Mini-Series 1 Recap: Past, present and future. What we learned from 5 attribution founders and CEOs
Release Date: 04/23/2024
From Apple to Box: A CMO’s Real Talk on Measurement
Attribution Nation
Welcome back to Attribution Nation! This season, we’re diving deep with today’s top CMOs and we’re kicking things off with a powerhouse: Tricia Gellman, CMO at Box. In this episode, Tricia sits down with Drew Smith to share her journey into marketing, how attribution and measurement have evolved throughout her career, and the realities of building trust between marketing and sales. She reflects on hard-earned lessons from Salesforce and beyond - covering everything from data integrity to brand-building at scale. Whether you're a CMO or just trying to make sense of your...
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From Chaos to Clarity: James Leedom’s Blueprint for Attribution Success
Attribution Nation
James Leedom, a customer technical advisor at Adobe, explores the intricacies of marketing attribution using Marketo Measure. James shares his journey into marketing operations and offers advice on optimizing UTM structures, managing Salesforce campaigns, and overcoming data challenges. This episode is packed with insights to help you unlock the full potential of your marketing data.
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Clean, Simple, and Diligent: Kate Colbert’s Guide to Winning with Attribution
Attribution Nation
In this episode, Kate Colbert, customer business advisor at Adobe, takes a deep dive into marketing attribution mastery. Kate shares her journey from BDR to attribution authority and tips for succeeding with Marketo Measure. Kate highlights how simplicity, diligence, and intention can transform marketing ROI.
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Plug In and Level Up: Getting Technical with Nic Zangre
Attribution Nation
Nic Zangre, VP of Solution Architecture at CaliberMind talks the complexities of marketing attribution. Nic shares his take on optimizing segmentation, web tracking, and UTM management while tackling common misconceptions like needing perfect data to start. If you're a marketer looking to sharpen your strategies, this episode is packed with insights to elevate your attribution game.
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Adoption, Action, and Accuracy: Steffen Hedebrandt’s Take on Attribution
Attribution Nation
Join Steffen Hedebrandt, CMO and co-founder of Dreamdata, as he shares how to succeed with multi-touch attribution. Steffen covers building a strong framework, the role of organizational adoption, the value of consistent UTMs and campaigns, and more!
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Mini-Series 4 Recap: What 4 Experts Say About Going Deep In the Technical Specifics for the Leading Attribution Platforms
Attribution Nation
In this recap episode, Drew and Ragen Dodson, director of demand generation at Refine Labs, break down the main takeaways for mini-series four. Listen in to learn all about what series four had to offer!
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Mini-Series 3 Recap: Attribution vs. Media Mix Modeling. What we learned from 3 experts
Attribution Nation
In this recap episode, Drew summarizes the main takeaways for mini-series three, which answered the question, are attribution and MMM mortal enemies or fast friends?
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Mustaches, MMM and MTA
Attribution Nation
Michael Kaminsky, CEO of Recast, joins us to share his take on attribution vs. MMM, where he says, MMM may just be the WORST way to measure marketing. Hear more from Michael on how perfection hurts marketers who need to make decisions and questions to ask your potential MMM vendor.
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From Adobe to CEO: How has attribution shifted?
Attribution Nation
Ryan Hobson spent a decade in Adobe's analytics products before becoming CEO at Align BI. In this episode, he brings a unique flavor to the history and future of analytics in marketing.
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Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2
Attribution Nation
In part two of our two-part episode with Mark Stouse we get into the nitty gritty of how to leverage MMM to make better decisions and debunk some commonly held myths about when it's right for companies to invest in it.
info_outlineIn this recap episode, Drew talks about highlights and common themes to wrap up the first mini-series of Attribution Nation: all about the history of the category AND the future of it.