Denise Roberts on the Bullish on Business Podcast with Rose Odette

Guest: Denise Roberts

Helping Businesses Align, Systematize, and Scale | LAB Leader at Excellerate Associates | Founder, Playing to Win Together | Author, Don’t Let Doubt Take You Out | Speaker About Most leaders I work with are brilliant at what they do—but find themselves overwhelmed, constantly in the weeds, or carrying too much of the business on their shoulders. They’ve tried to delegate, systematize, or grow, but it often leads to frustration or burnout. I help leaders and teams unlock their natural Human Wiring™, overcome self-doubt, and scale their businesses through a proven systems approach to profitability—so they can achieve game-changing results without burning out or becoming the bottleneck. As a LAB Leader at Excellerate Associates, I guide leaders through a transformative process that integrates: 1. Human Wiring – The Science of How You’re Built Discover how you naturally think, communicate, and make decisions—and leverage that wiring as your foundation for growth. 2. Mindset Mastery – Don’t Let Doubt Take You Out Break free from internal barriers like self-doubt, perfectionism, and fear of failure. My upcoming book gives leaders the tools to quiet their Inner Critic, trust their wiring, and take courageous daily actions. 3. Scale & Systemize – The Entrepreneurial Edge System™ Align your wiring with your business model, sales and marketing systems, and operational structure so your business runs smoothly—profitably—without relying on heroic individual effort. Why This Works Transformation doesn’t come from information—it comes from application. My work blends real-world business strategy, applied psychology, and a results-first mindset so leaders leave with actions that get traction. When leaders understand themselves, believe in their ability, and run a business with clear, repeatable systems, they create predictable momentum. The Outcome Teams that understand themselves and each other Leaders who overcome doubt and lead with conviction Businesses that scale with infrastructure, not overwhelm Organizations with a ripple effect of engagement, productivity, and culture transformation

About Rose & Denise Today’s episode brings together two powerhouse women in business — Rose Odette, CEO of Awake Technologies and host of the Bullish on Business Podcast, and Denise Roberts, Sales Acceleration Expert with Excellerate Associates. Both women are obsessed with growth — but from two very different (and wildly complementary) angles. Rose focuses on leadership, execution, and building high-performance companies, while Denise helps leaders and sales teams drive results through human wiring — the science of how people are hardwired to take action, connect, and perform. Together, they unpack how understanding your wiring and your systems creates unstoppable momentum for scaling with clarity, culture, and confidence.

 **Links & resources mentioned** • Excellerate Associates on Human Wiring: [https://excellerateassociates.com/hardwiring/](https://excellerateassociates.com/hardwiring/) • How Human Wiring Enables Systematization & Scaling: [https://excellerateassociates.com/2024/07/25/the-connection-between-human-wiring-and-effective-business-systematization-and-scaling/](https://excellerateassociates.com/2024/07/25/the-connection-between-human-wiring-and-effective-business-systematization-and-scaling/) • Scaling Smart: Human Wiring → Growth & Efficiency: [https://excellerateassociates.com/2024/10/24/scaling-smart-how-human-wiring-drives-growth-and-efficiency/](https://excellerateassociates.com/2024/10/24/scaling-smart-how-human-wiring-drives-growth-and-efficiency/) **About the show** Bullish conversations for leaders who want bigger wins, faster. Subscribe for weekly episodes on strategy, execution, sales, and scale. **Support the work** • *Charge Like a Bull* (book): [https://a.co/d/hF64gYh](https://a.co/d/hF64gYh) • *Lead Like a Lioness*: [https://a.co/d/hwEIYnk](https://a.co/d/hwEIYnk) • Bullish on Business Podcast playlist: [https://youtube.com/playlist?list=PLArqnhD6mjUatxYtD81uHVrqK-UfMtEfN&si=YXqprr8KHHu2tBvL](https://youtube.com/playlist?list=PLArqnhD6mjUatxYtD81uHVrqK-UfMtEfN&si=YXqprr8KHHu2tBvL) **Follow & subscribe** If this helped, tap 👍 and subscribe. Drop your wiring type or your best prospecting tip in the comments — we read them all. #sales #prospecting #scaling #leadership #humanwiring #entrepreneurship #podcast --- Sources for the “scale + human wiring” claims: Excellerate Associates explains human wiring and its role in building high-performance teams and effective systematization/scaling in multiple posts and pages. ([excellerateassociates.com][1]) [1]: https://excellerateassociates.com/hardwiring/?utm_source=chatgpt.com "Human Hardwiring - Excellerate Associates"