A Proposed AI Contribution Scale
2Bobs—with David C. Baker and Blair Enns
Categorizing AI-generated copy as “human vs AI” is not as binary as with AI-generated images or video. So Blair has developed an to help us all be more transparent when using LLMs in the creation of written communication intended for prospects, clients, and peers. [This episode’s notes are ] Links by Blair Enns for
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How Sellable Are You?
2Bobs—with David C. Baker and Blair Enns
In a recent article, David discloses the questions all creative agency principals need to answer whenever they are ready to find the right buyer and successfully navigate the merger and acquisition (M&A) process to complete the sale. LINKS
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Positioning, Strategy, and AI
2Bobs—with David C. Baker and Blair Enns
Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative firms, but more with business strategy instead of positioning. Links and by Al Ries and Jack Trout by Richard Rumelt by Roger L. Martin by Walter Kiechel, III
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Employee Retreats for Remote-First Teams
2Bobs—with David C. Baker and Blair Enns
David recommends regular in-person company-wide gatherings for remote workers as an opportunity for creative agencies to help build their organization’s culture in our post-pandemic economy where online video meetings continue to fill our calendars and working from home is the new norm. LINKS
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Productization (Again)
2Bobs—with David C. Baker and Blair Enns
Blair changes his mind on productized services. Again. And AI is the reason. LINKS
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Thirteen Signals Your Website Should Send
2Bobs—with David C. Baker and Blair Enns
David shares a quick list of website elements he sees is missing from a lot of creative firms’ websites which could help them attract more new business. Links
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Embrace the Marketing Mess
2Bobs—with David C. Baker and Blair Enns
Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley’s Undisputed Authority. Links
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Firms Most at Risk
2Bobs—with David C. Baker and Blair Enns
Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves every two years while keeping a watchful eye on constantly evolving industry practices and technologies (including AI). Links
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Pricing Resentment
2Bobs—with David C. Baker and Blair Enns
Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes over time, especially when they've created significant economic value at the beginning of a long-term engagement. LINKS
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People vs. Profits
2Bobs—with David C. Baker and Blair Enns
Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect starting and running an agency in this fast-changing global economy. Links 2Bobs in Tuscany Join David, Blair, six other business owners and their spouses for four days and nights of creative business exploration in an intimate countryside villa designed for long meals, deep conversations, and unhurried thinking.
info_outlineDavid interviews Blair about his recent article in which he gives us methods to cope with our own natural emotional and physiological responses that can be triggered when unforeseen events unfold within sales conversations.
LINKS
"Can Improv and Cold Plunges Improve Your Sales?" by Blair Enns for winwithoutpitching.com
Blair's interview on the Undisputed Authority podcast with Liam Curley