A Vision Beyond the Tools | Wes Crocket with Mahogany Builders
Release Date: 05/14/2025
A Roadmap for Remodeler Success | Kyle Hunt of Remodelers On The Rise
Builder Stories
For more than 17 years, Kyle Hunt has been coaching remodelers to move from stressed and scattered to profitable and confident. Through Remodelers On The Rise, he guides business owners on how to take control of their numbers, implement systems, and build companies that support their lives rather than consume them. In this conversation, Kyle shares how remodelers can stop winging it and start using clear processes in sales, marketing, and leadership. He also talks about the importance of protecting personal time, strengthening family life, and actually implementing the ideas that often sit...
info_outline
Turning Setbacks into Strength | Gary Muehling of MI Remodelers
Builder Stories
Gary Muehling’s journey into construction started with failure but it was that setback that shaped his future success. After an early attempt at running his own roofing and siding business fell apart, Gary went to work for larger companies where he learned how strong processes, compliance, and sales systems create sustainable growth. In 2019, he launched MI Remodelers with a mission to combine roofing expertise with full-service residential remodeling, and today his company successfully straddles both types of work. Known as “The Integrity Guys,” Gary shares how his business balances...
info_outline
Quirky Content, Big Impact | Kaleb Lyles of Copper Masters Roofing
Builder Stories
Kaleb Lyles grew up working alongside his father in construction and what began as helping out during school breaks turned into a lifelong calling. Together with his wife Andrea, Kaleb launched Copper Masters Roofing with a vision to honor his family’s legacy while carving out his own path in the roofing industry. Here Kaleb shares how early financial struggles forced them to build a stronger foundation for growth. He explains the steps they took to create a loyal company culture and the ways his love of creating quirky, unique, and fun content fuels engagement for the brand. Kaleb also...
info_outline
Building a Niche in Custom Gyms | Kali Sudbrook of Beachside Custom Gyms
Builder Stories
Kali Sudbrook took an untraditional road to remodeling. After more than a decade directing university fitness programs, she made the leap into remodeling and quickly uncovered the untapped niche of custom gym design build. Today she is shaping a growing industry that spans from high end garage gyms to the increasing demand for backyard fitness sheds. Kali shares what makes gym design different from other remodeling projects, and how she built a lean team powered by a virtual assistant and a virtual designer. She also reveals the disciplined processes she has created to keep her business...
info_outline
Fight for Your Worth
Builder Stories
In this episode of Builder Stories, Eric sits down for an inspiring (and blunt) conversation with Tom Reber of The Contractor Fight. A passionate advocate for the trades, Reber was host of the HGTV series Unfinished Business and today has a massive audience for his influential videos, podcast, and Facebook group. Here, Reber brings his well-known candor to the discussion with insights on why “most sales people suck” and what can be done to correct it. In this episode you will learn: Reber’s definition of success FHow to set a fifty percent gross profit target When raising prices is the...
info_outline
From Handyman to High-End Homes
Builder Stories
In 2010, Devon Vought launched Vought Construction in Berkeley, California, starting with small handyman projects and evolving into a sought-after builder of custom luxury homes. In this episode, Devon shares how he grew his business from working solo with a motorcycle (tools in backpack) to leading a polished, brand-driven team. He discusses the marketing moves that elevated his company, how he represents his brand, and his approach to leading a team. In this episode you will learn: Ways to stretch a limited marketing budget for maximum impact How to attract steady business from top...
info_outline
From Reactive to Intentional
Builder Stories
After earning a degree in architectural engineering, Blair Roedel became a senior estimator for a mechanical engineering firm, and eventually found her way to remodeling. In this episode, she explains how she launched BEC Innovations during the early days of the pandemic and grew it into a values-driven renovation company in the Nashville area. She shares how she defined her company standards from the beginning, built a strong internal culture, and developed a recruiting process to find team members who align with her expectations. In this episode, you will learn: How Roedel uses educational...
info_outline
Earning Buyer Trust | Marcus Sheridan of IMPACT
Builder Stories
Marcus Sheridan built a thriving swimming pool company in the middle of the Great Recession by understanding buyer’s questions and using his marketing to address them with complete transparency. That strategy became the foundation of They Ask, You Answer, a framework now used by leading businesses around the world. In this episode, Sheridan shares how teaching homeowners builds credibility. He reveals why most marketing fails to earn trust and what companies can do to enhance their messaging. He also breaks down how to improve your website content and stay ahead on SEO in the new era of...
info_outline
Scaling & Leading a Team
Builder Stories
Babak Nikraftar started in construction in 2001 after attending school in Vancouver. His first role was redoing faulty building envelopes on condos in the Pacific Northwest. He then returned to school to study construction management and later joined a local high-rise developer. Today, Nikraftar runs two companies: Forte Projects which focuses on new construction and CondoWorks for condo remodels and interior design. In this episode, Nikraftar shares how early lessons in construction failures shaped the way he builds today. He discusses how he leads his team, makes new hires, and structures...
info_outline
The Vision That Moves a Business Forward
Builder Stories
What does it take to evolve from a one-man remodel crew to a high-end design-build brand built for scale? Tyler Madden launched Laurelless with a mission to raise the bar in remodeling, guided by a relentless pursuit of excellence that’s reflected in the name itself (Laurelless means no resting on laurels). Nearly a decade later, he has built a company defined by unwavering standards for both the clients they serve and the team they trust to deliver. In this episode, Tyler shares how he transitioned from self-performing to leading with vision, what systems helped him delegate without...
info_outline
- How non-traditional paths can lead to construction
- Why team culture drives success
- Adapting during uncertain times
- Having a vision beyond the tools