11: How to Summon the Courage You Need to Build a Strong Brand Online, with Louise Glendon

Amy Selbach is incredibly excited to bring you today’s guest, Louise Glendon!

 

After a long, successful career in the military, Louise realized that the military path no longer fit her desire to raise a family. She picked up a camera and it was love at first click! But after building out a successful photography business that was taking up way too many weekends, she turned her sights to building an online empire that would allow her to spend more time with her three kids. Soon, CLICK LOVE GROW was born, built from her love of strategies behind digital marketing and her passion for teaching other moms and entrepreneurs how to take great photos. CLICK LOVE GROW is an online education company that gives photography courses of all kinds to entrepreneurs and moms so that they can ditch photo shame, and instead, take magical photos of their business and family.

 

In today’s conversation, you will be learning about how Louise does it all — from spending all the time she wants with her family to continuing to grow her flourishing online business! She shares how she transitioned from the military to starting her own business, how she pivoted from a service-based business to a course-based business, the first steps she took in building an online brand, the role intuition has played in her business and life, and all of the small tips and tricks she has learned along the way that has helped keep her on the path to success!

 

Key Takeaways

[:45] About today’s episode!

[2:07] Amy welcomes Louise to the podcast.

[2:38] Louise gives a summary about what she’s up to in the world!

[4:44] Louise shares her moment of 20 seconds of insane courage.

[8:11] What was the transition like from being in the military to starting and running her own business?

[13:04] In the moment Louise made the decision to go full-force with her business, did she already have a business plan laid out or was she just winging it in the beginning?

[16:22] How long did it take for Louise to pivot from her service-based business to her course-based business?

[17:54] What were Louise’s first steps when she entered the online world with her brand?

[19:33] After list-building through her own network, what were Louise’s next steps to continue to grow her list?

[21:12] What were some of Louise’s fears in building her online business?

[23:12] When these fears came up, how did Louise deal with them?

[27:37] Louise describes the role of intuition and inner guidance in her life, and how she taps into it.

[32:24] Louise speaks about a time she stood up for herself in her business.

[35:20] Has there been a moment in Louise’s life or business where her intuition told her something but she ignored it?

[36:22] Amy shares a big moment where she listened to her intuition!

[38:30] Louise shares a time when her intuition was telling her something.

[39:40] How Louise’s moments of courage have become a part of her brand.

[44:24] Louise gives her tips for building a strong brand online!

[51:58] Louise’s daily routine that keeps her on course!

[54:50] Does Louise consider that she works fulltime?

[55:42] How does Louise fuel her personal evolution? What keeps her going?

 

Key Highlights:

• How Louise transitioned from the military to running her own business.
• How to grow your brand online and build extensive lists!
• How Louise accessed courage and overcame fears in putting herself and her business out there!
• Louise gives her tips for building a strong brand online.
• Why consistency (in all aspects of your business) is key!

 

Mentioned in this Episode:

CLICK LOVE GROW

Steal Like an Artist: 10 Things Nobody Told You About Being Creative, by Austin Kleon

 

Connect with my Guest!

Louise’s Website: CLICK LOVE GROW

Social Media: LinkedIn, Facebook, and Instagram

 

Hey listeners! Do you want to get your story out into the world in a really big way?

Visit AmySelbach.com/BrandStory to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy.

 

Follow-up with Me!

If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram @AmySelbach or at AmySelbach.com!

 

For more episodes, visit our Libsyn page or listen on iTunes!