Ep. 26: Building a Sports Massage Empire: The Cross Function Sports Massage Method with Jenny Mapes
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
Release Date: 11/07/2023
Ep. 34: Embracing Technology: Transforming Massage Education with Greg May
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelong dedication to the profession. They discuss the various benefits of massage therapy, including stress reduction and treatment of visceral disorders, and the integrative approach at Parker University combining chiropractic care with...
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Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain. Megan also delves into the importance of addressing taboo subjects in women's health and her unique approach to holistic care, which combines somatic work, myofascial release, and trauma-focused therapy. We explore the concept of rebirth sessions for...
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Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness. Julie Erickson introduces her uniquely crafted journal that encourages personal creativity and structured self-reflection, designed to fit into just 10 minutes a day. Learn about the therapeutic benefits of communicating with your body through journal entries that address physical...
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Ep. 31: The Gentle Power of Craniosacral Therapy with Marni Matyus
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will discover the delicate art of balancing the craniosacral rhythm with light touch. Marni shares her extensive knowledge on how emotional traumas are intricately linked with our physical state and how they can be released through...
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Ep. 30: The Art and Science of Zero Balancing with Dr. Michele Doucette
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being. Dr. Doucette, with over two decades of experience in zero balancing, shares her insights into this unique therapy that converges the wisdom of both Eastern and Western medicinal traditions. Julie inquires about the intricacies of reaching...
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Find Your Niche Expo - A Special Message from Julie Alexander
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
Find Your Niche Expo: Saturday, February 24, 2024 Find your niche here! Get a demo done and check out all of the wonderful ways you can take your massage career to the next level. Demonstrations, product samples, snacks and drinks will be provided. 3303 N Central Expressway Ste 240, Plano, TX, United States, Texas To purchase attendee tickets ($5) click here: To purchase booth space ($150) now and provide demonstrations and product samples for massage therapists looking for their new niche! Click here to purchase: +1 972-777-4140
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Ep. 29: Maximizing Earnings: Financial Insights for Massage Therapists with Craig Meunier and Brendan McBratney
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast, host Julie Alexander welcomes guests Craig Meunier, owner of a Massage Envy franchise, and Brendan McBratney, a fellow franchisee, to discuss the ins and outs of the massage therapy industry. With valuable insights into the financial and professional considerations involved in choosing between working for an employer and running a private practice, Craig and Brendan share their personal journeys and expertise. They delve into topics such as the demand for massage therapists, creating a positive work environment, and the importance...
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Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
Dive into the evolving landscape of massage therapy in Episode 28 of the Handcrafted Therapy Podcast with host Julie Alexander and guest Robert Gardner, an expert in mat-based massage based in Austin, Texas. Join the conversation as they explore the challenges and opportunities in the industry, including the rise of niche services and the need for innovation and adaptation. From discussing the impact of big corporate entities to the significance of social media marketing, this insightful episode sheds light on the future of massage therapy and the importance of embracing new, effective...
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Ep. 27: Inspiring Positivity and Growth in Massage Therapy with Ariana Vincent, LMT, MTI
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by the esteemed Ariana Vincent, a veteran in the massage therapy field with over 40 years of experience. Throughout the engaging conversation, Ariana shares her inspiring journey, wisdom, and passion for massage therapy, emphasizing the fusion of science and heart-centered care. From her early days in the industry to her current role as an instructor and founder of the Ariana Institute, her insights on the transformative power of touch and the importance of community in the massage profession will leave...
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Ep. 26: Building a Sports Massage Empire: The Cross Function Sports Massage Method with Jenny Mapes
Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
In this episode of the Handcrafted Therapy Podcast, Julie sits down with Jenny Mapes, a former Olympic hopeful turned sports massage therapist and founder of Cross Function Academy. Julie first met Jenny at a lounge and was immediately impressed by her background in high jump training for the 2012 London Olympics. However, after not making the team, Jenny discovered her passion for sports massage through her own experience with a quad injury and the healing process with an orthopedic massage therapist. Now, Jenny runs a sports recovery center in Seattle, working with...
info_outlineIn this episode of the Handcrafted Therapy Podcast, Julie sits down with Jenny Mapes, a former Olympic hopeful turned sports massage therapist and founder of Cross Function Academy. Julie first met Jenny at a lounge and was immediately impressed by her background in high jump training for the 2012 London Olympics.
However, after not making the team, Jenny discovered her passion for sports massage through her own experience with a quad injury and the healing process with an orthopedic massage therapist.
Now, Jenny runs a sports recovery center in Seattle, working with athletes of all levels and specializing in sports massage. She is even working towards joining the US Olympic medical team and has her sights set on the Pan Am games. Jenny not only offers hands-on treatments but has also developed a comprehensive sports massage curriculum for licensed massage therapists in Seattle. The curriculum includes 16 courses and covers topics such as sports movement foundations, injury assessments, and working with medical teams.
Topics discussed in this episode:
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Jenny's Journey to Sports Massage
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Jenny's Sports Recovery Center, Cross Function Sports Massage
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Details about Jenny's Sports Massage Curriculum
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Sports Massage Success Stories
More About Jenny Mapes and Cross Function Sports Massage
Jenny Mapes is the founder and owner of CrossFunction Sports Massage. She has been a movement specialist, personal trainer, and coach for over 19 years, teaching sport clinics throughout the PNW and in Coaches Choice training videos nationwide. Jenny trained for the 2012 London Olympics in the high jump. She has worked with individuals ranging from the general public to pro athletes from multiple sports, improving their movements for better performance.
Jenny received a B.S. from the University of Oregon, is a CSCS, Certified Master Trainer, graduated massage school from Alexandar School of Natural Therapeutics, and certified in Zen BodyTherapy, Scar Tissue Therapy, Cupping, Kinesiotaping, IASTYM/Scraping, and many others
She was on the sports medicine team rotation at the US Olympic and Paralympic Training Center in 2019, on the sports med team for the USATF Olympic Trails in 2020/1, USATF Masters Nationals sports med team in 2018, World Athletics Championships in 2022, along with participating other regional sports med events.
Jenny also developed and instructs other LMT's to become sports massage specialists through an intensive Sports Massage certificate program called CrossFunction Sports Massage Academy, and loves bringing passion and awareness to sports massage in her community.
To learn more about Cross Function Sports Massage head over to https://www.crossfunctionmassage.com/
Be sure to follow @CrossFunctionAcademy on Instagram!
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