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Episode 26 | Mediation and Marketing

Cults and the Culting of America

Release Date: 02/04/2025

Cults & The Culting of America with Knitting Cult Lady and Scot Loyd | ep 48 | Troubled Teens show art Cults & The Culting of America with Knitting Cult Lady and Scot Loyd | ep 48 | Troubled Teens

Cults and the Culting of America

In this episode of Cults and the Culting of America, hosts Scot Loyd and Daniella Mestyanek Young engage in a profound conversation with Elizabeth Abeysekera, who shares her harrowing experiences in the troubled teen industry. The discussion delves into the impact of cults on children, the complexities of trauma, and the importance of communication in parenting. Elizabeth's journey highlights the need for better support systems for troubled teens and offers valuable insights for parents seeking help for their children. The episode emphasizes the significance of understanding family dynamics...

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Cults and The Culting of America with Knitting Cult Lady and Scot Lloyd | Episode 47 | The Cultiness of Nursing show art Cults and The Culting of America with Knitting Cult Lady and Scot Lloyd | Episode 47 | The Cultiness of Nursing

Cults and the Culting of America

This episode of Cults and the Culting of America features guest Jess M. (aka White Mess Express), a former nurse, alongside hosts Daniella Mestyanek Young and Scot Loyd. The conversation explores how the U.S. healthcare system—particularly nursing—resembles a cult in its culture, practices, and systemic issues. Jess describes the hierarchical "rite of passage" culture in nursing (e.g., new nurses being called “baby nurses” and forced through hazing-like experiences). They highlight systemic contradictions: nurses are told to always be learning but punished for questioning authority,...

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Cults and The Culting of America with Knitting Cult Lady and Scot Lloyd | Episode 46 | The God I Was Given book coming out soon! show art Cults and The Culting of America with Knitting Cult Lady and Scot Lloyd | Episode 46 | The God I Was Given book coming out soon!

Cults and the Culting of America

In this episode of Cults and the Culting of America, Scot Loyd joins Haley while Daniela is away on her book tour. The conversation centers on Scot’s forthcoming memoir The God I Was Given: Looking for Faith After Losing My Religion, which blends personal memoir with philosophical and scholarly reflections on growing up in the United Pentecostal Church (UPC). Scot discusses the creative and emotional risks of releasing such a personal work, particularly the fear of being misunderstood or dismissed by current UPC members. He shares vivid stories from his childhood in rural Arkansas, shaped by...

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Cults and The Culting of America with Knitting Cult Lady and Scot Lloyd | Episode 45 | Sunday Brunch: The Musical show art Cults and The Culting of America with Knitting Cult Lady and Scot Lloyd | Episode 45 | Sunday Brunch: The Musical

Cults and the Culting of America

In this episode, Scott Loyd interviews the creators and a performer from Sunday Brunch: The Musical, a new theatrical work that humorously explores cult dynamics through a family brunch gone spectacularly wrong. While cult expert and regular host Daniella Mestyanek Young is absent due to technical difficulties, she sends in praise for the team’s viral “cult song,” noting how deeply it resonated with survivor experiences. Guests Ernie Bird (composer/co-writer), Rachel Abramon (lyricist/co-writer), and Gabrielle Filloux (performer) delve into the creative origins, songwriting process, and...

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Episode 44 | The Cult of Capitalism show art Episode 44 | The Cult of Capitalism

Cults and the Culting of America

This episode of Cults and the Culting of America features guest Kelvin, a political scientist and community organizer, in a deep dive on whether capitalism functions as a cult and how overlapping systems like patriarchy, white supremacy, and religion have historically reinforced each other. The hosts, Scot and Daniella, explore the evolution of these frameworks—from European colonialism and the doctrine of discovery to modern American politics—and discuss how these systemic beliefs sustain cult-like behaviors in society. The conversation covers the historical hijacking of Christianity,...

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Episode 42 | Episode 42 | "Not My Church": Plausible Deniability in High-Control Systems

Cults and the Culting of America

In this revealing and emotionally rich episode of Cults and the Culting of America, Cynthia Williams joins hosts Scot Loyd and Daniella Mestyanek Young to unpack her journey through—and out of—the United Pentecostal Church International (UPCI). Cynthia shares how, like many others, she once believed that her local church was different. The rules were strict, yes, but they felt spiritually justified—until the cracks began to show. As Cynthia puts it, the realization came slowly: “I think it's probably just in the last two years… that I finally was like, wait a minute, I think I was in...

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Episode 41 | Decolonizing Yourself with Hilary Giovale show art Episode 41 | Decolonizing Yourself with Hilary Giovale

Cults and the Culting of America

In this episode of Cults and the Culting of America, host Scot Loyd and Daniella Mestyanek-Young (KnittingCultLady) sit down with Hilary Giovale—a ninth-generation settler living among Indigenous communities in Northern Arizona. Hilary opens up about her journey from segregation to engaging deeply with Native communities, emphasizing how re-education and personal healing can unravel the lasting wounds of colonialism. Hilary discusses the trauma inflicted by Indigenous boarding schools and the persistent impact of white supremacy on both marginalized communities and white culture. By...

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Episode 40 | Scot wrote a book! show art Episode 40 | Scot wrote a book!

Cults and the Culting of America

This week on Cults and the Culting of America, we’re turning the mic toward someone you all know well—our beloved cohost, Scot Loyd. With no guest this episode, Daniella takes the opportunity to spotlight Scot’s powerful personal journey and upcoming book, The God That I Was Given. In an open and layered conversation, Scot reflects on his years inside the United Pentecostal Church, his rise to leadership, and what it meant to deconstruct the faith and ideologies that shaped him. He and Daniella discuss the gendered nature of cult experiences, the silence often expected of men, and how...

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Episode 39 | Episode 39 | "Satanic Panic" Facts and Fiction

Cults and the Culting of America

Summary In this episode, the hosts delve into the complex world of cults, focusing on the Satanic Panic and the influence of charismatic leaders like Franklin Jones. They explore the historical context of cults, the role of fear and control, and the lasting impact of cult experiences on individuals. Through personal stories and reflections, the conversation highlights the intricate dynamics of cults and their cultural significance. In this conversation, the participants explore the complexities of growing up in cult-like environments, the challenges of healing from trauma, and the nuances of...

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Episode 38 | Starbucks and Corporate Cults show art Episode 38 | Starbucks and Corporate Cults

Cults and the Culting of America

In this conversation, Daniella and Kasi explore the cult-like aspects of Starbucks, discussing Kasi's personal journey from barista to store manager and the emotional and psychological dynamics at play within the corporate structure. They delve into themes of recruitment, vulnerability, the illusion of family, leadership programs, and the impact of corporate culture on mental health. The discussion highlights the emotional manipulation and control exerted by organizations, drawing parallels to cult behavior and the sacrifices individuals make for their jobs. Daniella's Links: You can read...

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More Episodes

In this episode of Cults and the Culting of America, host Scot Loyd and co-host Daniela Mesteneck Young engage in a deep conversation with Chloe Nwangwu, a brand scientist. They explore the concept of under recognition, the importance of branding in social influence, and the role of conflict mediation in understanding societal dynamics. Chloe shares her journey from conflict resolution to branding, emphasizing the significance of visibility and recognition in creating impactful change. The discussion also touches on the mythical norm, the dangers of echo chambers, and the necessity of diversity in combating misinformation. The episode concludes with insights into Chloe's methodology for building influence and the importance of acknowledging trauma in social movements.

Connect with Chloé Nwangwu

Website

Visibility Clinic

Visibility Assessment 

LinkedIn

Daniella's Links:

You can read all about my story in my book, Uncultured-- buy signed copies here. https://bit.ly/SignedUncultured
For more info on me:
Patreon: https://bit.ly/YTPLanding
Cult book Clubs (Advanced AND Memoirs) Annual Membership: https://bit.ly/YTPLanding
Get an autographed copy of my book, Uncultured: https://bit.ly/SignedUncultured
Get my book, Uncultured, from Bookshop.org: https://bit.ly/4g1Ufw8
Daniella’s Tiktok: https://bit.ly/3V6GK6k / KnittingCultLady
Instagram:  https://bit.ly/4ePAOFK / daniellamyoung_ 
Unamerican video book (on Patreon): https://bit.ly/YTVideoBook
Secret Practice video book (on Patreon): https://bit.ly/3ZswGY8

Other Podcasts

Daniella's other podcast: Hey White Women

Takeaways

  • Chloe Nwangwu is known as the brand scientist.
  • Under recognition is a key issue in social dynamics.
  • Conflict mediation training informs Chloe's work.
  • Brands influence how others perceive and treat individuals.
  • The science of resistance is crucial in today's society.
  • Maintaining social norms is essential for safety.
  • Diversity is vital in preventing echo chambers.
  • Under representation stems from under recognition.
  • Chloe's methodology focuses on visibility engineering.
  • Creative projects can amplify important messages.

Chapters

00:00 Introduction to Cults and Personal Journeys
02:27 Understanding the Role of a Brand Scientist
04:16 Conflict Mediation and Its Evolution
10:30 The Power of Branding in Social Dynamics
12:39 Defining Brands and Their Influence
16:10 Resistance and the Science of Influence
17:57 The Role of Representation in Social Change
20:04 Maintaining Social Norms Amidst Change
23:15 Building a Collective Resistance
28:19 Listening to Marginalized Voices for Change
29:35 The Need for Rest and Healing Among Black Women
30:50 Understanding the Mythical Norm and Its Impact
32:51 Behavior Change and Cult Dynamics
35:08 Adoption Thresholds and Social Proof
37:30 The Dangers of Ideal Client Avatars
38:56 The Role of Diversity in Preventing Echo Chambers
41:32 The Importance of Equity and Inclusion
43:24 Under Recognition vs. Under Representation
45:27 Visibility Engineering: Building Your Ecosystem of Influence
51:59 Creative Expression and Cultural Commentary

Produced by Haley Phillips