2025 Predictions for The Homebuilding Industry
Builder365
In This Episode: Jeff Shore and Amy O'Connor reflect on the past year, discussing the challenges and resilience of home builders in 2024. They explore the common New Year's resolutions, the importance of setting goals, and predictions for 2025, including potential mergers, innovations in housing, and the role of AI. The conversation emphasizes the need for positivity and certainty in the home buying process, as well as practical strategies for personal and professional growth through goal setting! Timestamps: 00:00 New Year Reflections and Resolutions 06:12 The Resilience of Home...
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How Builders Can Help End Homelessness with Scott Larson
Builder365
In This Episode Jeff Shore interviews Scott Larson, CEO of HomeAid, discussing the organization's mission to combat homelessness through the building industry. Scott shares transformative projects, personal stories, and the challenges faced in community resistance. They delve into the complexities of homelessness, Scott's personal journey with cancer, and the importance of living with purpose and community involvement. Timestamps 00:00 Understanding Homelessness: A Complex Issue 12:40 The Role of HomeAid in Addressing Homelessness 18:49 Community Resistance and Overcoming Challenges...
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Addressing Buyer Hesitations in the Housing Market with Anthony Grasst
Builder365
In This Episode: Rachea Pendley interviews Anthony Grasst, Vice President and National Builder Manager at CMG Home Loans, he shares his expertise on the current housing market, addressing buyer hesitations and the importance of effective communication in the sales process. He emphasizes the need for sales counselors to bridge the knowledge gap regarding financing and to engage buyers with empathy. Strategies for preparing for buyer concerns and the timing of financing discussions are also discussed, along with the role of sales leaders in training their teams. The conversation concludes...
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Build Better Customer Relationships Using Video Messaging With Justin Doornbos
Builder365
In This Episode Michelle Bendien interviews Justin Doornbos of BombBomb about the transformative power of video messaging in enhancing customer experience and accelerating the sales cycle. Justin shares insights on how builders can effectively use video to create emotional connections, engage clients, and overcome common objections to video usage. The conversation emphasizes the importance of tracking and analytics in sales, showcasing how video can lead to better relationships and increased referrals. Timestamps 00:00 The Power of Personal Connection in Sales 04:15 Navigating Holiday...
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Embracing AI in Home Building: We Interview ChatGPT
Builder365
In This Episode: Mary Beth Berry engages with Amy O'Connor to discuss the impact of AI on the home building industry. They explore how AI is transforming project management, enhancing customer experiences, and addressing concerns about data privacy. The conversation culminates in a live interview with ChatGPT, where the AI shares its capabilities and insights into the home building sector, emphasizing the importance of sustainability, personalization, and efficiency in modern construction practices. Timestamps: 00:00 We Interview ChatGPT 00:37 Seasonal Changes & Holiday Traditions...
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Understanding Today's Home Buyers With Mollie Carmichael
Builder365
In This Episode: Back in July, Jeff interviewed Mollie Carmichael, Principal at Zonda, for the Sales & Marketing Leadership Summit. Their conversation explored the evolving landscape of home buying, with a focus on the critical need for clear communication with potential buyers and a deep understanding of consumer behavior. They discussed the impact of interest rates on purchasing decisions and the growing shift toward online home buying. The conversation highlighted the importance of transparent pricing, innovative home design, and adapting marketing strategies to meet changing consumer...
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Generosity as a Business Model With Jeanna Roach
Builder365
In this episode Jeanna Roach, CEO of Betenbough Companies, discusses the importance of defining culture and purpose within an organization and the growing trend of build-to-rent housing. She explores the challenges and setbacks faced in leadership roles, the unique culture and transparency of Betenbough, and their commitment to affordable housing and community giving. The discussion emphasizes resilience, generosity, and the impact of a strong organizational culture. Timestamps 00:00 Defining Culture and Purpose 04:14 The Build-to-Rent Trend 08:10 Gina Roach's Journey to CEO...
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Empowering the Next Generation of Home Building With Qadra Evans
Builder365
In this episode: Qadra Evans, Director of Industry Relations for New Construction at Zillow, discusses the evolving landscape of the real estate market, focusing on consumer preferences, the role of technology in home building, and the importance of workforce development. Qadra shares insights from her role at Zillow, highlighting trends such as the increasing significance of pets in home buying decisions and the growing interest in accessory dwelling units (ADUs) as a solution to the affordability crisis. She also explores how builders are adapting to economic challenges and the...
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Innovation, Inclusion, and Affordable Housing with Alaina Money-Garman
Builder365
In this episode we are joined by Alaina Money-Garman, the founder and chief executive officer of Garman Homes, to share her journey and insights into the home building industry. As a visionary leader, Alaina offers a deep dive into the challenges and opportunities faced by women in construction, the importance of leadership development, and how to cultivate resilience in a competitive market. Her expertise in fostering innovation and building a successful company serves as an inspiration for aspiring leaders. The episode concludes with valuable advice for newcomers in the industry, emphasizing...
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Crafting Your Brand's Narrative: PR Tips With Carol Ruiz
Builder365
In This Episode Carol Ruiz, the owner and founder of Newground PR and Media, discusses the role of PR in home building and protecting a brand's reputation, as well as the importance of media training for executives. Carol also shares insights on crisis communications and the power of third-party credibility in PR. The conversation concludes with recommendations for some must-watch documentaries! Timestamps 00:00 Answer The Question Honestly and Briefly 02:53 Understanding Buyer Sentiment in Housing Market 08:30 Carol Ruiz Interview 10:05 Separating Personal Brand from Business Brand ...
info_outlineIn this episode
Jeanna Roach, CEO of Betenbough Companies, discusses the importance of defining culture and purpose within an organization and the growing trend of build-to-rent housing. She explores the challenges and setbacks faced in leadership roles, the unique culture and transparency of Betenbough, and their commitment to affordable housing and community giving. The discussion emphasizes resilience, generosity, and the impact of a strong organizational culture.
Timestamps
About Jeanna
Jeanna Roach is the CEO of Betenbough Companies. Her journey with Betenbough began in 2006, where she held various positions, including Public Relations Specialist, Marketing Manager, and Vice President of Sales & Marketing. Jeanna is known not only for her visionary leadership but also for defending and nurturing the company's culture, ensuring Betenbough Companies remains a place where employees can thrive both personally and professionally. Throughout her career, she has demonstrated a strong commitment to leadership development and has been instrumental in fostering the company’s unique, people-first culture.
Acknowledgment
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