Season 1; Episode #49: The Ultimate Digital Marketing Playbook for Criminal Defense Attorneys
Release Date: 08/04/2025
S2: E25; How Non-Competitive In-Person Masterminds Skyrocket Lawyer Growth
Prosper At Law Podcast
In this episode, host Greg McCollum offers a candid look at the real secret behind explosive criminal defense law firm growth: in-person mastermind groups. Drawing on the lessons that helped him build a seven-figure criminal defense practice, Greg reveals how the right non-competitive environment can elevate your mindset, kickstart lasting business changes, open doors to new levels of success, and help you finally achieve the freedom and financial results you’ve been chasing. Forget guarded bar lunches and cagey conversations—in this conversation, you’ll discover why gathering with peers...
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S2: E24; How Negative Thinking Blocks Your Law Firm’s Growth
Prosper At Law Podcast
In this episode, Greg McCollum reveals how mastering your mindset directly impacts the growth of your criminal defense firm, and why negative thoughts are often the biggest obstacle to personal and financial success. Greg explores the science behind negative and positive thinking, highlighting the power of recognizing your mental patterns. With real-world examples from his seven-figure practice, he illustrates how intentional strategic thinking leads to pivotal client-centered outcomes, even when the odds seem impossible. This episode introduces proven techniques, practical exercises, and...
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S2: E23; How to Take Control Fast When Business Problems Erupt
Prosper At Law Podcast
Today, Greg McCollum takes you inside the mindset shifts and problem-solving strategies every criminal defense law firm owner needs to master to achieve real success. Greg draws from his acquired knowledge, personal stories, business lessons, and the unlikely tale of a shipping industry revolution to reveal why facing problems head-on and learning to view them as opportunities for growth is the true path to building a seven-figure firm. Hear how embracing challenges, carving out -white space- to think creatively, and changing your attitude from stress to adventure can reshape not just your...
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S2: E22; Why Some Law Firms Stay Stuck at $400k While Others Soar Past $2M
Prosper At Law Podcast
In this episode, Greg McCollum pulls back the curtain on what it really takes to scale your criminal defense law firm from under $200,000 to seven figures and beyond. Sharing hard-earned insights from his journey as a seven-figure law firm owner, Greg debunks the myth that success is a stress-free destination where all problems magically disappear. Instead, he explains how growth actually means facing bigger and more complex challenges—and why the key to crossing each new threshold is learning to solve higher-level problems. You'll hear stories about building effective systems, the...
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S2: E21; Recognizing When Clients are in a State of Shock
Prosper At Law Podcast
In this insightful session, host Greg McCollum discusses the often-overlooked emotional reality faced by criminal defense clients, what he calls the “state of shock”—how moments like arrest, jail intake, and even plea hearings can be overwhelming for clients that they struggle to process what’s happening, let alone make important decisions. Greg shares stories about how clients feel like their lives flash before their eyes, and why empathy and clear, honest communication are critical, more so than rattling off worst-case legal scenarios. He also opens up about the importance of trust,...
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S2: E20; How to Make Criminal Law Pay What You’re Worth
Prosper At Law Podcast
In this episode, host Greg McCollum takes a closer look at an often overlooked topic: how and when to get paid on a criminal defense case. If you’ve been seeking answers on setting fees, collecting payment, or managing the urgency and stress around cash flow in your criminal defense practice, you’re in the right place. Greg explains how he shifted from relying on the outdated advice to “get your money up front” to learning the true sales cycle in criminal defense and the critical importance of having a fee schedule with a streamlined payment process on his journey from solo practice to...
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S2: E19; These Three Things Will Make or Break Your Law Firm
Prosper At Law Podcast
Today, host Greg McCollum reveals three crucial factors that can make or break your success as a criminal defense law firm owner. Drawing from his law firm journey building a seven-figure practice, Greg gets real about the impact your spouse or partner, your business location, and most importantly, your sphere of influence can have on your growth. He illustrates the lessons learned from his mentors and masterminds using anecdotal accounts from personal experiences, sharing practical advice for surrounding yourself with the right people. Whether you’re just starting out or looking to scale...
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S2: E18; Why Treating Staff Like Family Can Hurt Your Law Practice Culture
Prosper At Law Podcast
In this episode, Greg McCollum discusses one of the most debated topics in the legal industry—should you treat your employees like family or a team? Greg offers key lessons on employee dynamics in law firms, plus insights from experts like Dan Kennedy and David Neagle, highlighting why a family mentality can sometimes backfire. Greg provides strategies for building a high-performing team culture to propel your firm to the next level. He also shares stories about culture, transparent leadership, and rewarding team members, and reveals secrets behind retaining A-players who are genuinely...
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S2: E17; Are You Stuck in Your Law Firm Business and Want to Know Why?
Prosper At Law Podcast
In today’s episode, Greg McCollum shares the mindset shifts and practical steps needed to take your criminal defense law firm from feeling stuck to thriving. Drawing on his journey building a seven-figure firm, he breaks down the real reasons law firm owners struggle—often listening to the wrong voices or getting advice that misses the mark. Through stories of music legends, mastermind groups, and unlikely mentors, Greg McCollum explains why surrounding yourself with people who have walked the path you’re on is crucial to growth and long-term success. If you’re ready to free up more...
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S2: E16; How Important Is Encouragement to Success?
Prosper At Law Podcast
In this episode, host Greg McCollum examines the role encouragement plays in achieving professional and personal success, revealing the essential link between belief and success. From Jerry Seinfeld’s pivotal moment as a young comedian to critical episodes from Greg’s academic years, this episode addresses the long-lasting impact encouragement—and its absence—has on ambition and growth. Greg also addresses the dangers of discouragement and discusses why it's vital for lawyers and business owners to be intentional about their environment, seeking out those who foster belief and...
info_outlineIn this episode, host Greg McCollum reveals the essential digital marketing strategies every criminal defense lawyer must know to grow a successful firm. Are you relying solely on referrals, or are you leveraging the power of digital marketing to fuel your firm’s success? Greg draws from decades of experience, explaining why traditional referrals alone are no longer enough in today’s competitive landscape.
You will hear real-world advice on identifying valuable vendors, maximizing SEO, and investing wisely in paid advertising. Greg explains the urgency of tracking results and cutting out wasted spend so every marketing dollar drives real growth. He shares the pitfalls that trip up firms and how to avoid stagnant returns.
For criminal defense lawyers serious about building a seven-figure practice, this episode is a must-listen.
Show Highlights:
- Why law firms need digital marketing to scale past referral ceilings. [00:49]
- Event-driven urgency in criminal defense vs. other practice areas. [05:21]
- Targeted branding tips for criminal defense law firms. [08:23]
- Questions on digital marketing that law firm owners must assess. [11:48]
- Multiple vendor digital-marketing tactic for criminal defense. [12:32]
- Do you still rely on SEO-based organic search with no paid ads? [14:01]
- Tracking marketing results and evaluating lead channels. [19:07]
- Schedule a free strategy call with Greg at ProsperAtLaw.com. [22:26]
If you want to learn more, go to our Prosper At Law Website and click the “SCHEDULE A CALL BUTTON”
You can email us at: connect@prosperatlaw.com