Attribution Nation

"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the “credit game,” or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.

From Chaos to Clarity: James Leedom’s Blueprint for Attribution Success 01/08/2025

Clean, Simple, and Diligent: Kate Colbert’s Guide to Winning with Attribution 01/08/2025

Plug In and Level Up: Getting Technical with Nic Zangre 01/08/2025

Adoption, Action, and Accuracy: Steffen Hedebrandt’s Take on Attribution 01/08/2025

Mini-Series 4 Recap: What 4 Experts Say About Going Deep In the Technical Specifics for the Leading Attribution Platforms 01/08/2025

Mini-Series 3 Recap: Attribution vs. Media Mix Modeling. What we learned from 3 experts 08/01/2024

Mustaches, MMM and MTA 07/31/2024

From Adobe to CEO: How has attribution shifted? 07/29/2024

Multi-Touch Attribution vs. MMM: Friends or Foes? Part 2 07/28/2024

Multi-Touch Attribution vs. MMM: Friends or Foes? Part 1 07/27/2024

Attribution in the Enterprise: How to manage marketing attribution in complex enterprise environments 05/31/2024

Attribution in the Trenches: How to get attribution buy-in from a Marketo Measure power user 05/31/2024

The Next Generation: How attribution can build a career and the importance of continuous learning 05/31/2024

Chris Walker: The vocal attribution critic explains how companies should be doing attribution 05/31/2024

Mini-Series 2 Recap: In the trenches. What we learned from 4 day-to-day attribution users and consultants 05/31/2024

Mini-Series 1 Recap: Past, present and future. What we learned from 5 attribution founders and CEOs 04/23/2024

Up and to the Right: Hockeystack's unique approach to solving attribution 04/04/2024

From CDP to Attribution: CaliberMind's CEO on how market need drove product 04/04/2024

Dreaming in Denmark: Lars Grønnegaard on launching the attribution product he wished he had 04/04/2024

The Godfather of Attribution: Aaron Bird, Founder and CEO of Bizible (Now Marketo Measure) 04/03/2024