Episode 5: Building Your Voice Online with Shelby Garlock
Work Should Feel Good with Diana Alt
Release Date: 03/19/2025
Work Should Feel Good with Diana Alt
Ever wonder how helpful generative AI really is for job seekers? In this episode of Work Should Feel Good, Diana Alt sits down with executive resume writer and job search advisor Erica Reckamp to unpack Erica’s brand-new 2025 research on generative AI resume feedback, this time, from the job seeker’s perspective. You’ll hear how Erica’s deep background in ghostwriting, storytelling, and executive branding shaped her view on what AI tools get right (and very wrong) about resumes. They also explore how different types of resumes from entry-level to board-level demand different...
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Can people really trust your brand? Here’s why they might not and what to do about it. This episode dives into how to create brand trust in a noisy, skeptical world. Ryan Holck, speaker, author, and founder of Distill Your Story, joins Diana to unpack how storytelling, micro-targeting, and authentic connection are the key to surviving what he calls “The Trust Recession.” Drawing from his two decades in marketing and his experience reviving a local brick-and-mortar business, Ryan shares the real reasons people aren’t buying (hint: it’s not your offer, it’s how you’re talking about...
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Wondering if you're “too experienced” for the jobs you’re targeting? Here's how to reframe your story and get hired anyway. When you're mid-career and applying for roles that seem below your previous titles or scope, you might get hit with the dreaded “overqualified” label. But is it really about being overqualified or are you just overselling the wrong aspects of your experience? In this solo episode, Diana Alt unpacks the nuance between being overqualified and overselling. She shares practical strategies to help you reposition your experience, adjust your resume and language, and...
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Your personal brand isn’t just for influencers, it’s your career superpower. Learn how to stand out with authenticity and strategy. In this insightful conversation, Diana Alt sits down with branding expert and author Mike Kim to explore how owning your personal brand can elevate your career. Mike shares his unconventional path from church music director to Wall Street Journal and USA Today bestselling author and how authenticity, strategy, and storytelling shaped his journey. They dive into the power of having a public-facing identity, why your good work alone won’t get you noticed, and...
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Think GenAI is helping your resume? It might actually be hurting it. Let’s talk. What happens when job seekers turn to generative AI to review their resumes? In this solo episode, Diana breaks down a brand new study by elite resume writer Erica Reckamp that analyzed eight top GenAI tools, ChatGPT, Claude, Copilot, Gemini, Perplexity, Meta AI, Grok, and DeepSeek to see how helpful (or harmful) their resume feedback really is. Spoiler alert: it’s not all good news. Diana shares key insights from the study, including which tools gave the best and worst feedback, how AI sometimes hurts strong...
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The world needs your thing and you need the right people to help make it real. What if that dream you've been carrying for years isn't random, but necessary? In this inspiring episode of Work Should Feel Good, I talk with Terry Weaver, speaker, coach, author, and founder of The Thing, an event series for creatives and entrepreneurs who are ready to turn big ideas into reality. Terry shares his powerful journey from teenage preacher to music industry insider to thriving entrepreneur and community builder. We discuss the importance of childlike wonder, side quests, and why intentionally building...
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Why not hating Mondays shouldn’t be a fantasy + how to know when your job is the real problem In this first-ever solo episode, Diana peels back the curtain on the story behind the name Work Should Feel Good and explains what it actually means. She shares the core philosophy of her coaching practice and introduces the Aligned Career Cornerstones, a practical, powerful framework to help you determine whether your current job is really working for you. If you’ve ever asked yourself: “Is this job even right for me?” “Do I have to hate work to make a living?” “Am I the...
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Discover how community and connection can ignite your career path In this inspiring episode of Work Should Feel Good, I sit down with Tamara Copple, keynote speaker, community leader, and Product Owner at Children International to explore how intentional relationships can radically change your professional trajectory. Tamara shares her journey from a dead-end, toxic job to becoming a dynamic force in Kansas City's tech and nonprofit communities. We talk about the moment that sparked her transformation, how she found community through Kansas City Women in Technology, and why showing up, helping...
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Can you rebuild your life and career after unimaginable loss? Rebecca Sabogal says YES and she’s living proof. In this deeply moving episode of Work Should Feel Good, I sit down with Rebecca Sabogal, founder of Performance Improvement Consultants to explore how joy, calling, and career can still thrive after life-altering grief. We talk about operational excellence, multicultural community building, and how her early experiences at Missouri S&T sparked a lifelong journey of strategy, service, and impact. Rebecca shares her story of becoming a young widow and mother while caregiving...
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What does it really take to climb the corporate ladder without losing your soul in the process? This episode is packed with insight for thoughtful professionals ready to lead without burning out. In this candid conversation, Diana Alt sits down with Jeff Mockaitis, General Manager at Rahn USA Corporation, to explore how strong leadership is rooted in reflection, strategic risk-taking, and long-term thinking, not just doing more, faster. Jeff opens up about his unexpected path from chemistry lab work to executive leadership, the game-changing power of an MBA, and how embracing his top...
info_outlineFrom LinkedIn lurker to credible thought leader — here's how to show up online without selling your soul.
Ever feel overwhelmed by influencer culture on LinkedIn? Shelby Garlock joins Diana Alt to share how professionals can build authentic visibility and credibility online — no trending audio or performative content required.
With 15+ years in customer experience, CRM strategy, and digital marketing, Shelby breaks down how her journey from corporate to thought leader was fueled by strategy, confidence, and her Python Green Porsche (seriously). They explore:
- Her surprising transition from chemistry to marketing
- The importance of showing up in your own way on social platforms
- How to blend strategic thinking with empathy and service
- How agentic AI can boost critical thinking and eliminate busy work
- And why autocross driving is the perfect metaphor for professional focus
Whether you're a marketer, tech pro, or just trying to build a meaningful career, Shelby offers powerful insight on how to grow your visibility while staying true to who you are.
⏳ Timestamps:
00:00 Intro
02:06 Shelby’s autocross journey & recovering from fear
07:59 From chemistry major to marketing strategist
13:17 The difference between sales & marketing
15:57 What makes someone a qualified lead?
17:21 Marketing misconceptions — are ads really that creepy?
21:18 What is agentic AI and why should we care?
24:45 Eliminating busy work to make space for strategy
26:40 Strategic job searches vs. busy work masking as effort
💡 Take action
🔥 Subscribe for future episodes → https://www.youtube.com/@dianaalt
📖 Grab my Resume Don’ts Guide → https://www.dianaalt.com/resumedonts
❌ Avoid these common job search mistakes → https://www.jobsearchmistakes.com
🚪 Wondering if it’s time to walk away? → https://www.isittimetowalk.com
💼 Work with me → https://www.dianaalt.com
📢 Connect with Shelby Garlock
🌐 Digital Women KC → https://www.digitalwomenkansascity.org/
🔗 LinkedIn → https://www.linkedin.com/in/shelbygarlock/
📲 Follow Shelby on Social Media:
YouTube → https://www.youtube.com/channel/UCxN4rH01IHxXeaJ_Jd-dBYg/featured
Facebook → https://www.facebook.com/digitalwomenkc/
X → https://x.com/SEMaven
Instagram → https://www.instagram.com/digitalwomenkansascity/
📲 Follow me on social media:
LinkedIn → https://www.linkedin.com/in/dianakalt
YouTube → https://www.youtube.com/@dianaalt
Facebook → https://www.facebook.com/dianakalt
TikTok → https://www.tiktok.com/@thedianaalt
Instagram → https://www.instagram.com/thedianaalt