.com
💼 Work with me → https://www.dianaalt.com
📢 Connect with Liz Wilcox
🌐 Website → http://lizwilcox.com
🔗 LinkedIn → https://www.linkedin.com/in/liz-wilcox-58740b1b0/
🎥 YouTube → https://www.youtube.com/@thelizwilcox
📘 Facebook → https://www.facebook.com/groups/emailmarketingwithliz
🐦 X (Twitter) → https://x.com/thelizwilcox88?lang=en
📸 Instagram → https://www.instagram.com/thelizwilcox/
💌 Email Marketing Membership → https://lizwilcox.thrivecart.com/email-marketing-membership
📲 Follow me on social media:
LinkedIn → https://www.linkedin.com/in/dianakalt
YouTube → https://www.youtube.com/@dianaalt
Facebook → https://www.facebook.com/dianakalt
TikTok → https://www.tiktok.com/@thedianaalt
Instagram → https://www.instagram.com/thedianaalt