E18: Hanne Kristiansen: Former Head of Innovation at Kellogg's and founder of the Creative ID, on how you need to create the dots before you connect the dots
Release Date: 02/06/2024
The Creative Adventure
In this special 20th episode, Greg and Andrew have an inspirational chat with Laura Tenison MBE, founder of JoJo Maman Bébé. Like many born entrepreneurs, Laura's entrepreneurial tendencies were there for all to see from her tender years when she would make a few pennies selling cold drinks and cakes behind her house. 45 years later, JoJo Maman Bébé, the company she founded, was making £70m in annual revenue and employing 1,000 people, on the way to becoming one of Britain's best loved brands. In 2022, Laura sold JoJo to retail giant Next, in partnership with a private...
info_outlineThe Creative Adventure
In this shorter form episode, Andrew has a one on one chat with the brilliant Irene Graham OBE. Irene was identified as a leader from a young age, with her "can do" mindset and collaborative approach being the cornerstones of a senior career with Standard Chartered, where she harnessed her entrepreneurial spirit to create and lead a range of global projects and businesses, eventually resulting in her being an architect of the UK "open banking" revolution. Irene now sits on the Board of Creative UK, and as founder and CEO of the ScaleUp Institute, has supported for the last 10 years the...
info_outlineThe Creative Adventure
In this episode, we chat with the dynamic and creative Hanne Kristiansen. From riding horses at 4 years old, to fixing the farm roof soon after, and wilfully not reading out loud until she was older than 10, Hanne has always done things her own way and proudly so. Her journey took her from being the daughter of hippy parents in provincial Denmark to eventually taking significant corporate roles in the UK including the Head of Innovation at Kellogg's. She then started her own consultancy and has worked with academics over many years to develop an innovative framework for...
info_outlineThe Creative Adventure
In this episode, we chat with the accomplished and thoughtful Stephen Page OBE. Starting his working life in a bookshop he soon realised he wanted to be "nearer to the story", and found his way into his first role in publishing. Cutting his teeth in sales and marketing, Stephen's relentless, enterprising approach saw his career rise with successes at Transworld and Third Estate before arriving as CEO of Faber, where he steered the business for 20 years. Now Chair of Faber he is establishing himself as a leadership coach, on the Board of Creative Access, a member...
info_outlineThe Creative Adventure
In this episode, we chat with the wonderful Australian singer and songwriter Frances Madden. Described by the Australian Institute of Music as "one of Australia's most talented young singer/songwriters and piano players", we hear about Frances's journey from a six year old who became obsessed with piano, to eventually playing live in front of tens of thousands of people. She tells us about the challenges of truly putting yourself out there, the journey of pursuing a career in music, and how when the magic moments do happen, it makes everything worthwhile. This is a...
info_outlineThe Creative Adventure
In this episode we chat with energetic changemaker, and Charity CEO, Sandra Schembri. As the daughter of immigrants, Sandra inherited a fierce work ethic which has been one of the superpowers propelling her inspiring career journey. From a TV runner to Bloomberg and Ronnie Scotts, hard work and an unrelenting desire to learn and grow led her to become the CEO of Soho members club with a social impact twist House of St Barnabas, and now the CEO of Nordoff & Robbins, the UK’s largest music therapy charity. With her boundless energy and curiosity she enjoys "creating...
info_outlineThe Creative Adventure
In this episode we chat with leader, innovator and entrepreneur James Scroggs. We hear both James' own odyssey through the world of work - from Marketing Director at MTV, to re-establishing workwear brand M.C. Overalls, and music entrepreneur - through to his drive now to empower people towards fulfilling careers, as creator of education venture New Working Class. Now also the Chair of CALM (Campaign Against Living Miserably), Chairman of One Question, and lifelong Prince fan, James is one of the UK's cultural leaders, and this is an episode not to be missed. We talk...
info_outlineThe Creative Adventure
In this episode, we chat with the inspiring artist Svante. Discovering an early passion for art, Svante's life took a different turn as he shifted his creative talents towards business. Success came quickly and with all the trappings, but it was soul destroying and through a challenging process of self-discovery, Svante found his way back to art. Now establishing himself as a respected artist, Svante's first major exhibition runs in London on October 4th-5th. This is a conversation about doing what you're meant to do, and the journey we sometimes have to take...
info_outlineThe Creative Adventure
In this episode, we chat with one of Britain's best known film writers, Ian Nathan. From filling in for the entertainment column at his student newspaper, to just a few years later becoming Empire magazine's youngest ever Editor, and now a successful bestselling author and TV regular, Ian has always had a knack for knowing the right move, and the courage to take it. Now with more than 15 books under his belt, Ian takes us through his amazing life including; His love of film from a young age Bonding with Dad through trips to the cinema The algorithm used by the school...
info_outlineThe Creative Adventure
In this episode, we chat with the accomplished journalist and writer Kate Maxwell. From the age of 8 Kate dreamt of becoming a novelist. Leaving Oxford with a degree in English she embarked on a successful career which took her to J Walter Thompson, Conde Nast, Soho House and Facebook, via a start-up in New York. Yet the dream of becoming an author was finally realised in her 40's with the the publication of her debut novel Hush, shortlisted for the Bridport Prize First Novel award. Now working on her next book, Kate talks us through her creative journey,...
info_outlineIn this episode, we chat with the dynamic and creative Hanne Kristiansen.
From riding horses at 4 years old, to fixing the farm roof soon after, and wilfully not reading out loud until she was older than 10, Hanne has always done things her own way and proudly so. Her journey took her from being the daughter of hippy parents in provincial Denmark to eventually taking significant corporate roles in the UK including the Head of Innovation at Kellogg's. She then started her own consultancy and has worked with academics over many years to develop an innovative framework for creativity that she now shares with the world. Hanne is incredibly talented, a true force of nature, and an example to us all.
We talk about;
- Life growing up on a farm in provincial Denmark
- How being left to discover her own way shaped her life
- The power of genuinely not caring what people think
- How at 16 when asked what she believed in, she replied 'myself'
- Why we needn't be in such a rush to find our 'purpose'
- The importance of 'making the dots' before you can 'connect the dots'
- The fictional best before date stamped on her shoulder that she couldn't quite make out
- The sudden and tragic loss of her mum and how this drove her into action
- How she created the 'Creative ID' and the different creative archetypes that make it up
- How business and creativity mix like oil and water
- The importance of not asking 'Am I creative?' but 'How am I creative?'
- How all of us have creativity within us - and if you don't think so, have you ever lied?
Hanne:
https://www.yourcreativeid.com/
https://www.wearecreativecreatures.com/
Us:
www.linkedin.com/in/greg-vartoukian
www.linkedin.com/in/andrewwainstein