The Top Mistake People Make On Social Media For Business
Release Date: 03/29/2026
How Brick And Mortar Businesses Should Be Using AI For Growth
The NET Digital Show
In this episode of The NET Digital Show, host Nicole Thompson breaks down how AI is reshaping the business landscape—especially for brick-and-mortar businesses. From automation and content creation to AI search engines and emerging ad platforms, Nicole shares practical strategies to help businesses stay competitive, visible, and profitable in an AI-driven world. 🔑 Key Takeaways 1. AI Won’t Replace Humans—But It Will Change How We Work AI is a powerful tool, not a full replacement for human connection Emotional connection (ROE: Return on Emotion) remains a key differentiator for...
info_outline
The Future of Live Selling on Social Media
The NET Digital Show
🕒 Episode Overview In this episode, Nicole dives into the evolving world of live selling and shares bold predictions about where the digital marketplace is headed. From TikTok’s seamless in-app shopping experience to a potential game-changing partnership between Meta and eBay, this episode explores how brands and entrepreneurs can stay ahead in the fast-moving eCommerce space. 🔑 Key Topics Discussed What is Live Selling? A modern evolution of traditional TV shopping networks like QVC and HSN Sellers showcase products in real-time while viewers purchase instantly Shift from phone...
info_outline
The Top Mistake People Make On Social Media For Business
The NET Digital Show
Welcome to The NET Digital Show with Nicole Thompson — your go-to podcast for decoding the internet, breakthrough technology, and their real-world impact on modern businesses, creators, and careers. Stay ahead of the digital curve. n this episode of The NET Digital Show, host Nicole Thompson breaks down one of the biggest mistakes business owners make on social media: making every post about themselves instead of focusing on the people they serve. If your content feels like a running highlight reel of your wins, your products, your opinions, and your accomplishments, you may be...
info_outlineWelcome to The NET Digital Show with Nicole Thompson — your go-to podcast for decoding the internet, breakthrough technology, and their real-world impact on modern businesses, creators, and careers. Stay ahead of the digital curve.
n this episode of The NET Digital Show, host Nicole Thompson breaks down one of the biggest mistakes business owners make on social media: making every post about themselves instead of focusing on the people they serve.
If your content feels like a running highlight reel of your wins, your products, your opinions, and your accomplishments, you may be unintentionally pushing your audience away — not pulling them in. Nicole explains why today’s digital audience is craving value, not vanity, and how shifting your approach can transform your engagement, trust, and sales.
What We Cover in This Episode:
-
Why “me-centered” content fails to convert
-
How to reposition your messaging toward solutions, guidance, and transformation
-
The psychology behind why audiences trust experts who solve problems
-
Examples of posts that talk to your audience instead of at them
-
How to craft content that instantly communicates:
“Here’s how I help you. Here’s the result you get.” -
The difference between personal branding and self-centered posting
-
How to showcase your expertise without sounding egotistical
-
Simple shifts to make your content more helpful, educational, and trust-driven
-
Why focusing on your audience builds authority faster than talking about yourself
-
How to position yourself as the go-to expert in your industry
Key Takeaway:
Your social media won’t grow when it’s all about you — but it will grow when it’s all about who you help and how you help them. People follow experts who understand their problems and provide real solutions.
Who This Episode Is For:
✔ Business owners and entrepreneurs
✔ Content creators and coaches
✔ Anyone trying to grow their personal or business brand online
✔ Social media managers looking to refine their strategy
Connect With NET Digital Innovations:
Stay updated on digital trends, branding strategies, and online growth tools at www.netdigitalco.com.
LinkedIn: https://www.linkedin.com/in/nicoleevansofficial/