06: From Zero Sales to a Six-Figure Income: How Janet Beckers Launched Her Successful Business Through Building a Confident Brand

Amy Selbach’s guest this week is one of her good friends and an all-around amazing human, Janet Beckers! Janet is a sought-after international speaker, a best-selling author, and a multi-award winning entrepreneur — including Australian Marketer of the Year! She specializes in helping authors, coaches, speakers, and small-business owners step up, step out, and get their message out to the world with her signature, “Romance Your Tribe,” training programs. She works with people and businesses worldwide to —  as she says — “Help people who help people to help more people!”

 

Janet shares so many incredible insights in today’s show. She shares her journey into entrepreneurship, her experiences with launching multiple businesses and all the great lessons they taught her, and how her 20 seconds of insane courage completely changed her trajectory for good! She talks about the small tweaks she made to her marketing that immensely boosted her sales, the process she uses for visualization and tapping into her intuition for greater business outcomes, and how to distinguish wise business decisions from the unwise. On top of all this, Janet gives her advice to those just starting out, tips for building a confident brand, and her own secrets to her quick success!

 

Key Takeaways

[:45] About today’s guest: Janet Beckers.

[1:31] Amy welcomes Janet to the podcast!

[2:05] Janet introduces herself, her journey into entrepreneurship, and how she got to where she is today!

[7:10] How Janet learned to put her first business venture online and what it taught her.

[10:40] When Janet started her next business, Wonderful Web Women, what was the marketplace like?

[12:14] Janet highlights a time she experienced 20 seconds of insane courage and how it completely changed her trajectory!

[17:17] In the first eight weeks of launching her successful website, where did her early income come from?

[21:15] When Janet asked for feedback during her early launches, did she find most people were honest? What did she gain from asking?

[22:34] What kinds of tweaks did Janet make to her marketing to boost her sales?

[24:11] Janet talks about some fears she experiences in her business and her process for always choosing the scarier path.

[31:52] The process Janet used to cure her autoimmune disease through tapping into intuition.

[41:20] Janet explains the process of visualizing and how it aids her in her business.

[45:36] Janet gives advice for creating a confident brand.

[50:45] Where to find Janet online!

 

Key Highlights:

• The key lessons Janet learned from her early business ventures.
• Learn how to break out of the mold and be the leader of your own life!
• Make the right (and often scary) decisions to maximize your success!
• The secrets to her quick success after launching her business.
• The simple adjustments Janet made through marketing to boost her sales.
• How to distinguish the wise business decisions from the unwise.
• Learn what intuition looks and feels like — and how it can aid you in your business!

 

Mentioned in this Episode:

Romance Your Tribe

Wonderful Web Women

 

Connect with my Guest!

Janet Beckers’ Website: RomanceYourTribe.com

Social Media: Facebook and Twitter

 

Hey listeners! Do you want to get your story out into the world in a really big way?

Visit AmySelbach.com/BrandStory to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy.

 

Follow-up with Me!

If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram @AmySelbach or at AmySelbach.com!

 

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