How I Turned My Brand Into a Movement Without Selling Out | EP 007 | Shawn Crenshaw
Release Date: 08/01/2025
Wins + Lessons Podcast
On this episode of Wins + Lessons, Leron and Lex explore the self-improvement concept of the Third Spot — the place outside home and work where adults reconnect with themselves and rebuild community.
A third spot can ground you, help you grow, and give you a space that isn’t about responsibility… but about you.
Perfect for anyone feeling stuck, isolated, or craving deeper connection in adulthood.
We appreciate every listener who grows with us
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We appreciate every listener who grows with us each episode.As a thank-you, grab 20% off your Wins + Lessons merch on BrokenTraditions.com — just use code WLPODCAST20 at checkout.Because every win deserves a reminder.
When a trademark dispute forces you to shut down, do you quit—or rebuild stronger? Independent perfumer Gianni Orisawayi shares how he closed a brand he spent six years building, why h
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In this new episode of Wins + Lessons, host Leron Gaskins sits down with Momma Lex — the production manager and co-host who’s stepping in front of the camera for the first time — to talk about something that isn’t just a trend but a tool: the Winter Arc.
They unpack how setting goals, building discipline, and practicing consistency before the new year can reshape your life. From workouts and budgeting to faith and family, this is an honest conversation about why growth often happ
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In this episode of Wins + Lessons, Leron Gaskins sits down with Kofa to talk about the power of Day 2 friendships — the people you meet later in life who align with your goals, your purpose, and your growth.
They share stories about brotherhood, alignment, and the kind of friendships that push you closer to who you’re becoming.
Because sometimes the people who weren’t there from Day 1… become the ones who help you win.
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Season 2 of Wins + Lessons is here! 🎙️ New episodes now drop every 1st & 3rd Monday—don’t miss a story that inspires.
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After 20+ years of service, Master Sergeant Nat Martin retired from the U.S. Air Force and stepped into civilian life—only to face one of the toughest missions yet: redefining herself beyond the uniform.
In this inspiring episode of Wins + Lessons, Nat opens up about her Newark roots, rising through the military ranks, and the challenges of transitioning to a new career and identity after retirement.
From leadership lessons to mental health, faith, and finding purpose, Nat shares powerful i
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What happens when you lose the thing you love most? In this Wins + Lessons episode, Cee One shares how he lost his passion for music, hit rock bottom, and found his way back to creativity, purpose, and faith. An inspiring comeback story for every creator.
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We’ve reached a huge milestone — Wins + Lessons has officially recorded 10 episodes and is stepping into Season 2!
In this thank-you episode, I share gratitude for our guests, supporters, West Park Creative Studios, and my wife & partner Momma Lex. This is proof that with consistency, passion, and community support, there are no losses… only Wins + Lessons.
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When rising fashion designer Fhonia Ellis moved from Kentucky to New York to work with BET, she was chasing her dreams. But life changed forever when she lost her mother to cancer. In this deeply moving conversation, Fhonia opens up about grief, faith, fitness, and finding purpose after loss. Co-host Lex also shares her own recent loss, making this a heartfelt and relatable episode for anyone navigating life after losing a loved one.
🎯 In this episode:
How grief r
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Shawn Crenshaw built a Black-owned fragrance brand—Ovation For Men—that’s lasted over a decade. In this powerful episode of Wins + Lessons, he opens up about filling a void in the fragrance world, navigating DEI pushback, and how NIL deals with major athletes helped him scale his brand without selling out.
This is more than a business story—it’s a lesson in legacy, strategy, and staying true to your mission.
▶️ Listen now on Spotify, Apple Podcasts, and
info_outlineShawn Crenshaw built a Black-owned fragrance brand—Ovation For Men—that’s lasted over a decade. In this powerful episode of Wins + Lessons, he opens up about filling a void in the fragrance world, navigating DEI pushback, and how NIL deals with major athletes helped him scale his brand without selling out.
This is more than a business story—it’s a lesson in legacy, strategy, and staying true to your mission.
▶️ Listen now on Spotify, Apple Podcasts, and everywhere podcasts stream.
#Entrepreneurship #BlackBusinessOwner #FragranceBrand #NILDeals #WinsAndLessons