Episode #2: Building a Service Team
ROOF WARS: Battling for the Soul of an Industry
Release Date: 02/14/2025
Episode 12: Dealing with Difficult Customers-Problem Solving and Conflict Resolution
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David tackle one of the toughest challenges in commercial roofing: handling frustrated and upset customers. Learn why missed expectations often go unspoken, how to recognize the signs before they become deal-breakers, and why adopting a culture of extreme ownership can turn negative feedback into business growth. You will also discover how refining your service journey can strengthen client trust and drive long-term success.
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Episode 11: Transitioning From Installations To A Service-Focused Business Model
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David break down how to transition from a production-focused company to a profitable service division. Learn why service work is recession-proof, how to use existing client relationships to kickstart growth, and why building a service-first mindset can unlock more re-roof opportunities than ever before.
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Episode 10: The Financial Side of Service - Pricing Margins and ROI
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David reveal how to turn emergency repair calls into long-term client relationships. Learn how speed, professionalism, and clear communication during high-stress moments can earn trust and future business.
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Episode 9: Handling Service Calls During Emergency Situations
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David offer guidance on how to respond quickly and efficiently to emergency repair calls, not just to fix the problem, but to earn the customer’s trust. Discover how speed, professionalism, and clear communication during high-stress moments can turn one urgent call into a lasting relationship.
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Episode 8: Building Long-Term Relationships Through Excellent Service
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David unpack the secret to creating loyal, raving customers—not by fixing roofs, but by mastering the customer experience. Discover how stepping into your client’s world, anticipating needs, and partnering beyond the job builds the kind of trust that turns one deal into decades of referrals.
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Episode 7: Creating a Preventive Maintenance Program That Sells Itself
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad and David break down how to create a preventative maintenance program that sells itself. Instead of pushing a service, they show how to focus on solving real customer problems. Learn how to shift from pitching to partnering and why that change makes all the difference.
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Episode 6: Managing Customer Expectations
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad Westbrook and David Bonney tackle the often-overlooked secret to customer loyalty—setting clear expectations. From botched timelines to misaligned assumptions, they share real-life stories and practical strategies that prove success is not just about fixing roofs but about managing beliefs. Learn how “white glove service” can turn your roofing company into a client’s first call, not their fallback option.
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Episode #5: Cost Effective Marketing
ROOF WARS: Battling for the Soul of an Industry
In this episode of Roof Wars, Chad Westbrook and David Bonney dive into the art of cost-effective marketing for commercial roofers. Forget pricey ads and complicated SEO—this conversation is all about practical, low-cost strategies that get your brand seen and remembered. From turning your truck into a mobile billboard to handing out pens that double as marketing tools, the guys share real-world tactics that actually work.
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Episode #4: How Technology Can Help Hit Goals!
ROOF WARS: Battling for the Soul of an Industry
On this episode of Roof Wars, Chad and David dive into how technology can help roofing companies hit their goals faster and more efficiently. From automation to smarter service tracking, the right tools can drive serious growth. Don’t miss this breakdown of the tech strategies that separate winning service divisions from the rest!
Episode #3: Upselling Maintenance Services to Existing Clients
ROOF WARS: Battling for the Soul of an Industry
On this episode of Roof Wars, Chad and David dive into the art of upselling maintenance services to existing clients. Discover how to turn routine service calls into revenue-generating opportunities, maximize client lifetime value, and stop leaking profits. If you want to grow your service division without constantly chasing new business, this episode is a must-listen!
info_outlineWelcome to RoofWars Episode #2! In this episode, we share expert tips on hiring the right talent and training them to build a powerhouse service team. Tune in to discover the essential strategies for turning your roofing service division into a growth engine.