Brayton Farr of Solutions by Farr on the Bullish on Business with Rose Odette

Bullish on Business — Episode: Community, Impact & Relentless Service with Brayton Farr

Solutions By Farr https://solutionsbyfarr.com/

Digital Business Card: 

https://brayton.solutions

 

Citywide Home Mortgage https://brayton.loans

Digital Business Card: https://blinq.me/gY2mNFnLmlww

 

Farmers Insurance: https://agents.farmers.com/mi/traverse-city/christopher-payne/

Digital Business Card: https://brayton.life

 

 

Today’s conversation is packed with heart, hustle, and pure Northern Michigan grit. Rose sits down with **Brayton Farr** — a triple-threat entrepreneur who’s elevating families, business owners, and communities across the lower peninsula.

Brayton wears many hats: Senior Mortgage Loan Originator at Citywide Home Mortgage Life Insurance Professional with Farmers Insurance, specializing in family protection, wealth preservation, and key-person coverage Founder of Solutions By Farr, helping entrepreneurs get their systems, tech, and operations locked in Community activist and volunteer leader serving Northwest Michigan with passion and purpose Raised in Northport and shaped by small-town values, Brayton brings sincerity, actionable wisdom, and service-driven leadership into everything he touches. This episode dives deep into what fuels him, why community matters, and how he built a multi-business life centered on helping people thrive.

Brayton’s early beginnings in Leelanau County and how small-town roots shaped his mission The unique blend of mortgage lending, insurance, and business systems work he does today Why **key-person life insurance** is non-negotiable for business owners.

The story behind **Solutions By Farr** and the operational challenges most entrepreneurs struggle with How he stays grounded, focused, and connected while running multiple ventures * The heartbeat of community involvement — and why Brayton believes it’s the ultimate business strategy * Advice he wishes every young professional and family would take to protect their future * His vision for strengthening the economic backbone of Northwest Michigan

* What’s next for his businesses, his mission, and his commitment to service

## **Featured Guest** ### **Brayton Farr** *Community champion, financial professional, systems optimizer* 📍 Traverse City, Michigan 📞 231-715-1260

🌐 [https://solutionsbyfarr.com](https://solutionsbyfarr.com)

🔗 LinkedIn: [www.linkedin.com/in/braytonfarr](http://www.linkedin.com/in/braytonfarr)

📧 [e-mail] --- ##

**Quotes Worth Repeating** * “Community isn’t something you talk about — it’s something you do.” * “Families and businesses run smoother when someone shows up with clarity and compassion.” * “Systems aren’t about control. They’re about freedom.” * “If you’re small, key-person insurance isn’t optional — it’s survival.” --- ##

**Rapid-Fire Questions from the Episode**

1. What ties together your work in mortgages, insurance, and business systems?

2. What’s the biggest misconception families have about protecting their future?

3. Why do entrepreneurs overlook key-person coverage until it’s too late?

4. What inspired you to launch Solutions By Farr?

5. What does genuine community involvement look like in 2025?

6. How is the mortgage landscape shifting in ways most people don’t realize?

7. What’s a financial lesson you wish every student learned?

8. What makes Northwest Michigan such a unique entrepreneurial ecosystem?

9. How do you balance multiple businesses while staying grounded?

10. What legacy are you building over the next decade?

Listen, Learn, Support If Brayton’s story moved you — **like, share, and subscribe** to keep the momentum growing. *Bullish on Business* highlights the leaders who don’t ask for permission to make a difference… they just start charging.