Libsyn Directory

EP 172: How to Reach Millions with Your Therapy Podcast with Joe Sanok

Release Date: 04/30/2025

EP 188: How Therapists Can Grow Their Email List with Tarzan Kay

The Entrepreneurial Therapist Podcast

What if your biggest growth opportunity in 2025 isn’t on Instagram, YouTube, or TikTok, but in your inbox? In this episode, I sit down with email marketing expert Tarzan Kay to unpack why email list building is still the most powerful (and overlooked) marketing tool for therapists who want to scale. Whether you dream of launching an online course, coaching program, or digital products, Tarzan explains why your email list is the foundation you can’t afford to skip and how to start building it strategically today. We explore the timeless strategies and fresh tactics that help therapists grow...

EP 187: How Two Best Friends Scaled to Online Coaching for Therapists

The Entrepreneurial Therapist Podcast

Do you ever feel like grad school prepared you to be a therapist—but not to run a private practice? In this episode, I sit down with Kate and Alyssa, who are best friends, business partners, and alumnae of my Scale Up Mastermind. These two powerhouse therapists went from subleasing offices to building a full-blown online coaching program for therapists ready to leave agency work and launch their own practice. We talk candidly about everything from figuring out their niche to building a product from scratch, all while navigating life changes like honeymoons and pregnancies. If you’ve ever...

EP 186: How to Grow Your Podcast in 2025

The Entrepreneurial Therapist Podcast

Are you tired of putting out podcast episodes that barely move the needle — or are you sitting on a podcast idea that never quite made it past your mic? In this episode, I’m getting fired up to share what it really takes to grow your podcast in 2025, especially if you're a therapist looking to use your voice to expand your impact, attract ideal clients, and generate revenue. After three years of consistent podcasting, I'm sharing everything I’ve learned. I’m also revealing the launch of my brand-new program, The Pod Plan, a high-touch 12-week mastermind co-led with podcasting...

EP 185: How Therapists Can Use Backlinks to Boost SEO & Book More Clients

The Entrepreneurial Therapist Podcast

Are your SEO efforts actually doing anything for your practice or are you just guessing and hoping for the best? In this episode, I’m covering one of the most overlooked but powerful ways therapists can boost their SEO and grow their private practice: backlinks. I walk you through the exact strategies I'm using right now to climb Google rankings, drive traffic to my site, and ultimately attract more ideal clients—without spending thousands on ads or hiring a huge marketing team. Whether you’re brand new to SEO or wondering why your “optimized” site isn’t ranking, this episode will...

EP 184: Therapists Thriving w/ Private Pay ft Courtney Fyvolent

The Entrepreneurial Therapist Podcast

Are therapists still thriving in private practice in this economy? In this episode, I sit down with Courtney Fyvolent, a trauma-informed EMDR and EFT specialist who successfully relocated her practice from Florida to South Carolina and built a full, private-pay caseload in the process. We talk about how she did it without relying on social media ads, what mindset shifts helped her stay the course during slow seasons, and why her clinical focus became her greatest marketing tool. From ranking on Google through DIY SEO to forming authentic referral relationships over coffee, Courtney shares the...

EP 183: The Top 3 Myths Therapists Believe About Scaling Beyond 1-1

The Entrepreneurial Therapist Podcast

Are you holding back from scaling your practice because you think it’s just not possible for you? In this episode, I’m diving headfirst into the three most common (and limiting) myths I hear from therapists who are ready to grow beyond the 1:1 model, but aren’t sure what’s holding them back. From fear of managing people to believing courses don’t sell anymore, I’m breaking down exactly why these outdated beliefs are blocking your potential. If you’ve ever said, “I don’t want to manage people,” or “courses don’t work anymore,” or “it’s just not possible for me,”...

EP 182: What No One Tells You About Being a Single-Income Therapist + Life Updates

The Entrepreneurial Therapist Podcast

Is it really possible to build a thriving therapy practice and a fulfilling life when you’re the sole income earner? In this episode, I open up about the raw, real journey of growing my business while raising my daughter as a single mom—and what it actually takes to financially support a household alone. Whether you're navigating single-income life, are the breadwinner of your family, or simply feeling the weight of building a business with no plan B, this episode is for you. I’m pulling back the curtain on what it's been like to go from grieving, scrappy survival mode to buying my first...

EP 181: BTS of a Thriving Group Practice with Dr. Leah Clionsky

The Entrepreneurial Therapist Podcast

Is private practice dead in 2025—or are there just new rules to succeed? In this episode, I sit down with returning guest Dr. Leah Clionsky, founder of a thriving 17-therapist group practice, who shares exactly how her practice just hit its best revenue month ever—up 35% year-over-year—despite widespread uncertainty in the industry. We dig deep into what she's seeing in the market, how she identifies early warning signs before referrals drop, and the bold marketing moves she’s made to stay ahead of the curve. Topics Covered in This Episode: 6:28 - Why “Is private practice is...

EP 180: Selling a 7-figure Course with Sam Vander Wielen

The Entrepreneurial Therapist Podcast

What really goes into building a business that lasts without burning out or selling your soul to social media? In today’s episode, I’m joined by Sam Vander Wielen, legal educator, entrepreneur, and author of When I Start My Business, I’ll Be Happy. We dig into the messy middle of entrepreneurship and what it actually looks like to create a signature offer that sells, build an email list from scratch, and stay legally protected while scaling with integrity. Sam shares how she built a wildly successful business from two simple products, the strategic ways she grows her email list, and the...

EP 179: Being Safe as a Therapist Online

The Entrepreneurial Therapist Podcast

What does showing up online really mean for you as a therapist? In this episode, I’m diving into a topic that’s rarely discussed but absolutely crucial—your safety as a therapist in the digital age. As the first generation of mental health professionals navigating public visibility through social media, podcasts, and SEO, we face risks that influencers, travel bloggers, and even accountants simply don’t. I’ll share personal stories, cautionary advice, and actionable steps to help you grow your online presence while protecting your well-being, family, and private life. This isn’t...

More Episodes

Are you treating your podcast like a passion project or a business strategy? In this episode, I sit down with Joe Sanok—host of the wildly successful Practice of the Practice podcast—to go behind the scenes on how he built a show that brings in over 100,000 monthly listeners, generates $300K a year in sponsorships, and has opened doors to life-changing opportunities. If you've ever wondered what it actually takes to grow, monetize, and sustain a podcast long-term—this one’s for you.

Joe shares the exact mindset shifts, marketing strategies, and behind-the-scenes systems that helped him scale from a DIY mic setup to a full-scale media business. We talk about everything from audience building to securing high-value sponsorships, the truth about podcast plateaus, and why being a guest on other shows is one of the most underrated growth hacks. Whether you're podcasting already or still dreaming about starting, you'll walk away with a clearer vision for what's possible—and how to get there.

Topics Covered in This Episode:

5:00 - The real question to ask yourself before trying to grow your podcast
10:31 - 3 game-changing upgrades for increasing downloads
16:02 - Why guesting on other podcasts may be more powerful than promoting your own
18:54 - Joe’s system for pitching and closing high-dollar sponsorship deals
22:30 - How to talk to sponsors in a way that builds long-term partnerships
26:08 - When—and how—to start reaching out to sponsors, even with a small audience
27:22 - The process behind building a show with real staying power

Needing more private pay clients? Be sure to watch my free training that walks you through exactly how to start attracting the right clients and filling your caseload with ease—no complicated marketing funnels required. You can watch it here. And if you want to connect more with Joe Sanok, check out his Practice of the Practice podcast wherever you listen or learn more about his work at PracticeofthePractice.com.

Resources Mentioned:

Needing more private pay clients? Watch my free training: https://enterprenueral-therapist.squarespace.com/config/?frameUrl=%2Ffree-webinar

Connect with Joe on Facebook: https://www.facebook.com/PracticeOfThePractice/ Connect with Joe on LinkedIn: https://www.linkedin.com/company/practice-of-the-practice/ Instagram Connect with Joe on Instagram: https://www.instagram.com/practiceofthepractice YouTube Check Out Joe’s YouTube Channel: https://www.youtube.com/channel/UC6OMvdlHsZ-08bVxMjzyPng

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