Builder Stories
Welcome to Builder Stories, the podcast where builders, remodelers, and contractors share their personal and business journeys. Come learn from the stories of successful entrepreneurs who share how they got started, how they found success, and the lessons learned along the way. Your host, Eric Fortenberry, has successfully built two businesses, one in software and one in construction. He is now the Founder and CEO of JobTread Software, a construction estimating and project management platform that has helped thousands of builders and contractors sell and manage over $1 billion in construction jobs.
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A Roadmap for Remodeler Success | Kyle Hunt of Remodelers On The Rise
09/17/2025
A Roadmap for Remodeler Success | Kyle Hunt of Remodelers On The Rise
For more than 17 years, Kyle Hunt has been coaching remodelers to move from stressed and scattered to profitable and confident. Through Remodelers On The Rise, he guides business owners on how to take control of their numbers, implement systems, and build companies that support their lives rather than consume them. In this conversation, Kyle shares how remodelers can stop winging it and start using clear processes in sales, marketing, and leadership. He also talks about the importance of protecting personal time, strengthening family life, and actually implementing the ideas that often sit untouched in a notebook. In this episode you will learn How to create a repeatable sales process that filters out tire kickers Ways to market beyond referrals and consistently attract new leads How leadership and culture become the remodeler’s main job as the business grows Practical steps to move from collecting ideas to actually implementing them Listen to the episode to learn more. Resources: Visit Remodelers on the Rise website .
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Turning Setbacks into Strength | Gary Muehling of MI Remodelers
09/10/2025
Turning Setbacks into Strength | Gary Muehling of MI Remodelers
Gary Muehling’s journey into construction started with failure but it was that setback that shaped his future success. After an early attempt at running his own roofing and siding business fell apart, Gary went to work for larger companies where he learned how strong processes, compliance, and sales systems create sustainable growth. In 2019, he launched MI Remodelers with a mission to combine roofing expertise with full-service residential remodeling, and today his company successfully straddles both types of work. Known as “The Integrity Guys,” Gary shares how his business balances sales and project management to earn more than $4 million in annual revenue. In this episode you will learn: How Gary maintains a $2.5 million backlog of work The process he uses to divide sales and project management for maximum efficiency How his client interactions create a higher close ratio Why he goes against an industry trend and offers free design services The systems that allow MI Remodelers to scale to $4M in annual revenue while maintaining quality Resources: Visit MI Remodelers website .
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Quirky Content, Big Impact | Kaleb Lyles of Copper Masters Roofing
09/03/2025
Quirky Content, Big Impact | Kaleb Lyles of Copper Masters Roofing
Kaleb Lyles grew up working alongside his father in construction and what began as helping out during school breaks turned into a lifelong calling. Together with his wife Andrea, Kaleb launched Copper Masters Roofing with a vision to honor his family’s legacy while carving out his own path in the roofing industry. Here Kaleb shares how early financial struggles forced them to build a stronger foundation for growth. He explains the steps they took to create a loyal company culture and the ways his love of creating quirky, unique, and fun content fuels engagement for the brand. Kaleb also reveals what he has learned about balancing the office and the field, showing the ideal relationship between leading a business and wearing a tool belt. In this episode you will learn: How to turn financial struggles into growth Tips for investing in people and culture How not to treat team members A unique, strategic formula for social media that helps win projects How to scale a company without losing the personal touch Resources: Visit Copper Masters Roofing website .
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Building a Niche in Custom Gyms | Kali Sudbrook of Beachside Custom Gyms
08/27/2025
Building a Niche in Custom Gyms | Kali Sudbrook of Beachside Custom Gyms
Kali Sudbrook took an untraditional road to remodeling. After more than a decade directing university fitness programs, she made the leap into remodeling and quickly uncovered the untapped niche of custom gym design build. Today she is shaping a growing industry that spans from high end garage gyms to the increasing demand for backyard fitness sheds. Kali shares what makes gym design different from other remodeling projects, and how she built a lean team powered by a virtual assistant and a virtual designer. She also reveals the disciplined processes she has created to keep her business running smoothly, along with insights for marketing content that connects with clients. In this episode you will learn The one unique factor every gym designer must consider Ways she uses a virtual assistant and virtual designer to gain efficiency Tips for creating compelling marketing content around each project The process she follows to create repeatable systems Her vision of expanding Beachside Custom Gyms to a national presence Visit Kali Sudbrook's website
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Fight for Your Worth
08/20/2025
Fight for Your Worth
In this episode of Builder Stories, Eric sits down for an inspiring (and blunt) conversation with Tom Reber of The Contractor Fight. A passionate advocate for the trades, Reber was host of the HGTV series Unfinished Business and today has a massive audience for his influential videos, podcast, and Facebook group. Here, Reber brings his well-known candor to the discussion with insights on why “most sales people suck” and what can be done to correct it. In this episode you will learn: Reber’s definition of success FHow to set a fifty percent gross profit target When raising prices is the right move Why most contractors leave so much money on the table Why Sales is a perishable skill Resources: Visit The Contractor Fight website .
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From Handyman to High-End Homes
08/13/2025
From Handyman to High-End Homes
In 2010, Devon Vought launched Vought Construction in Berkeley, California, starting with small handyman projects and evolving into a sought-after builder of custom luxury homes. In this episode, Devon shares how he grew his business from working solo with a motorcycle (tools in backpack) to leading a polished, brand-driven team. He discusses the marketing moves that elevated his company, how he represents his brand, and his approach to leading a team. In this episode you will learn: Ways to stretch a limited marketing budget for maximum impact How to attract steady business from top architects How to set your jobsites apart through branding and presentation How to get your team engaged in learning and using new technology Resources: Learn more about Vought Construction .
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From Reactive to Intentional
08/06/2025
From Reactive to Intentional
After earning a degree in architectural engineering, Blair Roedel became a senior estimator for a mechanical engineering firm, and eventually found her way to remodeling. In this episode, she explains how she launched BEC Innovations during the early days of the pandemic and grew it into a values-driven renovation company in the Nashville area. She shares how she defined her company standards from the beginning, built a strong internal culture, and developed a recruiting process to find team members who align with her expectations. In this episode, you will learn: How Roedel uses educational content on her website to drive leads and set expectations Roedel’s approach to recruiting and how she finds team members who share her mindset How Roedel uses personalized video messages to close more sales How creating a pricing guide on the company website has helped set expectations and filter leads The tools and communication habits that help her team stay ahead of client concerns. Learn more about BEC Innovations LLC. .
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Earning Buyer Trust | Marcus Sheridan of IMPACT
07/30/2025
Earning Buyer Trust | Marcus Sheridan of IMPACT
Marcus Sheridan built a thriving swimming pool company in the middle of the Great Recession by understanding buyer’s questions and using his marketing to address them with complete transparency. That strategy became the foundation of They Ask, You Answer, a framework now used by leading businesses around the world. In this episode, Sheridan shares how teaching homeowners builds credibility. He reveals why most marketing fails to earn trust and what companies can do to enhance their messaging. He also breaks down how to improve your website content and stay ahead on SEO in the new era of AI-dominated page views. In this episode you’ll learn: The four pillars of a known and trusted brand What the “pride cycle” is and how it affects business decisions The ways AI effect SEO and how to stay ahead What trust signals are and where to use them How to use video to strengthen your brand Which tools can measure the authenticity of your marketing message Learn more about Marcus Sheridan Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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Scaling & Leading a Team
07/23/2025
Scaling & Leading a Team
Babak Nikraftar started in construction in 2001 after attending school in Vancouver. His first role was redoing faulty building envelopes on condos in the Pacific Northwest. He then returned to school to study construction management and later joined a local high-rise developer. Today, Nikraftar runs two companies: Forte Projects which focuses on new construction and CondoWorks for condo remodels and interior design. In this episode, Nikraftar shares how early lessons in construction failures shaped the way he builds today. He discusses how he leads his team, makes new hires, and structures two businesses for long-term growth. In this episode you’ll learn: How Nikraftar built a rigorous, multi-step hiring system that filters candidates through applications, timed testing, video submissions, and core values alignment What it takes to lead a team with structure, not control What to consider when building complementary businesses under the same leadership A simple formula Babak uses to decide when it's time make a new hire How implementing EOS brought clarity, accountability, and direction to the team Listen to the episode to learn more. Resources: Learn more about CondoWorks Transformations and Forte Projects Ltd . Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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The Vision That Moves a Business Forward
07/16/2025
The Vision That Moves a Business Forward
What does it take to evolve from a one-man remodel crew to a high-end design-build brand built for scale? Tyler Madden launched Laurelless with a mission to raise the bar in remodeling, guided by a relentless pursuit of excellence that’s reflected in the name itself (Laurelless means no resting on laurels). Nearly a decade later, he has built a company defined by unwavering standards for both the clients they serve and the team they trust to deliver. In this episode, Tyler shares how he transitioned from self-performing to leading with vision, what systems helped him delegate without sacrificing quality, and how he is creating a company that attracts people who believe in doing things the right way. In this episode you’ll learn: How Madden designed a seamless process that guides clients from concept to completion while minimizing surprises and reducing stress What makes Laurelless stand out in a competitive market and how they sell the experience, not just the remodel The systems and forecasting tools that support sustainable and profitable growth Why vetting clients early with clear expectations around budget, timeline, and trust is key to protecting the team and delivering five-star results What it means to create true ownership within your team and why that is essential to scaling Listen to the episode to learn more. Resources: Learn more about Laurelless . Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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Pricing, Processes, and Profit: Lessons from Englewood Custom Carpentry
07/09/2025
Pricing, Processes, and Profit: Lessons from Englewood Custom Carpentry
What does it take to grow a construction business from a dream into a sought-after brand known for craftsmanship and care? Tyler Winship found out firsthand when he launched Englewood Custom Carpentry the same day he was fired from another company. Now, nearly a decade later, Winship is running a thriving business with a reputation that stretches across Florida’s Gulf Coast. In this episode, he shares the systems he used to grow his team, increase profitability, and gain lifelong customers. It’s a story of passion for one’s craft, and the ability to look at mistakes as an opportunity to grow. In this episode you’ll learn: How Winship came to charge for his expertise…not just time and labor What marketing strategies helped him expand beyond word of mouth and drive consistent inbound leads Which business systems allowed him to shift from barely breaking even to consistent profitability How Winship qualifies leads to ensures he only works with the right customers The mindset Tyler adopted to grow his team and build a sustainable company Resources: Learn more about Englewood Custom Carpentry Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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The Success Habits of Leading Remodelers
07/02/2025
The Success Habits of Leading Remodelers
What do the most successful remodelers do differently? How do smaller companies break through growth ceilings and become industry leaders? Mark Richardson has spent his career helping contractors make that leap. As the former President of Case Design Remodeling, an author, and a trusted advisor to the industry’s top companies, he shares what it really takes to grow. Richardson breaks down the specific habits, metrics, and mindset shifts that help remodeling businesses scale. Whether you’re trying to grow revenue, improve profitability, or get your time back, this episode delivers clear, actionable advice. In this episode, you will learn: How to find the sweet spot for your business How much time you should spend on marketing When to take on larger, more complex jobs Which five KPIs to track, and how often The habits that help owners lead and scale more effectively Resources: Learn more about Mark Richardson . Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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How to Successfully Run a Construction Business with Your Spouse
06/25/2025
How to Successfully Run a Construction Business with Your Spouse
Working with your spouse isn’t always easy, but it can be one of your biggest strengths. Here, Dees Britt shares how she and her husband built Redeemed Decks and Outdoor Solutions in Madison, Mississippi, while raising three kids and learning to set boundaries between work and home. Britt also shares the systems and strategies that helped their business grow faster than expected. From refining the sales process to hiring the right team members and navigating growing pains, she offers practical advice for contractors who want to scale. Her story is full of insight for anyone building a business that’s built to last. In this episode you’ll learn: The 80% rule for delegating Valuable tips for managing the pre-construction process How high your goals should be if you want to grow Dees’ advice others starting their journey Listen to the episode to learn more. Resources: Learn more about Redeemed Decks . Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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How to Build Strong Profit Into Your Remodeling Business
06/18/2025
How to Build Strong Profit Into Your Remodeling Business
You don’t need a lifelong construction background to build a profitable remodeling business. In this episode of Builder Stories, Dominick Thompson shares how he went from the automotive industry and military service to learning construction and starting Watershed Builders in Charlotte. Dominick breaks down how he built strong processes and stability into his business from the very beginning. He priced jobs with confidence, hired the right people, and managed growth without overextending. He also shares how trade relationships, clear roles for sales and estimating, and simple social content helped fuel steady growth and referrals. In this episode you will learn: How to set profit margins that protect your business When to make your first hires and structure your team How trade partners can accelerate your growth Simple content strategies that attract high-quality leads Listen to the episode to learn more. Resources: Learn more about Watershed Builders . Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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From Hands-On to High-Level | | Wilbur Jennings of Wilbur Design + Construct
06/11/2025
From Hands-On to High-Level | | Wilbur Jennings of Wilbur Design + Construct
Meet Wilbur Jennings, owner of Wilbur Design + Construct in Marquette, Michigan. Jennings started in the trades at the age of 13, and developed a passion for building. He went on to earn a degree in construction management, and founded Wilbur Design while “flying by the seat of my pants.” Over the course of his journey in leadership he incorporated a mission and vision; clear systems and processes; an intentional company culture; and new ways to look at his financials. Here, Jennings shares the most impactful lessons learned in the past ten years. In this episode, you will learn: How to define and use a mission, vision, and values to steer your business The critical hiring lesson that helped Wilbur build a more accountable and trustworthy team The industry resources he’s found most helpful The job costing systems that have helped him maintain the right level of profitability What he would do differently if he were starting the business again today Listen to the episode to learn more. Resources: Learn more about Wilbur Design + Construct Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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From Burnout to Builder of Leaders | Mike Claudio of WinRate Consulting
06/04/2025
From Burnout to Builder of Leaders | Mike Claudio of WinRate Consulting
Meet Mike Claudio, owner of WinRate Consulting in Charlotte, NC. After walking away from corporate burnout, Mike built a business helping contractors scale with clarity, leadership, and systems that work. In this episode, he breaks down the three biggest reasons construction companies lose momentum, how to build core values that actually guide your team, and the biggest mistake leaders make when casting a vision. Plus, his 4-step hiring process and time management mindset that helps him lead multiple companies, including a custom home business with $60 million in annual revenue. In this episode, you will learn: The 3 biggest pitfalls that throw construction businesses off course Why most leaders miss the mark on vision, and how to do it right How to incorporate core values into your business Claudio’s 4-step hiring method that filters out bad fits fast A time management mindset for running multiple initiatives Listen to the episode to learn more. Resources: Learn more about WinRate Consulting Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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Design First, Build Better | George Lokko of Y2 Design & Build
05/28/2025
Design First, Build Better | George Lokko of Y2 Design & Build
Meet George Lokko, owner of Y2 Design & Build located in Westerville, Ohio. George shares how he went from a career in engineering and finance to building one of Columbus’ most process-driven and design-forward remodeling firms. After losing his job during COVID, George took the leap into construction by learning from the ground up—literally starting with demolition—and eventually launching Y2 Design & Build. He discusses the power of great design, his 54-step process that minimizes change orders, and the importance of education, communication, and trust in delivering exceptional customer experiences. George also talks about building his team, investing in marketing and SEO, and the role technology plays in streamlining operations. In this episode, you will learn: How a strong design process eliminates chaos Why you don’t need a construction background to succeed Building a marketing strategy that is intentional Using communication tools as a competitive advantage Investing in people and processes to scale Listen to the episode to learn more. Resources: Learn more about Y2 Design Build . Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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From the Mat to the Market | Johnny Buck of 13 Stripes Construction
05/21/2025
From the Mat to the Market | Johnny Buck of 13 Stripes Construction
Meet Johnny Buck, founder of 13 Stripes Construction in Marion, NC. In this episode, Buck shares his journey from MMA fighter to construction business owner with a mission to revolutionize the home services industry. After building a top 1% gym and navigating a hurricane that reshaped his business overnight, Buck brings a fresh perspective to construction rooted in discipline and repeatable systems and processes. He talks about scaling from the ground up, building a business designed to sell, and why customer service—not craftsmanship—is the ultimate differentiator. In this episode, you will learn: The three things Buck put on his website that landed him his first jobs How to build a sellable construction business from day one Why thoughtful, non-branded client gifts are a game-changer, and exactly how much he spends on them What every successful business has in common (hint: it’s not tools or talent) The top two mistakes that all failing companies make How Buck is applying his personal brand to dominate a local market Learn more about 13 Stripes Construction here: Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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A Vision Beyond the Tools | Wes Crocket with Mahogany Builders
05/14/2025
A Vision Beyond the Tools | Wes Crocket with Mahogany Builders
Meet Wes Crocket, owner of Mahogany Builders located in Chicago, Illinois. Wes shares his journey from studying organizational psychology in grad school to leading a respected remodeling business in one of the country’s most competitive markets. Inspired by his father's leadership and driven by a desire to build a strong team culture, Wes opens up about his path into construction, the founding of Mahogany Builders, and the lessons he’s learned along the way. Dives into what it takes to lead with purpose and build a lasting business. In this episode, you will learn: How non-traditional paths can lead to construction Why team culture drives success Adapting during uncertain times Having a vision beyond the tools Learn more about Mahogany Builder here: Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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Culture, KPIs, and The Customer | Brian Gottlieb Renowned Business Leader, Speaker, & Author
05/07/2025
Culture, KPIs, and The Customer | Brian Gottlieb Renowned Business Leader, Speaker, & Author
Meet Brian Gottlieb, a renowned business leader, speaker, and author who built a home improvement empire from a plastic folding table and $3,000. In this episode, Brian shares his journey of growing a company to over 1,000 employees and achieving a successful exit, all while staying true to his mission of doing well and doing good. Learn how he built high-performing teams, scaled across multiple states, stayed connected to customers through every stage of growth, and created a purpose-driven culture that empowered people to thrive. Brian also offers practical insights on hiring, leadership, managing KPIs, expanding into new markets, and preparing a business for transition or sale. In this episode, you will learn: How to build and scale high-performing teams When and how to hire the right people How to create a purpose-driven culture that fuels growth The importance of KPIs and financial transparency Smart strategies for expansion, customer, connection, and exit planning Learn more about Brian Gottlieb here: Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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Growth Through Adversity | Chris Moore with Senior Remodeling Experts
04/30/2025
Growth Through Adversity | Chris Moore with Senior Remodeling Experts
Meet Chris Moore, owner of Senior Remodeling Experts located in Salem, Virginia. Chris shares his journey from an unexpected start in construction to building a business focused on helping seniors and veterans live safely and independently in their homes. He opens up about the pivotal moments that shaped his career, including the loss of his wife, the lessons learned through hardship, and his mission to create a lasting impact through aging-in-place remodeling. Chris discusses the importance of building strong systems, finding purpose through service, and how he’s turning his passion into a broader movement to help more people across the country. In this episode, you will learn: How to build a business with a deeper mission Why systematizing your operations is essential for growth How to navigate personal tragedy while leading a business What it takes to work with VA home modification grants The mindset shifts needed to transition from craftsman to business owner Learn more about Senior Remodeling Experts here: Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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Scaling Smart | Annemarie Diaz of TRS Build
04/23/2025
Scaling Smart | Annemarie Diaz of TRS Build
Meet Annemarie Diaz, co-owner of TRS Build in Cedar Park, TX. In this episode, Diaz opens up about the strategies that have helped her build a thriving remodeling business powered by 80% referral work. From creating a culture where it’s okay to fail to scaling her team while also protecting the company, Diaz shares her approach to leadership, business best practices, and long-term success. She also dives into how she implements new technology, keeps her cost per lead in check, and co-leads her business alongside her husband with clarity and collaboration. In this episode, you will learn: The most significant KPI Diaz relies on for measuring leadership success How to scale your team while protecting your business The top client red flag to watch out for and when to say no to a project Strategies for controlling cost per lead Tips for implementing new technology Where Diaz focuses her marketing dollars Learn more about TRS Build . Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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Leading With Service | Katie Throckmorton of Distinct Builders
04/16/2025
Leading With Service | Katie Throckmorton of Distinct Builders
Meet Katie Throckmorton, owner of Distinct Builders in Charleston, South Carolina. Katie is a passionate leader with a heart for serving others and helping contractors embrace technology to grow their businesses. In this episode, she shares her journey from starting out in the industry to building a thriving business focused on support, education, and intentional service. In this episode, you’ll learn: How a service-first mindset can transform customer relationships Ways to help team members adopt new technology with less resistance Simple tips for entrepreneurs just getting started Why leading with value is the key to long-term success Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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Family, Leadership, and Profitability | Jeff Whitted and Ryan Stones of Aslan Design & Build
04/09/2025
Family, Leadership, and Profitability | Jeff Whitted and Ryan Stones of Aslan Design & Build
Meet Jeff Whitted and Ryan Stones, leaders of Aslan Design & Build in Sellersville, Pennsylvania. In this episode, the dynamic father-and-son-in-law team explore the challenges and triumphs of running a family business. From navigating the complexities of working with family to maintaining profitability and preventing theft, Jeff and Ryan reveal their hard-earned wisdom and experiences. They also share valuable insights into leadership, processes, and company culture. In this episode you will learn: The key to successfully working with family members The top rule for preventing theft in your business Key areas in a remodeling process where profitability can break down An important business practice Jeff and Ryan borrowed from the Navy SEALs Jeff's three essential secrets to being a great leader Learn more about Aslan Design & Build here: Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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How Niching Down and Publishing Prices Helped Build a Remodeling Business | Luke Larson of Larson Basement & Bath
04/02/2025
How Niching Down and Publishing Prices Helped Build a Remodeling Business | Luke Larson of Larson Basement & Bath
Fueled by passion for his work and an entrepreneurial itch, Luke left the audio industry and opened a carpentry business in 2021. Today, he’s transformed the company into a thriving remodeling business that specializes in basement build-outs and bathrooms. Luke shares how focusing on a specific niche, being transparent with pricing, and properly vetting trade partners have been key to his growth. He also discusses balancing entrepreneurship with family life and how his mindset keeps him grounded through challenges. In this episode you will learn: Luke’s secret to peace and joy in business Why Luke niched down to basements and bathrooms and what it’s done for the company How he arrived at the right margins for his business Why he began publishing price ranges on the company website and how it’s affected client conversations Tips for success for running a business with your spouse Learn more about Larson Basement & Bath here: Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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A Bigger Table | Wendy Marvin, Founder & CEO, Matrix Roof & Home
03/26/2025
A Bigger Table | Wendy Marvin, Founder & CEO, Matrix Roof & Home
Wendy Marvin started out in roofing at a time when the industry wasn’t as collaborative. “We saw there was one seat at the table, and we were going to elbow our way to that seat,” she recalls. “And then this really beautiful thing started taking over where we realized that we can just make more seats.” Since those days, the entire table has grown exponentially, and alongside that growth has come a need for a brand new skillset. In this engaging episode, Wendy reveals crucial tools for success in an era of private equity, new technologies, and the make-or-break requirement for operational excellence. In this episode, you will learn: Wendy’s top source for business secrets The biggest red flags when picking a technology partner How AI can be good for a construction company…and when it could be really bad The man who used to be Wendy’s roofing “tech crush,” and why that changed To learn more about Matrix Roof & Home based in Vancouver, Washington, visit . Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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Educate First, Sell Second | James Moylan with Design Builders Inc.
03/19/2025
Educate First, Sell Second | James Moylan with Design Builders Inc.
Meet James Moylan, owner of Design Builders Inc. located in Bethesda, Maryland. James started his journey in construction at just 12 years old, sweeping job sites, and has since built a thriving business specializing in high-end outdoor living spaces. He shares how he grew his company by investing early in marketing, leveraging strategic partnerships, and narrowing his focus to screen porches to dominate his niche. James also dives into the power of automation, the impact of a well-designed showroom, and the importance of educating customers to build trust and long-term relationships. Here are some of the key takeaways from our discussion with James: Marketing is the foundation of growth Building the right team and learning to let go Owning your space and becoming an authority Learn more about Design Builders Inc. here: Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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I Don’t Care What I Do, As Long As It’s One Thing | Joe Averill with Deck Science
03/12/2025
I Don’t Care What I Do, As Long As It’s One Thing | Joe Averill with Deck Science
Meet Joe Averill, owner of Deck Science based in Elk River, Minnesota. Joe shares his unconventional journey from studying to become a physician's assistant to building a thriving deck construction business. Learn how a solo road trip and a frustrating experience in commercial construction led him to hyper-specialize in decks, creating a streamlined, customer-focused process that sets Deck Science apart. Joe dives into the importance of simplicity in offerings, the power of personalization in sales and customer relationships, and how leveraging technology has helped him scale efficiently. Here are some of the key takeaways from our discussion with Joe: Building a focused, scalable business Creating strong customer relationships Investing in sales training and personal growth Learn more about Deck Science here: Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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From Passion Project to Design Build Firm | Janel Swanson with Wildwood Kitchen and Baths
03/05/2025
From Passion Project to Design Build Firm | Janel Swanson with Wildwood Kitchen and Baths
Meet Janel Swanson, owner of Wildwood Kitchen and Baths located in Lake Elmo, Minnesota. Janel shares her remarkable journey from a stay-at-home mom who transformed her century-old farmhouse kitchen into a passion project, to founding a thriving design-build firm serving the Twin Cities metro area. Janel shares how a hands-on renovation sparked her love for kitchen and bath design, leading her to become a certified designer and general contractor, all while learning the importance of delegation, networking, and streamlined project management. Her candid insights into overcoming early challenges, mastering marketing strategies, and building a talented, dedicated team offer invaluable lessons for anyone looking to carve out their own path in the construction industry. Here are some of the key takeaways from our discussion with Janel: Delegating tasks early on Leveraging strong industry networks Systemizing your processes Learn more about Wildwood Kitchen and Baths here: Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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Shifting from Tradesman to Business Owner | Jason Liers with Stone Ridge Remodeling
02/26/2025
Shifting from Tradesman to Business Owner | Jason Liers with Stone Ridge Remodeling
Meet Jason Liers, owner of Stone Ridge Remodeling, Inc. based in Cleveland, Tennessee. From growing up in a family of builders to navigating the highs and lows of running his own remodeling business, Jason shares his journey of resilience, reinvention, and the lessons learned along the way. He dives into the challenges of transitioning from tradesman to business owner, the power of mentorship, and how he rebuilt his company with a clear vision and strong processes. Jason’s story is packed with valuable insights on perseverance, branding, and building a business the right way. Here are some of the key takeaways from our discussion with Jason: Building a strong reputation drives business Essential systems for scaling Having the right mindset and perseverance Learn more about Stone Ridge Remodeling here: Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at
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