Unleash YES (Your Entrepreneurial Spirit) with Tom Schimmer & Natalie Vardabasso — Business, Education, Mindset
Do you feel like you're meant for more than your current job? Then Tom Schimmer and Natalie Vardabasso want to help you unleash your entrepreneurial spirit and taste the freedom of becoming your own boss. Both are former educational leaders turned full-time speakers, authors, online course creators, and entrepreneurs. In each episode, they'll break down their lessons learned, from finally finding the courage to quit to figuring out how to build a learning-based business that quickly replaced their former incomes. If Tom and Nat can leave education with zero business experience and find success, you can too. Your journey starts here!
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24 — The 3 Biggest Mistakes Educators Make When Launching a Business
05/26/2025
24 — The 3 Biggest Mistakes Educators Make When Launching a Business
You’re not stuck because you’re unqualified. You’re stuck because you’re doing things that look like business-building… but aren’t. In this episode, we break down the 3 biggest mistakes educators make when launching a learning-based business—and how to fix them before they sabotage your momentum. You’ll learn: Why selling ideas (instead of outcomes) is killing your sales How perfectionism hides behind constant rebranding and research Why all-or-nothing thinking is keeping you inconsistent and invisible We also share the story of Lauren and Kristy—two “accidental entrepreneurs” who were terrified to show up online… until they realized their story was the strategy. If you’re overthinking your next move, disappearing after every flop, or secretly avoiding visibility—this episode is your mirror and your map. 🎁 Want a 2-day shortcut out of overthinking and into real momentum? Grab the Educators Business Blueprint: 🧡 If this episode helped, leave a review and email a screenshot to [email protected]—we’ll send you one of our favorite business books as a thank-you. Resources: >> >> >> >> Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >> email >>
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23 — From Working for Free to Her First Sale: Aimée’s Journey from Instructional Coach to Entrepreneur
05/14/2025
23 — From Working for Free to Her First Sale: Aimée’s Journey from Instructional Coach to Entrepreneur
If you’ve ever been the “go-to person” at work—but never gotten paid what you're worth—you’re going to feel deeply seen in this episode. Meet Aimée: a full-time instructional coach who spent years giving away her best ideas for free—until she realized her expertise was worth more. With no business background, and limited time outside her job, she joined our Bootcamp, got clear on her niche, designed her first offer, and made her first sale. Want to take the first step like Aimée did? Start with the Educators Business Blueprint—our 2-day roadmap to building a purpose-driven business plan—no experience required! Resources: >> >> >> >> Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >> email >>
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22 – The Best Launch Strategy We've Ever Used (That Nobody Talks About)
04/28/2025
22 – The Best Launch Strategy We've Ever Used (That Nobody Talks About)
If you’re stuck overthinking your business idea — constantly “too busy” to start but secretly craving a new chapter — this episode is for you. Today, we're pulling back the curtain on the exact launch strategy we used to build Unleash YES... before we had a finished offer, a polished brand, or even a website. Instead of waiting until everything was perfect, we started working with real people — what we call "guinea pig clients" — and it changed everything. Inside this episode, you'll learn:🔹 Why starting messy is smarter (and faster) than waiting to feel ready🔹 How working with real clients builds clarity, confidence, and momentum🔹 Why co-creating your business with humans is the ultimate launch strategy If you’re ready to stop sitting on your dreams and start making real moves, this episode is your permission slip. Resources: >> >> >> Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >> email >>
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21 – Why Most Educators Never Start a Business (& How to Be the Exception)
04/14/2025
21 – Why Most Educators Never Start a Business (& How to Be the Exception)
You’re sitting on gold—and you know it. The ideas. The passion. The vision. So why haven’t you started the business you keep dreaming about? In today’s episode, we’re pulling back the curtain on why brilliant educators stay stuck—and how you can break free. Spoiler: it’s not about skills, strategy, or having the perfect website. It’s about mindset traps you’ve been taught to see as "normal." We’re walking you through: The 5 most common mindset blocks keeping educators stuck. How to reframe each one so you can move forward. Why you don’t need permission to step into your power. How business can be the path to more freedom, not more burnout. If you’ve ever felt the pull toward something bigger but haven’t made your move yet, this episode is your sign. Ready to shift from dreaming to doing? Let’s get to it. Resources: >> >> >> Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >> email >>
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20 – 5 Signs You're Ready for More (Even if You're Not Miserable)
04/01/2025
20 – 5 Signs You're Ready for More (Even if You're Not Miserable)
You don’t have to be burned out to want more. In this episode, Tom and Nat unpack the quiet ache so many educators are feeling—but don’t always name. That restless pull toward something new. That whisper of a bigger impact. That sense that even though things look good on the outside, you’ve outgrown your current role. Whether you're starting to feel stuck, secretly dreaming of something different, or wondering if it's just a season—this conversation will help you get clarity. 🎧 Inside the episode: 5 subtle signs you’re ready for more (plus a bonus sixth that hits hard) Honest stories from Tom and Nat’s own pivot points How to tell the difference between temporary frustration and true misalignment This one’s for the educator who can’t stop thinking about what’s next—no matter how hard they try. Resources: >> >> >> Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >> email >>
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19 – From Stagnation to Transformation: How to Trust Yourself & Break Free (w Jill Drader)
03/17/2025
19 – From Stagnation to Transformation: How to Trust Yourself & Break Free (w Jill Drader)
Feeling stuck? Second-guessing every move? Wondering why life feels like a never-ending loop of “almost but not quite”? It’s not just in your head—there’s a reason you’re stuck, and today’s guest, Jill Drader, is here to break it down. Jill is a transformation strategist who has lived through the struggle—she’s faced the fear, the self-doubt, and the painful wake-up calls (aka what she calls a “two-handed shove” from the universe). In this episode, she’s pulling back the curtain on why we stay stuck, how to break the cycle, and what it really takes to step into a life and business fueled by clarity, intuition, and certainty. We’re talking: 🔥 The sneaky ways we numb out instead of making a change (and how to stop). 🔥 The moment Jill realized she was playing small—and how she turned it around. 🔥 The 7 intuitive principles that can guide you forward (without a rigid checklist). 🔥 How to trust yourself, even when everything feels uncertain. 🔥 And yes, we’re even going there—what death can teach us about how to really live. If you’re tired of feeling like you’re waiting for permission to live the life you actually want, this is your wake-up call. Listen now. Resources: >> >> >> Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >> email >>
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18 – When They Don't Get It: Handling Pushback from Leaders, Parents & Partners
03/03/2025
18 – When They Don't Get It: Handling Pushback from Leaders, Parents & Partners
Starting your own business is exciting—but what happens when the people around you don’t understand or support your decision? Whether it’s school leaders questioning your choices, colleagues doubting your path, parents expressing concern, or even a partner who doesn’t fully buy in, pushback is an inevitable part of stepping into entrepreneurship. In this episode, Tom and Nat explore why resistance happens, what it really means, and how to navigate it without losing momentum. Drawing from their own experiences and the wisdom of The War of Art by Steven Pressfield, they break down practical strategies for handling skepticism, addressing concerns with confidence, and staying committed to your vision—even when the people around you don’t see it yet. If you’ve ever felt discouraged by the reactions of those around you, this conversation will help you move forward with clarity, courage, and conviction. Resources: >> >> >> Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >> email >>
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17 – How to Find Your Clients on Social Media
02/17/2025
17 – How to Find Your Clients on Social Media
Posting on social media and hoping clients magically find you? That’s NOT a strategy. If you’re building from scratch, you need to go where your ideal clients are already asking for help. But here’s the secret: it’s not just about your ideal clients. To grow your business, you also need to connect with influencers in their space and allies who can amplify your message. In this episode, we break down:✅ Where to find your future clients online (even if they don’t seem to be there).✅ How to build genuine relationships that lead to real opportunities.✅ The three groups of people you need in your network to grow your audience faster.✅ A simple daily action plan to make your future clients start finding YOU. If you’ve ever felt stuck wondering where to start, this episode is your roadmap. Listen now and start connecting with the right people today! Resources: >> >> >> Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >> email >>
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16 — The One Criteria for Choosing a Social Media Platform
02/03/2025
16 — The One Criteria for Choosing a Social Media Platform
Feeling overwhelmed by social media? You’re not alone! With influencers everywhere and business gurus telling you to “be on all platforms,” it’s easy to get stuck in analysis paralysis. But here’s the truth: You don’t need to be everywhere—you just need to be in the right place. In this episode, Tom and Nat break down the one simple criteria that will help you choose the best social media platform for your learning-based business. They’ll share: ✅ The biggest mistakes entrepreneurs make when picking a platform (and how to avoid them). ✅ How to match your strengths to the right platform so you can show up consistently. ✅ Real-world success stories of entrepreneurs who chose wisely—and saw BIG results. 💡Plus, we tackle a tricky topic: What happens when your boss or admin feels threatened by your social media presence? We’ve seen this play out, and we’re giving you the best way to handle it without drama. By the end of this episode, you’ll have a clear strategy for picking your platform, minimizing burnout, and actually growing your business P.S. Want a free book from the YES Club? Leave a review, send us a screenshot, and we’ll mail you one of the game-changing books that shaped our business journey! Resources: >> >> >> Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >> Email: [email protected] >>
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16 – From Launch to Leaving Her Job in 6 Months
01/20/2025
16 – From Launch to Leaving Her Job in 6 Months
What if you could leave your job and launch a thriving learning-based business in just 6 months? That’s exactly what Karley Alleyn, one of our Unleash YES Bootcamp graduates, did. In this inspiring episode, Karley shares the moment she realized it was time to take her leap, what gave her the courage to go all in, and how she turned her expertise into a sustainable business faster than she ever imagined. Whether you're dreaming about launching your business or just dipping your toes in, Karley’s story will inspire you to see what’s possible when you believe in yourself, take action, and follow a proven process. She also shares advice for those at the beginning of their journey—including the one thing she wished she’d known sooner. Resources: >> >> >> Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >> >> Email:
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14 – The Year in Review: 5 Lessons That We Learned in 2024
01/06/2025
14 – The Year in Review: 5 Lessons That We Learned in 2024
Happy New Year, lightmakers! 🎉 In this reflective and inspiring episode of Unleash YES, Tom and Nat pull back the curtain on the 5 biggest lessons they learned from working with educators who took the leap into entrepreneurship in 2024. From overcoming mindset blocks to embracing simplicity and staying rooted in your unique story, this episode is packed with actionable insights, real client stories, and heartfelt reflections from Tom and Nat’s own entrepreneurial journey. What You’ll Learn:✅ The power of starting before you’re ready and embracing imperfect action.✅ Why your most profitable idea is hidden in your personal story.✅ How simplicity often beats complexity in building a sustainable business.✅ Why negativity and shadows are part of the creative process—and not your problem.✅ The irreplaceable value of community when navigating challenges and celebrating wins. If you’re dreaming of making 2025 your breakthrough year, this episode will inspire, equip, and empower you to step boldly into your next chapter. 🎧 Tune in, reflect, and let’s make 2025 a year of YES! Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators launch and grow their learning-based businesses. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram
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13 – The Hidden Costs of Staying Stuck
12/09/2024
13 – The Hidden Costs of Staying Stuck
When we think about costs, we often focus on what it takes to gain something new—money, time, or effort. But what about the costs of staying exactly where you are? In this episode, we dive into the emotional, financial, relational, and health tolls of staying stuck in a job or situation that no longer serves you. From sleepless nights to strained relationships, stagnant salaries, and rising stress levels, we unpack the hidden ways indecision keeps you paying a steep price. But it’s not all doom and gloom—we also share inspiring stories of transformation and the incredible possibilities that come from taking messy, imperfect action. If you’re tired of feeling cemented in place, this episode is your wake-up call to get unstuck. You deserve clarity, freedom, and fulfillment—and we’re here to help you start the journey. Ready to take the first step? 🎧 Tune in now to reclaim your passion, purpose, and power for 2025 and beyond. Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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12 – Phys Ed Teacher Takes Control of His Career (w/ Josh Ogilvie)
11/25/2024
12 – Phys Ed Teacher Takes Control of His Career (w/ Josh Ogilvie)
Are you an educator dreaming of something more but unsure how to start? This week, we sit down with Josh Ogilvie, a former Phys Ed teacher who felt the weight of misalignment in his career and took the bold step toward creating a thriving learning-based business. Josh shares the pivotal moments that inspired his leap, the strategies he used to build a successful online program, and the surprises he encountered along the way—including what turned out to be easier than he expected. Whether you're looking for clarity, courage, or practical steps to begin your own entrepreneurial journey, Josh’s story will leave you inspired and ready to take action. Listen in to uncover how he transformed his expertise into impact—and how you can too! Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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11 — Finding Your Voice: Unleashing Your Authentic Self as an Entrepreneur
11/11/2024
11 — Finding Your Voice: Unleashing Your Authentic Self as an Entrepreneur
Ever felt like you’re holding back the real you? In this episode of Unleash YES, Tom and Natalie dive into the power of finding and owning your unique voice as an educator-turned-entrepreneur. We’re here to help you break free from the boxes that traditional roles put you in and find that authentic spark that makes you stand out. Get ready for real talk on unlearning what no longer serves you, embracing your individuality, and overcoming the fears that keep you from sharing your true self. Tune in to learn how to connect deeply with your audience and start building a business that truly reflects you! 💡In this episode, you’ll learn: What “finding your voice” really means and why it’s essential for your business success. How to reconnect with your authentic self and overcome the conditioning from traditional roles. Steps to start identifying and developing your unique voice in a way that feels true to you. This episode is for anyone ready to shake off the need for perfection and unlock the voice they were always meant to share! Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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10 — Going Global: Expand Your Impact Internationally
10/28/2024
10 — Going Global: Expand Your Impact Internationally
Ever feel like you’re giving everything you’ve got, only to be met with blank stares or polite nods? Like your ideas could spark real change, but no one around you is really listening? It’s not you. It’s your context. In education, the adage “there are no experts in your own backyard” unfortunately rings true. So, why not go GLOBAL instead? 💡In this episode, Tom and Nat offer real, actionable insights to: Manage overseas engagements in a way that’s sustainable and rewarding. Legally set up for international work so you can make a wider impact without stress. Connect with new audiences that truly see your worth and are ready to support your growth. If you’re not a prophet in your own land, you might as well venture to new ones. Bon voyage! Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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09 — Nurturing a Healthy Money Mindset
10/14/2024
09 — Nurturing a Healthy Money Mindset
Are you someone who gets uncomfortable talking about money? Would you just rather…not? In this episode, Tom & Nat dive deep into transforming how you think about money. 💡 You’ll Learn How To: Shift from scarcity to abundance thinking. View money as a tool for creating greater impact. Treat money as an energy that fuels your business. Let go of limiting beliefs that hinder financial freedom. Whether you want just to be comfortable with money, period, or stretch yourself towards more abundance than you’ve ever imagined possible, this episode is for you! Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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08 — 4 Immediate Confidence Boosters
09/30/2024
08 — 4 Immediate Confidence Boosters
Feeling stuck before you even start? Overwhelmed by self-doubt? You’re not alone. In this episode, Tom & Nat are tackling that dreaded inertia head-on with 4 immediate confidence boosters designed specifically for educators like YOU, ready to launch a learning-based business. We’ll help you shake off the overwhelm and kickstart your entrepreneurial journey with actionable strategies to power up your confidence. It’s time to get out of your head and into the game—your freedom is waiting! 🔑 What You’ll Learn: How to create a support system that fuels your confidence. Quick, daily wins to build momentum before your launch. An inspiring way to tap into the power of visualization. The ONE thing you can do to determine how valuable you really are. Say goodbye to the second-guessing and hello to your bold, confident YES! Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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07 — How to Sell Without Selling
09/16/2024
07 — How to Sell Without Selling
In this essential episode of Unleash YES, Tom & Nat reveal how you can "sell without selling." Selling is often a four-letter word to educators. We all have the caricature of the used-car salesperson or some sleezy trickery-based approach. This creates an aversion that many educators can’t overcome. However, this episode reveals the mindsets and strategies that turn sales into an empathy-based process that allows your business offering to serve an authentic need in the market. There is no business without sales, but sales don’t have to involve "selling." Are you ready to transform your fear of selling into THE driver of your success? Tune in for practical insights and actionable steps that will make you proud to say, "I'm a salesperson!" Resources: >> >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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06 — Conquer Self Doubt: A Psychological Framework to Silence Your Inner Critic
08/30/2024
06 — Conquer Self Doubt: A Psychological Framework to Silence Your Inner Critic
Join Tom and Nat on this transformative episode of Unleash YES as they dive into powerful psychological tools to silence your inner critic. Designed specifically for educators, this episode unveils strategies to conquer self-doubt and ignite the courage to launch your learning-based business. Ready to turn fear into confidence and make your entrepreneurial dreams a reality? Tune in for practical insights and actionable steps that will empower you to take the leap and unleash your full potential! Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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05 — The SECRET to Becoming an Author
08/16/2024
05 — The SECRET to Becoming an Author
In this episode, Tom and Nat reveal the secret ingredients to becoming a successful author, including a viral topic, attracting a publisher, and producing a final manuscript. Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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04 — Finding Your Niche Market
08/02/2024
04 — Finding Your Niche Market
First of all, the pronunciation is NEESH (it’s French, people). In this episode, you’ll learn the definition of a niche, why it’s important (especially in marketing), how niche is too niche, and two powerful strategies to start finding one of your own. Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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Why a Niche Market is Important (and How to Find Your Own!)
08/01/2024
Why a Niche Market is Important (and How to Find Your Own!)
First of all, the pronunciation is NEESH (it’s French, people). In this episode, you’ll learn the definition of a niche, why it’s important (especially in marketing), how niche is too niche, and two powerful strategies to start finding one of your own. >> Listen to this blog post as a podcast episode! Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> >> Send an email to What is the definition of a niche market? A niche is a specific segment of a market that your business focuses on, distinguished by particular needs, interests, or characteristics. It's a specialized area where you can target a distinct group of customers and offer tailored solutions or products that meet their unique needs. For instance, rather than saying, “I’m a change catalyst who is transforming K-12 education,” someone who has “niched down” would say, “I help high school Math teachers implement engaging coding programs.” Why is a niche important? In today's world, having a clear niche is even more important as we are constantly bombarded with information. Many marketing experts are adamant that a niche helps to cut through the noise online because it increases clarity and consistency. Donald Miller, the founder of a company called has created the company mantra, “if you confuse, you'll lose,” to help his employees remember the power of a clear niche. How niche is too niche? If trying to find your niche is causing you to feel analysis paralysis, stop. There is value in starting broad and narrowing down your niche once you start working with your first clients. However, there is also value in starting with a narrow niche and expanding out from there. For instance, someone who wants to transform literacy education in America might start with their local schools before expanding to their state and then the country. The key either way is to start working with real human beings as quickly as possible. That is the fastest way to find a niche you’re both passionate about and able to get results in. How do I find my niche? Here are two strategies to find your unique niche market for a learning-based business. >> Reflect on the following questions and look for a theme amongst your answers: 1. What is the hardest thing I ever overcame? What did it teach me? 2. What am I passionate about? 3. What am I really good at? >> Ask five people who know you well, either personally or professionally, to answer the following questions. Again, look for themes and cross-reference with your answers. 1. What is something I’ve done that inspires you? 2. What would you come to me for advice about? 3. What do you see as my unique genius? Do you want some help finding your niche market? Then with Tom & Nat today.
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03 — What is a Learning-Based Business?
07/19/2024
03 — What is a Learning-Based Business?
In this episode, Tom and Nat break down six models that your learning-based business can use to turn your expertise into income; three of the models are in-person, and three are fully online. Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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02 — Five Lies That Stalled Our Success
07/06/2024
02 — Five Lies That Stalled Our Success
Tom and Nat discuss the stories they used to tell themselves when they first embarked on becoming a solopreneur and discuss how they learned their beliefs were not true. For each limiting belief, they offer a mindset reframe based on their experiences so that you can gain the mental clarity to accelerate your success. Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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01 — Welcome to Unleash YES!
06/21/2024
01 — Welcome to Unleash YES!
Learn more about Tom and Natalie's journey from employee to entrepreneur, why they made this podcast, and who it's for (and NOT for). Resources: >> >> >> Tom Schimmer and Natalie Vardabasso specialize in helping educators to launch and grow their learning-based business. Connect with Tom & Nat: >> Follow on Linkedin >> Follow on Linkedin >> Follow on Instagram >>
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Introducing...Unleash YES with Tom & Nat!
06/13/2024
Introducing...Unleash YES with Tom & Nat!
A new podcast to help you find the courage to quit your job and launch a learning-based business! Hosted by two former educational leaders turned full-time speakers, authors, and online course creators.
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