Ep 161. Scooping Up Leads: Innovative Digital Marketing Tactics for Pet Waste Removal Companies
Release Date: 07/28/2025
Ep 161. Scooping Up Leads: Innovative Digital Marketing Tactics for Pet Waste Removal Companies
The Scoop With Erica Krupin
Erica is joined by Phil Risher from Phlash Consulting. They discuss his journey from Enterprise Rent-A-Car to founding Phlash Consulting, which specializes in digital marketing for home service businesses. Phil emphasizes the importance of visibility, conversions, and retargeting for growth. He also highlights strategies like leveraging B2B partnerships, optimizing Google reviews, and using automation tools for lead nurturing. Phil recommends allocating 3-10% of revenue to marketing, focusing on organic search, and using tools like ChatGPT for content creation. Erica's guest also...
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Ep 160. Go Where The Dogs Are: w/ Chantelle from Doodie Deeds
The Scoop With Erica Krupin
Erica chats with Chantelle Miller, the owner of Doodie Deeds Dog Waste Removal in PA. Chantelle shares her inspiring journey of starting a pooper scooper business in 2006 and growing it to over 500 customers per week. The conversation provides valuable insights and encouragement for aspiring female entrepreneurs looking to start their own businesses, even in unconventional industries. Comments and Questions are welcome. Send to: [email protected] 🔊 Listen on Spotify: Apple Podcasts: YouTube: We appreciate your...
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Ep 159. Navigating Price Increases and Customer Retention in the Pet Waste Removal Business Int w/ Hunter Conley (Part 2)
The Scoop With Erica Krupin
In the continuation of the interview from Ep #158, Hunter Conley discussed his business, Fresh Start Pet Waste Removal, in the Austin Texas area. His technicians handle 24-28 jobs per day, generating $470-$800 daily. He pays his employees $23/hour, emphasizing fairness and retention. Hunter also shared his marketing agency, Rise Ads Marketing, which serves home service clients, offering Facebook ad management, lead process consulting, and more. Erica shared her personal journey to sobriety and faith, highlighting the importance of structure and support in achieving success. Both emphasized the...
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Ep 158. Mastering Customer Acquisition and Retention in the Poop Scoop Business (Part 1)
The Scoop With Erica Krupin
Hunter Conley, owner of Fresh Start Pet Waste Removal, and Erica discuss his journey from managing inside sales and marketing at Alta Pest Control to starting his own pet waste removal business. Fresh Start has grown to 350 customers in a year, with three full-time employees and two wrap trucks. Hunter emphasized the importance of Facebook ads, which account for 70% of his customer base, and the effectiveness of text-based follow-ups. He also highlighted the significance of pricing strategies, customer retention, and handling objections. Hunter shared his approach to customer acquisition,...
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Ep 157. Navigating Challenges and Achieving Goals with Special Guest Trisha Dork!
The Scoop With Erica Krupin
Erica's guest today is her friend Trisha Dork. Trisha shares her journey of overcoming adversity, including toxic workplaces and personal struggles, to build a successful business, emphasizing resilience, hard work, and a strong support system. She highlights the importance of consistency, delegation, and tools like Google Calendar to reduce stress while also stressing boundaries, a positive mindset, and the impact of her choices on her children. Influenced by her mother’s work ethic at Ford Motor Company, she talks about parenting without guilt, open communication with her children, and the...
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Ep 156. $350 a Day on Facebook Ads?! How I Get Poop Scoop Customers in 2025
The Scoop With Erica Krupin
Erica interviews Nicole Lubic, owner of Two Sisters Scoop, a successful dog waste removal business. She discusses her company's rapid growth over two years, reaching $510,000 in revenue with three employees. Nicole details her marketing strategies, primarily Facebook ads, staff management, and customer service approaches. The conversation also covers operational aspects like vehicle maintenance, billing practices, and handling challenging situations with employees and clients. Finally, Nicole offers advice for aspiring entrepreneurs in the pet waste removal industry. Contact Nicole: Comments...
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Ep 155. Business Q&A - Insurance, Yard Measurements, Safety Issues and Disinfecting Solutions
The Scoop With Erica Krupin
Erica shares insights from her recent experiences, covering various business and personal topics. She discusses the challenges of protecting her voice due to extensive talking and acknowledges the importance of combating burnout by shortening episodes and taking time off. Erica explains her business insurance policies, including general liability and worker's compensation, and offers advice on working with an insurance broker. Furthermore, she clarifies the distinction between deodorizing and disinfecting services for yards and tools, and describes the branded safety vests worn by her team....
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Ep 154. "Wearing All The Hats" Int w/ Missy Maruschak of the Doo Doo Squad
The Scoop With Erica Krupin
Erica chats with Missy Maruschak, the Operations Manager for Doo Doo Squad in Sacremento, CA. She discusses her role as a "catchall" who handles daily operations to allow the CEO, Todd, to focus on growth. Maruschak explains how she entered the "poop scooping" industry after COVID-19 layoffs, highlighting her background in management and a unique connection with DoodyCalls. The conversation covers the challenges of scaling a small business, particularly during a pandemic, including hiring, training, and transitioning from manual processes to modern software. Maruschak also details a typical...
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Ep 153. Unburdening the Heart - My Sobering Journey
The Scoop With Erica Krupin
Erica offers a personal reflection on her journey to sobriety and the challenges of maintaining boundaries in relationships. She shares her experiences with alcohol, emphasizing that problematic drinking isn't always overt, and discusses the importance of supportive relationships during recovery. Erica also highlights the struggle of navigating social situations while newly sober and the gradual process of self-discovery and emotional regulation that comes with a clear mind. Finally, she imparts life lessons, stressing the need to demand respect and build a supportive environment to achieve...
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Ep 152. Take Action Now! The Scoop Master's Keys to Poop Scoop Business Success
The Scoop With Erica Krupin
Erica interviews Dermot Woods, the owner of "," a successful dog waste removal business based in Connecticut. Dermot discusses his journey from a side hustle to managing 250 customers and four part-time independent contractors, emphasizing the importance of taking action and prioritizing tasks for business growth. He shares his strategies for acquiring early clients through local Facebook groups and word-of-mouth, along with his current advertising spend and pricing model. The conversation also touches on the unique aspects of the poop scooping industry, the benefits of independent...
info_outlineErica is joined by Phil Risher from Phlash Consulting. They discuss his journey from Enterprise Rent-A-Car to founding Phlash Consulting, which specializes in digital marketing for home service businesses. Phil emphasizes the importance of visibility, conversions, and retargeting for growth. He also highlights strategies like leveraging B2B partnerships, optimizing Google reviews, and using automation tools for lead nurturing. Phil recommends allocating 3-10% of revenue to marketing, focusing on organic search, and using tools like ChatGPT for content creation. Erica's guest also stressed the importance of recording sales calls for scalable processes and building local brand recognition through podcasts and social media.
Connect with Phil: https://www.instagram.com/phlashconsulting/
Comments and Questions are welcome.
Send to: [email protected]
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