Get Your Freak On!
2Bobs—with David C. Baker and Blair Enns
Blair has been thinking about how, as AI continues to streamline more administrative tasks over time, we will be left to focus on the things we humans are good at – interacting with other humans. Because of this, the interesting people will win in selling their services and expertise. Links
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Do You Need an Advisory Board?
2Bobs—with David C. Baker and Blair Enns
We all know how valuable external input from trusted advisors can be for our business. But what does that look like for independent agencies who don’t have investors to answer to? LINKS
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A Proposed AI Contribution Scale
2Bobs—with David C. Baker and Blair Enns
Categorizing AI-generated copy as “human vs AI” is not as binary as with AI-generated images or video. So Blair has developed an to help us all be more transparent when using LLMs in the creation of written communication intended for prospects, clients, and peers. [This episode’s notes are ] Links by Blair Enns for
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How Sellable Are You?
2Bobs—with David C. Baker and Blair Enns
In a recent article, David discloses the questions all creative agency principals need to answer whenever they are ready to find the right buyer and successfully navigate the merger and acquisition (M&A) process to complete the sale. LINKS
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Positioning, Strategy, and AI
2Bobs—with David C. Baker and Blair Enns
Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative firms, but more with business strategy instead of positioning. Links and by Al Ries and Jack Trout by Richard Rumelt by Roger L. Martin by Walter Kiechel, III
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Employee Retreats for Remote-First Teams
2Bobs—with David C. Baker and Blair Enns
David recommends regular in-person company-wide gatherings for remote workers as an opportunity for creative agencies to help build their organization’s culture in our post-pandemic economy where online video meetings continue to fill our calendars and working from home is the new norm. LINKS
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Productization (Again)
2Bobs—with David C. Baker and Blair Enns
Blair changes his mind on productized services. Again. And AI is the reason. LINKS
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Thirteen Signals Your Website Should Send
2Bobs—with David C. Baker and Blair Enns
David shares a quick list of website elements he sees is missing from a lot of creative firms’ websites which could help them attract more new business. Links
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Embrace the Marketing Mess
2Bobs—with David C. Baker and Blair Enns
Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley’s Undisputed Authority. Links
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Firms Most at Risk
2Bobs—with David C. Baker and Blair Enns
Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves every two years while keeping a watchful eye on constantly evolving industry practices and technologies (including AI). Links
info_outlineBlair has been thinking about how, as AI continues to streamline more administrative tasks over time, we will be left to focus on the things we humans are good at – interacting with other humans. Because of this, the interesting people will win in selling their services and expertise.
Links
“The Interesting People Will Win” by Blair Enns for winwithoutpitching.com
“The Fertility Crash Will Make the World a Small Town” by Tyler Cowen for The Free Press