Don't Let The Developer Community Make You a Victim!
Developer Reborn
If you feel stuck in your tech career, your peers won’t be the ones who help you rise above it. When I launched my first YouTube channel 8 years ago, I was called a sellout, a fake developer, and a grifter. And that was after I gave away hundreds of hours of content and coached over 300 developers for free. In their eyes, anything other than writing code made me a traitor to the craft. Look, I’ve worked in software for 30 years. And I love the craft, too. But when I wanted more, I was confronted with a harsh truth: the developer community doesn’t reward freedom. It rewards conformity....
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Why Solo Developers Should Be The Face of Their Business
Developer Reborn
Why solo consultants and independent developers should be the face of their business—especially if you want to guide companies for a premium price without feeling salesy. If you’re a solo developer trying to land signature clients, it’s tempting to hide behind a clever company name so you look “more legit.” I used to think that too. But over the years I learned the opposite is true: putting your name at the front of your business can reduce risk for the buyer and make it easier for them to say yes. (00:00:00) Welcome To Developer Reborn (00:00:34) Don't Create a Company! ...
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Can Developers Earn $300/hr WITHOUT Tracking Hours?
Developer Reborn
How top developers break through salary caps using value-based pricing for a signature technical guidance offer. Ever feel like companies care more about how fast you work than how good your work actually is You’re not imagining it—and the real problem goes much deeper than deadlines or burnout. If everything you do in tech is measured in hours, there’s a hard ceiling on how much you can earn. In this episode, I’ll show you why that ceiling exists, and how top developers break past it without tracking hours. You’ll learn how experienced consultants think about value, why businesses...
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How God Gave Me The Courage To Work For Myself
Developer Reborn
One book helped me overcome fear and start working for myself when nothing else would. The Bible. Ever wanted to quit your corporate tech job and work for yourself, but couldn’t bring yourself to take the leap? You’re not alone. I was stuck there for years. In this episode, I share how I went from being a burned-out corporate tech employee to working for myself in tech for nearly a decade—and how faith played a central role in giving me the courage to move forward when there were no guarantees. I talk openly about fear, control, money, and the illusion of security that comes with a...
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How Solo Consulting Frees Developers From The Grind
Developer Reborn
Having a signature offer for a technical service overcomes every frustrating aspect of grinding it out as a tech employee. After nearly three decades in software, I’ve learned a hard truth: most developers never actually escape the grind—they just upgrade to a slightly nicer cage. I hit that realization years ago when I opened my laptop to track my hours and suddenly saw it for what it was: the same deadlines, the same pressure, the same feeling that no one really cared what I thought. I wasn’t consulting… I was just coding for a different employer. I walk through the GRIND acronym to...
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The 5 Ways Developers Find Consulting Clients
Developer Reborn
The five main ways solo developers find clients for their signature offer, and a simple framework to help you decide which path to start with. Most developers who want clients don’t actually know where to find them. I’ve been a developer, architect, and consultant for over 25 years. And in that time, I’ve learned what works (and what doesn’t) when it comes to finding and landing high-value clients without relying on job boards or sketchy marketplaces. Whether you’re a developer with a day job who’s just starting to think about offering a technical guidance service, or you’ve...
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A Framework For Solo Developer Consulting Offers
Developer Reborn
The LEVRIDGE framework helps developers create a signature offer you can use to transition into self-employment without quitting your day job. Ever feel like you're stuck renting your career—while your skills are worth way more than your paycheck? After consulting for 20+ companies and coaching over 140 developers, I discovered a repeatable path to becoming a technical guide with a signature offer. One that lets you work just 8-10 hours a week on the side until you're ready to go all in. (00:00:00) Welcome To Developer Reborn (00:00:34) What Is Premium Consulting? (00:01:49) Get Paid...
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This System Turns Developers Into Respected Consultants
Developer Reborn
My 10-step system that helps developers turn their experience into a high-ticket consulting offer. Want to transition from software developer to a technical guide with a signature offer? Without freelancing, grinding hours, or taking random gigs? And want to do it alongside your day job—for just a few hours a week until you're ready to go "all in"? Then create a signature offer from your expertise focused on delivering business value. You'll own your career and finally control your time, income, and future. (00:00:00) Welcome To Developer Reborn (00:00:34) Why Solo Consulting Is...
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Welcome to Developer Reborn
Developer Reborn
Developer Reborn is a podcast for experienced software developers who feel like being an employee is holding them back. This show is about becoming a premium consultant—not freelancing, not billing by the hour, and not doing whatever random work a company wants done. If you work in the software industry and feel like being an employee is holding you back, you're not alone. After working in this industry for 30 years I can tell you that being an employee isn't just frustrating. It's a broken system. 8 years ago, I was a highly paid consultant in Austin, Texas. But I got hit with chronic...
info_outlineIf you feel stuck in your tech career, your peers won’t be the ones who help you rise above it.
Click Here To Learn About The Signature Offer Workshop
When I launched my first YouTube channel 8 years ago, I was called a sellout, a fake developer, and a grifter. And that was after I gave away hundreds of hours of content and coached over 300 developers for free. In their eyes, anything other than writing code made me a traitor to the craft.
Look, I’ve worked in software for 30 years. And I love the craft, too. But when I wanted more, I was confronted with a harsh truth: the developer community doesn’t reward freedom. It rewards conformity. And just like the mafia, if you try to leave, they’ll try to pull you back in.
And here’s what makes this so sneaky: it doesn’t always show up as direct attacks. Sometimes it’s “jokes.” Sometimes it’s subtle shaming. Sometimes it’s the unspoken rule that the only respectable path is: keep coding, keep climbing, keep collecting credibility—forever. If you step outside that script to learn sales, marketing, positioning, or consulting… you’re “not a real dev.”
(00:00:00) Welcome To Developer Reborn
(00:00:34) Developer Misery Loves Company
(00:02:00) Drama Queens of Tech
(00:03:51) The Rotten Carrot
(00:05:27) Unqualified Guides
(00:06:53) The "Lazy Developer" Trope
(00:08:36) The Certified Dabbler
Want to Build Your Signature Offer?
Join me and other software professionals inside the 4-day Signature Offer Workshop where you’ll map your experience to business value, create a signature offer (at least $300/hr effective rate), and practice pitching it in a supportive group. Sign up at the link above.