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EP 170: Leveraging Press to Fill Her Mental Health Group Practice with Dr. Brook Choulet

The Entrepreneurial Therapist Podcast

Release Date: 04/16/2025

EP 188: How Therapists Can Grow Their Email List with Tarzan Kay  show art EP 188: How Therapists Can Grow Their Email List with Tarzan Kay

The Entrepreneurial Therapist Podcast

What if your biggest growth opportunity in 2025 isn’t on Instagram, YouTube, or TikTok, but in your inbox? In this episode, I sit down with email marketing expert Tarzan Kay to unpack why email list building is still the most powerful (and overlooked) marketing tool for therapists who want to scale. Whether you dream of launching an online course, coaching program, or digital products, Tarzan explains why your email list is the foundation you can’t afford to skip and how to start building it strategically today. We explore the timeless strategies and fresh tactics that help therapists grow...

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EP 187: How Two Best Friends Scaled to Online Coaching for Therapists show art EP 187: How Two Best Friends Scaled to Online Coaching for Therapists

The Entrepreneurial Therapist Podcast

Do you ever feel like grad school prepared you to be a therapist—but not to run a private practice? In this episode, I sit down with Kate and Alyssa, who are best friends, business partners, and alumnae of my Scale Up Mastermind. These two powerhouse therapists went from subleasing offices to building a full-blown online coaching program for therapists ready to leave agency work and launch their own practice. We talk candidly about everything from figuring out their niche to building a product from scratch, all while navigating life changes like honeymoons and pregnancies. If you’ve ever...

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EP 186: How to Grow Your Podcast in 2025 show art EP 186: How to Grow Your Podcast in 2025

The Entrepreneurial Therapist Podcast

Are you tired of putting out podcast episodes that barely move the needle — or are you sitting on a podcast idea that never quite made it past your mic? In this episode, I’m getting fired up to share what it really takes to grow your podcast in 2025, especially if you're a therapist looking to use your voice to expand your impact, attract ideal clients, and generate revenue. After three years of consistent podcasting, I'm sharing everything I’ve learned. I’m also revealing the launch of my brand-new program, The Pod Plan, a high-touch 12-week mastermind co-led with podcasting...

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EP 185: How Therapists Can Use Backlinks to Boost SEO & Book More Clients show art EP 185: How Therapists Can Use Backlinks to Boost SEO & Book More Clients

The Entrepreneurial Therapist Podcast

Are your SEO efforts actually doing anything for your practice or are you just guessing and hoping for the best? In this episode, I’m covering one of the most overlooked but powerful ways therapists can boost their SEO and grow their private practice: backlinks. I walk you through the exact strategies I'm using right now to climb Google rankings, drive traffic to my site, and ultimately attract more ideal clients—without spending thousands on ads or hiring a huge marketing team. Whether you’re brand new to SEO or wondering why your “optimized” site isn’t ranking, this episode will...

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EP 184: Therapists Thriving w/ Private Pay ft Courtney Fyvolent show art EP 184: Therapists Thriving w/ Private Pay ft Courtney Fyvolent

The Entrepreneurial Therapist Podcast

Are therapists still thriving in private practice in this economy? In this episode, I sit down with Courtney Fyvolent, a trauma-informed EMDR and EFT specialist who successfully relocated her practice from Florida to South Carolina and built a full, private-pay caseload in the process. We talk about how she did it without relying on social media ads, what mindset shifts helped her stay the course during slow seasons, and why her clinical focus became her greatest marketing tool. From ranking on Google through DIY SEO to forming authentic referral relationships over coffee, Courtney shares the...

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EP 183: The Top 3 Myths Therapists Believe About Scaling Beyond 1-1 show art EP 183: The Top 3 Myths Therapists Believe About Scaling Beyond 1-1

The Entrepreneurial Therapist Podcast

Are you holding back from scaling your practice because you think it’s just not possible for you? In this episode, I’m diving headfirst into the three most common (and limiting) myths I hear from therapists who are ready to grow beyond the 1:1 model, but aren’t sure what’s holding them back. From fear of managing people to believing courses don’t sell anymore, I’m breaking down exactly why these outdated beliefs are blocking your potential. If you’ve ever said, “I don’t want to manage people,” or “courses don’t work anymore,” or “it’s just not possible for me,”...

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EP 182: What No One Tells You About Being a Single-Income Therapist + Life Updates show art EP 182: What No One Tells You About Being a Single-Income Therapist + Life Updates

The Entrepreneurial Therapist Podcast

Is it really possible to build a thriving therapy practice and a fulfilling life when you’re the sole income earner? In this episode, I open up about the raw, real journey of growing my business while raising my daughter as a single mom—and what it actually takes to financially support a household alone. Whether you're navigating single-income life, are the breadwinner of your family, or simply feeling the weight of building a business with no plan B, this episode is for you. I’m pulling back the curtain on what it's been like to go from grieving, scrappy survival mode to buying my first...

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EP 181: BTS of a Thriving Group Practice with Dr. Leah Clionsky show art EP 181: BTS of a Thriving Group Practice with Dr. Leah Clionsky

The Entrepreneurial Therapist Podcast

Is private practice dead in 2025—or are there just new rules to succeed? In this episode, I sit down with returning guest Dr. Leah Clionsky, founder of a thriving 17-therapist group practice, who shares exactly how her practice just hit its best revenue month ever—up 35% year-over-year—despite widespread uncertainty in the industry. We dig deep into what she's seeing in the market, how she identifies early warning signs before referrals drop, and the bold marketing moves she’s made to stay ahead of the curve. Topics Covered in This Episode: 6:28 - Why “Is private practice is...

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EP 180: Selling a 7-figure Course with Sam Vander Wielen show art EP 180: Selling a 7-figure Course with Sam Vander Wielen

The Entrepreneurial Therapist Podcast

What really goes into building a business that lasts without burning out or selling your soul to social media? In today’s episode, I’m joined by Sam Vander Wielen, legal educator, entrepreneur, and author of When I Start My Business, I’ll Be Happy. We dig into the messy middle of entrepreneurship and what it actually looks like to create a signature offer that sells, build an email list from scratch, and stay legally protected while scaling with integrity. Sam shares how she built a wildly successful business from two simple products, the strategic ways she grows her email list, and the...

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EP 179: Being Safe as a Therapist Online show art EP 179: Being Safe as a Therapist Online

The Entrepreneurial Therapist Podcast

What does showing up online really mean for you as a therapist? In this episode, I’m diving into a topic that’s rarely discussed but absolutely crucial—your safety as a therapist in the digital age. As the first generation of mental health professionals navigating public visibility through social media, podcasts, and SEO, we face risks that influencers, travel bloggers, and even accountants simply don’t. I’ll share personal stories, cautionary advice, and actionable steps to help you grow your online presence while protecting your well-being, family, and private life. This isn’t...

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More Episodes

In a field that’s often slow to change, Dr. Brook Choulet is redefining what modern psychiatry can look like.

Tune in to this week’s episode where I sit down with Dr. Brook—founder of Performance Psychiatry, speaker, author, and the go-to psychiatrist for high performers and pro athletes. We get into the real story behind her rise: why she trademarked her brand early, how she started hiring before she was fully licensed, and what it actually looks like to run a team of 10 and stay calm doing it. She’s not just practicing psychiatry—she’s redefining how it's delivered.

From her concierge model to her love of systems and structure (yes, she keeps her inbox below five emails at all times), Brook shares what it takes to scale smart, avoid burnout, and stay in alignment with your bigger mission. Whether you’re dreaming of starting your own practice or scaling to the next level, this one’s full of gold.

Topics Covered in this Episode:

  • 2:50 - How Dr. Choulet saved thousands on her trademark and rebranded with intention

  • 7:30 - The deeper meaning behind “Performance Psychiatry” and who it’s built to serve

  • 10:00 - Why Dr. Choulet invests in publicity over ads—and how that’s built long-term brand trust

  • 11:27 - The schedule shift that changed everything for her energy and focus

  • 16:10 - The real story behind her concierge model and how she sets boundaries while staying accessible

  • 19:33 - What inspired Dr. Choulet to write The Ultimate Private Practice Playbook—and what’s coming next

 

If you want to learn more about Dr. Brook and connect with her, visit her website at www.brookchouletmd.com and follow along on Instagram at @brookchouletmd. Whether you're scaling your own practice or just inspired by high-level thinking, her journey is one to watch.

 

Resources Mentioned:

Connect with Dr. Brook: www.instagram.com/brookchouletmd/

Visit Dr. Brook’s Website: www.brookchouletmd.com

Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator

Find out more about Alma here: helloalma.com/danielle