How to Turn Selling into Serving with Carlos Garcia
Maverick Culture with Tahe Governor
Release Date: 01/28/2025
An Absolute Master Class in Brand Strategy for Entrepreneurs with Anneli Hansson
Maverick Culture with Tahe Governor
What’s the real difference between a memorable brand and a forgettable business? Effective brand strategy. In this episode of Maverick Culture, I talk with my friend Anneli Hansson, a brand strategist who’s worked with companies ranging from small startups to giants like Coca-Cola, Levi’s, and Volvo. What I really love about Anneli isn’t just her experience—it’s how clearly and simply she explains things most people overcomplicate. We talk about what a brand actually is, why companies need to slow down and define who they are before they try to sell anything, and how getting...
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Marketing Communication That Actually Works with Eric Moore
Maverick Culture with Tahe Governor
Why is clear marketing communication so rare—even among the biggest brands in the world? Eric Moore helps fix that. He’s worked with companies like Amazon and Microsoft to help them stop speaking in buzzwords and start speaking like humans. In this episode, we talk about how he got into this space, why he started publicly calling out landing pages online, and what it actually takes to create messaging that connects. He’ll tell you your copy is off—but not just to tear it down. He cares about helping people say what they really mean, and say it in a way others can actually hear. We talk...
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Starting an Agency and Building Websites that Sell with Julio Arango
Maverick Culture with Tahe Governor
What happens when a creative meets the technical—and builds a business out of both? Julio Arango is what happens. He runs a creative agency that specializes in web design, and he’s been doing this for over 20 years. What I really like about this conversation isn't just the strategy talk but the story behind the work. Julio grew up with an artist mom and an engineer dad, and that mix had a major influence on what he does today. We talked through his journey from Panama to London to the U.S., what it was like building websites in the early 2000s, and how he ended up running a company...
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Embracing Change, Mentors, and Video with Josh Baker
Maverick Culture with Tahe Governor
In this episode of Maverick Culture, Tahe (Tay) Governor and Josh Baker discuss their shared history and Josh's journey from youth pastor to video production professional and entrepreneur. They explore the challenges and internal conflicts faced during career transitions, the impact of AI on business, and the importance of recognizing accidental opportunities. Josh shares insights on the trades industry and the need for mentorship programs, highlighting the potential for entrepreneurship within skilled trades. They emphasize the need for personal development and the role of financial...
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How to Turn Selling into Serving with Carlos Garcia
Maverick Culture with Tahe Governor
Do you struggle with selling because you see it as manipulative and it goes against your values and business ethos? Or maybe you're on the other end and you don't mind being pushy and talkative but you're still not closing? Carlos Garcia is a Sales Coach for Financial Professionals. In this conversation, Carlos Garcia shares his journey from a comfortable corporate job in banking to becoming a successful sales coach and entrepreneur. We discuss the importance of recognizing personal values, the role of mentorship, and the skills he developed throughout his career. Carlos emphasizes the need...
info_outlineDo you struggle with selling because you see it as manipulative and it goes against your values and business ethos? Or maybe you're on the other end and you don't mind being pushy and talkative but you're still not closing? Carlos Garcia is a Sales Coach for Financial Professionals.
In this conversation, Carlos Garcia shares his journey from a comfortable corporate job in banking to becoming a successful sales coach and entrepreneur. We discuss the importance of recognizing personal values, the role of mentorship, and the skills he developed throughout his career.
Carlos emphasizes the need for resilience and the willingness to embrace discomfort in pursuit of freedom and fulfillment in one's professional life. We discuss the importance of effective communication and managing ego in business and sales. He emphasizes that mastering interpersonal skills and relationship building is crucial for success.
The discussion also covers how to reframe sales as a service rather than manipulation, and the significance of overcoming the fear of rejection in sales conversations. Carlos provides practical advice on how to approach sales with curiosity and empathy, and how to use specific language to navigate objections and foster better outcomes.
Connect with Carlos: https://www.instagram.com/exceedsales/
Episode Resources
The Futur Pro Group: https://thefutur.com/pro-group
Chris Do Instagram: https://www.instagram.com/thechrisdo/
The Futur YouTube Channel: https://www.youtube.com/@thefutur
Pocket Full of Do by Chris Do: https://a.co/d/f6MgAaL
Exactly What to Say by Phil Jones: https://a.co/d/4pD3ybe
The Courage to be Disliked by Ichiro Kishimi and Fumitake Koga: https://a.co/d/hezkPCA
The Four Agreements (How to Sell with Integrity) from Chris Do...
1. Do good work.
2. Price Fairly
3. Serve others
4. Act with integrity
Making entrepreneurs mavericks in a culture of mimics.
A maverick is someone who breaks away from conventional thinking or behavior to create their own way.
This whole podcast is centered around me having conversations with people I want to learn from regarding business, marketing, branding, leadership, and growth!
People that stand out to me as mavericks.
So feel free to join me as I grow into the maverick this culture needs.
Tahe's Website: https://www.maverickculture.com/
Tahe's Instagram: https://www.instagram.com/tahegovernor
Tahe's LinkedIn: https://www.linkedin.com/in/tahegovernor/
Tahe's email: tahe@maverickculture.com
Music Credit:
This Never Happened by Krptic Unknown: http://youtube.com/watch?v=TWTBwfuK9fQ