What if it doesn't work? And an update
Chill the Champagne
In this episode, I’m giving you a real behind-the-scenes look at what’s been going on this summer. I’ve been deep in work—building out new courses, setting up evergreen funnels, and mapping out a YouTube strategy that’s not about going viral… but about warming up my existing audience. I talk about the three big areas of my business (I call them my business babies): 👉 My course funnels 👉 My software, Simple Funnels 👉 And my digital magazine, Launch Haus Right now, I’m working hard to free up more mental space by automating things even more—especially for my mid-ticket...
info_outline
In my Editor-In-Chief Era
Chill the Champagne
The Big Announcement – New Magazine & Team of Bots Launch In this episode, I’m sharing two big things that have been brewing behind the scenes – and honestly, I didn’t plan to launch them at the same time, but here we are. 😉 First up: I give you a quick look at Team of Bots, my new program that helps business owners use AI to create their mini course funnel faster (more on that in a future episode when the full version launches in August). For now, we’re in beta mode, and I’m gathering feedback to make it even better. Then – the real announcement: I’m launching a digital...
info_outline
How to Clean Up Your Business
Chill the Champagne
Hey friends! I’m back from vacation, feeling refreshed (and a little melted from this South Florida heat 😅). In this episode, I’m diving into what I’ve been working on behind the scenes this summer—including some serious business cleanup and a few new projects that are launching soon (yes, one drops before July 10 👀). Here's what we cover: 💡 Summer slowdown = business cleanup mode Time away showed me just how important it is to have solid systems and automations in place. So I’m taking the time to look at everything—offers, emails, tech, and more. 🧼 3 ways I’m...
info_outline
Miraculous Courses
Chill the Champagne
💥 What You’ll Learn in This Episode: The exact course that introduced me to the online business world (as a photo editor!) How I turned a $700 course into a completely new business in 2020 The sales strategy I learned from Gemma Bonham-Carter that brought in $11K in a single week-and how I’m using it again this summer Why sometimes the right next step is investing before you’re ready How I’ve used courses not just to make money, but to find purpose, clarity, and new passions Behind-the-scenes of my upcoming July launch (hint: it’s unlike anything I’ve done before) ...
info_outline
What is an intensive??
Chill the Champagne
In this episode of Chill the Champagne, I’m diving deep into one of my most powerful offers: the Six Week Intensive. You’ll get the full behind-the-scenes on what it is, who it’s for, and why it works so well for online entrepreneurs who are ready to stop spinning and start implementing. Unlike my self-paced courses or even the group coaching support in Prep School, the Six Week Intensive is high-touch, fast-moving, and entirely focused on your business goals. Whether you're building your first mini course, launching a membership, setting up ads, or mapping out your entire offer...
info_outline
Create Payment Pathways in your Business
Chill the Champagne
This episode is a behind-the-scenes look at a very real (and dreamy) Tuesday in my online business. From a cozy two-hour nap after school drop-off to making $400 by noon, I’m walking you through what life looks like when your business has real payment pathways built in. No launches. No live calls. Just systems doing the work — even while I’m at HomeGoods or volunteering at my daughter's school. I’m also pulling back the curtain on what real passive income means (hint: it’s not selling some resale rights course you didn’t make). We’re talking true sustainability — how you can...
info_outline
The Real Reason Your Mini Course Isn’t Selling (And How to Fix It)
Chill the Champagne
In this episode of Chill the Champagne, I’m getting real about something I see all too often — mini courses that aren’t selling… and it’s not because of the course itself. It’s the sales page. If no one ever sees the inside of your course, it’s because your sales page didn’t do its job — and today, I’m breaking down exactly how to fix that. I’m sharing three key strategies to start converting more sales: Price your mini course under $100 when selling to a cold audience — make it an easy “yes.” Build a proper sales page — not a link-filled website. It needs to...
info_outline
How to go after your dreams even if your scared
Chill the Champagne
This week’s episode is a special one — I’m joined by my 13-year-old daughter, Stella! 💗 Stella just went through a super intense audition process for a competitive performing arts high school, and we’re breaking it all down. From prepping monologues and mock interviews to facing a 20% acceptance rate, Stella took complete ownership of the process — and it reminded me of how much we, as adults, can learn from this kind of boldness. We chat about: What it’s like to attend a middle school of the arts (yes, they have “majors” like acting!) The real mindset shifts that helped...
info_outline
Behind the scenes of my Low Ticket Membership Launch
Chill the Champagne
sorry the audio is a little weird, I need a new phone ha! In this episode, I candidly share the development and launch process of my new low-ticket membership, Content Club. I explain the inspiration behind it, the integrated AI marketing agents, and the various resources and community features we offer. I discuss my initial plans for a similar low-ticket program, Prep School, and how it evolved into a higher-touch program. I elaborate on the practical challenges and adjustments faced while creating Content Club and highlight how my friend Allie contributes to its success....
info_outline
I cracked the code for Social media and emails
Chill the Champagne
I just got my bookkeeping back, and whoa—turns out I made an extra $100K in profit last year… and most of it came in the last quarter. Honestly? I was a little shocked. But I know exactly what made it happen. In this episode, I’m spilling all the details on how I layered paid ads, emails, and social content without drowning in content creation or turning into a full-time marketer. If you’ve ever felt like content is too much work, or that you’re just not “good” at social media—this one’s for you. I’m diving into: How paid ads are the lifeblood of my business (even when...
info_outline, I want to talk about what it means to have something in your business that’s low lift. This actually came up in my membership, Prep School, when someone asked about podcasting. And I told her—for me—podcasting is such a low-lift activity with a great return. But then she asked, “Well, what does low lift even mean?”
So here’s my take. Low lift means I can do it easily, without a ton of setup or effort, and it still pays off big time. For example, my podcast? I literally speak into my phone for 10-15 minutes, sometimes with a planned topic—like launching a program or pushing people into Prep School or an ads course—but other times, I just talk about whatever’s on my mind or what people keep asking me. There’s no fancy setup. Sometimes I record in my car, sometimes in my office, and yes, sometimes even from my bed.
Once I’ve recorded, I drop the file into Descript. I love Descript because I can use Studio Sound to clean up the audio and remove all my "ums" with just one button. Then, I quickly add my intro and outro, and upload it to Libsyn, which is super easy—just drag, drop, type a short summary (or use AI for that), add links, and hit publish. From there, my assistant or I create an email, social media posts, and an audiogram to share.
It might sound like a lot, but really? The whole process takes 45 minutes tops. And that’s why it’s a low-lift activity in my business—minimal effort, consistent impact.
Another example of a low-lift product? Workshops. I’ve been running workshops since day one, and while I’m known for mini courses, workshops are a simple way to deliver value with minimal ongoing effort. You create them once, they live on your website, in your emails, on social media—constantly working for you. And with AI, it’s even faster. I can map out a workshop in minutes, make the slides, record, and upload it. Done.
Low-lift strategies like this keep me moving fast, and that’s been key to my success. So if you’re overcomplicating things—thinking you need a podcast studio or a 3-hour live workshop with 1,000 people—stop. Keep it simple. The goal is to create things that don’t drain your time but still bring results.
Oh! One last thing—I’ve started a private podcast inside Prep School. It’s raw, unedited, and straight from my phone—because again, low lift! Members can ask me business questions, and I’ll respond with a voice note-style podcast. No intro, no outro, just straight answers.
So, if you’re looking for ways to simplify your business while still growing, think about what you can make low lift. Trust me—it pays off.