Prosper At Law Podcast
We show criminal defense lawyers desperate for success, how to grow from under $200,000 dollars in revenue to a million and beyond.
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S2: E24; How Negative Thinking Blocks Your Law Firm’s Growth
01/26/2026
S2: E24; How Negative Thinking Blocks Your Law Firm’s Growth
In this episode, Greg McCollum reveals how mastering your mindset directly impacts the growth of your criminal defense firm, and why negative thoughts are often the biggest obstacle to personal and financial success. Greg explores the science behind negative and positive thinking, highlighting the power of recognizing your mental patterns. With real-world examples from his seven-figure practice, he illustrates how intentional strategic thinking leads to pivotal client-centered outcomes, even when the odds seem impossible. This episode introduces proven techniques, practical exercises, and sharp professional insights for shifting away from doubt and defeat, empowering lawyers to approach every challenge with clarity and confidence through mental habits that set successful firms apart. This is essential listening for lawyers ready to reduce stress, make smarter decisions, and build a thriving law practice. Tune in and learn how changing your thoughts can truly change your results. Show Highlights: The power of your wake-up thoughts. [01:13] Are popular self-improvement ideas based on shaky science? [02:07] Commonly cited 60,000 daily thoughts and “brain worm” theories. [03:32] The paradox of positive thinking and Tony Robbins’ stance. [06:52] Is your brain wired to play the right "song" for good life outcomes? [08:55] The “white bear” vs. “blue dolphin” technique. [10:01] Going on a mental diet to cultivate productive mindset loops. [10:53] How negative thoughts inhibit growth and fuel survival responses. [13:11] The power of a client-centered mindset when lives are on the line. [17:12] Applying daily first thoughts, blue dolphins and gratitude habits. [22:14] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E23; How to Take Control Fast When Business Problems Erupt
01/19/2026
S2: E23; How to Take Control Fast When Business Problems Erupt
Today, Greg McCollum takes you inside the mindset shifts and problem-solving strategies every criminal defense law firm owner needs to master to achieve real success. Greg draws from his acquired knowledge, personal stories, business lessons, and the unlikely tale of a shipping industry revolution to reveal why facing problems head-on and learning to view them as opportunities for growth is the true path to building a seven-figure firm. Hear how embracing challenges, carving out -white space- to think creatively, and changing your attitude from stress to adventure can reshape not just your practice, but your entire life. Whether you own a fledgling firm or one that’s already scaling up and have wondered when things will get easier or how to turn daily headaches into advantages, this episode offers powerful insights, so tune in—your next breakthrough might be just one problem away! Show Highlights: Insight from David Neagle about what a lack of problems signifies. [01:12] The power of a “Great!” attitude in response to crises. [02:37] A case study of Malcolm McLean and “white space” thinking importance. [03:20] How movies mirror life in heroes overcoming constant challenges. [13:23] “One damn thing after another, next 10,000 miles” perspective. [14:39] Leveling up in life viewed as an adventure, not a headache. [18:13] Why accepting and respecting reality over expectations matters. [20:00] Turn challenges into fresh opportunities in your practice. [20:55] Resilience vs. complaining in life’s ubiquitous struggles. [22:09] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E22; Why Some Law Firms Stay Stuck at $400k While Others Soar Past $2M
01/12/2026
S2: E22; Why Some Law Firms Stay Stuck at $400k While Others Soar Past $2M
In this episode, Greg McCollum pulls back the curtain on what it really takes to scale your criminal defense law firm from under $200,000 to seven figures and beyond. Sharing hard-earned insights from his journey as a seven-figure law firm owner, Greg debunks the myth that success is a stress-free destination where all problems magically disappear. Instead, he explains how growth actually means facing bigger and more complex challenges—and why the key to crossing each new threshold is learning to solve higher-level problems. You'll hear stories about building effective systems, the importance of investing in the right people, and why decision-making is at the heart of sustainable business growth. Whether you’re a solo practitioner thinking bigger or already running a small team, this episode is packed with tangible advice on how to bring structure, strategy, and scalability to your practice with a new level of problem-solving for every new level of success. If you’re ready to do what it takes to prosper in law, this conversation is for you. Show Highlights: The trifecta that sets apart $2M law firms from $400k ones. [00:37] Debunking the myth of wealth as a destination. [02:06] The growth-defining progression of business challenges with revenue levels. [03:58] Why coaching and mentors are critical to scale from solo practice. [06:59] The importance of hiring quality, mission-driven team members. [10:57] What constitutes a “system” in a law firm? [11:55] Morning huddles to keep defense firm court scheduling in sync. [14:45] An in-depth list of core, integrative operational systems for defense firms. [16:53] How the realities of success get easier with the trifecta of scaling. [23:47] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E21; Recognizing When Clients are in a State of Shock
01/05/2026
S2: E21; Recognizing When Clients are in a State of Shock
In this insightful session, host Greg McCollum discusses the often-overlooked emotional reality faced by criminal defense clients, what he calls the “state of shock”—how moments like arrest, jail intake, and even plea hearings can be overwhelming for clients that they struggle to process what’s happening, let alone make important decisions. Greg shares stories about how clients feel like their lives flash before their eyes, and why empathy and clear, honest communication are critical, more so than rattling off worst-case legal scenarios. He also opens up about the importance of trust, not just in getting hired, but in truly serving clients, and why taking a hard-sell approach is never the answer. If you’re a criminal defense lawyer looking to create more trust, reduce your own stress, and build a thriving firm that serves clients on a deeper level, this episode is a must-listen. Get ready for practical advice and a realistic conversation about client care, and a fresh perspective on what it really takes to prosper at law. Show Highlights: The need to understand client shock in criminal defense. [00:38] How the legal process overwhelms and impacts clients. [01:57] Personal trauma involved from arrest to first defense attorney meeting. [05:31] Clients’ inability to process pleading rights and voluntary choices. [08:26] The markers of near-death-like client shock. [10:02] Why it’s ethical to help clients reset from an impaired state. [12:30] Guiding clients with fair, non-predatory intake meeting practices. [13:49] Hard selling vs. realistic expectations and solutions for law firm growth. [15:53] A case study of growing and restarting a $20M+ tech company. [20:16] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E20; How to Make Criminal Law Pay What You’re Worth
12/29/2025
S2: E20; How to Make Criminal Law Pay What You’re Worth
In this episode, host Greg McCollum takes a closer look at an often overlooked topic: how and when to get paid on a criminal defense case. If you’ve been seeking answers on setting fees, collecting payment, or managing the urgency and stress around cash flow in your criminal defense practice, you’re in the right place. Greg explains how he shifted from relying on the outdated advice to “get your money up front” to learning the true sales cycle in criminal defense and the critical importance of having a fee schedule with a streamlined payment process on his journey from solo practice to building a seven-figure firm. He recounts how a fly created $10,000 worth of false urgency before a key client meeting in his early career, and offers practical insights into building systems that reduce stress and create consistent revenue. Whether you’re learning the ropes or looking to refine your process, this episode delivers proven strategies for charging and collecting fees successfully in a criminal defense practice to prosper at law. Show Highlights: Addressing the gaps in charging or collecting fees in criminal law. [00:36] Unique challenges and opportunities with tourist clients. [03:22] Misconceptions about intake meetings and payment urgency. [06:17] Tips on follow-up and remarketing to clients with drip campaigns. [08:14] The importance of not displaying fee desperation to clients. [10:39] How set fee schedules cut ad hoc errors and decision fatigue. [16:26] Assign non-lawyer staff to handle payment logistics and quoting. [17:03] The power of a calm, process-driven approach to payment windows. [21:50] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E19; These Three Things Will Make or Break Your Law Firm
12/22/2025
S2: E19; These Three Things Will Make or Break Your Law Firm
Today, host Greg McCollum reveals three crucial factors that can make or break your success as a criminal defense law firm owner. Drawing from his law firm journey building a seven-figure practice, Greg gets real about the impact your spouse or partner, your business location, and most importantly, your sphere of influence can have on your growth. He illustrates the lessons learned from his mentors and masterminds using anecdotal accounts from personal experiences, sharing practical advice for surrounding yourself with the right people. Whether you’re just starting out or looking to scale up, this episode is full of candid insights on overcoming limiting beliefs and building a powerful support network to help you thrive. If you're ready to reduce stress, have more time, and make more money in your law practice, you won't want to miss it. Show Highlights: Three key factors that influence your law firm’s success. [00:54] Is your law firm located where demand exists? [01:48] The need to overcome mental barriers to strategic moves. [03:26] How a life partner’s mindset can affect a firm’s success journey. [06:23] Expanding to new legal markets vs. opening additional offices. [10:27] The power of community and information spheres in legal success. [12:04] Unique benefits of integration with mastermind groups. [14:05] Avoiding defensiveness to feedback and qualified advice. [16:29] Leveraging your sphere of influence for life-changing opportunities. [18:02] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E18; Why Treating Staff Like Family Can Hurt Your Law Practice Culture
12/15/2025
S2: E18; Why Treating Staff Like Family Can Hurt Your Law Practice Culture
In this episode, Greg McCollum discusses one of the most debated topics in the legal industry—should you treat your employees like family or a team? Greg offers key lessons on employee dynamics in law firms, plus insights from experts like Dan Kennedy and David Neagle, highlighting why a family mentality can sometimes backfire. Greg provides strategies for building a high-performing team culture to propel your firm to the next level. He also shares stories about culture, transparent leadership, and rewarding team members, and reveals secrets behind retaining A-players who are genuinely invested in your firm's mission, avoiding turnover. Whether you’re striving to scale to $1 million in revenue or want to reduce stress and improve your work environment, this episode is packed with practical advice and real-world examples that will change how you view the people you work with every day. Tune in and get ready for actionable strategies to help your law firm prosper. Show Highlights: The adversarial nature of employer–employee relationships. [00:36] How the "Workplace is family" philosophy is problematic. [04:32] David Neagle’s pro tip for spotting and avoiding family toxicity. [05:04] What is the prevalence of negative thoughts among people? [07:01] How “family” team cultures cost law firms A-player employees. [09:34] Why high-performing employees value mission-focused teams. [12:19] The importance of fair treatment and employee well-being. [14:07] Sherry Deutschmann’s 10% profit-sharing practice at LetterLogic. [16:31] Foster revenue-goal accountability with profit transparency. [19:16] Do you need help to build an all-star law firm culture? [23:34] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E17; Are You Stuck in Your Law Firm Business and Want to Know Why?
12/08/2025
S2: E17; Are You Stuck in Your Law Firm Business and Want to Know Why?
In today’s episode, Greg McCollum shares the mindset shifts and practical steps needed to take your criminal defense law firm from feeling stuck to thriving. Drawing on his journey building a seven-figure firm, he breaks down the real reasons law firm owners struggle—often listening to the wrong voices or getting advice that misses the mark. Through stories of music legends, mastermind groups, and unlikely mentors, Greg McCollum explains why surrounding yourself with people who have walked the path you’re on is crucial to growth and long-term success. If you’re ready to free up more time, reduce stress, and make more money by learning from those who’ve actually done it, this episode is for you. Tune in and discover how changing who you listen to can launch you as a lawyer and your firm to new heights. Show Highlights: Are you “sittin’ on the dock of the bay” in your law firm or making progress? [00:39] How to choose mentors and the quality of advice wisely. [02:07] The power of mastermind environments and paid advice. [03:40] Business coach Marty Fort’s advice on starting forward motion. [06:43] The unlikely alliance that led to the rise of Sylvester Stallone. [12:06] Challenges in extracting value from competitors in the legal field. [14:42] The value of targeted advice and strategic support networks. [16:34] The concept of rising up high enough for success to see you. [19:31] The true value of your time as a lawyer. [20:32] How to create law firm success with Proper at Law. [21:24] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E16; How Important Is Encouragement to Success?
12/01/2025
S2: E16; How Important Is Encouragement to Success?
In this episode, host Greg McCollum examines the role encouragement plays in achieving professional and personal success, revealing the essential link between belief and success. From Jerry Seinfeld’s pivotal moment as a young comedian to critical episodes from Greg’s academic years, this episode addresses the long-lasting impact encouragement—and its absence—has on ambition and growth. Greg also addresses the dangers of discouragement and discusses why it's vital for lawyers and business owners to be intentional about their environment, seeking out those who foster belief and motivation. Tune in for practical insights and inspiring stories that remind us all that success starts with belief—sometimes, it just takes one person to help you see what is possible, and a word of affirmation from a mentor can keep momentum strong on the mission to grow your law firm to $1 million and beyond. Show Highlights: The power of encouragement to fuel belief, the key to success. [00:53] Bob Proctor and David Neagle example of borrowing others’ belief. [01:53] How a comment from Jackie Mason carried Jerry Seinfeld for years. [03:33] What discouragement does and how to react to it. [07:52] A lesson from Bob Dylan to keep goals and future success private. [09:13] Greg’s transformation in college French with a professor’s belief. [10:28] Are you an encourager, and do you have encouragers in your life? [17:06] Why self-doubt is normal on the path to excellence. [18:41] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E15; Do You Think Like a Wealthy Person?
11/24/2025
S2: E15; Do You Think Like a Wealthy Person?
In today’s episode, host and seasoned seven-figure law firm founder Greg McCollum reveals the power of mindset. How you think—a wealthy mindset—Greg explains, shapes every aspect of your career, from daily actions to long-term achievements. Greg draws lessons from top coaching experts on how the right environment and intentional note-taking can spark life-changing ideas, and with insights from Keith Cameron Smith’s book The Top 10 Distinctions Between Millionaires and the Middle Class, he invites you to examine thought patterns and shift focus from daily or weekly survival to thinking in years and decades like true visionaries. He challenges lawyers to dream big, encouraging the creation of personal and professional bucket lists as a tool for turning aspirations into reality, whether it’s owning your dream car, traveling the world, or leveling up your law firm. Tune in to learn how to shift your thinking, reduce stress, and open up new possibilities for your law business and life. Show Highlights: Recognize negative thinking and the American freedom to prosper. [00:54] The value of writing down key insights for personal growth. [02:29] How the five income-based groups of society think and plan. [05:55] Why planning beyond weekly or monthly survival matters. [07:38] The importance of year-to-year thinking to scale your law firm. [10:50] Learn to write down your dreams and bucket list. [12:50] The power of “unreasonable” goal setting beyond basics. [18:30] What are suitable environments for inspired planning? [20:39] Harness your children’s bucket lists towards abundance with trust. [22:15] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E14; Do You Make the Money You Want to Make in Your Practice?
11/17/2025
S2: E14; Do You Make the Money You Want to Make in Your Practice?
In this episode, host Greg McCollum details his path from running a $200,000-a-year law firm to building a seven-figure business, and drills into the mindset shifts and practical strategies that made it possible. You will hear why criminal defense attorneys are uniquely passionate, how that drive can lead to burnout without the right systems, and why mastering sales—with integrity—is essential not just to your bottom line, but to truly helping your clients. Greg sheds light on common misconceptions around success in criminal defense, the importance of delegation and team building, and the difference between effective sales and marketing in a law firm setting. If you’re hustling hard but still feel stuck or overwhelmed, Greg’s insights can help you find more free time, less stress, and much greater profitability. Tune in to find out how you can move your firm from under $200,000 in revenue to $1 million and beyond—with more passion and purpose than ever before. Show Highlights: Are you on par with passionate, high-income criminal defense lawyers? [01:19] Uncover the main practice challenge in criminal defense. [03:29] What are the components of a genuine criminal defense sales call? [05:46] Best practice for integrity in intake meetings. [08:45] Scenarios of when to turn down a criminal defense case. [09:23] Should client motivations or crises matter when you refuse a case? [13:29] Defining a true sale in criminal defense law. [15:42] Sales vs. conning in a washing machine repair example. [17:34] Why you must avoid marketing and self-promotion during intake. [20:12] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E13; Why 90% of Life Is Showing Up
11/10/2025
S2: E13; Why 90% of Life Is Showing Up
In this episode, host Greg McCollum invites law firm owners or criminal defense lawyers to consider a simple yet often underestimated principle: the power of consistently showing up—because 90% of life is showing up. To illustrate the power of the 90%, Greg shares personal anecdotes from sports, law, and personal development, discussing how real progress comes not from giving an unrealistic amount of effort every day, but from steady commitment and presence, even when you're not at your peak. Plus, he shares lessons from timeless classics such as The Science of Getting Rich and The Four Agreements that emphasize the importance of taking action and staying present in the pursuit of goals. Whether you want to win more cases, grow your law firm, experience more fulfillment, or open doors to career-making possibilities, tune in for guidance that will inspire you to remain consistent and receptive to opportunity—remember, real change starts with showing up. Show Highlights: The principle of showing up 90%—presence vs. performance. [00:35] How average players show up to make all-star sports teams. [04:28] What giving in to shame or neglecting to show up costs you. [06:49] Why do 50% of lawyers not show up to even a free coaching call? [11:32] The failure to do for yourself what you do for others’ milestones. [12:55] Go through the motions with trust in the compounding effect. [14:52] The power of participation for favorable life-changing connections. [16:19] Focus on today with The Science of Getting Rich by Wallace Wattles. [18:26] Daily best concept from The Four Agreements by Don Miguel Ruiz. [20:25] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E12; Did You Miss The Starting Gun?
11/03/2025
S2: E12; Did You Miss The Starting Gun?
In this episode, host Greg McCollum confronts the critical moment every law firm owner faces: did you seize your opportunity, or did you miss the starting gun? Drawing inspiration from Pink Floyd’s classic song Time, Greg underscores how intention and belief shape the trajectory of a criminal defense practice. Greg shares candid reflections on overcoming rejection and the importance of refusing to settle for life and success by happenstance rather than by design and intention. You will discover why having a clear vision—and the tenacity to move toward it—can make the difference between stagnation and a million-dollar firm. For lawyers who feel late to the race or that they’re still waiting on the sidelines, this episode is a reminder that it’s never too late to take control and offers a serious call to start moving toward your goals and create the success you want in your practice and life with real, lasting growth. Show Highlights: Did you miss life's starting gun in your career race? [00:34] The chaos of life “happening” vs. the power of purposeful direction. [03:11] Hear what Pink Floyd's Time says about missed opportunities. [05:21] How resilience beats rejection for lawyers starting from nothing. [05:59] The sobering reality of 10 years of passive waiting gone in a flash. [12:10] The role of belief and decisions in taking control of your destiny. [14:04] What Keith Richards proves about vision paired with skill-building. [15:40] Madison Iseman’s rise from singing at Greg’s church to the A-list. [17:36] “Unkill” your unique journey and get help from mentors. [20:33] Is age or a late start really not a barrier to achieving success? [21:22] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E11; Do You Lack Free Time in Your Life as a Lawyer and Want to Know What to Do About It?
10/27/2025
S2: E11; Do You Lack Free Time in Your Life as a Lawyer and Want to Know What to Do About It?
In this episode, host Greg McCollum addresses the hard truth facing many criminal defense lawyers: an overwhelming lack of free time and constant stress from practicing criminal defense all day, every day, often solo. Greg shares firsthand insights from his experience coaching attorneys across the country, exposing how being tethered to daily operations can stall real growth. He pulls back the curtain on his methods for stepping away from his firm without missing a beat or losing revenue. You will learn the precise systems and team structures that allowed him to scale to seven figures and finally reclaim his schedule. The episode delivers practical, actionable advice for lawyers who are ready to get out of "stress prison" and start working on their businesses instead of being stuck in them. For criminal defense attorneys aspiring to earn more and live better, this conversation provides a serious roadmap to lasting success. Show Highlights: A shocking focus-area finding on criminal defense lawyers. [00:37] The real reason successful lawyers stay busy. [03:01] How solo practice limits and impacts business and personal life. [06:59] The double cost of absence as a solo practitioner. [11:23] Are you in the “stress prison” of “being” your law firm? [13:43] Proof that a law firm owner can successfully take a 21-day vacation. [19:09] The power of leverage and delegation for true firm-owner freedom. [20:43] Secure client-intake and payment-processing systems law firms need. [20:51] Guidance within reach for building a self-sufficient law firm. [23:47] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at: connect@prosperatlaw.com
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S2: E10; Should You Retire or Keep Working?
10/20/2025
S2: E10; Should You Retire or Keep Working?
In this episode, host Greg McCollum takes on a timely question: Is it time to retire, or should you keep working? Drawing from his experience building a seven-figure criminal defense law firm, Greg reconsiders what retirement really looks like—especially for law firm owners and entrepreneurs who are passionate about their work. Greg explores why so many professionals dream of leaving their jobs behind, and what it really means to “retire” when you love what you do. He will provide a look at how he reshaped his career to focus only on the work that energizes him, emphasizing that you don’t have to give up growth or personal satisfaction just to escape the law firm grind, but, instead, to redesign your practice to fit your ideal lifestyle. Join Greg to discover how you can create a law firm—and a life—that you truly enjoy, without waiting for retirement to finally bring you happiness. Show Highlights: Awaiting retirement as relief vs. work you don’t want to retire from. [01:03] Lessons on belief and support from the making of Tom Brady. [03:28] Why delegating disliked tasks is crucial for job satisfaction. [06:08] The importance of leveraging team members’ strengths. [09:57] Evolving professional respect and breaking free from frustration. [12:43] The power of creating free time through effective planning. [16:19] Redefining retirement for law firm owners. [18:47] Take action steps with a “retire from, not just to” mindset. [20:59] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E9; Do You Push Money Away?
10/13/2025
S2: E9; Do You Push Money Away?
In this episode, host Greg McCollum gets personal about the hidden ways your mindset around money can actually keep success at bay. Drawing from personal experiences, from scrutinizing restaurant menus and cab fare to making pivotal business decisions, Greg examines how scarcity thinking and self-worth impact financial growth. He shares crucial insights on recognizing self-sabotaging habits, shifting your beliefs, and investing boldly in your business and yourself to create a future that’s better than your past. Whether you’re stuck under $200k a year or just looking to reach the next level, tune in and discover if your attitudes about money are inviting prosperity or pushing it away. Show Highlights: What the side of the restaurant menu you look at first reveals. [00:34] Understanding the origins of scarcity mindset. [03:11] Rational vs. irrational money decisions. [03:59] Jordan Peterson’s concept of the mirror of self-care. [06:00] How a scarcity mindset reflects and reinforces low self-worth. [09:04] Give yourself permission to outgrow your old self. [13:23] The power of making the value-over-cost mindset shift. [16:14] How does scarcity thinking show up in business? [18:12] Do right by yourself and break the scarcity default now. [23:03] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E8; Subtract Your Way to Success
10/06/2025
S2: E8; Subtract Your Way to Success
In this episode, host Greg McCollum challenges the common belief that success equates to doing more and adding extra tasks to your plate. He reveals that, instead, the real secret of success is strategic subtraction. Find out how mastering the “power of no” and making intentional choices about what not to take on can create meaningful space for what truly matters, both in a law practice and in personal life. With personal anecdotes and real-world stories from the field, Greg illustrates why assistants are not a luxury but a necessity and that protecting your time is essential for growth. He talks about dealing with guilt, setting boundaries with friends and colleagues, and how saying no isn’t selfish—it’s strategic. If you feel overwhelmed under the demands of doing it all as a practicing attorney and in your community, tune in and discover the art of subtraction to reclaim your future and achieve greater success with less stress. Show Highlights: Why success requires subtraction. [00:42] The power of saying no to obligations that don’t align with goals. [02:22] What can be delegated vs. what you should handle personally. [02:41] When to say no and embrace the guilt of disappointing others. [05:13] How do you maximize the 168 hours you have in a week? [09:52] The importance of buying back time by hiring assistance. [13:05] Hunter Renfrow’s empowered hyper-focus on his zone of genius, not on buying grapes. [13:31] Stepping away from loved activities and being the go-to person. [18:08] The concept of “deciding” without FOMO. [20:32] How people-pleasing leads to the sacrifice of your future. [21:39] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E7; Stop Running in Circles
09/29/2025
S2: E7; Stop Running in Circles
In this episode, host Greg McCollum discusses the challenges that keep many criminal defense law firm owners stuck in the same place, year after year. Using the relatable story of his neighbor’s aging landscaping trailer, Greg draws powerful parallels to the legal industry—showing how doing the same thing day in and day out leads to stagnation and burnout. Greg shares his personal journey from running a struggling small firm to building a thriving, seven-figure criminal defense practice. He opens up about the obstacles he faced, the lessons he learned from Michael Gerber’s The E-Myth, and the importance of scaling your business instead of shrinking away from growth. If you’re exhausted, frustrated, and wondering if it’s possible to break free from the hamster wheel of law firm ownership, this episode offers actionable insights and hope. Tune in to discover why change is possible—and how to start leveling up your practice and your life today. Show Highlights: Is your law practice like an “old landscaping trailer”? [00:45] The “getting smaller” small business phenomenon. [05:12] How a limiting mindset of going it alone enters a growing business. [08:09] Consider the dangers of not scaling a business past the rut. [10:20] The importance of employee training and standardization. [13:07] How a poor law office location or site affects client perceptions. [15:03] Lack of systems for marketing, client intake, billing, and collections. [16:26] The power of openness to positivity and embracing change. [19:51] Discover the concept of improving the seven parts of a law firm. [22:18] Inviting you to recapture lost law firm growth with meaningful steps. [23:21] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E6; Life-Changing Benefits of Mastermind
09/22/2025
S2: E6; Life-Changing Benefits of Mastermind
In today’s episode, Greg McCollum explores the concept of masterminds—what they are, how they differ from traditional coaching, and the specific ways they can accelerate your growth as a solo or small firm practitioner. Greg shares insights from his journey in building a seven-figure criminal defense practice, revealing the inner workings of successful masterminds, including the critical elements that make them truly effective, and networking techniques for lawyers. He also explains why immersing yourself in a live mastermind experience outside your daily environment can ignite significant breakthroughs for your law firm. If you've ever wondered whether participating in a mastermind could help you level up your business—and what to look for in a truly impactful mastermind experience—tune in to discover how the right circle of peers and expert facilitation can help you prosper at law. Show Highlights: How many lawyers out of 1.3M in the U.S. receive legal coaching. [00:43] Why should small firm owners and partners care about coaching? [03:30] Discover the FORM networking technique for lawyers. [04:55] Learn about the origins of the mastermind concept. [06:33] Why true masterminds have a facilitator. [08:56] The confidentiality and territorial exclusivity rules in masterminds. [11:35] The power of qualified and willing knowledge-sharing. [14:29] Virtual-meeting pitfalls vs. in-person mastermind benefits. [18:31] Prosper at Law’s mastermind approach and how to connect. [22:18] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E5; Build a Seven-Figure Firm
09/15/2025
S2: E5; Build a Seven-Figure Firm
In today’s episode, host Greg McCollum pulls back the curtain on how to grow your law firm from under $200,000 in revenue to a million dollars and beyond. He reveals the real numbers, tough lessons, and game-changing mindset shifts that moved him from struggling year over year to consistently hitting and surpassing the seven-figure mark. You’ll hear why simply “wanting” to make a million dollars isn’t enough, how most lawyers undervalue their progress, and the crucial steps to shortening your timeline to real success. Greg also shares practical advice on tracking your numbers, understanding your intake process, and improving client consultations to boost your conversion rates. Whether you’re in the trenches hoping to break through to the next level or just starting to think a million-dollar law firm is even possible, this episode is packed with actionable insights to help you take control, guide your business toward true prosperity, and achieve the freedom you deserve. Show Highlights: A snapshot of revenue milestones and the growth timeline to $1M. [00:35] The power of shortening the revenue timeline through coaching. [03:44] Reflection on calendar constructs and goal-setting. [04:44] Think of your law firm as a car and taking control of direction. [06:16] The importance of seeking guidance and learning from others. [08:39] Why client intake meetings are not for marketing purposes. [09:47] Uncover real client decision drivers in law firm sales meetings. [12:02] The right amount of information and time for initial consultations. [14:54] How clarity in messaging attracts the right clients. [17:55] Case retention and value metrics to track law firm growth. [19:25] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E4; Are Small Criminal Defense Firms Facing Extinction?
09/08/2025
S2: E4; Are Small Criminal Defense Firms Facing Extinction?
In this episode, Greg McCollum confronts a looming crisis in the modern legal landscape: Are small criminal defense law firms on the brink of extinction? He lays bare the harsh realities facing criminal defense attorneys today, from dwindling incomes to relentless pressures that threaten their very survival. Drawing from direct experience, Greg reveals why traditional business models no longer secure financial stability or respect for hardworking lawyers. With eye-opening industry stories and statistics, he discusses the effects of societal perceptions and undervaluing, and outdated business practices impacting lawyers. Most importantly, Greg offers hope, underscoring that building a thriving, profitable law firm is possible with the right systems and knowledge—it’s not just about working harder, but about learning new strategies for growth, marketing, and scaling. If you’re a criminal defense lawyer searching for a path from barely scraping by to robust, sustainable success, this episode is for you. Show Highlights: The crucial, often undervalued, societal role of criminal defense. [01:01] Real-life jail visits and protocols vs. glamorized TV portrayals. [02:45] Why it’s timely to consider the old law firm model obsolete. [05:02] Average annual income stats of law firms, and 67% and 32% of lawyers. [05:53] Heavy investments in the qualifying struggle of becoming a lawyer. [07:25] How skilled lawyers are forced to “door-dash” their practices. [09:43] The five-pronged proven business recipe for law firm success. [10:31] Alexis de Tocqueville’s view on the key role of America’s lawyers. [11:12] Consider your unique value as a lawyer. [13:47] Is legal service access at risk with a potential lawyer shortage? [19:51] Invitation to learn how to scale your law practice. [21:08] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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S2: E3; Should You Scale Your Criminal Defense Practice into a Business?
09/01/2025
S2: E3; Should You Scale Your Criminal Defense Practice into a Business?
In this episode, host Greg McCollum explores the big question many criminal defense attorneys face: should you scale your law firm and turn it into a business? Drawing on his personal journey from struggling lawyer to building a seven-figure criminal defense practice, Greg shares the realities of growth—both the rewards and the hard work required. He reflects on how innovation, the right team, and a willingness to learn changed his career, and offers actionable insights for fellow criminal defense lawyers who want to reduce stress, free up their time, and truly prosper. Whether you’re content with a solo practice or dreaming of scaling to seven figures, Greg challenges limiting beliefs and shows why taking control of your firm’s future isn’t just possible—it’s essential. Tune in and get inspired to write your own success story in the world of criminal defense. Show Highlights: Reviving declining law firms by adapting to change in marketing. [00:39] Why scaling isn’t mandatory for every criminal defense lawyer. [03:14] Passive income “4-hour workweek” myth vs. leading beyond hours. [03:53] The real differentiators at play in the success disparities among law firms. [09:04] The risks of not scaling a law firm and overcoming scarcity mindset. [11:11] The critical step of owning the story of your practice with marketing. [14:05] Reject the fallacy that legal success is preordained. [16:02] How to take control and grow without “waiting for your turn.” [20:07] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at: connect@prosperatlaw.com
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S2:E2; Do You REALLY Have What It Takes to Start Your Own Law Firm?
08/25/2025
S2:E2; Do You REALLY Have What It Takes to Start Your Own Law Firm?
This week, host Greg McCollum explores one of the toughest questions for aspiring legal entrepreneurs: Do you have what it takes to start and grow your law firm? Drawing from years of experience, Greg reveals the real challenges of building a business from the ground up—far beyond just having the money or the office space. You will discover the unfiltered realities of leadership, sacrifice, and the relentless problem-solving every criminal defense lawyer must master as a business owner. He shares why most who try don’t succeed, and what qualities set the successful few apart, and explains why being excellent and standing out is both a risk and a necessity for real growth. This episode is essential listening for criminal defense lawyers who want to scale their practice to the million-dollar mark and beyond, or who aim to determine whether firm ownership is right for them. Tune in to find out if you have what it takes, and learn how to build not just a law firm, but a legacy. Show Highlights: Why a $1M criminal defense firm might make just $200k in profit. [00:58] Stress multiplication in the transition from lawyer to law firm owner. [02:55] The journey of pain to freedom by building a problem-solving team. [04:48] Find out the failure rate of small businesses and why they fail. [07:35] Discover the two keys to law firm success. [08:57] Nick Saban’s wisdom on why “normal” won’t achieve excellence. [09:21] The necessary danger of standing out rather than blending in. [11:41] Safety vs. risk mentality in growth-oriented partnerships. [16:36] How to get a free 45-minute consultation with Greg. [22:16] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at: connect@prosperatlaw.com
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S2:E1; The Real Playbook for Finding Clients as a New Law Firm Owner
08/18/2025
S2:E1; The Real Playbook for Finding Clients as a New Law Firm Owner
In this episode, Greg McCollum pulls back the curtain on what it takes to get clients through the door from day one when starting or relaunching your criminal defense firm. Greg covers the essentials of marketing, from smart branding and networking to building an online presence that converts. Greg provides the exact steps for leveraging Google Local Service Ads, optimizing websites, and avoiding common marketing traps that drain budgets. He explains why branding and reputation are crucial, especially in transient markets like Myrtle Beach with its high tourist turnover, and the importance of building good relationships even in today’s digital landscape. If you’re ready to avoid costly mistakes, attract your ideal clients, and grow your practice well beyond $200,000, don’t miss Greg’s strategic, experience-backed advice for building a thriving criminal defense firm in a competitive landscape. Tune in and start your path to prosperity. Show Highlights: What are the key methods for acquiring clients in criminal defense? [00:46] Transactional marketing efforts and the future of search with AI. [01:59] Communicate a focused brand message to get the right clients. [03:46] Why SEO is the long game, and timeframes to rank locally. [06:42] How to get verified by Google for Local Service Ads. [09:06] Pitfalls to avoid when outsourcing marketing activities. [13:13] The importance of having a landing page or basic site. [15:15] Investing in a professional website and payment strategies. [16:21] Leverage your reputation and goodwill from previous roles. [19:40] Get a free call with Greg or connect for personalized consulting. [23:34] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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Season 1; Episode #50: How to Market Your Criminal Defense Law Firm
08/11/2025
Season 1; Episode #50: How to Market Your Criminal Defense Law Firm
In this milestone 50th episode, Greg McCollum discusses criminal defense lawyer marketing—a topic with unique challenges and opportunities—sharing the powerful strategies that took his criminal defense firm to seven figures. Greg explains why criminal defense marketing demands a different approach and how the most successful attorneys capture clients right at the moment of crisis, exploring the all-important “jolting event” that triggers a potential client’s need for legal help. He reveals how building a memorable brand puts firms ahead of competitors who rely solely on traditional advertising. Responsive communication, smart follow-up, and tracking the right metrics are all on the table. For criminal defense lawyers who are determined to reduce stress and increase profits, this episode cuts through the noise with actionable advice. Grab your headphones and join Greg as he reveals how to prosper at law, no matter where you start. Show Highlights: Why the criminal defense client journey is unique. [00:39] Seize on the short follow-up window with criminal defense clients. [04:41] Are remote interactions with criminal defense clients a good idea? [06:47] The reality of good marketing gaining more cases than good work. [07:53] Why do lawyers dislike using marketing? [10:24] Informational advertising vs. transactional marketing. [11:08] Brand building in a field that necessitates transactional marketing. [12:42] The critical advantage of prompt response to criminal defense client inquiries. [15:40] A look at branded vs. generic search-hit and direct-contact volume. [16:57] Discover key data and metrics criminal defense lawyers must track. [20:54] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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Season 1; Episode #49: The Ultimate Digital Marketing Playbook for Criminal Defense Attorneys
08/04/2025
Season 1; Episode #49: The Ultimate Digital Marketing Playbook for Criminal Defense Attorneys
In this episode, host Greg McCollum reveals the essential digital marketing strategies every criminal defense lawyer must know to grow a successful firm. Are you relying solely on referrals, or are you leveraging the power of digital marketing to fuel your firm’s success? Greg draws from decades of experience, explaining why traditional referrals alone are no longer enough in today’s competitive landscape. You will hear real-world advice on identifying valuable vendors, maximizing SEO, and investing wisely in paid advertising. Greg explains the urgency of tracking results and cutting out wasted spend so every marketing dollar drives real growth. He shares the pitfalls that trip up firms and how to avoid stagnant returns. For criminal defense lawyers serious about building a seven-figure practice, this episode is a must-listen. Show Highlights: Why law firms need digital marketing to scale past referral ceilings. [00:49] Event-driven urgency in criminal defense vs. other practice areas. [05:21] Targeted branding tips for criminal defense law firms. [08:23] Questions on digital marketing that law firm owners must assess. [11:48] Multiple vendor digital-marketing tactic for criminal defense. [12:32] Do you still rely on SEO-based organic search with no paid ads? [14:01] Tracking marketing results and evaluating lead channels. [19:07] Schedule a free strategy call with Greg at ProsperAtLaw.com. [22:26] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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Season 1; Episode #48: What No One Tells You About Starting Your Own Law Firm
07/28/2025
Season 1; Episode #48: What No One Tells You About Starting Your Own Law Firm
In this episode, host Greg McCollum reveals the essentials of starting and growing your law firm, whether you’re launching from scratch, breaking away from a firm that no longer fits, or ready to rekindle passion in a practice that’s become a grind. Greg shares first-hand experiences on what you need (and what you don’t) to get your firm off the ground, from bare legal necessities to setting up a professional space that attracts quality clients. He also discusses building efficient processes, the mindset shift from doing everything yourself to hiring help, and smart networking tips that generate business, not just social chatter. This episode offers a practical guide for criminal defense lawyers determined to achieve sustainable growth for their law firms. Let’s get started on your journey to prosperity in law. Show Highlights: Three typical starting points for starting a law firm. [00:33] Bare essentials needed to launch a private practice. [01:42] The value of a professional office for credibility and client comfort. [04:02] Why office sharing may cost Google local search visibility. [08:47] Calculate your hourly worth and outsource tasks below that rate. [10:30] The importance of documenting and systematizing processes. [15:03] What key metrics should you track as a law firm owner? [18:47] Networking vs. net-socializing—and how to use FORM. [20:24] Directions to reach Prosper at Law if you're ready to prosper. [22:40] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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Season 1; Episode #47: From Zero to Seven Figures, Real Secrets to Launching a Successful Law Firm
07/21/2025
Season 1; Episode #47: From Zero to Seven Figures, Real Secrets to Launching a Successful Law Firm
In this episode, host Greg McCollum lays out the hard truths every aspiring law firm owner needs to hear. He shares the critical mistakes he made—and the strategies that built his seven-figure criminal defense practice. Greg explains how the right brand, name, and office location are essential for attracting high-value clients and that branding has evolved beyond simply using your name on the door. You will hear how to avoid common pitfalls, handle overwhelming growth, make smart marketing decisions from the outset, and build a firm that reflects your real strengths and passions. Whether you’re at the drawing board or just started your law firm and are frustrated by slow progress, this episode delivers honest insights and tough-love advice on what works and what doesn’t to help you set up your law firm for growth, stability, and long-term fulfillment. Show Highlights: The good news about the basics for starting a law firm today. [00:59] The benefits of a shared office with a prestigious appearance. [02:02] How to select a strategic, memorable law firm name early. [04:44] The power of niching down practice areas for ideal clients. [09:33] What do you really love doing—litigation vs. non-court? [13:28] Tips to stay top of mind through visibility and marketing. [14:34] Be wise with advice when you're starting out. [21:56] Contact Greg if you have questions. [22:20] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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Season 1; Episode #46: One Surprising Mistake Lawyer Marketing Makes
07/14/2025
Season 1; Episode #46: One Surprising Mistake Lawyer Marketing Makes
In this episode, host Greg McCollum discusses how most mastermind groups and law firm coaching programs skew towards personal injury law, missing the mark for criminal defense, which highlights the power of specialized, like-minded networks. He clarifies the differences in financial realities, client relationships, and marketing strategies between PI and criminal defense practices, revealing why approaches that work for one don't always translate to the other. Today's topic takes a hard look at the pitfalls of PI marketing, why conventional PI advertising often fails to resonate in the world of criminal defense, and how brand and ideal client focus are the real engines of sustainable growth in this unique field. Greg dissects branding successes and failures he sees in the field and offers criminal defense lawyers actionable steps for setting their firm apart in a crowded market through powerful personal branding. Tune in to learn about mastering your brand and coaching specifically designed for criminal defense at Prosper at Law. This episode is essential listening to take your law firm to new heights. Show Highlights: Generic masterminds vs. the Prosper at Law criminal-defense-only advantage. [00:35] Key differences between personal injury and criminal defense law firms. [02:31] How the profit gap between practice areas affects ad spend. [09:58] Learn from the PI law firm mistake of undifferentiated marketing. [12:18] Get unique selling points right with examples from PI billboards. [15:46] The great potential for distinctive branding in criminal defense. [19:17] Are you leveraging the built-in publicity dimension of criminal defense? [20:06] The lack of masterminds and coaching in criminal defense. [21:48] How to boost your brand strategy. [24:26] Get in touch with Prosper at Law for a free confidential strategy evaluation. [25:41] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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Season 1; Episode #45: Are you the result of your decisions and actions?
07/07/2025
Season 1; Episode #45: Are you the result of your decisions and actions?
In today’s episode, Greg McCollum reveals the hard truths behind building a seven-figure law firm, with honest insights on the unique pressures of a criminal defense practice from juggling court expectations and demanding clients to navigating the even tougher moments like jail visits and the grind of daily operations. But this episode isn’t just about obstacles. Greg shares the idea that you are professionally and personally the product of your own decisions, thoughts, and actions. Find out how your mindset is key to creating a law practice that serves you and your family, and your clients. Greg will challenge you to look in the mirror for both causes and solutions to problems, emphasizing self-awareness, responsibility, and the power of focusing on the positives in life. If you’re a criminal defense lawyer looking for real talk about achieving success and building a better business—and life—this episode is for you. Tune in for action steps, a bit of tough love, and a whole lot of encouragement from a seasoned professional who has been where you are. Show Highlights: The core promise of prosperity law with Prosper at Law Coaching. [00:33] A look at the hidden struggles of criminal defense lawyers. [01:39] Are you a product of good choices or is it time to face the mirror? [05:04] A hero’s rise from humble Easley mill town roots to chiropractor to medical mogul. [06:10] The power of embracing honest self-reflection to solve problems. [10:22] Learn psychological data on negativity and the solution in gratitude. [12:21] Discover the true measure of identity. [15:32] The importance of choosing empowerment over victimhood. [21:55] How problem-solvers drive business success. [24:08] A Leland Van De Wall teaching on accepting truth for personal growth. [26:11] If you want to learn more, go to our Prosper At Law Website and click the “” You can email us at:
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