Companies have come back to this model time and time again. Here is a quick history lesson:
- Podshow/Mevio 8/2005 – 4/2014 (116 months – 38.8 million dollars spent)
- Podango 9/2006 – 12/2008 (27 Months)
- wildvoice.com 7/2006 – 7/2009 (36 months)
- mypodcasts.com 2007 – 2011 (estimated 48 months)
- Audiometric.io 11/ 2012 – 8/2014 (21 months before being purchased by panoply and taken off the market)
- Opinion Podcasting 11/2015-10/2017 (23 months)
- Zcast 1/2016 – 1/2019 (36 months)
That is an average of 43 months. It's even less if we were to removed Mevio who went through 38.8 million dollars.