02: 6 Myths About Courage And How To Operationalize Bravery In Your Business with Ryan Berman

Welcome to the second episode of 20 Seconds of Insane Courage with Amy Selbach! Every week, Amy interviews entrepreneurs and everyday heroes to uncover the conditions present at the intersection of their bravest actions. This week, Ryan Berman joins the podcast.

 

You could kind of say Ryan wrote the book on courage! Released just this past January, Return on Courage, gives insight into what the most courageous leaders on the planet all have in common. Want to shrink business fears, drive change, and transform your business? Then look no further. Ryan’s purpose in life is to liberate others through the principles of courage. He works with people and companies to help them transform into relevant, courageous brands. His mission is to help the stuck get unstuck so they can go forth and live their purpose!

 

Join special guest Ryan and Amy today as they peel back the curtain on all things courage and dive into what you need to know in order to have a successful, thriving, unwavering, courageous, and confident brand! You will learn about the six courage myths, Ryan’s own experiences with courage and taking leaps of faith within his own businesses, how to know if you have found your right purpose, the three unwavering traits of a courageous brand, and how to tap into courage on a daily basis through your routine!

 

Key Takeaways

[:49] Amy welcomes Ryan to the podcast!

[2:00] Ryan gives a two minute summary of his life and what he’s up to now!

[7:15] Ryan’s gives his definition of courage and explains the six courage myths.

[10:13] Ryan shares a time he’s felt his 20 seconds of insane courage and acted on it. And how did Ryan take this amazing step of courage?

[14:50] What was Ryan’s first step after his 20 seconds of insane courage?

[17:01] How Ryan feels about courage and how to know if you have the right purpose.

[19:06] What is Ryan still afraid of on a daily basis in business?

[22:22] In the process of interviewing those with courageous titles for his book, did anybody talk about an interesting process they had for accessing courage? Can courage be trained?

[30:05] Why you should mistake it ‘till you make it instead of faking it ‘till you make it!

[33:38] The importance of sacrifice within the concept of courage.

[36:08] As a brand strategist, what are Ryan’s tips for those looking to build a courageous, confident brand. And Ryan’s 3 unwavering traits of courageous brands.

[40:22] How Ryan taps into courage on a daily basis through his routine.

[45:06] Where to find Ryan online!

 

Key Highlights:

• Why the most courageous ideas net the biggest results (and why the safest options do not!)
• What courage is and is not! (The differences are important!)
• How to recognize your fears and then conquer them.
• Why you shouldn’t fake it ‘till you make it and instead “mistake it ‘till you make it.”
• Ryan’s tips for building a courageous, confident brand!
• Learn how to not be afraid of who you are and become an unapologetic, courageous brand.

 

Mentioned in this Episode:

Return on Courage: A Business Playbook For Courageous Change, by Ryan Berman

Fishtank Brand Advertising

The i.d.e.a. Brand

Sock Problems

Seinfeld - “Shrinkage” (Video)

Mindset: The New Psychology of Success, by Carol Dweck

CourageBrands.com

RyanBerman.com

 

Connect with my Guest!

Ryan’s websites: CourageBrands.com and RyanBerman.com

Social Media: LinkedIn, Twitter, Instagram and Facebook

 

Hey listeners! Do you want to get your story out into the world in a really big way?

Visit AmySelbach.com/BrandStory to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy.

 

Follow-up with Me!

If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram @AmySelbach or at AmySelbach.com!

 

For more episodes, visit our Libsyn page or listen on iTunes!