Season 1; Episode #46: One Surprising Mistake Lawyer Marketing Makes
Release Date: 07/14/2025
S2: E25; How Non-Competitive In-Person Masterminds Skyrocket Lawyer Growth
Prosper At Law Podcast
In this episode, host Greg McCollum offers a candid look at the real secret behind explosive criminal defense law firm growth: in-person mastermind groups. Drawing on the lessons that helped him build a seven-figure criminal defense practice, Greg reveals how the right non-competitive environment can elevate your mindset, kickstart lasting business changes, open doors to new levels of success, and help you finally achieve the freedom and financial results you’ve been chasing. Forget guarded bar lunches and cagey conversations—in this conversation, you’ll discover why gathering with peers...
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S2: E24; How Negative Thinking Blocks Your Law Firm’s Growth
Prosper At Law Podcast
In this episode, Greg McCollum reveals how mastering your mindset directly impacts the growth of your criminal defense firm, and why negative thoughts are often the biggest obstacle to personal and financial success. Greg explores the science behind negative and positive thinking, highlighting the power of recognizing your mental patterns. With real-world examples from his seven-figure practice, he illustrates how intentional strategic thinking leads to pivotal client-centered outcomes, even when the odds seem impossible. This episode introduces proven techniques, practical exercises, and...
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S2: E23; How to Take Control Fast When Business Problems Erupt
Prosper At Law Podcast
Today, Greg McCollum takes you inside the mindset shifts and problem-solving strategies every criminal defense law firm owner needs to master to achieve real success. Greg draws from his acquired knowledge, personal stories, business lessons, and the unlikely tale of a shipping industry revolution to reveal why facing problems head-on and learning to view them as opportunities for growth is the true path to building a seven-figure firm. Hear how embracing challenges, carving out -white space- to think creatively, and changing your attitude from stress to adventure can reshape not just your...
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S2: E22; Why Some Law Firms Stay Stuck at $400k While Others Soar Past $2M
Prosper At Law Podcast
In this episode, Greg McCollum pulls back the curtain on what it really takes to scale your criminal defense law firm from under $200,000 to seven figures and beyond. Sharing hard-earned insights from his journey as a seven-figure law firm owner, Greg debunks the myth that success is a stress-free destination where all problems magically disappear. Instead, he explains how growth actually means facing bigger and more complex challenges—and why the key to crossing each new threshold is learning to solve higher-level problems. You'll hear stories about building effective systems, the...
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S2: E21; Recognizing When Clients are in a State of Shock
Prosper At Law Podcast
In this insightful session, host Greg McCollum discusses the often-overlooked emotional reality faced by criminal defense clients, what he calls the “state of shock”—how moments like arrest, jail intake, and even plea hearings can be overwhelming for clients that they struggle to process what’s happening, let alone make important decisions. Greg shares stories about how clients feel like their lives flash before their eyes, and why empathy and clear, honest communication are critical, more so than rattling off worst-case legal scenarios. He also opens up about the importance of trust,...
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S2: E20; How to Make Criminal Law Pay What You’re Worth
Prosper At Law Podcast
In this episode, host Greg McCollum takes a closer look at an often overlooked topic: how and when to get paid on a criminal defense case. If you’ve been seeking answers on setting fees, collecting payment, or managing the urgency and stress around cash flow in your criminal defense practice, you’re in the right place. Greg explains how he shifted from relying on the outdated advice to “get your money up front” to learning the true sales cycle in criminal defense and the critical importance of having a fee schedule with a streamlined payment process on his journey from solo practice to...
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S2: E19; These Three Things Will Make or Break Your Law Firm
Prosper At Law Podcast
Today, host Greg McCollum reveals three crucial factors that can make or break your success as a criminal defense law firm owner. Drawing from his law firm journey building a seven-figure practice, Greg gets real about the impact your spouse or partner, your business location, and most importantly, your sphere of influence can have on your growth. He illustrates the lessons learned from his mentors and masterminds using anecdotal accounts from personal experiences, sharing practical advice for surrounding yourself with the right people. Whether you’re just starting out or looking to scale...
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S2: E18; Why Treating Staff Like Family Can Hurt Your Law Practice Culture
Prosper At Law Podcast
In this episode, Greg McCollum discusses one of the most debated topics in the legal industry—should you treat your employees like family or a team? Greg offers key lessons on employee dynamics in law firms, plus insights from experts like Dan Kennedy and David Neagle, highlighting why a family mentality can sometimes backfire. Greg provides strategies for building a high-performing team culture to propel your firm to the next level. He also shares stories about culture, transparent leadership, and rewarding team members, and reveals secrets behind retaining A-players who are genuinely...
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S2: E17; Are You Stuck in Your Law Firm Business and Want to Know Why?
Prosper At Law Podcast
In today’s episode, Greg McCollum shares the mindset shifts and practical steps needed to take your criminal defense law firm from feeling stuck to thriving. Drawing on his journey building a seven-figure firm, he breaks down the real reasons law firm owners struggle—often listening to the wrong voices or getting advice that misses the mark. Through stories of music legends, mastermind groups, and unlikely mentors, Greg McCollum explains why surrounding yourself with people who have walked the path you’re on is crucial to growth and long-term success. If you’re ready to free up more...
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S2: E16; How Important Is Encouragement to Success?
Prosper At Law Podcast
In this episode, host Greg McCollum examines the role encouragement plays in achieving professional and personal success, revealing the essential link between belief and success. From Jerry Seinfeld’s pivotal moment as a young comedian to critical episodes from Greg’s academic years, this episode addresses the long-lasting impact encouragement—and its absence—has on ambition and growth. Greg also addresses the dangers of discouragement and discusses why it's vital for lawyers and business owners to be intentional about their environment, seeking out those who foster belief and...
info_outlineIn this episode, host Greg McCollum discusses how most mastermind groups and law firm coaching programs skew towards personal injury law, missing the mark for criminal defense, which highlights the power of specialized, like-minded networks. He clarifies the differences in financial realities, client relationships, and marketing strategies between PI and criminal defense practices, revealing why approaches that work for one don't always translate to the other.
Today's topic takes a hard look at the pitfalls of PI marketing, why conventional PI advertising often fails to resonate in the world of criminal defense, and how brand and ideal client focus are the real engines of sustainable growth in this unique field. Greg dissects branding successes and failures he sees in the field and offers criminal defense lawyers actionable steps for setting their firm apart in a crowded market through powerful personal branding.
Tune in to learn about mastering your brand and coaching specifically designed for criminal defense at Prosper at Law. This episode is essential listening to take your law firm to new heights.
Show Highlights:
- Generic masterminds vs. the Prosper at Law criminal-defense-only advantage. [00:35]
- Key differences between personal injury and criminal defense law firms. [02:31]
- How the profit gap between practice areas affects ad spend. [09:58]
- Learn from the PI law firm mistake of undifferentiated marketing. [12:18]
- Get unique selling points right with examples from PI billboards. [15:46]
- The great potential for distinctive branding in criminal defense. [19:17]
- Are you leveraging the built-in publicity dimension of criminal defense? [20:06]
- The lack of masterminds and coaching in criminal defense. [21:48]
- How to boost your brand strategy. [24:26]
- Get in touch with Prosper at Law for a free confidential strategy evaluation. [25:41]
If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”
You can email us at: connect@prosperatlaw.com