Marketing on Mars
Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.
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$300M and Growing: Marketing, Tech, and Growth Mindset
04/11/2025
$300M and Growing: Marketing, Tech, and Growth Mindset
In Episode 111, we’re back with Dux Sy for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀 He also shares his personal philosophy of Pagtutulungan (helping each other) and how it fuels AvePoint’s success. We got real about the importance of networking early, staying connected, and how those relationships shape the future. Key Moments: 00:00 - Intro 01:46 - 1st Hot Sauce Shot 03:29 - Key Takeaways Since Last Time 05:21 - The Filipino Concept: Pagtutulungan 08:31 - Dux’s Travel Adventures 11:56 - 2nd Hot Sauce Shot 13:54 - Dux’s Background & Revenue Reveal 25:16 - “This or That” Segment 26:12 - 3rd Hot Sauce Shot 28:05 - New Gen Networking: Building Meaningful Connections 36:37 - Marketing Trends to Watch 47:32 - The Future of AI in Marketing 50:58 - Building a Strategy from Scratch: Tips & Tactics 01:00:15 - Rapid Fire Segment 01:02:55 - 4th Hot Sauce Shot 01:04:45 - Goodbyes 👋 Why Watch? If you’re ready to learn how to scale your business, build connections, and keep up with AI trends, Dux’s story is full of 🔥 insights. He shares on brand building and what it takes to succeed at the top. 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Dux: 🌟 Explore AvePoint: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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From $0 to $50M+: Disrupting The Fintech World
03/14/2025
From $0 to $50M+: Disrupting The Fintech World
In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀 Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO, and how they plan to scale past $50M+ in revenue.🔥 Key Moments: 00:00 - Intro 02:40 - 1st Shot of Hot Sauce🌶️ 05:37 - What is Helcim? 11:43 - Nic’s Background: From Coding to Fintech 15:09 - “This or That” Segment 16:51 - 2nd Shot of Hot Sauce 18:05 - How Helcim Makes Money 22:58 - Scaling with Smart Marketing 26:30 - The Financial Side of Helcim 28:30 - 3rd Shot of Hot Sauce🌶️ 29:43 - Inside Helcim’s Marketing Team 35:11 - 4th Shot of Hot Sauce🌶️ 36:59 - Leveraging LinkedIn for Growth 40:31 - The Future of Marketing & AI 51:41 - Rapid-fire round 53:33 - 5th Shot of Hot Sauce🌶️ 54:42 - Nic’s Journey & Lessons Learned 58:21 - AI’s Role in Business Growth 01:01:06 - Goodbyes!👋 Why Watch? If you're into fintech, startups, marketing, or just love a good underdog story, this episode is packed with gems. Nic’s journey from a self-taught coder to running a $50M+ payments company is proof that hustle beats hype every time. 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Nic: 🌟 Explore Helcim: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Data & AI: Behind a $100M+ Streaming Business
02/21/2025
Data & AI: Behind a $100M+ Streaming Business
In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing. Key Moments: 00:00 - Intro 04:08 - Hot Sauce Challenge Begins 05:23 - 1st Shot of Hot Sauce 06:31 - From Engineering to Marketing: Ozge’s Career Path 11:58 - How FloSports Makes Money & Its Business Model 17:14 - 2nd Shot of Hot Sauce 18:15 - The Real Cost of Producing Live Sports Content 21:16 - Who Watches FloSports? Audience, Targeting & Channels 28:48 - 3rd Shot of Hot Sauce + Revenue Talk! 31:30 - Where the Marketing Budget Goes + Influencer Strategy 38:55 - How FloSports Runs Live Events & Partnerships 43:06 - “This or That” Segment 44:16 - 4th Shot of Hot Sauce 45:37 - The Future of Marketing & Industry Trends 47:22 - Ozge’s Upbringing & Family Influence 54:23 - Goodbyes! 👋 Why Watch? If you’re into sports marketing, streaming platforms, or just want to hear how FloSports is changing the game, this episode is packed with insights on scaling a digital brand in a competitive space.💡 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Ozge: 🌟 Explore FloSports: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Building a $150M Startup: The Super.com Playbook
02/07/2025
Building a $150M Startup: The Super.com Playbook
In Episode 108, we sit down with Henry Shi, founder of Super.com, to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels, Henry shares the real playbook for scaling in fintech. Key Moments: 00:00 - Intro 03:28 - 1st Shot of Hot Sauce 04:52 - How He Got Started in Startups 09:40 - Raising Capital and Revenue Breakdown 10:52 - “This or That” Segment 12:32 - 2nd Shot of Hot Sauce 13:42 - Super.com in One Sentence 14:27 - How Super.com Makes Money 16:04 - Best Channels to Target Users 18:47 - What His Day-to-Day Looks Like 23:23 - Thoughts on AI in Business 24:19 - Rapid Fire Segment 27:10 - 3rd Shot of Hot Sauce 28:31 - Marketing and the Future of Super.com 33:01 - Advice for Entrepreneurs 39:18 - 4th Shot of Hot Sauce 40:52 - The Ups and Downs of His Startup Journey 45:48 - Goodbyes! 👋 Why Watch? If you want real startup lessons, fintech growth hacks, and no-fluff insights, this episode is packed with everything you need to know. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Henry: 🌟 Explore Super.com: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Mastering Healthcare Marketing: Behind a $600M Brand
01/24/2025
Mastering Healthcare Marketing: Behind a $600M Brand
Episode 107 brings Brian LeCount, CMO of Health Carousel, straight to the MoM stage. From crafting top-tier marketing strategies to building loyalty with nurses nationwide, Brian breaks down what it takes to drive success in a high-demand industry. What’s on the table? We’re talking about real-world tactics, no fluff, just actionable insights that fuel a $600M business. Key Moments: 00:00 - Intro 03:07 - 1st Shot of Hot Sauce 04:43 - Brian’s Career Journey 08:04 - Revenue question! 09:50 - 2nd Shot of Hot Sauce 12:20 - Does Brian Travel Often? 13:20 - Health Carousel’s Business Model 17:52 - “This or That” Segment 18:43 - 3rd Shot of Hot Sauce 20:17 - Team Dynamics at Health Carousel 22:07 - Recruiting Nurses: Health Carousel’s Target Strategy 29:40 - 4th Shot of Hot Sauce 31:08 - Securing Hospital Contracts 32:32 - Health Carousel’s Events and Parties 35:41 - Platform Learnings and Marketing Insights 41:04 - Brian’s Approach to Work-Life Balance 44:07 - Rapid Fire Round 45:14 - 5th Shot of Hot Sauce 47:28 - Brian’s Early Career and Background 50:28 - Health Carousel’s SM Strategy 51:50 - Goodbyes! Why Watch? If you’re in the healthcare space, or just want a behind-the-scenes look at how to scale marketing for impact, this episode is a must-watch. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Brian: 🌟 Explore Health Carousel: - Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Job Search Masterclass: Work-Life Balance MATTERS! MoM Live
01/10/2025
Job Search Masterclass: Work-Life Balance MATTERS! MoM Live
In Episode 106, we teamed up with Growclass and BCJobs for a live Zoom session featuring Bethany Hale, CMO at Trullion, and Sarah Shewey, Founder of Happily.🚀 Moderated by Simon Chou, this event tackled everything from career gaps to imposter syndrome and the art of networking your way to your dream job.💼✨ Bethany shared her insights on AI-driven accounting and her journey through B2B marketing at IBM, Amex, and Newfront Insurance, while Sarah talked about building creative teams, her time at TED, and founding Happily, a company redefining event production. Key Moments: 00:00 - Intro 13:50 - 1st Hot Sauce Question 15:46 - First Shot of Hot Sauce – They answered! 16:41 - Audience Q&A Begins 28:47 - 2nd Shot of Hot Sauce – The Burn Continues! 31:09 - More Audience Q&A 37:37 - Tales from Bad Interviews 42:45 - Third Round of Audience Q&A 51:56 - Overcoming Impostor Syndrome 57:19 - Final Audience Q&A 01:01:38 - Why Networking is Everything 01:08:15 - Goodbyes! Why Watch? Whether you’re a seasoned marketer or starting fresh, this episode is packed with actionable insights, personal stories, and advice on standing out in today’s competitive job market. Don’t miss out on these golden tips to land your dream role!💡 Thank You to Our Partners: Growclass & BCJobs 🌟 Learn more: | 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Sarah: 🌟Connect with Bethany: 🌟Connect with Simon: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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From Reorg to Octus: A $200MM Marketing Playbook
12/23/2024
From Reorg to Octus: A $200MM Marketing Playbook
In Episode 105, Jeff Winter, CMO of Octus (formerly ReOrg), brings the heat–literally! We talk about rebranding a $200MM company, the evolution of modern marketing, and the power of account-based marketing (ABM), all while taking hot sauce shots.🌶️🔥 From his journey at IBM and SAP to leading four CMO roles, Jeff shares his perspective on building impactful marketing strategies, balancing precision and creativity, and making bold moves in the $3 trillion bond market. Key Moments: 00:00 - Intro 03:27 - 1st Shot of Hot Sauce 04:43 - Jeff Winter’s Career Journey 07:24 - Octus Rebranding: Building a Vision with the Team 15:45 - How a CMO Stays Organized: Tools and Team Strategies 20:45 - “This or That” Segment 22:28 - 2nd Shot of Hot Sauce 24:12 - Marketing Evolution: Then vs. Now 29:50 - The Best Channels for Reaching Octus Customers 41:58 - 3rd Shot of Hot Sauce 46:51 - Leveraging IBM Tools and Finding the Right Audience 52:14 - Is Cold Outreach Dead or Still Effective? 56:52 - “Rapid Fire” Segment 58:32 - 4th Shot of Hot Sauce 01:00:02 - Jeff Winter’s Early Life and Influences 01:07:31 - 5th & 6th Hot Sauce Shots: A New Record! 01:08:30 - Goodbyes! Why Watch? If you love marketing, leadership, or just watching CMOs sweat it out over hot sauce, this episode is for you.💡 Jeff shares actionable insights, personal growth moments, and spicy takes (pun intended) on what it means to lead in today’s fast-paced world. Thanks to Our Sponsor: 🔥Want to feel the heat? Use code MARS for 10% off your first order of Good Lookin’ Hot Sauce! 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Jeff: 🌟 Explore Octus: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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AI, Data & Creativity: $200M Success Story
12/06/2024
AI, Data & Creativity: $200M Success Story
In Episode 104, we sit down with Randy Littleson, CMO at Salesloft, to unpack the fusion of marketing creativity and data-driven strategy. From mastering AI workflows to leveraging LinkedIn thought leadership, Randy shares how his team elevates B2B marketing while bridging the gap between sales and marketing. Highlights: 00:00 - Intro 05:00 - First Alcohol Shot 06:53 - Randy’s Hobbies and Interests 11:16 - Revenue Question 12:09 - Second Alcohol Shot 13:10 - What Got Him Passionate About Marketing 20:03 - Productivity Tips and Tools on Twitter 24:32 - Fun "This or That" Segment 25:45 - Third Alcohol Shot 26:35 - How Salesloft Makes Money 38:15 - Fourth Alcohol Shot 42:05 - Future Trends and Outlook 48:44 - The Power of Human Interactions 51:57 - Rapid Fire Round 54:09 - Fifth Alcohol Shot 55:50 - Randy’s Childhood and Early Influences 58:00 - Goodbyes Why Watch? If you want insights into B2B marketing, AI integration, and building trust through thought leadership, this episode is packed with actionable takeaways. Whether you're in marketing, sales, or just looking for creative inspiration, Randy’s got you covered. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Randy: 🌟 Explore Salesloft: – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Blockchain Meets Marketing: Behind a $200MM Crypto Leader
12/03/2024
Blockchain Meets Marketing: Behind a $200MM Crypto Leader
In Episode 103, Ian Andrews, CMO at Chainalysis, takes us behind the scenes of the blockchain world. Learn how Chainalysis uses cutting-edge tech to track blockchain activity, stop fraud, and fight cybercrime. Ian breaks down how marketing fuels growth in a tech-driven space, from ROI on events to creating killer content strategies. Highlights: 00:00 - Intro 03:08 - 1st Shot of Hot Sauce 04:47 - Korean Businesses and Crypto Culture 06:35 - What Chainalysis Does 10:01 - 2nd Shot of Hot Sauce 12:01 - Inside the World of Crypto Companies 12:59 - Ian’s Unique Career Journey 18:30 - Marketing Channels That Drive Results 26:09 - Rapid Fire Round 28:55 - 3rd Shot of Hot Sauce 31:16 - Bitcoin Buzz 33:26 - How Ian Became Part of Chainalysis 37:54 - Marketing Strategy at Chainalysis 46:21 - Fun "This or That" Segment 48:36 - 4th Shot of Hot Sauce 51:38 - Ian’s Early Years and Family Influence 57:40 - Farewell and Final Takeaways Thanks to Our Sponsor: Good Lookin' Hot Sauce 🌶️ Want to feel the heat? Use code MARS for 10% off! Why Watch? Whether you're into crypto, marketing, or just want to hear how tech can make the world safer, this episode packs a punch with real-world applications, career inspiration, and Ian’s candid thoughts on success and failure. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Ian: 🌟 Explore Chainalysis:- – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Winning Global Markets: A New Take on Tech Marketing
11/08/2024
Winning Global Markets: A New Take on Tech Marketing
In Episode 102, we chat with Lisa Arthur, Sensedia's CMO, about leading API integration globally. From Sensedia’s roots in Brazil to its launch in the U.S.,🚀 Lisa breaks down how she’s using strategy, data, and tech to keep Sensedia ahead in a crowded market. Lisa also talks about Sensedia’s unique approach to breaking into new markets, adapting strategies for each region, and balancing her dual role as a CMO and U.S. market lead. 🔥 Highlights: 00:00 - Introduction 02:39 - Hot Sauce Intro 05:20 - First Hot Sauce Challenge 06:24 - Sensedia Overview & Lisa’s Journey 13:29 - Insights on Lisa’s Books 17:21 - “This or That” Segment 20:06 - Second Shot of Hot Sauce 22:30 - How Sensedia Generates Revenue 32:19 - Revenue Reveal Question 32:54 - Rapid Fire Round 35:59 - Third Shot of Hot Sauce 38:38 - Lisa’s Marketing Playbook 47:50 - LinkedIn Strategy Secrets 51:16 - Building Connections on LinkedIn 54:25 - Fourth Hot Sauce Challenge 57:07 - Lisa’s Personal Background Story 01:03:02 - Final Goodbyes👋 Thanks to Our Sponsor: Good Lookin' Hot Sauce 🌶️ Want to feel the heat? Use code MARS for 10% off! Why Watch? Whether you’re curious about API tech, B2B marketing, or just want to hear Lisa’s story, this episode is packed with insights on what it takes to make a global impact.💡 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Lisa: 🌟 Explore Sensedia:- – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Inside the SUCCESS of a $300MM Two-Sided Marketplace
10/25/2024
Inside the SUCCESS of a $300MM Two-Sided Marketplace
Hello Hello Martians!🚀 In Episode 101, we sit down with Llibert Argerich, CMO at Thumbtack, to chat about running a two-sided marketplace that connects homeowners with skilled pros. From tackling digital marketing channels to scaling B2B and B2C strategies, Llibert shares the inside scoop on what it takes to run a thriving platform. And we also get to know about his personal journey of never settling and constantly pushing the limits.🌟 Highlights: 00:00 - Intro 02:45 - Hot Sauce Challenge Begins 03:40 - 1st Shot of Hot Sauce 🌶️ 04:21 - Llibert’s Career Highlights 08:16 - What Thumbtack Does (Explained) 10:37 - Revenue Reveal & Profitability Surprise 💸 11:46 - 2nd Shot of Hot Sauce 13:31 - Llibert’s Journey: From Past to Present 21:55 - This or That: Fun Choices Segment 23:31 - Simon Takes the 3rd Shot 🌶️ 24:22 - Thumbtack’s Secret Sauce for Marketplace Success 34:51 - Rapid Fire Round 🔥 37:30 - 4th Shot of Hot Sauce 39:05 - Marketing Channels & $100M Budget Breakdown 46:20 - 5th Shot of Hot Sauce 47:35 - Llibert’s Life Philosophy & Lessons 53:52 - Closing Thoughts & Goodbyes Why Watch? If you’re into B2B, B2C, or just curious about how Thumbtack operates, this episode is packed with insights and personal stories from Llibert’s journey. 💡 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Llibert: 🌟 Explore Thumbtack:- – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Episode 100 LIVE: 4 Marketing Leaders + Hot Sauce | ClickUp, KKC, Headspace, Cantaloupe
10/05/2024
Episode 100 LIVE: 4 Marketing Leaders + Hot Sauce | ClickUp, KKC, Headspace, Cantaloupe
We’re celebrating Episode 100 LIVE from San Francisco with a panel of 4 incredible women CMOs 🔥 Hosted by Simon Chou, this episode features Melissa Rosenthal (Former CCO of ClickUp), Connie Wang (SVP Marketing at Headspace), Alice Crowder (CMO of Krispy Krunchy Chicken), and Elyssa Steiner (CMO of Cantaloupe). From B2B to B2C, these CMOs share their secrets while tackling the infamous Hot Sauce Challenge in front of +70 marketing, sales, and tech experts. Get ready for real talk and spicy takes! Highlights: 00:00 - Intro 02:35 - Sponsor Shoutout 04:48 - Panelists Introduction 06:45 - Meet the Panelists 10:50 - 1st Hot Sauce Shot 12:17 - Audience Welcome 13:30 - Panelists Discuss Channels & Their Companies 28:22 - Hot Sauce Question: CMO Salaries? 30:18 - 2nd Hot Sauce Shot 31:40 - Paid Ads Today 40:30 - Alice’s Big Announcement 43:00 - Connie’s Least Favorite Company 43:31 - 3rd Hot Sauce Shot 44:08 - Partnerships & Influencer Strategies 51:12 - Rapid Fire Questions 57:08 - Audience VIP Challenge 01:04:35 - Audience Q&A 01:27:11 - Goodbyes Why Should You Tune In? Want to learn from CMOs leading $150M+ companies? This episode is filled with top-tier strategies and a lot of laughs as our panel faces the heat!🔥 💡 Don’t miss out—subscribe for more unfiltered marketing insights and fun challenges! 🌟 Connect with Our Panelists: Melissa Rosenthal - Connie Wang - Alice Crowder - Elyssa Steiner - -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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B2B Marketing Masterclass From a $4B Automotive Behemoth
09/13/2024
B2B Marketing Masterclass From a $4B Automotive Behemoth
Buckle up, Martians!🚗 In Episode #99, we’re back for round two with Ian MacDonald, CMO at AutoTrader.ca. Ian gives us the inside scoop on how AutoTrader dominates Canada’s car marketplace with over 26 million monthly visits and a 66% market share! In this episode, Ian explains how AutoTrader is helping Canadians find their dream car while supporting thousands of dealerships across the country. Highlights: 00:00 - Intro 02:47 - Latest Updates from AutoTrader 03:59 - 1st shot of Hot Sauce 06:03 - Key Highlights Since Last Time 07:18 - Inside AutoTrader’s Strategy 13:40 - 2nd Shot of Hot Sauce 16:27 - Recent Marketing Campaigns Breakdown 23:42 - 3rd shot of hot sauce 25:20 - Digital Ad Placements Strategy 29:34 - Rapid Fire Segment 32:08 - 4th shot of hot sauce 33:53 - Brand Building: B2B vs. B2C Approach 44:37 - 5th shot of hot sauce 44:34 - Deep Dive into Ian’s Life 50:04 - Words of Advice and Inspiration 56:55 - Goodbyes! Why Should You Tune In? If you’re curious about how AutoTrader keeps its lead in the Canadian car market or you’re just into tech-driven marketing strategies, this episode is a must-listen!🔥 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Ian: 🌟 Explore AutoTrader: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments!} Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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The Future Of Gaming: Global Connections
09/04/2024
The Future Of Gaming: Global Connections
Ready to level up, Martians?🎮 In Episode #98, we’re hanging with Berkley Egenes, CMO at Xsolla, to explore how they’re flipping the gaming world upside down with epic marketing moves. From making game transactions seamless across 200 countries to connecting developers straight to players, Xsolla is rewriting the rules of the game.🚀 Plus, get the scoop on the next gen of digital commerce and how tech like 5G, AR, and VR are going to change everything.🌐 Highlights: 00:00 - Intro 03:55 - Intro of Hot Sauce 04:49 - 1st shot of Hot Sauce 05:30 - Berkley’s Background 15:44 - Xsolla’s Vision on helping the community 19:30 - 2nd Shot of Hot Sauce 21:30 - About Xsolla 23:43 - The Future of games 29:23 - Breaking Down Marketing Channels 37:18 - 3rd Shot of Hot Sauce 39:00 - Rapid Fire Round 42:07 - 4th shot of Hot Sauce 42:33 - About Berkley’s childhood 45:25 - Goodbyes! Why Should You Tune In? Whether you’re a gamer, a dev, or just into tech, Berkley is serving up serious insights on how Xsolla is changing the game.🔥 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Yaron: 🌟 Explore Xsolla: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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The Future of Automotive Tech: AI and Innovation
08/16/2024
The Future of Automotive Tech: AI and Innovation
🚀Buckle up, Martians! Episode #97 is a wild ride with Yaron Saghiv, CMO at UVEYE, where we’re diving deep into the world of AI-driven automotive tech and some seriously out-of-the-box marketing tactics.🌟 In this episode, Yaron's also dropping gems on the importance of patience for entrepreneurs, the evolving role of AI in marketing, and how smart PR investments can make or break your brand.🔥 Highlights: 00:00 - Intro 03:07 - Hot Sauce Intro 04:32 - 1st Shot 05:25 - Yaron’s Career Milestones 07:13 - Yaron’s Journey 17:09 - 2nd shot of Hot Sauce 18:50 - Introducing UVEYE 23:27 - Breaking Down Marketing Channels 33:22 - Rapid Fire Round 34:40 - 3rd shot of hot sauce 37:30 - AI nowadays 40:03 - The Role of PR & LinkedIn in Modern Marketing 47:54 - Yaron’s Life Lessons 55:06 - Goodbyes Why Should You Tune In? Yaron isn’t just about AI—he’s about using it to push boundaries and create something truly unique.🌌 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Yaron: 🌟 Explore UVEYE: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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The Strategy Behind Revolution: Disruption + Creativity
08/02/2024
The Strategy Behind Revolution: Disruption + Creativity
Martians, ASSEMBLE! Gear up for Episode #96 where we're getting down to business with Melissa Rosenthal Ex-CCO at Click Up & current Co-Founder at OUTLEVER. From media to tech, she’s reshaping industries and we're here to catch all the HOT details! 🌟 Step into space as Melissa spills the SPICY secrets behind transitioning from major media roles to spearheading tech innovations. Melissa’s story will light up your circuits. Highlights: 00:00 Intro 03:04 - Hot Sauce Intro 03:46 - 1st shot of Hot Sauce 04:58 - Meet Melissa Rosenthal 09:16 - Exploring AI Innovations 11:12 - About Melissa 16:12 - 2nd shot of hot sauce 17:40 - Rapid Fire Round 21:16 - Insights on ClickUp's Strategy 34:31 - 3rd shot of Hot Sauce 37:07 - ADS on early days 39:45 - Introducing OUTLEVER: Melissa's New Venture 44: 41 - Melissa's Childhood and Influences 47:12 - Being Resourceful 51:52 - Goodbyes Why should you tune in? Melissa isn't just riding the wave—she’s making them. Her forward-thinking and impactful strategies are essential listening for anyone ready to push boundaries. 🔔 Get the full scoop in this episode! Hit play to catch all the insights from Melissa’s innovative approach to business and marketing. 🔔 Don’t miss out—subscribe for more conversations with industry leaders who are redefining the rules. 🌟 Connect with Melissa: 🌟 Explore about Outlever: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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The IMPACT of Marketing on Healthcare Delivery
07/23/2024
The IMPACT of Marketing on Healthcare Delivery
Martians, tune in! In Episode #95, we're talking with Todd Unger CXO of the AMA and Author of The 10-Second Customer Journey, a must-read book about the vital role of marketing in healthcare.🚀 Find out how they're making waves in healthcare! Todd steps into our virtual studio to break down how the AMA empowers physicians to focus on what they do best—saving lives. If you’ve ever wondered about the intersection of healthcare and digital experience or how marketing plays a crucial role in medicine, you’ve hit the jackpot here.🛠️ Highlights: 00:00 - Intro 03:14 - AMA Intro 04:49 - Hot Sauce Intro 06:19 - 1st shot of hot sauce 07:38 - Todd’s background 13:10 - About the AMA 22:35 - 2nd Shot of Hot Sauce 23:19 - Marketing Channels 32:41 - 3rd Shot of Hot Sauce 34:50 - Digital Marketing 47:40 - Rapid Fire Round 50:18 - 4th shot of hot sauce 51:06 - What made Todd who he is 53:38 - Advice to younger Folks 57:36 - Goodbyes Why tune in? Todd doesn't just talk about making a difference; he’s at the forefront of transforming how medical professionals connect with and impact their patients. 🔔 Hit play now! Dive into this insightful session with Todd and get a fresh take on modern healthcare marketing. 🔔 Stay in the loop—subscribe for more eye-opening discussions from leaders who are shaking up their industries. 🌟 Connect with Todd: 🌟 Explore about AMA: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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The ADHD Edge: How Hyperfocus Transforms Strategies
07/17/2024
The ADHD Edge: How Hyperfocus Transforms Strategies
Welcome to Episode 94 of MoM, with Andrew Batey, Founder & Co-CEO of Beatdapp, returning for another session packed with fiery insights and straight talk!🚀 🌟 Andrew steps back into the studio to shed light on his entrepreneurial journey, from tackling setbacks to crafting an outstanding company culture to getting ripped for a fight. If you're curious about the engines driving startup success and the realities of building a robust business foundation, this is where you need to be.🛠️ Highlights: 00:00 - Intro 02:49 - Catching Up with Andrew: Latest Update 05:47 - Hot Sauce Intro 06:42 - First shot of hot sauce 08:01 - About Andrew, recent updates 24:56 - 2nd Shot of Hot Sauce 26:37 - Insights into Modern Marketing Strategies 37:09 - 3rd EPIC Shot of Hot Sauce 41:15 - Rapid Fire Segment 52:15 - 4th Shot of Hot Sauce 53:31 - Beatdapp News 56:33 - Goodbyes -Why tune in? Andrew delivers a potent mix of grit, humor, and wisdom. 🔔 Ready for round two? Hit that play button to dive into Andrew’s latest insights. 🔔 Stay updated—subscribe for more deep dives into the experiences of industry pioneers. 🌟 Check out our previous episode with Andrew: 🌟 Connect with Andrew: 🌟 Explore about BeatdApp: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Psychology + Leadership: Mastering Team Motivation
06/14/2024
Psychology + Leadership: Mastering Team Motivation
In this Episode 93 of MoM we chat all about leading with the heart and a good strategy with Iggy Domagalski, President & CEO of Wajax! Learn how investing in people and understanding their challenges not only builds a stronger team but also drives the success of Wajax, a leader in industrial services and solutions.🛠️ Highlights: 00:00 - Intro 02:54 - Last highlights 05:45 - Intro of Hot Sauce 06:46 - 1st Shot of Hot Sauce 07:18 - Personal Related Questions. 14:52 - This or that 16:39 - 2nd Shot of Hot Sauce 17:52 - About the company 27:17 - 3rd Shot of Hot Sauce 28:21 - Events on Wajax 33:35 - Rapid Fire Round 34:19 - 4th shot of hot sauce 36:38 - About AI tools at WAJAX. 42:09 - How Iggy keeps balance 46:59 - Marketing At Wajax 48:43 - 5th shot of hot sauce 49:44 - Where to find them 50:30 - Goodbyes. Why is this a must-watch? Iggy brings a refreshing and somewhat controversial perspective on how a people-centric approach can revolutionize company culture and productivity. Tune in now! And don’t forget to subscribe for more insightful episodes from leaders like Iggy. 🔔 🌟 Check out our previous episode with Iggy: 🌟 Connect with Iggy: 🌟 Explore about WAJAX: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEOs, and CMOs of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Building a $62M DTC Empire: NOLK's Masterclass
05/31/2024
Building a $62M DTC Empire: NOLK's Masterclass
Martians! Check out Episode #92 where we’re chatting with Alexandre Renaud, Co-Founder and CEO at NOLK!🚀 Alex is here to chat about how NOLK is smashing the DTC world, managing 14+ brands and banking $62 million annually. Since they kicked off seven years back, they've been all about that M&A life, reviewing 300+ businesses every year.📈 Highlights: 0:00 - Intro 06:54 - 1st shot of hot sauce 09:17 - Stress Level, challenges of running a company 15:25 - About Nolk (yt card of previous ep) 21:06 - 2nd Shot of Hot Sauce 25:14 - This or that Segment 26:55 - 3rd Shot of hot sauce 27:30 - Trendy Marketing Topics Segment 33:43 - Thoughts on Influencer Marketing 37:47 - Rapid Fire Segment 38:56 - 4th Hot Sauce Shot 42:21 - How to build Loyalty and Brand Engagement 46:47 - Goodbyes 🔔 Hit Subscribe to keep up with the sickest marketing insights and stories from Mars. 🌟 Check out our previous episode with Alexandre: 🌟Connect with Alexandre: 🌟Explore about The Good Feet Store: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEOs, and CMOs of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- Spotify- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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How Emotional Decisions Drive Consumer Behavior
05/17/2024
How Emotional Decisions Drive Consumer Behavior
Episode #91 on Marketing on Mars is taking building strong relationships, branding and strategy to another level! We're thrilled to have Doug Zarking, Chief Branding Officer of The Good Feet Store and author of the book "Moving Your Brand out of the Friendzone."🚀 From leading a diverse team fueled by passion and purpose to explaining the modern recovery approach of his business, Doug outlines the qualities that make a marketer truly outstanding. Highlights: 00:00 - Intro 03:01 - Hot Sauce Intro 04:23 - 1st Shot of Hot Sauce 05:10 - Background Related 13:26 - About The Good Feet Store 18:01 - 2nd Shot of Hot Sauce 20:45 - Channels investing 26:54 - Marketing budget 29:43 - Top learnings in his life 31:16 - Influencer Marketing 32:41 - Best-performing channel 38:14 - 3rd shot of Hot Sauce 41:29 - Rapid Fire Segment 45:16 - Classic Fuck Ups 49:15 - About Him 58:47 - Goodbyes Martians, tune in, get inspired, and share your favorite Doug-isms in the comments below🎧 Hit play NOW! 🌟Connect with Doug Zarkin: 🌟Explore about The Good Feet Store: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- Spotify- Tiktok- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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How Do You Craft Authentic Brands That Consumers Love
05/03/2024
How Do You Craft Authentic Brands That Consumers Love
What's up, Martians! Strap in for Episode #90 where we're hanging out with Alice Crowder, CMO of Krispy Krunchy Chicken. Alice gets into the nitty-gritty of why your brand’s gotta be like that cool friend everyone trusts.🌐 And hey, influencer marketing? It’s not just buzz—it's your new best friend. Alice breaks down why hearing props about your chicken from someone you stan feels way more legit than just another ad.🤳 Highlights: 00:00 - Introducing Alice from KKC 02:47 - About KKC 04:34 - Welcome shot of hot sauce 09:05 - KKC Revenue and how they started 09:42 - Alice’s background 13:15 - Working with 2 Chainz 16:47 - Guiness Collaboration 18:15 - Being reliatable is key when being a brand nowadays 20:00 - 1st shot of hot sauce 21:30 - KKC Work enviorement 23:00 - Marketing Buckets 33:35 - How much KKC invest in Marketing? 36:00 - KKC Influencers Marketing Investment 42:53 - 2nd shot of hot sauce 46:47 - Rapid Fire segment 47:40 - Joke segment 49:29 - Alice’s life 55:30 - Last hot sauce shot 58:20 - KKC locations 58:57 - Where to find Alice & Goodbyes👋🏻 Curious how authenticity boosts your brand? Catch Alice's tips on using digital smarts and personality to stand out.🎧 Hit play, dive in, and share which Alice insight resonated with you in the comments! Your fav moment might be our next hot topic!🌟 -- Connect with Alice: /alicecrowder Learn more about Krispy Krunchy Chicken: https://www.krispykrunchy.com/ -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Tiktok- https://bit.ly/3b8xyKS Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm
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Marketing & Technology: Is Everything Measurable?
04/19/2024
Marketing & Technology: Is Everything Measurable?
Episode #89 of MoM is one for the books as we sit down with Dux Sy, Chief Brand Officer of AvePoint, who brings a wealth of knowledge from his unique journey from computer engineering to marketing mastery. 🚀 Join us to hear how Dux uses his experience to craft marketing strategies that are not only unique but directly measurable and focused on generating leads effectively. Highlights: 0:00 - Intro 03:30 - Intro Hot Sauce 🌶️ 06:41 - Dux Sy Background 11:05 - About Ave Point 09:30 - North Start on Marketing (Effectiveness, Uniqueness, Measure, Lead Generation, Audience) 💯 13:47 - Marketing Advices w/ Simon 18:34 - 1st shot of hot sauce 🌶️ 26:31 - About Ave Point Events 28:26 - The events experience have changed and how. (Setting, Context, Place, Experience in general) 33:29 - Ads for Events 36:21 - The most crazy event they have done 41:45 - 2nd shot of hot sauce 🌶️ 44:43 - What’s working in digital for Ave Point? Podcast Shift Happens 48:36 - Ave Point it’s everywhere 52:29 - 3rd shot of hot sauce 🌶️ 54:30 - About wine and Jesus (LOL) 56:45 - 3 key moments in Dux life + Lenguages 01:03:08 - AI world question 01:05:35 - Where to find Dux + Goodbyes If you’re interested in how digital strategies like podcasts can enhance customer engagement or want to get a glimpse of some of the most extraordinary events engineered by AvePoint, this episode is a must-listen! 🎧 Don’t forget to hit play, enjoy the ride, and let us know in the comments which part of Dux’s story resonated with you the most! Your favorite quote could be our next big discussion point. -- Connect with Dux: Learn more about AvePoint: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- Spotify- Tiktok- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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Chris Do's Way: Turning Down Big Numbers for The Futur
04/05/2024
Chris Do's Way: Turning Down Big Numbers for The Futur
Episode #88 of Marketing on Mars blasts off with Chris Do, Founder of The Futur, who's here to shake up our mindset and teach us how authenticity is a great value to success.🌌 Stay with us to dive into the heart of creative rebellion and marketing mastery as Chris unpacks his journey from accidental marketer to digital dynamo. 🎨💡 Martians, we are here to discover how Chris turned "I can't" into "I do" with his groundbreaking approach to education, creativity, and entrepreneurship. 🚀 Episode Highlights: 00:00 - Intro 01:34 - Simon Introduces Chris Do 03:21 - When did Chris started teaching? 05:44 - Welcome hot shot!🔥 8:08 - Chris Journey in Marketings 9:27 - Early parts of Chris career 13:47 - Has Marketing and Advertising Change? 22:40 - Revenue of The Futur / How it started / Channels 29:30 - Where is the futur at right now? 34:06 - Analytics and numbers of Chris Channels Engagement.🤝🏻 42:44 - Chris Business Model 43:05 - How much Chris pay himself? (Simon’s hot sauce shot) 49:50 - Chris Philosophy of “The Good Wheel” 51:37 - Chris Father’s was his mentor✨ 01:00:54 - The Worst Event Chris Has Attend 01:06:00 - Chris Personal/Family Life 01:09:45 - Chris identity as designer + chooses during his career 01:12:30 - The Power Of Transparency 01:16:05 - Goodbyes👋🏻 👀 Why Watch? Because Chris isn't just talking the talk; he's walking the walk into a future where marketing meets authenticity, creativity, and downright genius - hit play now and leave us in the comments your favorite quote of the episode! 🌟Connect with Chris Do: 🌟Explore about The Futur: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- Spotify- Tiktok- Instagram- Linkedin- Youtube Channel- Apple Podcast: https://bit.ly/3HmX3Fm
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Why Are Emotions Key While Crafting Effective B2B Campaigns?
03/22/2024
Why Are Emotions Key While Crafting Effective B2B Campaigns?
Bryan Law, CMO of ZoomInfo gets real about the smart use of AI, budgeting for impact, and why balancing branding with tactical moves is key. Plus, he’s weighing in on using platforms like Instagram vs. LinkedIn for that marketing edge. 📈He shares insights into his playbook as a CMO and offers valuable perspectives on compensation in this role. We break down the art and science of investment decisions, striking the perfect balance between brand elevation and strategic approaches. Highlights: 00:00 - Intro 02:19 - Welcome Hot Shot🔥 03:23 - Simon’s Event on Feb 29th 04:02 - Bryan’s Linkedin + Background 08:30 - ZoomInfo: How They Make Money? 11:57 - 1st Hot Sauce Question🔥 14:00 - Where are they spending their money at? 16:02 - AI’s Efficiencies🤖 20:28 - How Do they Invest? Brand vs Demand Gen? 24:49 - Paid Search, Google Search vs Searching on Linkedin 27:12 - Secret Channel to build relationships 35:02 - 2nd Shot, worst event he has attended 🔥 38:40 - Simon explains his events 47:04 - How much do they spend on events?💸 50:37 - Cost of acquisition 52:47 - Joke Segment🤣 54:15 - Was Marketing what he wanted always? 55:40 - Bryan’s Family and Culture 1:03:20 - Goodbyes👋🏻 Don't miss out on this insightful episode - hit play now and leave us in the comments your favorite quote of the episode! 🌟Connect with Bryan Law: 🌟Explore about ZoomInfo: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- Spotify- Tiktok- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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How Important It Is To Be Authentic in Marketing?
03/08/2024
How Important It Is To Be Authentic in Marketing?
In our 87 edition of MoM, we're joined by Erica Morgenstern, CMO of Personify Health. Join us as we dive into the art of effective communication across diverse audiences. Erica shares her journey, including memorable moments working with global brands and insights into seizing opportunities for growth. If you're ready for a dose of marketing inspiration and a few laughs along the way, hit play now and subscribe to our channel for more captivating conversations with industry leaders like Erica Morgenstern. Plus, don't miss out on the hilarious joke segment and some fiery hot sauce challenges! 🔥 Highlights: 00:00 to 01:57 - Intro 01:58 to 02:57 - Hot sauce show off 02:57 to 5:01 - 1st shot 5:02 to 8:07 - About Erica 8:08 to 13:15 - Communication strategies 13:16 to 17:50 -About Personified Health 17:51 to 21:50 - Sponsorships and all about Event Activations 21:51 to 30:20 - Embracing extremes in business strategies & AI 30:21 to 34:20 - 3rd shot of hot sauce 34:21 to 36:20 - Light-hearted joke segment 36:21 to 39:35 - Erica's insights on CHAT GPT 39:36 to 41:15 - Challenges in contemporary marketing 41:16 to 43:30 - 4th shot of hot sauce 43:31 to 53:15 - Prioritizing authenticity in marketing efforts 53:16 to 55:00 - Reflections on past experiences 55:01 to 58:00 - Importance of diversifying portfolios 58:01 to 59:00 - 5th shot of hot sauce 59:01 to 59:45 - Effective communication strategies 59:46 to 1:00:38 - Tips for connecting with Erica Don't miss out on the fun - hit play now and leave us in the comments your favorite quote of the episode! 🌟Connect with Erica MorgenStern: https://www.linkedin.com/in/ericamorgenstern/ 🌟Explore about Personify Health: https://community.virginpulse.com/personify-health -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Tiktok- https://bit.ly/3b8xyKS Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm
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This Is How Your Digital Transactions Work Nowadays
03/07/2024
This Is How Your Digital Transactions Work Nowadays
Need a break from boring marketing talk?🚀 Get ready to laugh and learn with Karna Crawford, the visionary CMO of Marqeta, they create tailored and embedded financial solutions that cater to the evolving needs of today's consumers, empowering clients to shake things up and unleash groundbreaking products. Simon and Karna when through a rollercoaster of insights, from hot sauce challenges to deep dives into marketing magic, this episode packs a punch! Don't miss out on the fun - hit play now and leave us in the comments your favorite quote of the episode! 🌟Connect with Karna Crawford: /karnacrawford 🌟Explore about Marqeta: https://www.marqeta.com/ -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Tiktok- https://bit.ly/3b8xyKS Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm
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Marketing & Psychology: Are Quality Conversations The Key to Success?
03/05/2024
Marketing & Psychology: Are Quality Conversations The Key to Success?
Nowadays EVERYTHING, EVERYWHERE it's about AI, how robots are more and more efficient and take over the spotlight in many different fields. In this episode, we get to know more about human psychology and its relationship with marketing with Ben Lazar, SVP of AlayaCare, a groundbreaking company that has transformed home-based care with an end-to-end software platform. Revolutionizing the life cycle of their customers with innovative solutions for the future of healthcare. Ben unveils the secrets behind successful marketing strategies, we have explored the intersection of marketing, really invaluable insights about psychology and marketing, business strategy and so much more, obviously with the required spicy hot sauce challenges. Highlights: 0:00 - Intro3:16 - About Ben's Career6:05 - Hot Sauce Intro7:35 - First shot of hot sauce 🔥9:20 - About Alayacare12:55 - Alayacare's $115 million D round14:30 - Their mission is to help people15:25 - About Alayacare Valuation 16:05 - 2nd shot of hot sauce 🔥17:00 - Alayacare’s marketing efforts21:22 - Personalizing message for platforms and Alayacare24:22 - Marketing automation process28:05 - Advice for young marketers33:05 - Starting a company from scratch insights39:05 - Marketing budget breakdown44:19 - Marketing budget specifics45:26 - Events strategy overview48:20 - Event budgeting: most vs. least expensive49:25 - Annual event count50:00 - Ben’s CMO salary 50:30 - Third hot sauce shot 🔥 51:02 - Ben's views on the recession58:25 - Joke segment1:00:30 - Finding Ben + Goodbyes-- Connect with Ben Lazar: Explore about AlayaCare: -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- Spotify- Tiktok- Instagram- Linkedin- Youtube Channel- Apple Podcast:
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AI CEO's: Goods, Risks & How Certain Technologies Should be Used?
02/29/2024
AI CEO's: Goods, Risks & How Certain Technologies Should be Used?
Whether you're a marketing veteran or a newcomer to the field, this episode is a treasure trove of valuable insights on leveraging advanced technologies for impactful marketing outcomes. In this Episode, Mark Gambill, currently CMO at Board International brings a wealth of knowledge in Digital Strategy, Marketing Management, Market Planning, Customer Acquisition, Business Development, and more. During the Episode we talked about the integration of AI and Machine Learning in modern marketing strategies, opportunities navigation and risks associated with AI in marketing. Mark shared a few insights into the application of Augmented Analytics in business development and of course some of Mark's journey and achievements as a marketing leader in the tech and SaaS sectors. Highlights: 1:35 - Intro 2:20 - A bit about Mark's background 3:55 - Hot sauce #1 6:55 - About Board International 8:55 - Mark's marketing career journey 10:55 - Preferred industries and company stages 12:35 - Company fundraising - undisclosed 13:35 - Hot sauce #2 14:35 - Board International's revenue insights 17:45 - 2024 ideas and successful 2023 strategies 22:45 - Marketing spending and budgeting 25:30 - Hot sauce #3 - Simon's sinuses open up! 26:15 - Motivating C-suites to attend events 30:50 - The future of IRL events in 2024 34:20 - Event budgeting and success factors 38:05 - Hot sauce joke and wife comment 39:45 - Best-performing platform and outreach strategies 43:30 - Customer conversion tips 46:05 - 2024 trends and AI's relevance 48:00 - Joke segment 50:35 - Mark's background and marketing philosophy 54:40 - Mark's 2024 goals 57:40 - Hot sauce #4 59:30 - Reaching out to Mark 1:00:35 - Goodbyes -- Connect with Mark: https://www.linkedin.com/in/mgambill/ Learn more about Board International: https://www.linkedin.com/company/board/ -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Tiktok- https://bit.ly/3b8xyKS Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm
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DATA: How To Get It, Listen to It and Test it out?
02/27/2024
DATA: How To Get It, Listen to It and Test it out?
Dive into the world of data-driven marketing on Marketing on Mars with Kellie Castruita Specter of The WNET Group! 🌟 In this episode, Kellie reveals how data shapes audience engagement and drives strategy for major PBS and NPR media content. Learn from her experiences in harnessing data for creative marketing solutions and the unique challenges in promoting diverse media content. A must-watch for marketing enthusiasts and professionals eager to understand the role of data in the dynamic world of public media. Highlights: 0:00 - Intro 1:31 - Hot sauce #1 3:51 - Kellie's journey 7:31 - About The WNET Group and how they make money 10:24 - Top 3 largest donors 10:42 - Hot sauce #2 11:27 - Spiciest thing Kellie's tried 11:36 - How does one become a donor? Is it anonymous? 13:11 - Drivers of fundraising 15:31 - Events before and after COVID 16:31 - "We've never helped so many people" 18:36 - 144MM budget and where it goes 21:01 - Being creative with a tight budget 23:01 - Podcasts and why they're good 23:11 - Targeting the right people on a budget 24:11 - How does Kellie's company target the right people? 3 main buckets 26:16 - % spend on each marketing channel 27:41 - Thoughts on TikToker's 28:41 - About the SM platforms 30:31 - DATA: Back in the day vs. NOW 31:39 - Utilizing data in today's marketing 33:01 - Data's importance 34:31 - Hot sauce #3 36:16 - About Kellie's background 37:31 - Kellie's superpower - saying yes to everything 40:06 - Kellie's greatest leadership traits 41:41 - Growing as a leader 43:01 - Dad jokes segment 45:21 - More about Kellie's background and education 48:01 - Entertainment before vs now 49:51 - The group phenomenon and why America left it 52:31 - Goodbyes -- Connect with Kellie Castruita Specter: / kellie-castruita-specter-71145 Explore The WNET Group: / thewnetgroup -- Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice per month, we sit down with founders, CEO's and CMO's of huge companies to talk all about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Tiktok- https://bit.ly/3b8xyKS Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm
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