Episode 9: Build Your Brand on LinkedIn Without Getting the Ick with Liam Darmody
Work Should Feel Good with Diana Alt
Release Date: 04/23/2025
Work Should Feel Good with Diana Alt
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info_outlineLearn how to grow your LinkedIn presence authentically without cringing at every post! Whether you’re job hunting, leading a team, or building a business — your online presence matters.
In this episode of Work Should Feel Good, Diana Alt sits down with Liam Darmody — personal brand strategist and founder of Liam’s Brand Stand — to explore how professionals can show up on LinkedIn in a way that actually feels good. They talk about balancing personal and professional content, why networking is the heart of branding, and how being “too personal” might actually be your greatest strength. Liam shares his own journey from early LinkedIn experiments to becoming a known voice on the platform — hot sauce and all.
If LinkedIn feels overwhelming or cringe, this episode is for you.
⏳ Timestamps:
00:00 Intro
01:07 Meet Liam Darmody
03:08 Why personal branding gives people “the ick”
04:15 The REAL value of networking on LinkedIn
06:59 Should LinkedIn be more personal? (Spoiler: yes)
10:47 What makes people remember you online
11:25 How Liam became the “hot sauce guy” on LinkedIn
16:26 The evolution of LinkedIn as a platform
22:20 Liam’s career journey and how his brand started
24:46 Why personal brand ≠ bragging
25:45 Reframing branding as online reputation
27:00 Building visibility for job seekers
💡 Take action
🔥 Subscribe for future episodes → https://www.youtube.com/@dianaalt
📖 Grab my Resume Don’ts Guide → https://www.dianaalt.com/resumedonts
❌ Avoid these common job search mistakes → https://www.jobsearchmistakes.com
🚪 Wondering if it’s time to walk away? → https://www.isittimetowalk.com
💼 Work with me → https://www.dianaalt.com
📢 Connect with Liam Darmody
🌐 Website → https://www.liamsbrandstand.com/
🔗 LinkedIn → https://www.linkedin.com/in/liamdarmody1/
📲 Follow Liam on Social Media:
Facebook → https://www.facebook.com/ldarmody/
TikTok → https://www.tiktok.com/@liamdarmody1
Instagram → https://www.instagram.com/liam.darmody
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