17 – How to Find Your Clients on Social Media
Release Date: 02/17/2025
Unleash YES (Your Entrepreneurial Spirit) with Tom Schimmer & Natalie Vardabasso — Business, Education, Mindset
If no one knows you exist, they can’t hire you. In the 4th episode of our From Crickets to Clients series, we’re pulling back the curtain on our simple, repeatable visibility system — the one that’s turned our social profiles into a sales machine. You’ll learn how to: · Build your creative muscle so showing up online becomes second nature. · Write scroll-stopping posts that actually get engagement. · Use the Pizza Party Principle to balance inspiring, educational, and...
info_outlineUnleash YES (Your Entrepreneurial Spirit) with Tom Schimmer & Natalie Vardabasso — Business, Education, Mindset
This is Episode 3 of our From Crickets to Clients series, a five-part roadmap to help educators launch and grow consulting businesses that actually bring in paying clients. In this episode, Tom and Nat unpack the Offer System, the piece that keeps you from rebuilding the exact job you just left. Because saying yes to every random request might feel like progress, but it only leads to burnout and busywork. You’ll discover how to: · Define what an offer really is (hint: it’s about transformation, not tasks) · ...
info_outlineUnleash YES (Your Entrepreneurial Spirit) with Tom Schimmer & Natalie Vardabasso — Business, Education, Mindset
If you’ve been hustling on Instagram or LinkedIn hoping dream clients magically slide into your DMs, you’re not alone. But here’s the truth: posting once a week or chasing the algorithm isn’t a system. In this episode of From Crickets to Clients, Nat & Tom break down their $100K Webinar Framework — the exact 5-part system they’ve used to consistently turn one presentation into six figures of consulting work. You’ll learn: · Why a single webinar can outperform months of social posting · The 5 key...
info_outlineUnleash YES (Your Entrepreneurial Spirit) with Tom Schimmer & Natalie Vardabasso — Business, Education, Mindset
Most K–12 consultants are hustling hard — posting, networking, trying every tactic they see online — and still hearing crickets. The truth? Hustle and heart aren’t a business strategy. In this kickoff episode of From Crickets to Clients, Tom Schimmer and Natalie Vardabasso reveal the 3 simple systems that took them from side hustling to nearly 7-figure consulting businesses. You’ll discover: · Why consistency is a muscle, not a personality trait · The difference between getting noticed and getting hired ...
info_outlineUnleash YES (Your Entrepreneurial Spirit) with Tom Schimmer & Natalie Vardabasso — Business, Education, Mindset
Are you a K–12 consultant tired of hustling, posting, and hearing nothing but crickets? In this limited series, From Crickets to Clients, Tom Schimmer and Natalie Vardabasso pull back the curtain on the exact systems that took them from side hustling to a combined yearly revenue of nearly 7-figures in their education consulting businesses. Across 5 progressive episodes, you’ll learn: The 3 systems that help you scale 10x faster The $100K webinar framework (and how to steal it) The social posts that consistently landed clients How to run sales calls that convert...
info_outlineUnleash YES (Your Entrepreneurial Spirit) with Tom Schimmer & Natalie Vardabasso — Business, Education, Mindset
Back-to-school energy hits different when you know you’ve outgrown your role. But what if this was the year you finally started your consulting business — for real? In this episode, we’re sharing the five things we’d do if we were starting from scratch this fall:✅ The mindset shift that changes everything✅ The habit that builds unstoppable momentum✅ The system we wish we built sooner✅ The easiest offer to launch before the holidays✅ The biggest mistake that keeps educators stuck If you’re ready to stop swirling and start moving, this episode is your game plan. 🎧 And...
info_outlineUnleash YES (Your Entrepreneurial Spirit) with Tom Schimmer & Natalie Vardabasso — Business, Education, Mindset
Think you need a fancy title, a website, or another degree to get hired as a consultant or speaker? Think again. In this episode, we’re breaking down what actually builds credibility, and spoiler alert: it’s not your credentials. It’s your receipts. You’ll learn:🎯 What receipts are (and why they matter more than your résumé)🧠 The 4 types of receipts that get you booked as a consultant or speaker🙌 How to uncover and leverage your real-world impact to become in-demand Whether you’re already sharing your work or still sitting on your genius, this episode will help you claim...
info_outlineUnleash YES (Your Entrepreneurial Spirit) with Tom Schimmer & Natalie Vardabasso — Business, Education, Mindset
They were terrified to be seen online. Now they’re building a brand that’s impossible to ignore. In this episode, we sit down with Kristy Cognata and Lauren Staats, two instructional coaches who turned their fear of visibility into a thriving business. When we first met them, even the thought of sharing their names online made them panic. Today? They're confidently posting on LinkedIn, building an engaged community, and launching their first group offer for instructional coaches under their new brand, Lime Lotus. We talk about: · What pushed them to...
info_outlineUnleash YES (Your Entrepreneurial Spirit) with Tom Schimmer & Natalie Vardabasso — Business, Education, Mindset
What if you could sit in on a real coaching call and hear exactly how educators are turning their expertise into powerful, profitable businesses? In this special episode, we take you behind the scenes of the Unleash YES Bootcamp to listen in on a group call as we help four incredible clients. You’ll hear us coach them live on some of the most common questions we get: ✅ How do I price my offer so I’m not more expensive than my competitors?✅ Can I sell to individuals and schools without having to build two different businesses?✅ Are district leaders really going to hire me through...
info_outlineUnleash YES (Your Entrepreneurial Spirit) with Tom Schimmer & Natalie Vardabasso — Business, Education, Mindset
You’re not stuck because you’re unqualified. You’re stuck because you’re doing things that look like business-building… but aren’t. In this episode, we break down the 3 biggest mistakes educators make when launching a learning-based business—and how to fix them before they sabotage your momentum. You’ll learn: Why selling ideas (instead of outcomes) is killing your sales How perfectionism hides behind constant rebranding and research Why all-or-nothing thinking is keeping you inconsistent and invisible We also share the story of Lauren and...
info_outlinePosting on social media and hoping clients magically find you? That’s NOT a strategy.
If you’re building from scratch, you need to go where your ideal clients are already asking for help. But here’s the secret: it’s not just about your ideal clients. To grow your business, you also need to connect with influencers in their space and allies who can amplify your message.
In this episode, we break down:
✅ Where to find your future clients online (even if they don’t seem to be there).
✅ How to build genuine relationships that lead to real opportunities.
✅ The three groups of people you need in your network to grow your audience faster.
✅ A simple daily action plan to make your future clients start finding YOU.
If you’ve ever felt stuck wondering where to start, this episode is your roadmap. Listen now and start connecting with the right people today!
Resources:
>> Learn More About the Unleash YES Bootcamp!
>> Quiz: Which Learning-Based Business Model is Right for Me?
>> Starter Guide: The First 6 Steps to Launch Your Learning-Based Business
Connect with Tom & Nat:
>> Follow Tom on Linkedin
>> Follow Nat on Linkedin
>> Follow @unleashyes on Instagram
>> email [email protected]
>> Book a call.