07: How Turkey on the Table Found Their Success Through a Powerful Brand Story

In this episode, your host, Amy Selbach, has on two incredible guests — Kerry Maunus and April George! Kerry and April are the co-founders of Turkey on the Table — an amazing paired book and activity that encourages the whole family to express and display their gratitude.

 

As moms of young children, they had a vision of teaching their children a sense of gratitude. Their goal was to turn thankfulness into an activity. And so, they created a physical retail product out of this concept! And since launching, they have been featured on Good Morning America, The Today Show, Good Housekeeping, and many more! Recently, they were named one of People magazine’s “25 Women Changing the World.” But even more impressive, they have donated over one million meals through their partnership with Feeding America.

 

In today’s awesome conversation, Kerry and April talk about the courage they had to follow through on a dream and really lay out the exact steps that they took to get started in building a product-based business. They also talk about how their incredible story landed them all of this amazing press, how they have pushed through any fears and doubts along the way, and some of the keys to what makes them so successful in their partnership.

 

You’re seriously going to want to grab a notebook for this one! Kerry and April share amazing tips and insights throughout!

 

Key Takeaways

[:45] About Amy’s guests today: Kerry Maunus and April George.

[1:55] Amy welcomes on Kerry and April.

[2:27] Kerry and April give some background on their company, Turkey on the Table, and how it originated!

[4:05] Had either of them had business-related backgrounds prior to starting up their own business?

[5:08] Kerry shares her 20 seconds of insane courage that changed her trajectory for good!

[6:54] Kerry and April talk about starting from the ground up when it came to the product development phase.

[10:43] About the final product that Turkey on the Table sells and the awesome purpose that it serves!

[13:08] How Kerry and April’s families were involved in the project and how it brought them all closer!

[13:59] The circumstances present that compelled Kerry and April to act on this idea and bring it to fruition.

[16:33] April and Kerry highlight another awesome moment of 20 seconds of insane courage during the process of developing their product!

[18:51] How they sold their first container of product and get their first handful of retailers.

[23:39] Some of the fears they have felt along their journey and how they have conquered them!

[26:40] The keys of the success to April’s and Kerry’s partnership.

[33:57] Kerry and April each identify what they think was the biggest needle-mover in their business.

[36:15] Are they on Amazon? What are the benefits and downsides of being on Amazon?

[38:00] The role press has played in their success! Kerry and April speak about how much they see the needle move in terms of sales after a huge press piece comes out.

[40:05] How important has their story been in regards to press coverage? And what does the press tend to gravitate towards when covering them?

[41:46] Kerry’s and April’s process for accessing courage and what they do when fear bubbles up!

[44:05] The importance of celebrating the little moments and not sweating the small stuff.

[47:00] How did People magazine find Turkey on the Table? What was their experience like when they first got contacted?

[49:33] The importance of a good brand story.

[52:49] What is something they wish they had known as kids coming up in the world that they have figured out now, after this journey?

[55:00] Amy thanks Kerry and April for joining her this episode!

 

Key Highlights:

• Kerry and April explain how their incredible story landed them all of this amazing press!
• They detail out their entire journey, from how they came up with the idea to the product development phase to marketing and completion!
• How they gained the confidence and courage to put themselves out into the world!
• Some fantastic pieces of advice for entrepreneurs in partnerships like themselves.
• Great lessons and tips for product-based businesses!

 

Mentioned in this Episode:

Turkey on the Table

Good Morning America

The Today Show

Good Housekeeping

Turkey on the Table Featured in PEOPLE magazine

“Meet PEOPLE’s 25 Women Changing the World of 2018,” PEOPLE Article

Feeding America

@LivingwithLandyn on Instagram

 

Connect with my Guests!

Kerry Maunus’s and April George’s Website: Turkey on the Table

Turkey on the Table’s Social Media: Instagram, Twitter, Youtube, and Facebook

 

Hey listeners! Do you want to get your story out into the world in a really big way?

Visit AmySelbach.com/BrandStory to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy.

 

Follow-up with Me!

If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram @AmySelbach or at AmySelbach.com!

 

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