Navigating Technology and Transformation: Insights from Prolifics' Kirsten Craft
Release Date: 11/14/2023
iRobot for Sales Teams: How AI is Boosting Business Strategies with Derek Osgood
The Channel CRO
In this episode, and sit down with , the CEO and founder of , to explore the transformative power of AI in the business world. Derek shares how Ignition leverages AI to streamline product roadmaps and launch campaigns, aligning product, marketing, and sales teams to drive powerful results in the market. Emphasizing that AI is not meant to replace humans but to enhance their capabilities, Derek discusses the importance of breaking down silos and creating a shared understanding among teams. "AI allows your team to work on drastically more strategic work," he notes, highlighting how AI frees up...
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AI Won’t Steal Your Job, But It Will Make It Cooler: Insights from Cody Schneider
The Channel CRO
In this episode and sit down with , the co-founder of and Drafthorse AI, to delve into the transformative impact of AI on marketing. They explore how AI can optimize content production and growth marketing, highlighting the essential role of automation engineers in streamlining processes. Cody emphasizes that AI is not a replacement for human creativity but a tool that can significantly enhance human capabilities and efficiency. By implementing AI, organizations can gain a competitive edge and adapt swiftly to market changes. He stresses the importance of expert knowledge and brand voice...
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Beyond the Airplane Selfies: The IT Channel Community with Rob Rae
The Channel CRO
In this episode hosts and Kathleen Martin sit down with , Corporate VP of Community and Ecosystems at , to delve into the pivotal role of community in the CRO space. Rob brings a wealth of experience in building successful communities and offers invaluable insights into how CROs can leverage these communities to drive growth and enhance their partner programs. During the conversation, Rob underscores the importance of community in building trust, loyalty, and strong relationships with partners, stating, "Everyone has a community. It's just whether you're paying attention to your community or...
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The Role of AI in Threat Detection and Mitigation with Scott Sampson, Securonix
The Channel CRO
Welcome to podcast, where today's conversation features a look into the intersection of revenue sales, marketing, and cybersecurity. Join and as they sit down with , the Chief Revenue Officer at . The trio explores the critical role of data-driven decision-making in cultivating high-performing sales teams, delves into the burgeoning opportunities for MSPs within cybersecurity solutions, and examines the transformative impact of AI on threat detection and mitigation. Scott brings his expert insights into the essentials of hiring for sales roles, emphasizing the importance of intelligence,...
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Listen, Learn, Lead with Janet Schijns, JSG
The Channel CRO
In this episode of the Channel CRO podcast, now officially a JSG podcast, host , CEO of , shares the exciting news about the podcast's new alignment with JSG and its focus on growth within the CRO community. The group discusses JS Group's track record of enhancing sales enablement and reducing time to sales, discussing upcoming research on effective routes to market and the development of a comprehensive CRO toolkit. These initiatives aim to provide CROs with actionable insights and essential resources to navigate the changing sales landscape and accelerate growth. The conversation concludes...
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Identifying and Targeting Micro Markets with Alex Shyshko, Outbound Funnel
The Channel CRO
In this episode of , Kathleen and Desraie sit down with , the Chief Revenue Officer (CRO) of . They discuss pivotal topics such as customer experience, the strategic role of marketing, the evolving influence of artificial intelligence (AI) in sales and marketing, the concept of micro markets, and effective funnel building techniques. Alex emphasizes the integral role of customer experience in unifying various organizational functions and how marketing efforts must be designed to support the customer journey. He shares his expertise on using AI as a catalyst for generating options and enhancing...
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Developing the CRO Mindset with Rob Fegan
The Channel CRO
In this episode of the podcast, hosts and engage in a profound discussion with , the founder of , focusing on the Chief Revenue Officer (CRO) mindset. Together, they explore the multifaceted aspects of driving revenue and growth within a business, stressing the importance of a holistic approach that involves the entire team. One of the central themes explored is the significance of assembling a cohesive team, composed of individuals who not only possess the necessary skills but also resonate with the company's values. Fegan emphasizes the critical role of hiring individuals who exhibit the...
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From Big Tech to Startups: Darr Aley on the Art of Leadership and Innovation
The Channel CRO
Welcome to this episode of The Channel CRO, where hosts Kathleen Martin and Desraie Thomas are joined by , co-founder of and a veteran of entrepreneurship and corporate strategy. Darr shares his experiences working with icons like Jeff Bezos and Elon Musk, and shares his insights on the critical role of a Chief Revenue Officer (CRO) in driving a company's success. He discusses the transition from large corporations to startups, emphasizing the importance of team building and culture, and outlines key metrics for small business growth. Our conversation also highlights the transformative impact...
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From Customer Focus to High-Performance Teams: The CRO Blueprint with Richard Hudson
The Channel CRO
In this episode of The Channel CRO, hosts and sit down with ' Chief Revenue Officer, , for a deep dive into the world of CROs. Richard shares his insights on the importance of customer focus, the need to break down organizational silos, and the key metrics CROs should track. He emphasizes building high-performing teams and the unique path to becoming a CRO, highlighting the value of diverse experiences. The episode wraps up with advice on professional growth, including networking and continuous learning. Tune in for a concise exploration of achieving success in the critical role of a CRO,...
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Beyond the Bottom Line: People, Pace, and Profit in Business
The Channel CRO
Welcome to this episode of The Channel CRO, featuring from . In a focused conversation, Kevin explores key aspects of revenue generation and organizational dynamics, emphasizing the critical roles of revenue velocity, team alignment, and the unique challenges in the food industry. He stresses the importance of the right personnel, the diverse objectives of sales and marketing, and the strategic balance a Chief Revenue Officer must maintain for both short-term success and long-term growth. Highlighting customer service and profitability as business cornerstones, Kevin’s insights are...
info_outlineIn this episode of The Channel CRO podcast, host Kathleen Martin interviews Kirsten Craft, the Chief Revenue Officer for North America at Prolifics, a technology solutions provider. Kirsten discusses her journey at Prolifics since 2013, initially as Vice President of Business Development and later as a member of the North American Board in 2020. She emphasizes fostering growth and innovation, particularly through collaborations with strategic alliances. Kirsten reflects on her past roles, including her impactful tenure at SIS as Executive Vice President, and emphasizes the significance of marrying IT solutions with business needs. Throughout the interview, she shares insights into her role as CRO, the evolving nature of technology, and the importance of strategic alliances. Kirsten also touches on the significance of cultural integration, innovation, and customer engagement in driving business growth and transformation.