20 Seconds of Insane Courage

This podcast explores the conditions present at the intersection of our bravest actions from intuition, to inspiration, to desperation, to sheer will. It dives into the delicate dance with fear and how we develop the instinct and confidence to act in spite of it with courage. Its a discussion of spontaneous acts that change the trajectory of our lives forever and transform us. It discusses the how building a brand and story occurs in successive moments of courage. These same moments become our personal story and our brand story. This podcast is for entrepreneurs, leaders and executives who wants to change lives with their story and build a business by taking one courageous step at a time.

24: Empowering Children Through Educational Entertainment with Lucrezia Bisignani 01/07/2022

24: Empowering Children Through Educational Entertainment with Lucrezia Bisignani Hi Everyone! If you are listening to this podcast you are interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business. In this episode, you will hear about how Lucrezia Bisignani, founder of Kukua, is empowering children of the 21st century through educational entertainment: The resilience and belief required to endure the pivots that come with founding a startup. The value of having a learning obsession and how to keep challenging yourself. How opportunities sometimes arise from leads that seemed unpromising. The importance of warm introductions to potential investors and how to pitch. Lucrezia’s relationship with failure and willingness to fail big while trying to win big. How important it is to have a supportive community for developing self-belief. Realizing that fear is always present as an entrepreneur; learning to overcome it. The role of networks and mentors and how to nurture these relationships. How to stay motivated and endure the challenges of entrepreneurship. It is often the hardest choices that lead to the greatest rewards. “I have a great relationship with failure. I am ready to fail big because I want to win big.” — [32:42] 👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at ❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen. Are we connected on Instagram? Please follow me at and let me know so I can follow YOU too! Lastly, If you want help starting a business or building your brand visit and book a free discovery call with me! If you have a kid, teen, or young adult who needs a safe space to reach their potential and develop a growth and entrepreneurial mindset through 1 to 1 or group coaching, visit or @somethingventuredkidsandteens on Instagram. Full Show notes and resources for this episode can be found at /episode/index/show/20secondsofinsanecourage/id/21588908

23: Why Our Kids Need Purpose, Challenges and Engagement With Dr. Michael Ecker 12/14/2021

23: Why Our Kids Need Purpose, Challenges and Engagement With Dr. Michael Ecker Hi Everyone! If you are listening to this podcast you are interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business. In this episode, you will hear about how Dr. Michael Ecker, principal of Calavera Hills Middle School, is building a purpose and meaning driven educational institution: How to address fears that are commonly experienced by school-going children. Approaches to helping children deal with mental health struggles. What engagement means in the school context and why it is so important. Conditions necessary for intrinsic drive: purpose, autonomy, mastery. Setting up conditions for kids to learn innovation and problem-solving. Why it’s important to educate children about career choices from a young age. Laying the groundwork for kids to grow into brave entrepreneurs. How to be happy and fulfilled by aligning your values with your actions. An action plan for overcoming self-doubt and making an idea into a reality. The role of confidence and courage in a fulfilled life and successful career. Educating children about the possibilities that are open to their future selves. “Students are likely to be more engaged and more happy, even when they’re being challenged and even when they’re failing, if they’re working to some goal that’s bigger than themselves.” — [35:55] 👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at ❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen. Are we connected on Instagram? Please follow me at and let me know so I can follow YOU too! Lastly, If you want help starting a business or building your brand visit and book a free discovery call with me! If you have a kid, teen, or young adult who needs a safe space to reach their potential and develop a growth and entrepreneurial mindset through 1 to 1 or group coaching, visit or @somethingventuredkidsandteens on Instagram. Full Show notes and resources for this episode can be found at /episode/index/show/20secondsofinsanecourage/id/21484622

22: Amy Coaches Teen Girls On Getting Unstuck In Their Biz [Part 2 Follow Up] 12/02/2021

22: Amy Coaches Teen Girls On Getting Unstuck In Their Biz [Part 2 Follow Up] Hi Everyone! If you are listening to this podcast you are interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business. In this episode, you will hear about how Olivia Jin and Irene Chung built an educational craft business when they were high school students: How to focus on building your business while handling other responsibilities. Working out clear roles for your team based on their strengths. How to keep team motivation up with equity incentives and commitment contracts. Stepping up leadership practices using a check-in process and weekly meetings. An approach to designing quick, efficient, and effective team huddles. Setting up leadership structures that are realistic based on your time availability Making sure team members feel valued by using team shoutouts and more. Facing up to difficult but necessary conversations with problematic team members. “The best action plan is the action plan that you’re actually going to do.” — Amy Selbach [20:04] 👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at ❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen. Are we connected on Instagram? Please follow me at and let me know so I can follow YOU too! Lastly, If you want help starting a business or building your brand visit and book a free discovery call with me! If you have a kid, teen, or young adult who needs a safe space to reach their potential and develop a growth and entrepreneurial mindset through 1 to 1 or group coaching, visit or @somethingventuredkidsandteens on Instagram. Full Show notes and resources for this episode can be found at /episode/index/show/20secondsofinsanecourage/id/21348398

21: How Teen Founders Found the Courage to Launch Their First Business 12/02/2021

21: How Teen Founders Found the Courage to Launch Their First Business Hi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business. In this episode, you will hear about how Olivia Jin and Irene Chung built an educational craft business when they were high school students: How to start a business that raises awareness about social issues using art as a tool. Overcoming scary challenges while starting a business such as asking for help. Fears that teens, Irene and Olivia, have had along their journey as founders, and how they have overcome these. Realizing that things you thought were scary aren’t as bad once you confront them. Summoning courage by drawing on past success and the likelihood of best-case outcomes. Remembering not to delay when taking the first steps of starting a business. How to tell the difference between constructive feedback and criticism. Tips for successful business branding: have a clear strategy and take action on it! “Educraft is an art kit company that focuses on raising social awareness, and by social awareness I mean informing ourselves about current issues that are going on while fostering an artistic environment.” — Irene Chung [03:18] 👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at ❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen. Are we connected on Instagram? Please follow me at and let me know so I can follow YOU too! Lastly, If you want help starting a business or building your brand visit and book a free discovery call with me! If you have a kid, teen or young adult who needs a safe space to reach their potential and develop a growth and entrepreneurial mindset through 1 to 1 or group coaching, visit or @somethingventuredkidsandteens on instagram. Full Show notes and resources for this episode can be found at /episode/index/show/20secondsofinsanecourage/id/21348326

20: 5 Steps to Flip The Script on Fear and Operationalize Courage Daily 05/20/2020

19: How Luisa Zhou, Shy and Introverted, Built a 7 Figure Coaching Business with Consistent Courage and Advice About Selling in the Time of Coronavirus 04/08/2020

18: How The Founder of Apparel Line, Vuori, Built a Global Brand Competing with Giants 03/18/2020

17: Beauty Exec’s #1 Skill to Propel Your Biz Forward, and the Three Secrets to a Standout Brand 03/11/2020

16: How Shawna Dalton Built a Multi-Million Dollar Children’s Apparel Line on Her Own From Scratch… and How You Can Too! 03/06/2020

16: How Shawna Dalton Built a Multi-Million Dollar Children’s Apparel Line on Her Own From Scratch… and How You Can Too! Hi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business. In this episode, you will learn these key insights from Shawna Dalton, an entrepreneur who built a multi-million dollar children’s apparel line on her own, from scratch: How Shawna walked away from a secure job to jumping with both feet into a brand she was building from scratch! Powerful lessons she learned from the challenges she faced Shawna’s tips for entrepreneurs looking to build their own product or apparel-based business What completely flipped the switch in the number of sales she was making! The power of having a brand story and what that did for her business “As I started telling my recycling story, people started writing me orders. … [That] was a moment that changed my business because I went from being a designer … to realizing that when I told my story … my product sold itself.” — Shawna Dalton 👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at   👩Attn Entrepreneurs: I have a PRIVATE Facebook Group just for you! It’s for business owners and executives who want to take MORE courageous action in their lives and companies. ❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen. Are we connected on Instagram? Please follow me at and let me know so I can follow YOU too! Lastly, If you want help starting a business or building your brand visit and book a free discovery call with me! Full Show notes and resources for this episode can be found at /episode/index/show/20secondsofinsanecourage/id/13404980

15: How Sara Kalke Launched a Six-Figure Online Course from a $250 Ad Spend! 03/04/2020

14: How Boochcraft Built a Loyal Tribe of Retailers and Customers One Question at a Time… 02/19/2020

14: How Boochcraft Built a Loyal Tribe of Retailers and Customers One Question at a Time… Amy’s guest today is Adam Hiner! Adam is the co-founder of Boochcraft, an alcoholic kombucha company based in San Diego, California, that is creating REAL impact in the world! Although Adam has had a food and beverage background, prior to Boochcraft he had never launched a B to C consumer retail brand — or built an entire brewery for that matter! And a new category in the beverage market is no small feat! In this interview, Adam talks about the inner-knowing that he had that launched Boochcraft, what it is like to pioneer a brand new beverage category in California, and how he tested and validated the concept before he launched. He also talks about his threshold of tolerance for risk and what takes courage for him. Amy and Adam also dive into the grit and determination that it takes to commit to your product and values and not compromise on your commitment to your customers. Many brands compromise their values when it becomes cheaper to source certain ingredients or materials — but Boochcraft has remained true to their values since they launched which has led to some incredible results you’ll have to tune in to hear! Key Takeaways [:50] About today’s guest! [2:28] Amy welcomes Adam to the podcast. [2:58] Adam speaks about what led him and his partners to launch Boochcraft. [4:05] Adam shares a time he acted on 20 seconds of insane courage in his business and how it changed his trajectory. [5:19] How did Adam and his partners in Boochcraft come together? [6:41] Why did all three co-founders have so much faith in launching their company? [8:52] What was their first step in starting the business? [10:19] What happened when they started talking to retailers? And what some of the feedback that they first got? [13:10] Adam shares an incredibly pivotal step in their business around their commitment to quality for their customers. [17:45] Adam speaks about the parts of his business that require courage. [19:42] Adam shares their process for making crucial decisions around their business. [24:20] How does Adam feel his threshold of tolerance for risk is? And does he feel it has grown, like a muscle, over time? [25:23] Has Adam’s high tolerance for risk ever betrayed him? And how did he bounce back? [26:42] How Adam deciphers between the gut feelings that will lead to good decisions vs. bad decisions. [28:37] Adam’s advice to entrepreneurs who are fearful of failure. [29:28] How have intuition and inner guidance played a role in Adam’s life? And have these practices been something he has had to work on and evolve or do they come more naturally for him? [30:32] Adam shares how he works his intuition and inner guidance practices into his busy life schedule. [31:18] Adam provides some invaluable tips for others looking to build a brand in the food and beverage industry! He also touches on how they built such a loyal fanbase around their brand. [33:01] Adam speaks about their process for interacting with their customers and receiving customer feedback. [34:32] If Adam had to pick one thing that he felt really launched Boochcraft forward as a brand, what would it be? [38:10] Adam’s tips for entrepreneurs who want to build a strong brand of their own. [40:40] How do Adam and his team make sure that their values are communicated to their customer base? [43:36] Adam shares the one thing he would change if he could go back to when he first started his business. [45:10] Amy thanks Adam for joining the podcast. [45:29] Where to get your hands on Boochcraft! [46:37] What is Adam’s favorite flavor of Boochcraft? Key Highlights: How Boochcraft helped pioneer a new beverage category How Adam KNEW a retailer like Wholefoods would buy their product Adam shares a great story around their commitment to brand values How “Sociocracy” has transformed their team The steps to creating a strong brand and a loyal tribe Mentioned in this Episode: Connect with my Guest! Adam’s Instagram: Hey listeners! Do you want to get your story out into the world in a really big way? Visit to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Follow-up with Me! If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at ! For more episodes, visit our or listen on ! /episode/index/show/20secondsofinsanecourage/id/13203125

13: How Brandon Made his First Million By Age 23 – His Steps to Start Any Business in Any Industry With ZERO Prior Experience 02/11/2020

12: How to Distinguish Intuition from Fear, Access Your Courage, and Innovate Your Business with Michelle McGlade 08/14/2019

12: How to Distinguish Intuition from Fear, Access Your Courage, and Innovate Your Business with Michelle McGlade Today’s guest is Michelle McGlade! She’s a Business Strategist, a podcast host, and an international best-selling author! She’s also a former 6-figure holistic clinic owner with corporate prowess, an ongoing contributor for the Huffington Post, and is often featured on many other podcasts and online media. As a Business Strategist, Michelle teaches entrepreneurs in the wellness industry how to launch and accelerate their business growth to levels that match their dreams. She is one of the most authentic, genuine leaders in this industry and today she’s going to bring her insight and expertise to the 20 Seconds of Insane Courage podcast! In Amy and Michelle’s conversation, you are going to learn many actionable, tangible tips for your business! You’re going to hear all about Michelle’s insane moments of courage, her entire journey to starting her business, her advice on how to ‘emulate then innovate’ within your business, how to overcome your fears and access your courage, how to distinguish intuition from fear, and how she became a strong entrepreneur with an even stronger business! Key Takeaways [:45] About today’s guest! [1:53] Amy welcomes Michelle to the podcast! [2:10] Amy gives some background to how she and Michelle first met. [2:35] Michelle talks about her background in the industry and what she’s currently up to! [3:50] How Michelle works with wellness entrepreneurs to help get them out of their slumps. [5:50] Michelle shares a time that she’s experienced 20 seconds of insane courage that has changed her life’s trajectory. [8:55] What did it feel like for Michelle to sign a lease on a commercial space? [10:46] Did Michelle do any research before starting an acupuncture business or did she dive right in? What was the plan? [11:54] Michelle shares what she thinks makes a strong entrepreneur and business. [16:18] How can we follow the advice: ‘emulate then innovate’ with our businesses? [17:40] What were some of Michelle’s initial fears in starting out her business? [20:27] What are some current fears Michelle has about her business? [23:18] How does Michelle access her courage? [26:35] How does Michelle distinguish intuition from fear? [29:40] Has Michelle had any of those moments where she ignored her intuition and the outcome was disastrous? [33:00] How have these moments of courage become a part of Michelle’s story and shaped her as a brand? [36:13] Michelle’s daily routine that keeps her on course. [37:41] What does Michelle wish she had known as a child about coming up as an adult in the world today? [38:24] Amy thanks Michelle for joining her this episode! [38:35] Where to learn more about Michelle online. Key Highlights: Overwhelmed or secretly hating your business? Michelle provides insight on how to get out of these slumps with strategic, actionable tips! Michelle shares how to become a strong entrepreneur with an even stronger business! How Michelle accesses her courage in her times of fear and uncertainty. How to ‘emulate then innovate’ within your business. Mentioned in this Episode: Connect with my Guest! Website: Social Media: & Hey listeners! Do you want to get your story out into the world in a really big way? Visit to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Follow-up with Me! If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at ! For more episodes, visit our or listen on ! /episode/index/show/20secondsofinsanecourage/id/10862637

11: How to Summon the Courage You Need to Build a Strong Brand Online, with Louise Glendon 08/07/2019

11: How to Summon the Courage You Need to Build a Strong Brand Online, with Louise Glendon Amy Selbach is incredibly excited to bring you today’s guest, Louise Glendon! After a long, successful career in the military, Louise realized that the military path no longer fit her desire to raise a family. She picked up a camera and it was love at first click! But after building out a successful photography business that was taking up way too many weekends, she turned her sights to building an online empire that would allow her to spend more time with her three kids. Soon, CLICK LOVE GROW was born, built from her love of strategies behind digital marketing and her passion for teaching other moms and entrepreneurs how to take great photos. CLICK LOVE GROW is an online education company that gives photography courses of all kinds to entrepreneurs and moms so that they can ditch photo shame, and instead, take magical photos of their business and family. In today’s conversation, you will be learning about how Louise does it all — from spending all the time she wants with her family to continuing to grow her flourishing online business! She shares how she transitioned from the military to starting her own business, how she pivoted from a service-based business to a course-based business, the first steps she took in building an online brand, the role intuition has played in her business and life, and all of the small tips and tricks she has learned along the way that has helped keep her on the path to success! Key Takeaways [:45] About today’s episode! [2:07] Amy welcomes Louise to the podcast. [2:38] Louise gives a summary about what she’s up to in the world! [4:44] Louise shares her moment of 20 seconds of insane courage. [8:11] What was the transition like from being in the military to starting and running her own business? [13:04] In the moment Louise made the decision to go full-force with her business, did she already have a business plan laid out or was she just winging it in the beginning? [16:22] How long did it take for Louise to pivot from her service-based business to her course-based business? [17:54] What were Louise’s first steps when she entered the online world with her brand? [19:33] After list-building through her own network, what were Louise’s next steps to continue to grow her list? [21:12] What were some of Louise’s fears in building her online business? [23:12] When these fears came up, how did Louise deal with them? [27:37] Louise describes the role of intuition and inner guidance in her life, and how she taps into it. [32:24] Louise speaks about a time she stood up for herself in her business. [35:20] Has there been a moment in Louise’s life or business where her intuition told her something but she ignored it? [36:22] Amy shares a big moment where she listened to her intuition! [38:30] Louise shares a time when her intuition was telling her something. [39:40] How Louise’s moments of courage have become a part of her brand. [44:24] Louise gives her tips for building a strong brand online! [51:58] Louise’s daily routine that keeps her on course! [54:50] Does Louise consider that she works fulltime? [55:42] How does Louise fuel her personal evolution? What keeps her going? Key Highlights: How Louise transitioned from the military to running her own business. How to grow your brand online and build extensive lists! How Louise accessed courage and overcame fears in putting herself and her business out there! Louise gives her tips for building a strong brand online. Why consistency (in all aspects of your business) is key! Mentioned in this Episode: Connect with my Guest! Louise’s Website: Social Media: , , and Hey listeners! Do you want to get your story out into the world in a really big way? Visit to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Follow-up with Me! If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at ! For more episodes, visit our or listen on ! /episode/index/show/20secondsofinsanecourage/id/10778555

10: How to Find Courage, Overcome Your Fears, and Grow Your Business with Jennifer Borba von Stauffenberg 07/31/2019

10: How to Find Courage, Overcome Your Fears, and Grow Your Business with Jennifer Borba von Stauffenberg Today’s guest is Jennifer Borba von Stauffenberg! She is the President of Olive Creative Strategies — a national public relations and marketing agency in San Diego, California. Long ago, Jennifer was inspired by Cyndi Lauper — as you’ll hear about in today’s podcast — to develop a mission to amplify the messages of the most positively powerful people and brands. Now, she leads a team of savvy, dynamic public relations professionals in producing strategic campaigns that focus on clients’ results. Jennifer has a reputation for not only coming up with great ideas at your first meeting that culminate into full-blown marketing strategies but also for being a dependable connector that can provide support for all aspects of your business (based on her extensive network of vetted connections!) In today’s episode, Jennifer provides some incredible advice for entrepreneurs marketing their business. She shares her entrepreneurial journey from her business’s conception to its current success, how she got there, and the 20 seconds of courage that helped shift the trajectory she was on. She also shares some of the major challenges she’s had to overcome in her business, the steps she recommends new businesses to take in order to become PR-ready, and how to grow your client base. Don’t miss today’s insightful episode and tune in to get the full scoop! Key Takeaways [:45] About today’s episode with Jennifer Borba von Stauffenberg. [2:17] Amy welcomes Jen to the podcast! [2:44] Jennifer gives a quick rundown of her life’s story! [4:20] Jennifer highlights a time when she’s experienced 20 seconds of insane courage and how it completely changed the trajectory she was on. [6:47] What inspired Jennifer to hand in her resignation for her old job and start her business? [8:21] How Jennifer found opportunities and connections early on in her business. [13:38] Jennifer shares some of the major challenges during the start-up phase of her business and how she managed to overcome them. [21:35] Jennifer gives her advice to new entrepreneurs on how to become PR-ready! [25:55] The importance of differentiators and how Jennifer helps brands distinguish what their differentiators are in the marketplace. [27:38] Why your brand’s story is everything in attracting customers! [29:18] Amy thanks Jennifer for joining her in this episode. Key Highlights: Why courage is not only the catalyst for an exciting life, but also for a successful marketing campaign as well! How Jennifer’s clients grew her business. How to face your challenges without judgment and fear, and instead, simply asking yourself, ‘What’s next?’ How Jennifer got out of the hole after losing 50% of her clients in one day! What the most important steps are to take as a new brand in order to be PR-ready. The secret ingredient to every successful campaign. Mentioned in this Episode: Connect with my Guest! Jennifer’s Website: Hey listeners! Do you want to get your story out into the world in a really big way? Visit to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Follow-up with Me! If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at ! For more episodes, visit our or listen on ! /episode/index/show/20secondsofinsanecourage/id/10698230

09: : How to Tap Into Your Archetype for a Greater Alignment to Your Purpose with Dr. Sharon Mijares 06/19/2019

09: : How to Tap Into Your Archetype for a Greater Alignment to Your Purpose with Dr. Sharon Mijares Today’s guest is the incredible Dr. Sharon Mijares! Dr. Mijares is a psychologist and world-renowned author, speaker, and teacher. She has authored and edited six books focused on psychospiritual development, women’s empowerment, breath work, and a deeper look at the human relationship from a global perspective. Her primary focus is on balancing power and beauty in order to create a happier, healthier world. In today’s conversation, Amy and Dr. Sharon Mijares touch on a wide array of topics! They speak about tapping into archetypes for spiritual growth and a greater alignment with your purpose, how to combat your fight-or-flight response, how to deal with defensiveness (both your own and others), how to awaken your intuition, and how to continue your forward momentum when you’re feeling “soul sick” or anxious. You do not want to miss today’s episode! The unique perspective Dr. Mijares brings with taking a look at things from a psychological and spiritual standpoint is not only incredibly beneficial for your life in general, but also for your business and entrepreneurial journey! Tune in for Dr. Mijares’s impactful ideas and fantastic food-for-thought on the stuff that holds us back from building our business, aligning with our purpose, and manifesting what we need in life. Key Takeaways [:45] About today’s guest, Dr. Sharon Mijares. [2:21] Amy welcomes Sharon to the podcast. [2:55] Sharon gives a peek into her background and what led her to do the work she’s doing today! [5:33] What was the next progressive action Sharon took after experiencing this impactful ‘oracle’ moment that sent her the message to forgive herself? [6:16] When did Sharon decide to become a psychologist? [6:56] Why do Carl Jung’s archetypes fascinate Sharon? And how did it affect and change Sharon’s life when she discovered it? [8:46] How does Sharon work with clients in terms of helping them become aware of archetypes? And once they have that information, how does it serve them in their lives? [12:25] How Sharon uses stories in her work and how it aids her clients in finding their own way in life. [15:44] Sharon explains dissociation; why it can affect us, and how it can affect us. [19:24] Why is that some of us cannot handle feedback and we go on the defensive? [21:27] Sharon’s advice and strategies for creating forward momentum in those who find themselves overwhelmed or anxious. [24:22] How we think affects our bodies; how our bodies affect how we think! [29:00] Sharon shares her tips and strategies for combating our fight-or-flight response. [34:57] Sharon’s suggestions for overcoming self-defeating thoughts. [37:57] How can you differentiate between your flight/fear response vs. good intuition. [39:43] How does Sharon help people awaken their intuition? [42:10] How to start living with purpose when you’re feeling “soul-sick,” unfulfilled, or stuck. [43:47] Sharon explains how aligning to your archetype is a good place to start for connecting to your purpose, the power to create, and for manifesting what you need in life. [47:31] What does Sharon observe in those who are living on purpose and not succumbing to their fears? [50:44] Talking growth mindset vs. fixed mindset and balancing archetypes. [52:14] Sharon shares the story of her 20 seconds of insane courage! [53:37] Where to reach Sharon online! Key Highlights: Mijares gives her insight on how to tap into your archetype for spiritual growth and a greater alignment to your purpose! Why just being ‘nicey-nice’ just doesn’t cut it when you want to create change in your life (and others)! Why some of us take feedback as an attack and go on the defensive and how to overcome that! The practices and strategies Dr. Mijares uses for creating forward momentum in your life and business when you’re feeling overwhelmed or anxious. How to overcome self-defeating thoughts and negative self-talk! Mentioned in this Episode: Connect with my Guest! Dr. Sharon Mijares’s Website: Social Media: , , and Email: Hey listeners! Do you want to get your story out into the world in a really big way? Visit to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Follow-up with Me! If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at ! For more episodes, visit our or listen on ! /episode/index/show/20secondsofinsanecourage/id/10179593

08: The Luxury Eyeglass Company That Found It’s Success Through Strong, Personal Branding: DAVID KIND Eyewear 05/29/2019

08: The Luxury Eyeglass Company That Found It’s Success Through Strong, Personal Branding: DAVID KIND Eyewear Today, Amy Selbach is interviewing an old friend of hers, David Barton! They met years ago on a ski trip and bonded over their mutual love of travel, outdoor sports, and knowledge of international markets. David is the founder and CEO of DAVID KIND, an eyeglass company that sources premium materials and works alongside exceptionally skilled craftsmen to bring exclusive designs to life. They use traditional techniques with the latest developments in computer-aided manufacturing to create some of the finest quality eyewear in the world. In today’s conversation, Amy and David talk about what it takes to build a product-based luxury consumer brand, and the courageous action he’s taken to build a successful brand from the ground-up — including the very first investment he had made in the business that really required acting in spite of fear! David also shares how he has reached out to influencers to help establish his brand and drive sales, the steps he took early on when reaching out for financing for his business, and how his brand story has developed over the years. This episode is full of great insights — so don’t miss out! Key Takeaways [:45] About today’s guest, David Barton! [2:13] Amy welcomes Dave to the podcast. [2:51] Dave gives the quick story of his life up to this point in time. [5:00] Dave shares one of his moments of 20 seconds of insane courage and how it changed his life! [6:51] What was the first expenditure Dave made for his brand, DAVID KIND? [8:07] Dave speaks about his experience with figuring out the “how” of digital marketing and making his first investment in it. [9:25] In terms of taking his first steps, what were the circumstances present that made David act and initially start his business? [11:27] How Dave established a different kind of positioning, filling in a gap in the market. [12:43] What were some significant pieces early on that helped Dave’s brand really take off and really drive sales? [14:07] When reaching out to influencers, did they work with an agency to get in touch or did they cold call? [16:18] Dave speaks about another moment of insane courage after his business took off. [18:13] What are some of the fears Dave feels on a daily basis and how does he act in spite of them? [19:51] Did Dave ever see himself as an entrepreneur when he was working for other brands? [20:43] Why being clear on his “why” has helped him overcome fears associated with his business. [21:25] Why does an economic downturn tend to impact luxury brands the most? [23:08] In terms of their positioning, are they still focusing on the ‘styling’ aspect of their product? [23:59] Dave describes what the step of reaching out for financing for his business looked like. [25:15] How Dave’s threshold of tolerance for risk has increased since becoming an entrepreneur. Would he have considered himself high-risk in the beginning? [25:55] Dave shares the kind of risks that, 10 years ago, he could have never imagined taking within his business! [27:41] Does Dave have any moments where he took a risk and it didn’t turn out well? [31:08] Dave shares a moment where he stood up for himself in a tough situation. [33:40] How has Dave’s brand story developed over the years? How does he leverage it? [40:00] Dave gives his thoughts on product margins and common complaints regarding it. [44:40] Are there different qualities of lenses? Or are you simply paying more for the brand name and designer frame? [47:29] David’s tips for those wanting to build a strong brand of their own in the consumer product category? [51:30] What is something Dave wishes he would’ve known as a child coming up in the world, that he would like his son to know? [52:47] Where to find DAVID KIND online! Key Highlights: What inspired David to follow through with his business idea and keep his motivation up. How David has worked with influencers to help boost sales and popularity! David provides tips for those wanting to build a strong, confident brand in the consumer product category. Why being clear on your “why” will help you overcome your fears associated with your business! Mentioned in this Episode: Connect with my Guest! David’s website: DAVID KIND’s Social Media: , , and Hey listeners! Do you want to get your story out into the world in a really big way? Visit to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Follow-up with Me! If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at ! For more episodes, visit our or listen on ! /episode/index/show/20secondsofinsanecourage/id/9940037

07: How Turkey on the Table Found Their Success Through a Powerful Brand Story 05/22/2019

07: How Turkey on the Table Found Their Success Through a Powerful Brand Story In this episode, your host, Amy Selbach, has on two incredible guests — Kerry Maunus and April George! Kerry and April are the co-founders of Turkey on the Table — an amazing paired book and activity that encourages the whole family to express and display their gratitude. As moms of young children, they had a vision of teaching their children a sense of gratitude. Their goal was to turn thankfulness into an activity. And so, they created a physical retail product out of this concept! And since launching, they have been featured on Good Morning America, The Today Show, Good Housekeeping, and many more! Recently, they were named one of People magazine’s “25 Women Changing the World.” But even more impressive, they have donated over one million meals through their partnership with Feeding America. In today’s awesome conversation, Kerry and April talk about the courage they had to follow through on a dream and really lay out the exact steps that they took to get started in building a product-based business. They also talk about how their incredible story landed them all of this amazing press, how they have pushed through any fears and doubts along the way, and some of the keys to what makes them so successful in their partnership. You’re seriously going to want to grab a notebook for this one! Kerry and April share amazing tips and insights throughout! Key Takeaways [:45] About Amy’s guests today: Kerry Maunus and April George. [1:55] Amy welcomes on Kerry and April. [2:27] Kerry and April give some background on their company, Turkey on the Table, and how it originated! [4:05] Had either of them had business-related backgrounds prior to starting up their own business? [5:08] Kerry shares her 20 seconds of insane courage that changed her trajectory for good! [6:54] Kerry and April talk about starting from the ground up when it came to the product development phase. [10:43] About the final product that Turkey on the Table sells and the awesome purpose that it serves! [13:08] How Kerry and April’s families were involved in the project and how it brought them all closer! [13:59] The circumstances present that compelled Kerry and April to act on this idea and bring it to fruition. [16:33] April and Kerry highlight another awesome moment of 20 seconds of insane courage during the process of developing their product! [18:51] How they sold their first container of product and get their first handful of retailers. [23:39] Some of the fears they have felt along their journey and how they have conquered them! [26:40] The keys of the success to April’s and Kerry’s partnership. [33:57] Kerry and April each identify what they think was the biggest needle-mover in their business. [36:15] Are they on Amazon? What are the benefits and downsides of being on Amazon? [38:00] The role press has played in their success! Kerry and April speak about how much they see the needle move in terms of sales after a huge press piece comes out. [40:05] How important has their story been in regards to press coverage? And what does the press tend to gravitate towards when covering them? [41:46] Kerry’s and April’s process for accessing courage and what they do when fear bubbles up! [44:05] The importance of celebrating the little moments and not sweating the small stuff. [47:00] How did People magazine find Turkey on the Table? What was their experience like when they first got contacted? [49:33] The importance of a good brand story. [52:49] What is something they wish they had known as kids coming up in the world that they have figured out now, after this journey? [55:00] Amy thanks Kerry and April for joining her this episode! Key Highlights: Kerry and April explain how their incredible story landed them all of this amazing press! They detail out their entire journey, from how they came up with the idea to the product development phase to marketing and completion! How they gained the confidence and courage to put themselves out into the world! Some fantastic pieces of advice for entrepreneurs in partnerships like themselves. Great lessons and tips for product-based businesses! Mentioned in this Episode: Connect with my Guests! Kerry Maunus’s and April George’s Website: Turkey on the Table’s Social Media: , , , and Hey listeners! Do you want to get your story out into the world in a really big way? Visit to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Follow-up with Me! If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at ! For more episodes, visit our or listen on ! /episode/index/show/20secondsofinsanecourage/id/9852581

06: From Zero Sales to a Six-Figure Income: How Janet Beckers Launched Her Successful Business Through Building a Confident Brand 05/15/2019

06: From Zero Sales to a Six-Figure Income: How Janet Beckers Launched Her Successful Business Through Building a Confident Brand Amy Selbach’s guest this week is one of her good friends and an all-around amazing human, Janet Beckers! Janet is a sought-after international speaker, a best-selling author, and a multi-award winning entrepreneur — including Australian Marketer of the Year! She specializes in helping authors, coaches, speakers, and small-business owners step up, step out, and get their message out to the world with her signature, “Romance Your Tribe,” training programs. She works with people and businesses worldwide to — as she says — “Help people who help people to help more people!” Janet shares so many incredible insights in today’s show. She shares her journey into entrepreneurship, her experiences with launching multiple businesses and all the great lessons they taught her, and how her 20 seconds of insane courage completely changed her trajectory for good! She talks about the small tweaks she made to her marketing that immensely boosted her sales, the process she uses for visualization and tapping into her intuition for greater business outcomes, and how to distinguish wise business decisions from the unwise. On top of all this, Janet gives her advice to those just starting out, tips for building a confident brand, and her own secrets to her quick success! Key Takeaways [:45] About today’s guest: Janet Beckers. [1:31] Amy welcomes Janet to the podcast! [2:05] Janet introduces herself, her journey into entrepreneurship, and how she got to where she is today! [7:10] How Janet learned to put her first business venture online and what it taught her. [10:40] When Janet started her next business, Wonderful Web Women, what was the marketplace like? [12:14] Janet highlights a time she experienced 20 seconds of insane courage and how it completely changed her trajectory! [17:17] In the first eight weeks of launching her successful website, where did her early income come from? [21:15] When Janet asked for feedback during her early launches, did she find most people were honest? What did she gain from asking? [22:34] What kinds of tweaks did Janet make to her marketing to boost her sales? [24:11] Janet talks about some fears she experiences in her business and her process for always choosing the scarier path. [31:52] The process Janet used to cure her autoimmune disease through tapping into intuition. [41:20] Janet explains the process of visualizing and how it aids her in her business. [45:36] Janet gives advice for creating a confident brand. [50:45] Where to find Janet online! Key Highlights: The key lessons Janet learned from her early business ventures. Learn how to break out of the mold and be the leader of your own life! Make the right (and often scary) decisions to maximize your success! The secrets to her quick success after launching her business. The simple adjustments Janet made through marketing to boost her sales. How to distinguish the wise business decisions from the unwise. Learn what intuition looks and feels like — and how it can aid you in your business! Mentioned in this Episode: Connect with my Guest! Janet Beckers’ Website: Social Media: and Hey listeners! Do you want to get your story out into the world in a really big way? Visit to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Follow-up with Me! If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at ! For more episodes, visit our or listen on ! /episode/index/show/20secondsofinsanecourage/id/9776624

05: The Power of Branding: How Amy Swift Crosby Built Her Career on Leveraging Courage, Intuition, and Branding! 04/10/2019

05: The Power of Branding: How Amy Swift Crosby Built Her Career on Leveraging Courage, Intuition, and Branding! Today’s guest is Amy Swift Crosby, a fellow brand strategist who directly helped your host, Amy Selbach, launch her very first business! And today, they’re discussing all things branding. A lot of times, branding is misunderstood — and Amy’s mission is to end these misconceptions and misunderstandings! As a brand strategist and copywriter, she is leveraging her expertise to help entrepreneurs and business owners hone their skills, mission and message, all while uncovering their own “voice.” Amy has helped shape so many brands through memorable campaigns; strong, recognizable voices; and concept-driven positioning. She has worked with startups, fortune 500 companies, boutique lifestyle brands, and personalities across a wide range of different industries! Some of her notable clients include Cindy Crawford, Dr. Phil, Pantene, Ford, and BVLGARI. Her blog, SmartyPeople.com, explores the less recognized but inherently human side of creativity, work, and modern life. In this episode, Amy Swift shares some of her amazing stories; her moments of 20 seconds of insane courage, the fantastic learning opportunities throughout her career, and how her inner guidance and intuition has guided her throughout it all. She also provides tips on how to overcome fear, how to make courageous decisions for your business, and how to take your first steps in creating a successful brand! You won’t want to miss this one! Key Takeaways [:45] About today’s awesome guest, Amy Swift Crosby! [2:52] Amy welcomes on Amy Crosby to her podcast! [5:02] Amy gives her brief life story and explains how she came to pursue a writing career and become a brand strategist. [8:08] Amy goes through the moment when she first volunteered to be a PA (Production Assistant). [9:49] What was going through Amy’s mind when she was offered an opportunity to work with Christy Turlington? [11:06] A time that Christy has experienced 20 seconds of insane courage and how it changed her trajectory! [14:46] Amy provides some expert tips on constructive brand criticism — starting with acknowledging what the brand does right! [16:43] In moments where Amy feels like she needs to access courage, how does she react? [22:40] How Amy describes the role inner guidance plays in her life. [23:43] When is Amy really able to tune in to her inner guidance and intuition? [25:50] Amy speaks about a time when she had made a brave (or potentially unpopular) decision based on her inner guidance. [29:11] Amy’s relationship with fear and how she overcomes it. [32:12] Why focus on branding? Amy talks about all the advantages of branding in somebody’s business as an entrepreneur. [35:48] Amy’s tips for entrepreneurs on evaluating the work they need to do on their branding, the driving forces behind branding, and how to express your brand and what you stand for. [40:44] About Amy and her husband’s new company, BDY SQD, and the 20 seconds of insane courage it took to start it! [43:50] The first step Amy and her husband, Josh, took when they took a leap of faith to restart their business venture, BDY SQD, and completely rebrand. [47:13] When building their brand for BDY SQD, how did Amy and Josh look at the competition and decide what was going to set them apart? [50:53] What’s next for BDY SQD! [56:10] How have Amy and Josh began targeting corporations with BDQ SQD? Key Highlights: How Amy expertly critiques a brand to yield positive results and change. Amy gives her tips on how your inner guidance and intuition can be honed. Amy provides some amazing examples of her 20 seconds of insane courage! How to overcome fear and make brave, courageous decisions! The importance of branding and where to start with getting it right. Mentioned in this Episode: Connect with my Guest! Amy Swift Crosby’s Website: Social Media: , , and Hey listeners! Do you want to get your story out into the world in a really big way? Visit to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Follow-up with Me! If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at ! For more episodes, visit our or listen on ! /episode/index/show/20secondsofinsanecourage/id/9330764

04: How Jerry Swain Left High Tech To Build an International Chocolate Company After A life Changing Conversation with His Father 04/03/2019

04: How Jerry Swain Left High Tech To Build an International Chocolate Company After A life Changing Conversation with His Father Welcome to 20 Seconds of Insane Courage with Amy Selbach, a brick-and-mortar as well as an online business entrepreneur and an international brand and marketing coach for countries, companies, and entrepreneurs. Here you’ll learn what it takes to build your business, brand, and story, 20 seconds at a time. This podcast interviews entrepreneurs and everyday heroes to uncover the conditions present at the intersection of their bravest actions. From intuition to inspiration to desperation to sheer will, it proves lasting change doesn’t have to take years, months, or even days but often just a single moment. Description In this episode, Amy talks to Jerry Swain, Partner at CEO Coaching International, a company focused on coaching CEOs and entrepreneurs to increase profitability and accelerate growth. Tune in to hear Jerry’s thoughts on how to build a strong brand that resonates with customers, the importance of doing research, the intricacies of the decision-making process, and the sweet side of life that Jerry enjoys today. Key Takeaways [:49] Amy introduces Jerry Swain, Partner at CEO Coaching International. [1:05] “Live authentically and impact entrepreneurs”; Jerry tells the story of how he came to do those two things. [2:30] Jerry shares a conversation he had with his father that shifted the way he thought about how to become an entrepreneur and led him to his 20 seconds of insane courage. [5:14] In a case like Jerry’s, the first step after deciding to go for it should be research! [7:45] If you don’t have all the equipment, rent it! [8:30] Jerry talks about creating a brand story and packaging that reflects your goal: they always meant to be specialty retail. [9:42] Financial loss and opportunity and time costs are always things on an entrepreneur’s mind. Remember: what’s the worst that can happen and are you willing to live with that? [14:42] Jerry unpacks the process he uses for decision making: the benefits of understanding the why — the origin of a decision. [18:30] Advocating for yourself is a key skill to develop. Jerry remembers the time he went out on a limb and faced off with an authority figure and how it still pays off today! [23:05] The importance of staying true to your brand and the time Jerry ignored his intuition. [25:20] Jerry goes into detail about how they built the Jer’s Chocolates brand story, where they chose to use it and how it grew into being their most powerful tool to reach new customers. [30:08] Jerry’s branding tips! [34:08] For Jerry, a morning routine is the time to get the really important things out so that if the day gets out of control, those things still got done. [36:44] What would Jerry tell himself as a child? [37:52] Amy thanks Jerry for sharing his experience on today’s episode and invites listeners to tune in for the next episode. After hearing these amazing stories, you’re probably wondering how to write and tell your own story, and how you can put yours into the world in a bigger way. I’ve got an incredible resource for you! it’s my one-hour brand story planner, and it’s totally free! In under an hour you can have a beautifully crafted brand story to use everywhere: your brand story should be on your website, your packaging, at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Every brand needs a story so be sure to go to to download yours right now. Also, if you loved this episode, don’t forget to share it by clicking the share button just beneath the play bar and don’t forget to subscribe to listen to more episodes. If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at . Highlights Jerry’s entrepreneurial story shows us that your product needs to be great and niched if possible, but that you should never underestimate the power of an authentic brand story; it can be your most powerful tool to reaching customers. Good decision making is striking a fine balance between intuition and logic. Look for the why of a decision and take your time; sleep on it if you have to. Jerry always remembers what his father told him: ask yourself what’s the worst that can happen? If you can live with that, then jump in and go with your gut! Mentioned in this episode More about your host More about our guest /episode/index/show/20secondsofinsanecourage/id/9241946

03: How to Channel Fear and Use It Productively, with Co-Founder of ME to WE, Roxanne Joyal 03/27/2019

03: How to Channel Fear and Use It Productively, with Co-Founder of ME to WE, Roxanne Joyal This week, on 20 Seconds of Insane Courage, Roxanne Joyal joins the podcast! Once you hear Roxanne’s story today, you will be blown away! Roxanne graduated from Stanford University with a degree in International Relations and earned a coveted Rhodes Scholarship and a law degree from Oxford. But, rather than pursue a conventional career, Roxanne decided to bring her training back to the communities that originally inspired her after a high school volunteer trip to Niobe, Kenya. Now, Roxanne is the CEO of ME to WE — an innovative social enterprise that empowers people to change the world with their everyday consumer choices. Her belief in the transformative potential of social enterprise has taken her from the villages of rural Asian Africa to the top boardrooms in design showrooms of New York and Los Angeles! Roxanne’s continued commitment to the artisan program has led to widespread retail traction, with ME to WE products now being sold in over 12,000 locations across North America and providing fair wages for over 1500 people. What she has truly done with her business is not only amazing on its own — but incredibly inspiring as well. You won’t want to miss this week’s episode where Roxanne shares her key tenets of building a really confident and successful brand, how she overcame her early doubts and fears when starting her business, how to build and leverage your brand’s story, and what your business plan should look like! Key Takeaways [:49] About today’s guest: Roxanne Joyal. [2:56] Amy welcomes on Roxanne Joyal! [3:24] Roxanne speaks about her path in the world and where she is now. [7:00] What were Roxanne’s 20 seconds of insane courage? [10:40] What happened the moment Roxanne made the decision to start her business? [12:23] How Roxanne developed her retail business and some of the early mistakes she made. [16:10] Roxanne’s fears and doubts in starting her business and how she overcame them. [18:10] What productive paranoia means to Roxanne and how it works in her life. [19:53] The role that intuition (or inner guidance) plays in Roxanne’s life. [22:18] The first steps to starting your business and what your business plan should look like depending on where you are. [25:42] How have the moments in Roxanne’s business become part of her brand’s story? [28:50] The importance of a brand story and how to leverage it! [30:51] Roxanne’s advice for building a confident brand. [35:10] How Roxanne fuels her personal and professional evolution through her three growth buckets (her five “no matter whats,” her three important tips, and her mantra). [40:54] What Roxanne wish she had known coming up in the world as a child. Key Highlights: How Roxanne went from humble beginnings to massive social enterprise Key takeaways for building your retail business The true hallmarks of what makes up a courageous leader How to leverage intuition in your business How to build your business plan The importance of your brand’s story and how to build it! Roxanne’s tips for building a confident and successful brand Mentioned in this Episode: Connect with my Guest! Roxanne Joyal’s Websites: and Social Media: and Hey listeners! Do you want to get your story out into the world in a really big way? Visit to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Follow-up with Me! If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at ! For more episodes, visit our or listen on ! /episode/index/show/20secondsofinsanecourage/id/9130613

02: 6 Myths About Courage And How To Operationalize Bravery In Your Business with Ryan Berman 03/20/2019

02: 6 Myths About Courage And How To Operationalize Bravery In Your Business with Ryan Berman Welcome to the second episode of 20 Seconds of Insane Courage with Amy Selbach! Every week, Amy interviews entrepreneurs and everyday heroes to uncover the conditions present at the intersection of their bravest actions. This week, Ryan Berman joins the podcast. You could kind of say Ryan wrote the book on courage! Released just this past January, Return on Courage, gives insight into what the most courageous leaders on the planet all have in common. Want to shrink business fears, drive change, and transform your business? Then look no further. Ryan’s purpose in life is to liberate others through the principles of courage. He works with people and companies to help them transform into relevant, courageous brands. His mission is to help the stuck get unstuck so they can go forth and live their purpose! Join special guest Ryan and Amy today as they peel back the curtain on all things courage and dive into what you need to know in order to have a successful, thriving, unwavering, courageous, and confident brand! You will learn about the six courage myths, Ryan’s own experiences with courage and taking leaps of faith within his own businesses, how to know if you have found your right purpose, the three unwavering traits of a courageous brand, and how to tap into courage on a daily basis through your routine! Key Takeaways [:49] Amy welcomes Ryan to the podcast! [2:00] Ryan gives a two minute summary of his life and what he’s up to now! [7:15] Ryan’s gives his definition of courage and explains the six courage myths. [10:13] Ryan shares a time he’s felt his 20 seconds of insane courage and acted on it. And how did Ryan take this amazing step of courage? [14:50] What was Ryan’s first step after his 20 seconds of insane courage? [17:01] How Ryan feels about courage and how to know if you have the right purpose. [19:06] What is Ryan still afraid of on a daily basis in business? [22:22] In the process of interviewing those with courageous titles for his book, did anybody talk about an interesting process they had for accessing courage? Can courage be trained? [30:05] Why you should mistake it ‘till you make it instead of faking it ‘till you make it! [33:38] The importance of sacrifice within the concept of courage. [36:08] As a brand strategist, what are Ryan’s tips for those looking to build a courageous, confident brand. And Ryan’s 3 unwavering traits of courageous brands. [40:22] How Ryan taps into courage on a daily basis through his routine. [45:06] Where to find Ryan online! Key Highlights: Why the most courageous ideas net the biggest results (and why the safest options do not!) What courage is and is not! (The differences are important!) How to recognize your fears and then conquer them. Why you shouldn’t fake it ‘till you make it and instead “mistake it ‘till you make it.” Ryan’s tips for building a courageous, confident brand! Learn how to not be afraid of who you are and become an unapologetic, courageous brand. Mentioned in this Episode: Connect with my Guest! Ryan’s websites: and Social Media: , , and Hey listeners! Do you want to get your story out into the world in a really big way? Visit to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Follow-up with Me! If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at ! For more episodes, visit our or listen on ! /episode/index/show/20secondsofinsanecourage/id/9048878

01: Lani Nalu: From Rock Bottom to Meteoric Success in 6 Months 03/19/2019

01: Lani Nalu: From Rock Bottom to Meteoric Success in 6 Months Welcome to the first episode of 20 Seconds of Insane Courage with Amy Selbach — an entrepreneur who has built both brick-and-mortar as well as online businesses! She’s an international brand and marketing coach for countries, companies, and entrepreneurs. In this podcast, you will learn what it takes to build your business, brand, and story — 20 seconds at a time. Every week, Amy interviews entrepreneurs and everyday heroes to uncover the conditions present at the intersection of their bravest actions. From intuition to inspiration, to desperation, to sheer will — it proves lasting change doesn’t have to take years, months, or even days — but often, just a single moment. Amy’s first guest is Lani Nalu! Lani is an absolute badass who has completely transformed the trajectory of her business. She coaches female entrepreneurs online and describes her gift as “teaching women how to receive pure love.” She gets them through their doubts and self-limiting beliefs by connecting them with their feminine energy source and helping them heal through meditation. She’s an entrepreneur, life coach, podcast host, energy healer, and meditation guru all wrapped up into one incredible human being who is helping other women step into their power! From personal trainer living paycheck-to-paycheck to self-made entrepreneur making five figures a month — you seriously do not want to miss this first episode of 20 Seconds of Insane Courage. Tune in for the pearls of wisdom as Lani and Amy discuss how she launched her business within a week, how she grew her business and never ceased momentum, how she puts herself out there on social media and gets clients, and the key learnings Lani attributes her super fast success to! Key Takeaways [:49] Amy welcomes Lani Nalu to the podcast! [2:30] Lani shares the journey that led her to where she is today! [4:40] How Lani helps women find and receive love as an entrepreneur. [8:11] From rock-bottom to meteoric success: Lani describes the subconscious things she had to break through in order to attract success! [12:32] How Lani helps entrepreneurs rediscover their self-worth and get out of abusive relationships (whether it’s with a partner or with themselves). [15:32] Lani’s moments of 20 seconds of insane courage! [17:58] Lani breaks down the steps she followed after deciding to grow her business. [21:54] How Lani manifested the perfect supportive business (and life!) partner. [23:43] Some of the fears Lani had (and has) and how she tackles them on a daily basis. [30:48] Lani gives an example of something she was afraid to do for the first time and how she overcame it. [36:59] Lani’s process or methodology for distinguishing intuition and knowing when she’s in alignment and living her truth. [43:09] Is Lani a natural at being visible and putting herself out there on social media or does she have to get herself amped up? [50:58] As a coach for women entrepreneurs, what are the main things Lani attributes her super fast success to with starting her business? [59:50] Amy thanks Lani for joining her this episode! Key Highlights: Lani shows us how BIG change does not have to take a long time! How Lani changed everything about her life, business and income in 6 months. How to spot limiting beliefs and overcome them. Learn how to distinguish intuition and live in alignment! What Lani attributes to her super fast success to. Mentioned in this Episode: Connect with my Guest! Lani Nalu’s Website: Social Media: , , and Hey listeners! Do you want to get your story out into the world in a really big way? Visit to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy. Follow-up with Me! If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram or at ! For more episodes, visit our or listen on ! /episode/index/show/20secondsofinsanecourage/id/9048944

20 Seconds of Insane Courage

TOPICS