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353: Starting Out As A Social Media Influencer: Tips For Monetizing And What Lauren Wishes She Knew

The Clever Girls Know Podcast With Bola Sokunbi

Release Date: 01/14/2025

380: Why As Women We Are Better At Investing Than We Think! show art 380: Why As Women We Are Better At Investing Than We Think!

The Clever Girls Know Podcast With Bola Sokunbi

On today’s episode, we’re joined by financial journalist and fintech insider Gemma Boothroyd to explore why women are better at investing than we think. With a background in product and marketing at top UK fintech firms, Gemma saw firsthand the stark differences in how men and women approach investing—and how the industry often misinterprets those differences. That experience inspired her upcoming book, Hidden Risk Economy, which challenges the outdated belief that women are too risk-averse to succeed as investors. Instead, she reframes women’s approach to risk as a strength and a...

info_outline 379: 10 Things To Stop Buying If You Want To Hit Your Financial Goals (Avoid These Budget Killers!) show art 379: 10 Things To Stop Buying If You Want To Hit Your Financial Goals (Avoid These Budget Killers!)

The Clever Girls Know Podcast With Bola Sokunbi

Wondering where your money keeps going—even though you're trying to save? On this podcast episode, I’m sharing 10 everyday things to stop buying if you're serious about hitting your financial goals. These are the sneaky spending habits—like fantasy lifestyle shopping, takeout overload, and unused subscriptions—that quietly sabotage your progress. But this isn’t about deprivation—it’s about alignment. If your spending doesn’t reflect your values or goals, it’s time to hit pause and reset. Let’s break the cycle together and start making purchases that truly support your...

info_outline 378: Fix What’s Broken, Build What’s Next: Financial Resilience, Empowerment, & Rebuilding With Rocío Salceda show art 378: Fix What’s Broken, Build What’s Next: Financial Resilience, Empowerment, & Rebuilding With Rocío Salceda

The Clever Girls Know Podcast With Bola Sokunbi

On today’s episode, we’re joined by Rocío Salceda, founder of Repair Café El Barrio, for a powerful conversation about what it means to fix what’s broken and build what’s next. Rocío shares her journey of developing financial resilience, finding empowerment, and repairing more than just things—both in her own life and through her work in East Harlem. At Repair Café El Barrio, neighbors come together once a month to learn how to fix broken items with the help of volunteer repairers, all offered for free or by donation. It’s a space rooted in sustainability,...

info_outline 377: Flipping The Script & Navigating Marriage As The Female Breadwinner With Jessica Norwood show art 377: Flipping The Script & Navigating Marriage As The Female Breadwinner With Jessica Norwood

The Clever Girls Know Podcast With Bola Sokunbi

On this podcast episode, Jessica Norwood shares how she's flipped the script and is navigating marriage as the female breadwinner. Jessica is co-host and "the better half" of the dynamic duo behind The Sugar Daddy Podcast, a financial literacy podcast dedicated to helping millennials build wealth and break the stigma around money conversations. As an elder-millennial, she is on a mission is to empower you to take control of your finances so you can live the life you've always dreamed of. Jessica brings a unique perspective to the podcast as Strategic Consultant in the tech space, working with...

info_outline 376: 7 Essential Things To Do When You Get Paid show art 376: 7 Essential Things To Do When You Get Paid

The Clever Girls Know Podcast With Bola Sokunbi

Tired of getting paid and still wondering where your money went two weeks later? On this podcast episode, learn the 7 essential things you should do as soon as you get paid to take control of your finances, stop the cycle of paycheck-to-paycheck stress, and start building real wealth. Whether you're new to budgeting or ready to level up your money game, this episode is packed with practical, actionable steps to help you win financially.   You'll Learn:  Why pausing before you spend is powerful How to automate your savings like a wealth-builder Why reviewing trends in your bills can...

info_outline 375: Financial Infidelity: How to Spot It, Heal From It, And Reclaim Your Financial Power show art 375: Financial Infidelity: How to Spot It, Heal From It, And Reclaim Your Financial Power

The Clever Girls Know Podcast With Bola Sokunbi

On this episode, Dr. Barbara Provost and Maggie Nielsen dive into the topic of financial infidelity—how to recognize the signs, begin the healing process, and reclaim your financial power, whether you’ve been affected by it or have been the one who committed it. Dr. Barbara Provost and Maggie Nielsen are a dynamic mother-daughter duo committed to empowering women with the tools they need to make confident financial decisions. As a consultant, educator, and entrepreneur, Barbara connects women with trusted financial professionals to help them plan for a future full of choices. Maggie, with...

info_outline 374: Why $10K in Savings Is a Game-Changer for Women and Their Wealth Journey show art 374: Why $10K in Savings Is a Game-Changer for Women and Their Wealth Journey

The Clever Girls Know Podcast With Bola Sokunbi

On this podcast episode, Lissa Lumutenga joins us to discuss the importance of aiming to save your first $10,000. Lissa Lumutenga, CFP®, AFC®, is a personal finance expert, content creator, and founder of Wealth for Women of Color. After a decade working at Google and YouTube, she now focuses on making financial education more accessible and empowering women of color to build wealth. Her approachable, inclusive way of talking about money has built a strong and engaged community online. Lissa was raised in Salinas, California, by her Filipino immigrant parents and currently resides in Los...

info_outline What I Don’t Want You to Miss (A Quick Reminder) show art What I Don’t Want You to Miss (A Quick Reminder)

The Clever Girls Know Podcast With Bola Sokunbi

In this short episode, I'm sharing a heartfelt reminder of everything Clever Girl Finance has to offer(especially the free resources you might be overlooking), why the Clever Girl Finance platform is free and how we make that possible.  From completely free financial courses and mentor calls, to one-on-one coaching, a weekly newsletter packed with motivation, YouTube videos and live sessions, empowering merch, and bestselling books — there’s a full ecosystem of support here to help you build real wealth, no gimmicks, no strings attached. If you’ve been feeling stuck or overwhelmed,...

info_outline 373: How Women Can Own Their Worth And Increase Their Income With Alejandra Rojas show art 373: How Women Can Own Their Worth And Increase Their Income With Alejandra Rojas

The Clever Girls Know Podcast With Bola Sokunbi

On this podcast episode, Alejandra Rojas shares how women can go from feeling underpaid and undervalued to owning their worth and increasing their income. Alejandra is an entrepreneur, Forbes contributor, writer, and founder of Brown Way To Money, a financial mentoring platform that helps women overcome financial trauma and improve their relationship with money. She is also the host of the Brown Way to Money Podcast. Alejandra provides a unique blend of financial expertise and trauma-informed coaching, empowering women of color to break free from limiting beliefs and create financial...

info_outline 372: Building A Bold Media Platform For Women Of Faith With Ruth Yimika Afolabi show art 372: Building A Bold Media Platform For Women Of Faith With Ruth Yimika Afolabi

The Clever Girls Know Podcast With Bola Sokunbi

On today's podcast episode, Ruth Yimika Afolabi, joins us to discuss how she has built a bold media platform for women of faith. Ruth is the founder of Magnify, a platform that equips ambitious women of faith through content and community. She has built a global brand while shaping conversations at the intersection of faith, business, and culture. Alongside her work with Magnify, she is a brand strategist, helping premium businesses and entrepreneurs, craft and scale powerful, authentic brands. With a deep passion for storytelling and alignment, she specialises in building brands that...

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On today’s episode, Lauren Berty joins us to discuss key tips for monetizing as a social media influencer and what she wishes she knew.

Lauren is a mother, Creative Director, Social Media Strategist, and Content Creator at That Twin Mama, and host of That Twin Mama Podcast! Lauren and her Grammy award-winning husband became twin parents in 2020 with the unexpected birth of their Covid twins who joined their teenage big brother.

With an average monthly reach of millions across multiple social media platforms, the majority of Lauren's audience are moms who seek out her content for realistic portrayals of motherhood that make them feel seen and heard. Lauren inspires through humor and authenticity; working to dismantle the shame, guilt and unattainable idea of "perfection" that society enforces on mothers postpartum.

 

WHAT LAUREN DISCUSSED:

  • Her journey into social media influencing and how she got started.
  • The most important first steps for aspiring influencers.
  • Strategies for identifying a niche and target audience effectively.
  • Ways to start monetizing social media, even with a smaller following.
  • The importance of authenticity and building trust with followers.
  • Approaching brands for partnerships and key considerations during these interactions.
  • Common pitfalls in the influencer industry and how beginners can avoid them.
  • Things she wishes she had known before starting her influencing career.
  • Tips on managing the business side of influencing, including contracts, finances, and taxes.
  • Staying motivated and consistent in a competitive industry.

AND SO MUCH MORE

 

HOW TO KEEP UP WITH LAUREN:

 

❤ Get the best-selling Clever Girl Finance Books: clevergirlfinance.com/books

❤ Get access to 30+ free courses, worksheets, savings challenges, and our favorite banking resources: clevergirlfinance.com/course-packages

❤ Read the Clever Girl Finance Blog: clevergirlfinance.com/blog

❤ Follow us on Instagram: instagram.com/clevergirlfinance