Changing People’s Minds With David Goldbloom
The Art of Persuasion
In this episode, Host Guy Pratte speaks with Dr. David Goldbloom, a well-known psychiatrist, best-selling author, tireless educator, promoter of mental health, an officer of the Order of Canada, and a member of the board of directors of the Royal Conservatory of Music. Their conversation diverges through the human mind’s ability to recognize patterns and essential elements of persuasion, and establishing credibility with others. Key Takeaways [8:04] Listening skills are the link between the arts and psychiatry, Dr. Goldbloom says. [11:15] Dr. Goldbloom explains how pattern...
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Persuading with Style with Tanya Taylor
The Art of Persuasion
In this episode, Host Guy Pratte speaks with star fashion designer Tanya Taylor. What do designing and selling clothes have to do with persuasion? Well, quite a lot, in fact, as Tanya explains. During the conversation, she shares how she builds brand trust, how the in-store experience differs from online media, and how she helps clients project their personal style into the world. Full disclosure, Tanya Taylor is Guy’s daughter-in-law. Listen in to discover how persuasion and fashion fit together. Key Takeaways [9:02] Tanya explains why humans desire to change in appearance. [10:27] How...
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Conviction and Trust are the Keys to Persuasion with Alexander Shelley
The Art of Persuasion
In this episode, Host Guy Pratte speaks with star conductor and maestro Alexander Shelley, music director of the National Arts Center Orchestra and principal associate conductor of London's Royal Philharmonic Orchestra. At first glance, it may seem surprising that we would discuss the art of persuasion with an orchestra conductor who uses gestures instead of words to do his job. But Alexander Shelley, who has been described as a natural communicator both on and off the podium, explains that conductors must also be great persuaders if they are to succeed in...
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The rules of persuasion with Lord David Pannick KC
The Art of Persuasion
Lord Pannick KC is without a doubt one of the greatest advocates of his generation. He has been involved in some of the most important cases in the United Kingdom, including his successful challenge of PM Boris Johnson’s attempts to avoid Parliament review of his Brexit deal, yet recently representing former PM Johnson before a parliamentary committee investigating statements he made to the House of Commons. . He is a fellow of Oxford’s All Souls College, an honor reserved for the brightest of the bright, and he is a celebrated author of many books involving advocacy. Guy Pratte discusses...
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Jury persuasion with Chilton Varner
The Art of Persuasion
There is perhaps no other context where the art of persuasion is put to the test as acutely as when a lawyer has to persuade a group of strangers, the jury, that her client is in the right. That is where this episode’s guest comes in: a senior partner at the prestigious law firm King and Spalding, Chilton Davis Varner was also president of the American College of Trial Lawyers (ACTL) , only the second woman to occupy the office of the premier trial lawyer organization in the U.S. In this episode, Guy Pratte explores with Chilton Varner how she became one of the best jury trial lawyers of her...
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Persuasion through illusion and transformation with Actor Colm Feore
The Art of Persuasion
Colm Feore is the most versatile and brilliant actor of his generation. From stage to films to television, he has played characters as diverse as Hamlet, Pierre Elliot Trudeau, Cyrano de Bergerac, Glenn Gould, and the inimitable Detective Martin Ward in the comedy series Bon Cop, Bad Cop. With each role, Colm Feore has managed to persuade us that he is the character he pretended to be. How does he do it? Key Takeaways: [:58] Acting since primary school, Colm found studying characters and scripts more appealing than studying curriculum. [10:33] After being fully immersed in his...
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Persuasive Politics with former Canadian Prime Minister Brian Mulroney
The Art of Persuasion
It’s now almost 40 years since Brian Mulroney became Canada’s 18th prime minister and 30 years since he retired from politics in 1993. Even his harshest critics at the time now acknowledge him to have been one of Canada’s most significant statesmen both on the national and the international scene. In today’s podcast, Guy Pratte explores how Prime Minister Mulroney skillfully used persuasion to achieve success not only in politics but in law and business. Key Takeaways: [:47] After growing up with liberal parents in a modest home, Mulroney found conservative campus politics to...
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The nobility and purpose of persuasion with Marie Henein
The Art of Persuasion
Marie Henein is one of Canada's most celebrated and best-known lawyers. She is a senior partner at Henein Hutchison LLP, a sought-after public speaker, and author of the bestselling, not-so-typical law memoir, Nothing But The Truth: A Memoir. During this conversation, host Guy Pratte questions Marie about her insightful book, the importance of words, emotions, and the audience in a case, and her take on the art of persuasion. Key Takeaways: [2:05] The art of persuasion is part of Marie’s DNA. [5:51] What inspired Marie to expand beyond criminal law and how do her skills of persuasion...
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The Art of Persuasion Trailer
The Art of Persuasion
Welcome to The Art of Persuasion Podcast
info_outlineIn this episode, Host Guy Pratte speaks with star fashion designer Tanya Taylor. What do designing and selling clothes have to do with persuasion? Well, quite a lot, in fact, as Tanya explains. During the conversation, she shares how she builds brand trust, how the in-store experience differs from online media, and how she helps clients project their personal style into the world. Full disclosure, Tanya Taylor is Guy’s daughter-in-law. Listen in to discover how persuasion and fashion fit together.
Key Takeaways
- [9:02] Tanya explains why humans desire to change in appearance.
- [10:27] How Tanya determines what her market wants and how she persuades her
team to embrace her vision. - [14:27] Why Tanya believes Michelle Obama and other people of influence choose her
designs. - [17:49] How social media helps Tanya achieve her goals and how she uses the platform
to persuade people to embrace her brand.
Additional Resources
About Your Host
Host Guy Pratte was educated at the University of Western Ontario and later at the University of Toronto, where he earned his MA in philosophy and LLB. He was called to the Bar in Ontario in 1984 and Québec in 2002. He is a fellow of the American College of Trial Lawyers and a former President of The Advocates’ Society.