Marketing on Mars
Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.
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The $190M Formula: Marketing, Events & Data
09/12/2025
The $190M Formula: Marketing, Events & Data
In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through events, communities, and digital strategies. Whether you’re into AI, enterprise marketing, or data-driven strategies, this episode is packed with insights on how big companies create trustworthy systems while keeping human balance in a remote-first world. Key Moments: 0:00 – Intro 1:32 – 1st Hot Sauce Shot 3:18 – What is Stibo Systems? 8:02 – Work-Life Balance & Personal Insights 12:02 – Agentic Marketing 17:11 – This or That Segment 18:56 – 2nd Hot Sauce Shot 22:06 – Rebranding Stibo: Company-Wide Shift 28:48 – AI Innovations 37:17 – Rapid Fire Round 40:49 – 3rd Hot Sauce Shot 42:28 – Marketing Strategy at Stibo 49:17 – Events Playbook 51:07 – Virtual Communities 57:28 – Revenue Question! 58:54 – 4th Hot Sauce Shot 1:03:21 – Question from the Last Guest 1:06:53 – Farewells & Takeaways Why Watch? If you’re in AI & Marketing, building trust with enterprise data, or exploring new ways to engage your audience, Gustavo’s insights are pure gold. Learn how to prioritize, apply AI with purpose, and create marketing strategies that actually drive outcomes. 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing! 🌟 Connect with Gustavo: 🌟 Explore Stibo System: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Work Smarter: AI & Human Magic in B2B Operations
08/15/2025
Work Smarter: AI & Human Magic in B2B Operations
In Episode 116, we’re vibing with Madison Conway, CMO at The DDC Group, about how a tech-led business process management company is turning complex operations into smooth, profitable experiences. She breaks down how The DDC Group helps clients optimize everything from CX and finance to data integration, making processes smarter, faster, and more efficient. She also shares her journey into brand, marketing, and communications, plus how family-forward policies and AI tools are changing the way teams work and thrive. Key Moments: 00:00 Intro 04:00 1st Hot Sauce 🌶️ 05:22 Madison & DDC Intro 12:10 Working on the Road 16:43 AI in DDC 20:49 DDC Across Regions 22:56 This or That 24:53 2nd Hot Sauce 🌶️ 26:22 Marketing at DDC 31:41 Her Marketing Superpower 35:00 3rd Hot Sauce 🌶️ 37:35 Event Strategy 42:51 AI in Sales 50:10 Rapid Fire 55:43 4th Hot Sauce 🌶️ 58:14 Upbringing & Values 59:20 Last Guest Question 01:06:42 Final Thoughts & Goodbyes Why Watch? If you’re curious about business ops, brand strategy, AI in marketing, or building a people-first culture, Madison’s journey shows how thoughtful, tech-driven approaches can create smarter, happier, and more profitable teams.. 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing! 🌟 Connect with Madison: 🌟 Explore The DDC Group: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Building a Music Experience: Deezer’s $550M Strategy
07/18/2025
Building a Music Experience: Deezer’s $550M Strategy
In Episode 115, we’re vibing with Maria Garrido, CMO at Deezer, about how the music streaming platform is not just about songs but about creativity, connection, and community. Maria shares how Deezer blends personalized experiences, AI, and innovative marketing to stay ahead of the curve. From expanding globally to partnering with artists, she reveals how Deezer is making its mark by thinking beyond music and creating a platform that’s truly about engaging audiences. Key Moments: 00:00 - Intro 03:56 - 1st Hot Sauce Shot 🌶️ 04:34 - Deezer’s Origin Story 06:48 - Maria’s Role and Organization at Deezer 10:23 - Maria’s Entrepreneurial Spirit & Journey 15:10 - “This or That” Fun Segment 17:02 - 2nd Hot Sauce Shot 🌶️ 19:17 - Traveling, Experiences & How They Shape Branding 26:14 - Standing Out on Social Media 29:00 - Events IRL vs Social Media Engagement 35:00 - Revenue Growth Discussion 35:35 - 3rd Hot Sauce Shot 🌶️ 38:07 - Event Strategy at Deezer 47:59 - Lady Gaga Budget Breakdown 48:30 - 4th Hot Sauce Shot 🌶️ 50:00 - Rising Stars: Discovering Future Talent 53:35 - The Role of AI in Music and Marketing 56:50 - 5th Hot Sauce Shot 🌶️ 01:01:07 - Question from the Previous Guest 01:07:21 - Goodbyes 👋 Why Watch? If you’re into music, AI, or brand growth, this episode’s packed with real-world strategies and valuable insights from a leader at the forefront of the music streaming industry. 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing! 🌟 Connect with Maria: 🌟 Explore Deezer: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Relationships + Trust: The Key to Real Estate Marketing
06/20/2025
Relationships + Trust: The Key to Real Estate Marketing
Hello hello Martians! Sit down and prepare some snacks for episode 114, as we welcome Susan Bloomfield, CMO at Stream Realty Partners, she breaks down how they scaled their brand and marketing efforts, sharing valuable insights on building relationships, embracing change, and navigating the unique challenges of the real estate world. Susan talks about her unconventional path to marketing, starting with her engineering background, moving into consulting, and eventually finding her passion in real estate marketing. Whether you're in real estate, marketing, or just looking for inspiration on how to blend strategy with creativity, Susan’s advice is packed with practical gems. Key Moments: 00:00 - Intro 01:30 - Hot Sauce Intro 04:44 - How Susan Joined Stream Realty 08:02 - Work-Life Balance: Having Kids and Managing It All 12:35 - Building a Strong Team at Stream 14:19 - Revenue Discussion: How Stream Makes Money 15:14 - 1st Hot Sauce Shot 🌶️ 17:25 - Revenue Streams and Growth Areas 22:33 - 5-Year Predictions for Stream Realty 27:30 - “This or That” Fun Segment 30:10 - 2nd Hot Sauce Shot 🌶️ 31:10 - Current Marketing Strategies That Work 36:02 - How Stream is Spending on LinkedIn Ads 44:10 - 3rd Hot Sauce Shot 🌶️ 48:00 - The Impact of AI on Sales & Marketing 38:25 - Rapid-Fire Round 01:04:09 - 4th Hot Sauce Shot 🌶️ 01:04:25 - Question from the Previous Guest 01:08:10 - Goodbyes 👋 Why Watch? If you're curious about real estate marketing, building relationships, or navigating the ups and downs of growth, this episode is packed with real-world advice and inspiration from one of the leading CMOs in the industry. 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing! 🌟 Connect with Susan: 🌟 Explore Stream Realty Partners: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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The $400M+ Ad Engine: How to Maximize Cross-Channel Ads
06/06/2025
The $400M+ Ad Engine: How to Maximize Cross-Channel Ads
In Episode 113, we’re back with Ryan Nelsen, CMO at StackAdapt, to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences across multiple channels. Ryan also shares the importance of trust in building a brand, why marketing today is all about personalization, and how AI is shaking up the marketing game. He opens up about the growth mindset required to succeed in the fast-paced world of marketing and scaling a business. Key Moments: 00:00 - Intro 03:27 - Hot Sauce Intro 04:41 - 1st Hot Sauce Shot🌶️ 05:26 - Ryan’s 4 Girls & Their Chickens 07:11 - Ad Spend Insights 08:57 - Qualtrics Events with Oprah & Obama 13:05 - 2nd Hot Sauce Shot🌶️ 14:43 - Ryan’s Hobbies 16:16 - “This or That” Segment 19:36 - 3rd Hot Sauce Shot🌶️ 22:22 - StackAdapt’s Revenue Streams 30:12 - Podcasting & Ad Spend 31:48 - 4th Hot Sauce Shot🌶️ 33:08 - ROAS Perspective 40:00 - Revenue Question + 5th Hot Sauce Shot🌶️ 42:33 - Events in Marketing 50:42 - AI & Marketing’s Future 57:28 - Rapid-Fire Round 01:01:07 - 6th Hot Sauce Shot🌶️ 01:02:16 - Question from Previous Guest 01:04:37 - Goodbyes👋 Why Watch? If you're curious about AI, programmatic advertising, or how tech and marketing can lead to major growth, this episode is packed with actionable insights. 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing! 🌟 Connect with Ryan: 🌟 Explore StackAdapt: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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From Shawarma to $140M: Osmow’s Success Story
05/02/2025
From Shawarma to $140M: Osmow’s Success Story
In Episode 112, we're in great company with Bernadette Osmow, President and CMO at Osmow’s! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact. Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business, building a brand without discounts, and the power of community-driven marketing. Key Moments: 00:00 - Intro 02:45 - 1st Hot Sauce Shot 🌶️ 03:56 - Behind the Raptors Commercial 06:34 - 2nd Hot Sauce Shot 🌶️ 08:58 - Billboards & Raptors: The Marketing Connection 12:37 - What’s Beyond Marketing? 16:08 - Influencer Marketing Insights 17:42 - 3rd Hot Sauce Shot 🌶️ 19:28 - Bernadette’s Background Story 24:59 - This or That Segment 27:00 - 4th Hot Sauce Shot 🌶️ 29:10 - Revenue Streams 32:03 - Marketing Channels That Work 40:21 - 5th Hot Sauce Shot 🌶️ 42:44 - The Future of Marketing 48:11 - Rapid Fire Round 50:34 - 6th Hot Sauce Shot 🌶️ 51:57 - Health Habits: Volleyball Vibes 54:51 - Question from the Past Guest 59:48 - Goodbyes 👋 Why Watch? Bernadette’s insights are packed with tips you can apply to your own business or career, plus some behind-the-scenes gems on how Osmow’s became a household name. 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Bernadette: 🌟 Explore Osmow’s: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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$300M and Growing: Marketing, Tech, and Growth Mindset
04/11/2025
$300M and Growing: Marketing, Tech, and Growth Mindset
In Episode 111, we’re back with Dux Sy for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀 He also shares his personal philosophy of Pagtutulungan (helping each other) and how it fuels AvePoint’s success. We got real about the importance of networking early, staying connected, and how those relationships shape the future. Key Moments: 00:00 - Intro 01:46 - 1st Hot Sauce Shot 03:29 - Key Takeaways Since Last Time 05:21 - The Filipino Concept: Pagtutulungan 08:31 - Dux’s Travel Adventures 11:56 - 2nd Hot Sauce Shot 13:54 - Dux’s Background & Revenue Reveal 25:16 - “This or That” Segment 26:12 - 3rd Hot Sauce Shot 28:05 - New Gen Networking: Building Meaningful Connections 36:37 - Marketing Trends to Watch 47:32 - The Future of AI in Marketing 50:58 - Building a Strategy from Scratch: Tips & Tactics 01:00:15 - Rapid Fire Segment 01:02:55 - 4th Hot Sauce Shot 01:04:45 - Goodbyes 👋 Why Watch? If you’re ready to learn how to scale your business, build connections, and keep up with AI trends, Dux’s story is full of 🔥 insights. He shares on brand building and what it takes to succeed at the top. 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Dux: 🌟 Explore AvePoint: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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From $0 to $50M+: Disrupting The Fintech World
03/14/2025
From $0 to $50M+: Disrupting The Fintech World
In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀 Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO, and how they plan to scale past $50M+ in revenue.🔥 Key Moments: 00:00 - Intro 02:40 - 1st Shot of Hot Sauce🌶️ 05:37 - What is Helcim? 11:43 - Nic’s Background: From Coding to Fintech 15:09 - “This or That” Segment 16:51 - 2nd Shot of Hot Sauce 18:05 - How Helcim Makes Money 22:58 - Scaling with Smart Marketing 26:30 - The Financial Side of Helcim 28:30 - 3rd Shot of Hot Sauce🌶️ 29:43 - Inside Helcim’s Marketing Team 35:11 - 4th Shot of Hot Sauce🌶️ 36:59 - Leveraging LinkedIn for Growth 40:31 - The Future of Marketing & AI 51:41 - Rapid-fire round 53:33 - 5th Shot of Hot Sauce🌶️ 54:42 - Nic’s Journey & Lessons Learned 58:21 - AI’s Role in Business Growth 01:01:06 - Goodbyes!👋 Why Watch? If you're into fintech, startups, marketing, or just love a good underdog story, this episode is packed with gems. Nic’s journey from a self-taught coder to running a $50M+ payments company is proof that hustle beats hype every time. 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Nic: 🌟 Explore Helcim: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Data & AI: Behind a $100M+ Streaming Business
02/21/2025
Data & AI: Behind a $100M+ Streaming Business
In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing. Key Moments: 00:00 - Intro 04:08 - Hot Sauce Challenge Begins 05:23 - 1st Shot of Hot Sauce 06:31 - From Engineering to Marketing: Ozge’s Career Path 11:58 - How FloSports Makes Money & Its Business Model 17:14 - 2nd Shot of Hot Sauce 18:15 - The Real Cost of Producing Live Sports Content 21:16 - Who Watches FloSports? Audience, Targeting & Channels 28:48 - 3rd Shot of Hot Sauce + Revenue Talk! 31:30 - Where the Marketing Budget Goes + Influencer Strategy 38:55 - How FloSports Runs Live Events & Partnerships 43:06 - “This or That” Segment 44:16 - 4th Shot of Hot Sauce 45:37 - The Future of Marketing & Industry Trends 47:22 - Ozge’s Upbringing & Family Influence 54:23 - Goodbyes! 👋 Why Watch? If you’re into sports marketing, streaming platforms, or just want to hear how FloSports is changing the game, this episode is packed with insights on scaling a digital brand in a competitive space.💡 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Ozge: 🌟 Explore FloSports: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Building a $150M Startup: The Super.com Playbook
02/07/2025
Building a $150M Startup: The Super.com Playbook
In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook for scaling in fintech. Key Moments: 00:00 - Intro 03:28 - 1st Shot of Hot Sauce 04:52 - How He Got Started in Startups 09:40 - Raising Capital and Revenue Breakdown 10:52 - “This or That” Segment 12:32 - 2nd Shot of Hot Sauce 13:42 - Super.com in One Sentence 14:27 - How Super.com Makes Money 16:04 - Best Channels to Target Users 18:47 - What His Day-to-Day Looks Like 23:23 - Thoughts on AI in Business 24:19 - Rapid Fire Segment 27:10 - 3rd Shot of Hot Sauce 28:31 - Marketing and the Future of Super.com 33:01 - Advice for Entrepreneurs 39:18 - 4th Shot of Hot Sauce 40:52 - The Ups and Downs of His Startup Journey 45:48 - Goodbyes! 👋 Why Watch? If you want real startup lessons, fintech growth hacks, and no-fluff insights, this episode is packed with everything you need to know. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Henry: 🌟 Explore Super.com: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Mastering Healthcare Marketing: Behind a $600M Brand
01/24/2025
Mastering Healthcare Marketing: Behind a $600M Brand
Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry. What’s on the table? We’re talking about real-world tactics, no fluff, just actionable insights that fuel a $600M business. Key Moments: 00:00 - Intro 03:07 - 1st Shot of Hot Sauce 04:43 - Brian’s Career Journey 08:04 - Revenue question! 09:50 - 2nd Shot of Hot Sauce 12:20 - Does Brian Travel Often? 13:20 - Health Carousel’s Business Model 17:52 - “This or That” Segment 18:43 - 3rd Shot of Hot Sauce 20:17 - Team Dynamics at Health Carousel 22:07 - Recruiting Nurses: Health Carousel’s Target Strategy 29:40 - 4th Shot of Hot Sauce 31:08 - Securing Hospital Contracts 32:32 - Health Carousel’s Events and Parties 35:41 - Platform Learnings and Marketing Insights 41:04 - Brian’s Approach to Work-Life Balance 44:07 - Rapid Fire Round 45:14 - 5th Shot of Hot Sauce 47:28 - Brian’s Early Career and Background 50:28 - Health Carousel’s SM Strategy 51:50 - Goodbyes! Why Watch? If you’re in the healthcare space, or just want a behind-the-scenes look at how to scale marketing for impact, this episode is a must-watch. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Brian: 🌟 Explore Health Carousel: - Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Job Search Masterclass: Work-Life Balance MATTERS! MoM Live
01/10/2025
Job Search Masterclass: Work-Life Balance MATTERS! MoM Live
In Episode 106, we teamed up with Growclass and BCJobs for a live Zoom session featuring Bethany Hale, CMO at Trullion, and Sarah Shewey, Founder of Happily.🚀 Moderated by Simon Chou, this event tackled everything from career gaps to imposter syndrome and the art of networking your way to your dream job.💼✨ Bethany shared her insights on AI-driven accounting and her journey through B2B marketing at IBM, Amex, and Newfront Insurance, while Sarah talked about building creative teams, her time at TED, and founding Happily, a company redefining event production. Key Moments: 00:00 - Intro 13:50 - 1st Hot Sauce Question 15:46 - First Shot of Hot Sauce – They answered! 16:41 - Audience Q&A Begins 28:47 - 2nd Shot of Hot Sauce – The Burn Continues! 31:09 - More Audience Q&A 37:37 - Tales from Bad Interviews 42:45 - Third Round of Audience Q&A 51:56 - Overcoming Impostor Syndrome 57:19 - Final Audience Q&A 01:01:38 - Why Networking is Everything 01:08:15 - Goodbyes! Why Watch? Whether you’re a seasoned marketer or starting fresh, this episode is packed with actionable insights, personal stories, and advice on standing out in today’s competitive job market. Don’t miss out on these golden tips to land your dream role!💡 Thank You to Our Partners: Growclass & BCJobs 🌟 Learn more: | 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Sarah: 🌟Connect with Bethany: 🌟Connect with Simon: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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From Reorg to Octus: A $200MM Marketing Playbook
12/23/2024
From Reorg to Octus: A $200MM Marketing Playbook
In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥 From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market. Key Moments: 00:00 - Intro 03:27 - 1st Shot of Hot Sauce 04:43 - Jeff Winter’s Career Journey 07:24 - Octus Rebranding: Building a Vision with the Team 15:45 - How a CMO Stays Organized: Tools and Team Strategies 20:45 - “This or That” Segment 22:28 - 2nd Shot of Hot Sauce 24:12 - Marketing Evolution: Then vs. Now 29:50 - The Best Channels for Reaching Octus Customers 41:58 - 3rd Shot of Hot Sauce 46:51 - Leveraging IBM Tools and Finding the Right Audience 52:14 - Is Cold Outreach Dead or Still Effective? 56:52 - “Rapid Fire” Segment 58:32 - 4th Shot of Hot Sauce 01:00:02 - Jeff Winter’s Early Life and Influences 01:07:31 - 5th & 6th Hot Sauce Shots: A New Record! 01:08:30 - Goodbyes! Why Watch? If you love marketing, leadership, or just watching CMOs sweat it out over hot sauce, this episode is for you.💡 Jeff shares actionable insights, personal growth moments, and spicy takes (pun intended) on what it means to lead in today’s fast-paced world. Thanks to Our Sponsor: 🔥Want to feel the heat? Use code MARS for 10% off your first order of Good Lookin’ Hot Sauce! 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Jeff: 🌟 Explore Octus: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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AI, Data & Creativity: $200M Success Story
12/06/2024
AI, Data & Creativity: $200M Success Story
In Episode 104, we sit down with Randy Littleson, CMO at Salesloft, to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales and marketing. Highlights: 00:00 - Intro 05:00 - First Alcohol Shot 06:53 - Randy’s Hobbies and Interests 11:16 - Revenue Question 12:09 - Second Alcohol Shot 13:10 - What Got Him Passionate About Marketing 20:03 - Productivity Tips and Tools on Twitter 24:32 - Fun "This or That" Segment 25:45 - Third Alcohol Shot 26:35 - How Salesloft Makes Money 38:15 - Fourth Alcohol Shot 42:05 - Future Trends and Outlook 48:44 - The Power of Human Interactions 51:57 - Rapid Fire Round 54:09 - Fifth Alcohol Shot 55:50 - Randy’s Childhood and Early Influences 58:00 - Goodbyes Why Watch? If you want insights into B2B marketing, AI integration, and building trust through thought leadership, this episode is packed with actionable takeaways. Whether you're in marketing, sales, or just looking for creative inspiration, Randy’s got you covered. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Randy: 🌟 Explore Salesloft: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Blockchain Meets Marketing: Behind a $200MM Crypto Leader
12/03/2024
Blockchain Meets Marketing: Behind a $200MM Crypto Leader
In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies. Highlights: 00:00 - Intro 03:08 - 1st Shot of Hot Sauce 04:47 - Korean Businesses and Crypto Culture 06:35 - What Chainalysis Does 10:01 - 2nd Shot of Hot Sauce 12:01 - Inside the World of Crypto Companies 12:59 - Ian’s Unique Career Journey 18:30 - Marketing Channels That Drive Results 26:09 - Rapid Fire Round 28:55 - 3rd Shot of Hot Sauce 31:16 - Bitcoin Buzz 33:26 - How Ian Became Part of Chainalysis 37:54 - Marketing Strategy at Chainalysis 46:21 - Fun "This or That" Segment 48:36 - 4th Shot of Hot Sauce 51:38 - Ian’s Early Years and Family Influence 57:40 - Farewell and Final Takeaways Thanks to Our Sponsor: Good Lookin' Hot Sauce 🌶️ Want to feel the heat? Use code MARS for 10% off! Why Watch? Whether you're into crypto, marketing, or just want to hear how tech can make the world safer, this episode packs a punch with real-world applications, career inspiration, and Ian’s candid thoughts on success and failure. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Ian: 🌟 Explore Chainalysis:- – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Winning Global Markets: A New Take on Tech Marketing
11/08/2024
Winning Global Markets: A New Take on Tech Marketing
In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀 Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market. Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dual role as a CMO and U.S. market lead. 🔥 Highlights: 00:00 - Introduction 02:39 - Hot Sauce Intro 05:20 - First Hot Sauce Challenge 06:24 - Sensedia Overview & Lisa’s Journey 13:29 - Insights on Lisa’s Books 17:21 - “This or That” Segment 20:06 - Second Shot of Hot Sauce 22:30 - How Sensedia Generates Revenue 32:19 - Revenue Reveal Question 32:54 - Rapid Fire Round 35:59 - Third Shot of Hot Sauce 38:38 - Lisa’s Marketing Playbook 47:50 - LinkedIn Strategy Secrets 51:16 - Building Connections on LinkedIn 54:25 - Fourth Hot Sauce Challenge 57:07 - Lisa’s Personal Background Story 01:03:02 - Final Goodbyes👋 Thanks to Our Sponsor: Good Lookin' Hot Sauce 🌶️ Want to feel the heat? Use code MARS for 10% off! Why Watch? Whether you’re curious about API tech, B2B marketing, or just want to hear Lisa’s story, this episode is packed with insights on what it takes to make a global impact.💡 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Lisa: 🌟 Explore Sensedia:- – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Inside the SUCCESS of a $300MM Two-Sided Marketplace
10/25/2024
Inside the SUCCESS of a $300MM Two-Sided Marketplace
Hello Hello Martians!🚀 In Episode 101, we sit down with Llibert Argerich, CMO at Thumbtack, to chat about running a two-sided marketplace that connects homeowners with skilled pros. From tackling digital marketing channels to scaling B2B and B2C strategies, Llibert shares the inside scoop on what it takes to run a thriving platform. And we also get to know about his personal journey of never settling and constantly pushing the limits.🌟 Highlights: 00:00 - Intro 02:45 - Hot Sauce Challenge Begins 03:40 - 1st Shot of Hot Sauce 🌶️ 04:21 - Llibert’s Career Highlights 08:16 - What Thumbtack Does (Explained) 10:37 - Revenue Reveal & Profitability Surprise 💸 11:46 - 2nd Shot of Hot Sauce 13:31 - Llibert’s Journey: From Past to Present 21:55 - This or That: Fun Choices Segment 23:31 - Simon Takes the 3rd Shot 🌶️ 24:22 - Thumbtack’s Secret Sauce for Marketplace Success 34:51 - Rapid Fire Round 🔥 37:30 - 4th Shot of Hot Sauce 39:05 - Marketing Channels & $100M Budget Breakdown 46:20 - 5th Shot of Hot Sauce 47:35 - Llibert’s Life Philosophy & Lessons 53:52 - Closing Thoughts & Goodbyes Why Watch? If you’re into B2B, B2C, or just curious about how Thumbtack operates, this episode is packed with insights and personal stories from Llibert’s journey. 💡 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Llibert: 🌟 Explore Thumbtack:- – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Episode 100 LIVE: 4 Marketing Leaders + Hot Sauce | ClickUp, KKC, Headspace, Cantaloupe
10/05/2024
Episode 100 LIVE: 4 Marketing Leaders + Hot Sauce | ClickUp, KKC, Headspace, Cantaloupe
We’re celebrating Episode 100 LIVE from San Francisco with a panel of 4 incredible women CMOs 🔥 Hosted by Simon Chou, this episode features Melissa Rosenthal (Former CCO of ClickUp), Connie Wang (SVP Marketing at Headspace), Alice Crowder (CMO of Krispy Krunchy Chicken), and Elyssa Steiner (CMO of Cantaloupe). From B2B to B2C, these CMOs share their secrets while tackling the infamous Hot Sauce Challenge in front of +70 marketing, sales, and tech experts. Get ready for real talk and spicy takes! Highlights: 00:00 - Intro 02:35 - Sponsor Shoutout 04:48 - Panelists Introduction 06:45 - Meet the Panelists 10:50 - 1st Hot Sauce Shot 12:17 - Audience Welcome 13:30 - Panelists Discuss Channels & Their Companies 28:22 - Hot Sauce Question: CMO Salaries? 30:18 - 2nd Hot Sauce Shot 31:40 - Paid Ads Today 40:30 - Alice’s Big Announcement 43:00 - Connie’s Least Favorite Company 43:31 - 3rd Hot Sauce Shot 44:08 - Partnerships & Influencer Strategies 51:12 - Rapid Fire Questions 57:08 - Audience VIP Challenge 01:04:35 - Audience Q&A 01:27:11 - Goodbyes Why Should You Tune In? Want to learn from CMOs leading $150M+ companies? This episode is filled with top-tier strategies and a lot of laughs as our panel faces the heat!🔥 💡 Don’t miss out—subscribe for more unfiltered marketing insights and fun challenges! 🌟 Connect with Our Panelists: Melissa Rosenthal - Connie Wang - Alice Crowder - Elyssa Steiner - -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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B2B Marketing Masterclass From a $4B Automotive Behemoth
09/13/2024
B2B Marketing Masterclass From a $4B Automotive Behemoth
Buckle up, Martians!🚗 In Episode #99, we’re back for round two with Ian MacDonald, CMO at AutoTrader.ca. Ian gives us the inside scoop on how AutoTrader dominates Canada’s car marketplace with over 26 million monthly visits and a 66% market share! In this episode, Ian explains how AutoTrader is helping Canadians find their dream car while supporting thousands of dealerships across the country. Highlights: 00:00 - Intro 02:47 - Latest Updates from AutoTrader 03:59 - 1st shot of Hot Sauce 06:03 - Key Highlights Since Last Time 07:18 - Inside AutoTrader’s Strategy 13:40 - 2nd Shot of Hot Sauce 16:27 - Recent Marketing Campaigns Breakdown 23:42 - 3rd shot of hot sauce 25:20 - Digital Ad Placements Strategy 29:34 - Rapid Fire Segment 32:08 - 4th shot of hot sauce 33:53 - Brand Building: B2B vs. B2C Approach 44:37 - 5th shot of hot sauce 44:34 - Deep Dive into Ian’s Life 50:04 - Words of Advice and Inspiration 56:55 - Goodbyes! Why Should You Tune In? If you’re curious about how AutoTrader keeps its lead in the Canadian car market or you’re just into tech-driven marketing strategies, this episode is a must-listen!🔥 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Ian: 🌟 Explore AutoTrader: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments!} Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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The Future Of Gaming: Global Connections
09/04/2024
The Future Of Gaming: Global Connections
Ready to level up, Martians?🎮 In Episode #98, we’re hanging with Berkley Egenes, CMO at Xsolla, to explore how they’re flipping the gaming world upside down with epic marketing moves. From making game transactions seamless across 200 countries to connecting developers straight to players, Xsolla is rewriting the rules of the game.🚀 Plus, get the scoop on the next gen of digital commerce and how tech like 5G, AR, and VR are going to change everything.🌐 Highlights: 00:00 - Intro 03:55 - Intro of Hot Sauce 04:49 - 1st shot of Hot Sauce 05:30 - Berkley’s Background 15:44 - Xsolla’s Vision on helping the community 19:30 - 2nd Shot of Hot Sauce 21:30 - About Xsolla 23:43 - The Future of games 29:23 - Breaking Down Marketing Channels 37:18 - 3rd Shot of Hot Sauce 39:00 - Rapid Fire Round 42:07 - 4th shot of Hot Sauce 42:33 - About Berkley’s childhood 45:25 - Goodbyes! Why Should You Tune In? Whether you’re a gamer, a dev, or just into tech, Berkley is serving up serious insights on how Xsolla is changing the game.🔥 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Yaron: 🌟 Explore Xsolla: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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The Future of Automotive Tech: AI and Innovation
08/16/2024
The Future of Automotive Tech: AI and Innovation
🚀Buckle up, Martians! Episode #97 is a wild ride with Yaron Saghiv, CMO at UVEYE, where we’re diving deep into the world of AI-driven automotive tech and some seriously out-of-the-box marketing tactics.🌟 In this episode, Yaron's also dropping gems on the importance of patience for entrepreneurs, the evolving role of AI in marketing, and how smart PR investments can make or break your brand.🔥 Highlights: 00:00 - Intro 03:07 - Hot Sauce Intro 04:32 - 1st Shot 05:25 - Yaron’s Career Milestones 07:13 - Yaron’s Journey 17:09 - 2nd shot of Hot Sauce 18:50 - Introducing UVEYE 23:27 - Breaking Down Marketing Channels 33:22 - Rapid Fire Round 34:40 - 3rd shot of hot sauce 37:30 - AI nowadays 40:03 - The Role of PR & LinkedIn in Modern Marketing 47:54 - Yaron’s Life Lessons 55:06 - Goodbyes Why Should You Tune In? Yaron isn’t just about AI—he’s about using it to push boundaries and create something truly unique.🌌 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Yaron: 🌟 Explore UVEYE: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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The Strategy Behind Revolution: Disruption + Creativity
08/02/2024
The Strategy Behind Revolution: Disruption + Creativity
Martians, ASSEMBLE! Gear up for Episode #96 where we're getting down to business with Melissa Rosenthal Ex-CCO at Click Up & current Co-Founder at OUTLEVER. From media to tech, she’s reshaping industries and we're here to catch all the HOT details! 🌟 Step into space as Melissa spills the SPICY secrets behind transitioning from major media roles to spearheading tech innovations. Melissa’s story will light up your circuits. Highlights: 00:00 Intro 03:04 - Hot Sauce Intro 03:46 - 1st shot of Hot Sauce 04:58 - Meet Melissa Rosenthal 09:16 - Exploring AI Innovations 11:12 - About Melissa 16:12 - 2nd shot of hot sauce 17:40 - Rapid Fire Round 21:16 - Insights on ClickUp's Strategy 34:31 - 3rd shot of Hot Sauce 37:07 - ADS on early days 39:45 - Introducing OUTLEVER: Melissa's New Venture 44: 41 - Melissa's Childhood and Influences 47:12 - Being Resourceful 51:52 - Goodbyes Why should you tune in? Melissa isn't just riding the wave—she’s making them. Her forward-thinking and impactful strategies are essential listening for anyone ready to push boundaries. 🔔 Get the full scoop in this episode! Hit play to catch all the insights from Melissa’s innovative approach to business and marketing. 🔔 Don’t miss out—subscribe for more conversations with industry leaders who are redefining the rules. 🌟 Connect with Melissa: 🌟 Explore about Outlever: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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The IMPACT of Marketing on Healthcare Delivery
07/23/2024
The IMPACT of Marketing on Healthcare Delivery
Martians, tune in! In Episode #95, we're talking with Todd Unger CXO of the AMA and Author of The 10-Second Customer Journey, a must-read book about the vital role of marketing in healthcare.🚀 Find out how they're making waves in healthcare! Todd steps into our virtual studio to break down how the AMA empowers physicians to focus on what they do best—saving lives. If you’ve ever wondered about the intersection of healthcare and digital experience or how marketing plays a crucial role in medicine, you’ve hit the jackpot here.🛠️ Highlights: 00:00 - Intro 03:14 - AMA Intro 04:49 - Hot Sauce Intro 06:19 - 1st shot of hot sauce 07:38 - Todd’s background 13:10 - About the AMA 22:35 - 2nd Shot of Hot Sauce 23:19 - Marketing Channels 32:41 - 3rd Shot of Hot Sauce 34:50 - Digital Marketing 47:40 - Rapid Fire Round 50:18 - 4th shot of hot sauce 51:06 - What made Todd who he is 53:38 - Advice to younger Folks 57:36 - Goodbyes Why tune in? Todd doesn't just talk about making a difference; he’s at the forefront of transforming how medical professionals connect with and impact their patients. 🔔 Hit play now! Dive into this insightful session with Todd and get a fresh take on modern healthcare marketing. 🔔 Stay in the loop—subscribe for more eye-opening discussions from leaders who are shaking up their industries. 🌟 Connect with Todd: 🌟 Explore about AMA: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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The ADHD Edge: How Hyperfocus Transforms Strategies
07/17/2024
The ADHD Edge: How Hyperfocus Transforms Strategies
Welcome to Episode 94 of MoM, with Andrew Batey, Founder & Co-CEO of Beatdapp, returning for another session packed with fiery insights and straight talk!🚀 🌟 Andrew steps back into the studio to shed light on his entrepreneurial journey, from tackling setbacks to crafting an outstanding company culture to getting ripped for a fight. If you're curious about the engines driving startup success and the realities of building a robust business foundation, this is where you need to be.🛠️ Highlights: 00:00 - Intro 02:49 - Catching Up with Andrew: Latest Update 05:47 - Hot Sauce Intro 06:42 - First shot of hot sauce 08:01 - About Andrew, recent updates 24:56 - 2nd Shot of Hot Sauce 26:37 - Insights into Modern Marketing Strategies 37:09 - 3rd EPIC Shot of Hot Sauce 41:15 - Rapid Fire Segment 52:15 - 4th Shot of Hot Sauce 53:31 - Beatdapp News 56:33 - Goodbyes -Why tune in? Andrew delivers a potent mix of grit, humor, and wisdom. 🔔 Ready for round two? Hit that play button to dive into Andrew’s latest insights. 🔔 Stay updated—subscribe for more deep dives into the experiences of industry pioneers. 🌟 Check out our previous episode with Andrew: 🌟 Connect with Andrew: 🌟 Explore about BeatdApp: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Psychology + Leadership: Mastering Team Motivation
06/14/2024
Psychology + Leadership: Mastering Team Motivation
In this Episode 93 of MoM we chat all about leading with the heart and a good strategy with Iggy Domagalski, President & CEO of Wajax! Learn how investing in people and understanding their challenges not only builds a stronger team but also drives the success of Wajax, a leader in industrial services and solutions.🛠️ Highlights: 00:00 - Intro 02:54 - Last highlights 05:45 - Intro of Hot Sauce 06:46 - 1st Shot of Hot Sauce 07:18 - Personal Related Questions. 14:52 - This or that 16:39 - 2nd Shot of Hot Sauce 17:52 - About the company 27:17 - 3rd Shot of Hot Sauce 28:21 - Events on Wajax 33:35 - Rapid Fire Round 34:19 - 4th shot of hot sauce 36:38 - About AI tools at WAJAX. 42:09 - How Iggy keeps balance 46:59 - Marketing At Wajax 48:43 - 5th shot of hot sauce 49:44 - Where to find them 50:30 - Goodbyes. Why is this a must-watch? Iggy brings a refreshing and somewhat controversial perspective on how a people-centric approach can revolutionize company culture and productivity. Tune in now! And don’t forget to subscribe for more insightful episodes from leaders like Iggy. 🔔 🌟 Check out our previous episode with Iggy: 🌟 Connect with Iggy: 🌟 Explore about WAJAX: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEOs, and CMOs of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Building a $62M DTC Empire: NOLK's Masterclass
05/31/2024
Building a $62M DTC Empire: NOLK's Masterclass
Martians! Check out Episode #92 where we’re chatting with Alexandre Renaud, Co-Founder and CEO at NOLK!🚀 Alex is here to chat about how NOLK is smashing the DTC world, managing 14+ brands and banking $62 million annually. Since they kicked off seven years back, they've been all about that M&A life, reviewing 300+ businesses every year.📈 Highlights: 0:00 - Intro 06:54 - 1st shot of hot sauce 09:17 - Stress Level, challenges of running a company 15:25 - About Nolk (yt card of previous ep) 21:06 - 2nd Shot of Hot Sauce 25:14 - This or that Segment 26:55 - 3rd Shot of hot sauce 27:30 - Trendy Marketing Topics Segment 33:43 - Thoughts on Influencer Marketing 37:47 - Rapid Fire Segment 38:56 - 4th Hot Sauce Shot 42:21 - How to build Loyalty and Brand Engagement 46:47 - Goodbyes 🔔 Hit Subscribe to keep up with the sickest marketing insights and stories from Mars. 🌟 Check out our previous episode with Alexandre: 🌟Connect with Alexandre: 🌟Explore about The Good Feet Store: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEOs, and CMOs of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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How Emotional Decisions Drive Consumer Behavior
05/17/2024
How Emotional Decisions Drive Consumer Behavior
Episode #91 on Marketing on Mars is taking building strong relationships, branding and strategy to another level! We're thrilled to have Doug Zarking, Chief Branding Officer of The Good Feet Store and author of the book "Moving Your Brand out of the Friendzone."🚀 From leading a diverse team fueled by passion and purpose to explaining the modern recovery approach of his business, Doug outlines the qualities that make a marketer truly outstanding. Highlights: 00:00 - Intro 03:01 - Hot Sauce Intro 04:23 - 1st Shot of Hot Sauce 05:10 - Background Related 13:26 - About The Good Feet Store 18:01 - 2nd Shot of Hot Sauce 20:45 - Channels investing 26:54 - Marketing budget 29:43 - Top learnings in his life 31:16 - Influencer Marketing 32:41 - Best-performing channel 38:14 - 3rd shot of Hot Sauce 41:29 - Rapid Fire Segment 45:16 - Classic Fuck Ups 49:15 - About Him 58:47 - Goodbyes Martians, tune in, get inspired, and share your favorite Doug-isms in the comments below🎧 Hit play NOW! 🌟Connect with Doug Zarkin: 🌟Explore about The Good Feet Store: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- Spotify- Tiktok- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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How Do You Craft Authentic Brands That Consumers Love
05/03/2024
How Do You Craft Authentic Brands That Consumers Love
What's up, Martians! Strap in for Episode #90 where we're hanging out with Alice Crowder, CMO of Krispy Krunchy Chicken. Alice gets into the nitty-gritty of why your brand’s gotta be like that cool friend everyone trusts.🌐 And hey, influencer marketing? It’s not just buzz—it's your new best friend. Alice breaks down why hearing props about your chicken from someone you stan feels way more legit than just another ad.🤳 Highlights: 00:00 - Introducing Alice from KKC 02:47 - About KKC 04:34 - Welcome shot of hot sauce 09:05 - KKC Revenue and how they started 09:42 - Alice’s background 13:15 - Working with 2 Chainz 16:47 - Guiness Collaboration 18:15 - Being reliatable is key when being a brand nowadays 20:00 - 1st shot of hot sauce 21:30 - KKC Work enviorement 23:00 - Marketing Buckets 33:35 - How much KKC invest in Marketing? 36:00 - KKC Influencers Marketing Investment 42:53 - 2nd shot of hot sauce 46:47 - Rapid Fire segment 47:40 - Joke segment 49:29 - Alice’s life 55:30 - Last hot sauce shot 58:20 - KKC locations 58:57 - Where to find Alice & Goodbyes👋🏻 Curious how authenticity boosts your brand? Catch Alice's tips on using digital smarts and personality to stand out.🎧 Hit play, dive in, and share which Alice insight resonated with you in the comments! Your fav moment might be our next hot topic!🌟 -- Connect with Alice: /alicecrowder Learn more about Krispy Krunchy Chicken: https://www.krispykrunchy.com/ -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Tiktok- https://bit.ly/3b8xyKS Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm
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Marketing & Technology: Is Everything Measurable?
04/19/2024
Marketing & Technology: Is Everything Measurable?
Episode #89 of MoM is one for the books as we sit down with Dux Sy, Chief Brand Officer of AvePoint, who brings a wealth of knowledge from his unique journey from computer engineering to marketing mastery. 🚀 Join us to hear how Dux uses his experience to craft marketing strategies that are not only unique but directly measurable and focused on generating leads effectively. Highlights: 0:00 - Intro 03:30 - Intro Hot Sauce 🌶️ 06:41 - Dux Sy Background 11:05 - About Ave Point 09:30 - North Start on Marketing (Effectiveness, Uniqueness, Measure, Lead Generation, Audience) 💯 13:47 - Marketing Advices w/ Simon 18:34 - 1st shot of hot sauce 🌶️ 26:31 - About Ave Point Events 28:26 - The events experience have changed and how. (Setting, Context, Place, Experience in general) 33:29 - Ads for Events 36:21 - The most crazy event they have done 41:45 - 2nd shot of hot sauce 🌶️ 44:43 - What’s working in digital for Ave Point? Podcast Shift Happens 48:36 - Ave Point it’s everywhere 52:29 - 3rd shot of hot sauce 🌶️ 54:30 - About wine and Jesus (LOL) 56:45 - 3 key moments in Dux life + Lenguages 01:03:08 - AI world question 01:05:35 - Where to find Dux + Goodbyes If you’re interested in how digital strategies like podcasts can enhance customer engagement or want to get a glimpse of some of the most extraordinary events engineered by AvePoint, this episode is a must-listen! 🎧 Don’t forget to hit play, enjoy the ride, and let us know in the comments which part of Dux’s story resonated with you the most! Your favorite quote could be our next big discussion point. -- Connect with Dux: Learn more about AvePoint: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- Spotify- Tiktok- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Chris Do's Way: Turning Down Big Numbers for The Futur
04/05/2024
Chris Do's Way: Turning Down Big Numbers for The Futur
Episode #88 of Marketing on Mars blasts off with Chris Do, Founder of The Futur, who's here to shake up our mindset and teach us how authenticity is a great value to success.🌌 Stay with us to dive into the heart of creative rebellion and marketing mastery as Chris unpacks his journey from accidental marketer to digital dynamo. 🎨💡 Martians, we are here to discover how Chris turned "I can't" into "I do" with his groundbreaking approach to education, creativity, and entrepreneurship. 🚀 Episode Highlights: 00:00 - Intro 01:34 - Simon Introduces Chris Do 03:21 - When did Chris started teaching? 05:44 - Welcome hot shot!🔥 8:08 - Chris Journey in Marketings 9:27 - Early parts of Chris career 13:47 - Has Marketing and Advertising Change? 22:40 - Revenue of The Futur / How it started / Channels 29:30 - Where is the futur at right now? 34:06 - Analytics and numbers of Chris Channels Engagement.🤝🏻 42:44 - Chris Business Model 43:05 - How much Chris pay himself? (Simon’s hot sauce shot) 49:50 - Chris Philosophy of “The Good Wheel” 51:37 - Chris Father’s was his mentor✨ 01:00:54 - The Worst Event Chris Has Attend 01:06:00 - Chris Personal/Family Life 01:09:45 - Chris identity as designer + chooses during his career 01:12:30 - The Power Of Transparency 01:16:05 - Goodbyes👋🏻 👀 Why Watch? Because Chris isn't just talking the talk; he's walking the walk into a future where marketing meets authenticity, creativity, and downright genius - hit play now and leave us in the comments your favorite quote of the episode! 🌟Connect with Chris Do: 🌟Explore about The Futur: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- Spotify- Tiktok- Instagram- Linkedin- Youtube Channel- Apple Podcast: https://bit.ly/3HmX3Fm
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