$300M and Growing: Marketing, Tech, and Growth Mindset
Marketing on Mars
In Episode 111, we’re back with Dux Sy for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀 He also shares his personal philosophy of Pagtutulungan (helping each other) and how it fuels AvePoint’s success. We got real about the importance of networking early, staying connected, and how those relationships shape the future. ...
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From $0 to $50M+: Disrupting The Fintech World
Marketing on Mars
In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀 Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO, and how they plan to scale past $50M+ in revenue.🔥 Key Moments: 00:00 - Intro 02:40 - 1st...
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Data & AI: Behind a $100M+ Streaming Business
Marketing on Mars
In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing. Key Moments: 00:00 - Intro 04:08 - Hot Sauce Challenge Begins 05:23 - 1st Shot of Hot Sauce 06:31 -...
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Building a $150M Startup: The Super.com Playbook
Marketing on Mars
In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook for scaling in fintech. Key Moments: 00:00 - Intro 03:28 - 1st Shot of Hot Sauce 04:52 - How He Got Started in Startups 09:40 - Raising Capital and Revenue Breakdown 10:52 - “This or That” Segment 12:32 - 2nd Shot of Hot Sauce 13:42 - Super.com in One Sentence 14:27 - How Super.com Makes Money 16:04...
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Mastering Healthcare Marketing: Behind a $600M Brand
Marketing on Mars
Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry. What’s on the table? We’re talking about real-world tactics, no fluff, just actionable insights that fuel a $600M business. Key Moments: 00:00 - Intro 03:07 - 1st Shot of Hot Sauce 04:43 - Brian’s Career Journey 08:04 - Revenue question! 09:50 - 2nd Shot of Hot Sauce 12:20 - Does Brian Travel Often? 13:20 - Health Carousel’s Business Model...
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Job Search Masterclass: Work-Life Balance MATTERS! MoM Live
Marketing on Mars
In Episode 106, we teamed up with Growclass and BCJobs for a live Zoom session featuring Bethany Hale, CMO at Trullion, and Sarah Shewey, Founder of Happily.🚀 Moderated by Simon Chou, this event tackled everything from career gaps to imposter syndrome and the art of networking your way to your dream job.💼✨ Bethany shared her insights on AI-driven accounting and her journey through B2B marketing at IBM, Amex, and Newfront Insurance, while Sarah talked about building creative teams, her time at TED, and founding Happily, a company redefining event production. Key Moments: 00:00 - Intro...
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From Reorg to Octus: A $200MM Marketing Playbook
Marketing on Mars
In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥 From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market. Key Moments: 00:00 - Intro 03:27 - 1st Shot of Hot Sauce 04:43 - Jeff Winter’s Career Journey 07:24 - Octus...
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AI, Data & Creativity: $200M Success Story
Marketing on Mars
In Episode 104, we sit down with Randy Littleson, CMO at Salesloft, to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales and marketing. Highlights: 00:00 - Intro 05:00 - First Alcohol Shot 06:53 - Randy’s Hobbies and Interests 11:16 - Revenue Question 12:09 - Second Alcohol Shot 13:10 - What Got Him Passionate About Marketing 20:03 - Productivity Tips and Tools on Twitter 24:32 - Fun "This or That" Segment 25:45 - Third...
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Blockchain Meets Marketing: Behind a $200MM Crypto Leader
Marketing on Mars
In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies. Highlights: 00:00 - Intro 03:08 - 1st Shot of Hot Sauce 04:47 - Korean Businesses and Crypto Culture 06:35 - What Chainalysis Does 10:01 - 2nd Shot of Hot Sauce 12:01 - Inside the World of Crypto Companies 12:59 - Ian’s Unique Career Journey 18:30 - Marketing...
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Winning Global Markets: A New Take on Tech Marketing
Marketing on Mars
In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀 Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market. Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dual role as a CMO and U.S. market lead. 🔥 Highlights: 00:00 - Introduction 02:39 - Hot Sauce Intro 05:20 - First Hot Sauce Challenge 06:24 - Sensedia Overview & Lisa’s Journey...
info_outlineDive into the world of data-driven marketing on Marketing on Mars with Kellie Castruita Specter of The WNET Group! 🌟 In this episode, Kellie reveals how data shapes audience engagement and drives strategy for major PBS and NPR media content.
Learn from her experiences in harnessing data for creative marketing solutions and the unique challenges in promoting diverse media content. A must-watch for marketing enthusiasts and professionals eager to understand the role of data in the dynamic world of public media.
Highlights:
0:00 - Intro
1:31 - Hot sauce #1
3:51 - Kellie's journey
7:31 - About The WNET Group and how they make money
10:24 - Top 3 largest donors
10:42 - Hot sauce #2
11:27 - Spiciest thing Kellie's tried
11:36 - How does one become a donor? Is it anonymous?
13:11 - Drivers of fundraising
15:31 - Events before and after COVID
16:31 - "We've never helped so many people"
18:36 - 144MM budget and where it goes
21:01 - Being creative with a tight budget
23:01 - Podcasts and why they're good
23:11 - Targeting the right people on a budget
24:11 - How does Kellie's company target the right people? 3 main buckets
26:16 - % spend on each marketing channel
27:41 - Thoughts on TikToker's
28:41 - About the SM platforms
30:31 - DATA: Back in the day vs. NOW
31:39 - Utilizing data in today's marketing
33:01 - Data's importance
34:31 - Hot sauce #3
36:16 - About Kellie's background
37:31 - Kellie's superpower - saying yes to everything
40:06 - Kellie's greatest leadership traits
41:41 - Growing as a leader
43:01 - Dad jokes segment
45:21 - More about Kellie's background and education
48:01 - Entertainment before vs now
49:51 - The group phenomenon and why America left it
52:31 - Goodbyes
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Connect with Kellie Castruita Specter: / kellie-castruita-specter-71145
Explore The WNET Group: / thewnetgroup
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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.
Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.
If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!
Website- https://marketingonmars.com
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Youtube Channel- https://bit.ly/3zzum4u
Apple Podcast: https://bit.ly/3HmX3Fm