EP24: Louise McGuill: Energising your emails
A Woman's Guide to Starting Fires
Release Date: 10/30/2025
EP27: Is this my origin story?
A Woman's Guide to Starting Fires
Rebecca Cracknell shares a personal story about transformation and empowerment, reflecting on her journey from being a teacher and mother to becoming a successful businesswoman. She emphasises the importance of daring to dream and taking action to achieve what seems impossible, encouraging women to recognise their potential and pursue their aspirations. ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget.
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EP26: Sooz Frear: A business built on storytelling and self discovery
A Woman's Guide to Starting Fires
In this engaging conversation, Rebecca Cracknell and Sooz Frear discuss the journey of self-discovery and professional growth through writing and business. Sooz shares her experiences of quitting drinking, building her copywriting business, and the importance of community and self-belief. The discussion highlights the transformative power of identity and the joy of rediscovering writing as a passion. Follow Sooz on Instagram: Visit the website: ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are -...
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EP25: When you want more (but not like that!)
A Woman's Guide to Starting Fires
In this conversation, Rebecca Cracknell explores the complex relationship between gratitude and ambition for women entrepreneurs. She addresses the societal pressures that often lead women to downplay their ambitions due to guilt and shame. Cracknell emphasises the importance of redefining ambition to align with personal values and desires, advocating for a sustainable approach that allows for growth and fulfilment without the burden of societal expectations. Ultimately, she encourages women to embrace both their gratitude for what they have and their desire for more, fostering a balanced and...
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EP24: Louise McGuill: Energising your emails
A Woman's Guide to Starting Fires
In this conversation, Rebecca Cracknell interviews Louise Mcguill, an email marketing expert, about her journey from teaching to becoming an email energiser. Louise shares her insights on the importance of personalisation in email marketing, the power of storytelling, and the strategies for effective communication. They discuss the evolution of Louise's business, the unlearning process from her teaching background, and the fulfillment she finds in empowering others through email marketing. The conversation emphasizes the significance of connection, freedom, and the joy of sharing knowledge...
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EP23: Sharing when you are in the shit!
A Woman's Guide to Starting Fires
In this episode, Rebecca Cracknell discusses the importance of sharing authentic experiences in business, particularly on platforms like Instagram. She challenges the common advice of only sharing from a place of healing ('the scar') rather than from the struggle ('the wound'). By being vulnerable and honest about their challenges, business owners can create deeper connections with their audience, foster trust, and facilitate personal growth. Rebecca emphasises that sharing the journey, including the messy parts, not only benefits the audience but also aids in the creator's own development....
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EP22: Pippa Goulden: The power of PR
A Woman's Guide to Starting Fires
In this conversation, Rebecca Cracknell and Pippa Goulden explore the transformative power of PR for female founders. Pippa shares her mission to make PR accessible and empowering, breaking down misconceptions and emphasising the importance of confidence and visibility. They discuss the significance of taking action, overcoming fear, and the impact of authentic storytelling in PR. The conversation highlights personal experiences, success stories, and practical advice for entrepreneurs looking to elevate their visibility and grow their businesses through effective PR strategies. You can also...
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EP21: The trouble with strategy
A Woman's Guide to Starting Fires
In this conversation, Rebecca Cracknell discusses the pitfalls of an over-reliance on strategy in business. She emphasises that while strategy is important, it can also become a limiting factor that prevents creativity and experimentation. By recognising the signs of being trapped by strategy, you can learn to embrace risk-taking and innovation, ultimately leading to greater success and fulfilment in your business endeavours. ****** – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you...
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EP 20: Caroline Cookson: The secrets of strategic pricing
A Woman's Guide to Starting Fires
In this conversation, shares her journey into the world of pricing consultancy, emphasising the importance of values led pricing strategies for small and medium sized businesses. She discusses the emotional challenges women face when pricing their work, the psychological aspects of pricing, and the significance of building a business that prioritises flexibility and inclusion. Caroline also highlights the ripple effect of correct pricing on business growth and the importance of overcoming people-pleasing tendencies in entrepreneurship. Her vision for the future includes helping values-driven...
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EP 19: Why chasing consistency is keeping you stuck
A Woman's Guide to Starting Fires
In this week’s episode Rebecca challenges the conventional wisdom that consistency is the key to success, particularly in the realm of social media. She shares her personal struggles with consistency due to her bipolar disorder and emphasises the importance of authenticity and presence over mere output. By focusing on conviction and emotional connection, she advocates for a more genuine approach to content creation that resonates with audiences. The discussion also highlights the power of storytelling as a means to evoke emotions and build trust with followers, ultimately encouraging...
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EP18: Gemma Sewell: The importance of truth in your transformation
A Woman's Guide to Starting Fires
In this conversation, Gemma Sewell, a transformation coach and leadership trainer, shares her journey from a successful corporate career to coaching, highlighting the importance of self-discovery, alignment, and the impact of burnout. She discusses the tools and strategies she uses to help clients reconnect with their inner truth and create meaningful change in their lives. Gemma emphasises the significance of deservingness and the ripple effects of personal transformation on the wider world. She also introduces her upcoming workshop, 'Who the Hell Are You?', aimed at helping individuals...
info_outlineIn this conversation, Rebecca Cracknell interviews Louise Mcguill, an email marketing expert, about her journey from teaching to becoming an email energiser.
Louise shares her insights on the importance of personalisation in email marketing, the power of storytelling, and the strategies for effective communication.
They discuss the evolution of Louise's business, the unlearning process from her teaching background, and the fulfillment she finds in empowering others through email marketing.
The conversation emphasizes the significance of connection, freedom, and the joy of sharing knowledge with an audience that genuinely wants to engage.
Follow Louise on Instagram
******
Daily Directions – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget.