Episode 7 - Product Lessons from Bootstrapping $36 Million in eCommerce Sales with Cathryn Lavery
Release Date: 06/09/2022
Episode 8 - How to Create Funny Video Ads that SELL - Without Hiring and Expert with Joseph Wilkins
Spicy Curry
The holy grail right now for online video ads is to be both funny and persuasive. To be relevant and engaging. Funny videos that sell are rare. Mostly because most people don’t know how to create them. In this episode Joseph walks us through his 8-step process for creating funny videos that sell without hiring an expert. Joseph Wilkins has a rich background in creating videos that convert. He launched his career in the infomercial business while working on the launch of Little Giant Ladder. That infomercial went on to sell hundreds of millions of dollars worth of...
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Episode 7 - Product Lessons from Bootstrapping $36 Million in eCommerce Sales with Cathryn Lavery
Spicy Curry
Everything is easier when your product is awesome. Messaging is easier. Email marketing is easier. Getting repeat purchasing is easier. But, here’s the thing, the key to having a great product is NOT having a product focus. The key is to be a problem-first business rather than a product-first business. It’s more important to fall in love with your customer rather than falling in love with your product. Cathryn Lavery understands great product design. Her first product, the Better Self Journal, raised $322,000 on Kickstarter and won her the Build a Business Contest from Shopify....
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Episode 6 - Why GDN is Better than Facebook Ads with Justin Brooke of Ad Skills
Spicy Curry
Misconceptions about GDN are rampant in the eComm world. It’s too hard. It’s too expensive. The targeting isn’t as good as Facebook. It doesn’t work. Justin Brooke knows better. Justin is an ad veteran who knows just about every ad platform out there. He’s partnered with and trained media buyers for Russell Brunson, Frank Kern, Dan Kennedy and more. He also worked for Agora Publishing. He KNOWS his stuff. And he believes GDN ads are better than Facebook? Why? You can still get $.40 and $.80 clicks. GDN offers targeting that you can’t match on Facebook. GDN creates the...
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Episode 5 - How to Measure, Master, and Scale YouTube Ads with Brett Curry
Spicy Curry
Tracking is harder than ever. Competition is fierce. But YouTube still offers the largest reach of any social media platform. It’s the most visited site on the planet behind Google. It also provides incredible opportunities to zero in on your ideal audience. In this episode (taken from a recent talk given at Social Media Marketing World in San Diego) I break down two eCommerce case studies of companies who grew from $0 to over $1Million in profitable ad spend on YouTube. We’ll show you how you can do the same or better.
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Episode 3 - The Creative Process to Supercharge Your Facebook and IG Ads (And Why Creative is Almost All that Matters) with Nick Shackelford
Spicy Curry
Nick Shackelford was a pro soccer player for the LA Galaxy turned online marketing superstar. You’ve probably seen him featured in FOUNDR magazine or speaking on stage of the wildly successful event he co-founded - Geek Out. I first met him when we both spoke at Ezra Firestone’s event in Denver several years ago and I’ve been a fan ever since. Nick is a master of media buying. He knows how to build agencies. And he has a really fresh take on creatives. We go deep into his creative process in this episode. Here’s a look at what we cover: How a lack of diversity in your ads could...
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Episode 4 - Crafting Irresistible Offers and Building Acquisition Funnels with Molly Pittman
Spicy Curry
Few people understand Facebook Advertising and Direct Response Marketing like Molly Pittman. You’ve probably seen Molly on stage at events like Traffic & Conversion Summit or Social Media Marketing World or you’ve seen her and Ezra Firestone create amazing content through Smart Marketer. In this episode we dive into a subject that is often glossed over - creating great offers and building acquisition funnels. Without a great offer, your ad efforts will fall short. And great offers aren’t just about discounting. It’s the perfect subject to help you win in a privacy-first online...
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Episode 2 - Disruptive Marketing and Building Edgy, On-Brand and Fridge-Worthy Ads with Miki Agrawal of Tushy
Spicy Curry
I’ve never met anyone quite like Miki Agrawal. She’s incredibly creative. No really. She once hosted a “funeral for a tree” at an old cathedral in NYC hosted by comedians and actors. It drew a crowd of thousands, generated millions in free press, and helped shed light on the toilet paper waste that her company TUSHY can help solve. She understands trends in marketing. She knows how to grab attention. So much so that she was banned by the NY transit authority from running subway ads. This led to a PR fight that she won…and in the end, got more press and attention than if they...
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Episode 1 - Ezra Firestone's Top 7 eCommerce Growth Strategies for 2022
Spicy Curry
No one knows more about eCommerce growth than my friend Ezra Firestone. Arguably, no one is a more interesting interview than Ezra either. This episode does NOT disappoint. Ezra bootstrapped growth for Boom from $0 to $40mill+ per year. He also recently bought another high-profile eComm brand (more on that in the show).This episode is straight fire. Here’s a look at what we dive into: How Ezra is approaching email marketing and email list growth in 2022. I’m guessing you’re missing his email strategy - even if you consider yourself an email marketing pro. How BOOM is approaching...
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