The Handcrafted Therapy Podcast: A Podcast for Massage Therapists
The Handcrafted Therapy Podcast: A Podcast for Massage Therapists will focus on massage therapy, marketing your service-based business, and self-care. Episodes will include information about the upcoming events, training, and products featured in the retail and center for self-care located in Plano, Texas. It will feature interviews with leaders in the industry of massage therapy and self-care with helpful tips that you can implement immediately!
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Ep. 24: The Power of Kindness: Transforming Business and Life with Julie Alexander
09/05/2023
Ep. 24: The Power of Kindness: Transforming Business and Life with Julie Alexander
Discover the incredible power of kindness in business and life. From a viral marketing campaign to inspiring stories of transformation, this podcast will challenge your perspective on kindness. But what happens when kindness alone isn't enough? Find out, in this intriguing episode that will leave you questioning the true limits of compassion. In this episode, you will be able to: Grasp the profound impact of introducing kindness and empathy into your business operations. Learn how your personal journey towards genuine kindness can transform your professional relationships. Explore the critical role of self-love and self-acceptance in achieving ultimate success. Discover how small acts of kindness can ripple out to make significant changes in your community. Gain insights into the transformative power of compassion both in your personal and professional life. Being kind is a reflection of gratitude, and gratitude is the path to happiness. - Julie Personal Transformation Through Kindness Practicing kindness can redefine your life both professionally and personally. Not only does it create a positive aura around a professional environment, but it also enhances personal relationships and personal growth. Kindness fosters empathy, understanding, and respect, which collectively contribute to a harmonious and prosperous life. The resources mentioned in this episode are: Visit my new in Plano, Texas. Check out the and come in to get yours today. Be kind to yourself every day by saying something kind to yourself in the mirror. Be kind to three other people every day - it can be anyone you know or a stranger. Share your kindness stories with me. Download kindness cards from and leave them on people's windshields or give them to friends. Check out to learn about and support their ceramic ornaments that symbolize kindness. Understand the positive impact of intentional kindness and how it can inspire others to practice kindness. Spread kindness like the snowball effect or the butterfly effect - make kindness a global phenomenon. Embrace the joy and fulfillment that comes from being kind to others.
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Ep. 23: Elevating Massage Therapy with Chinese Healing Arts - Insights from Mandy Hatch
08/08/2023
Ep. 23: Elevating Massage Therapy with Chinese Healing Arts - Insights from Mandy Hatch
Do you want to enhance the therapeutic effectiveness of your massage therapy practice and expand your holistic healing approach? Are you looking for a solution that will help you achieve these results? Look no further! In this episode, we have Mandy Hatch, an expert in integrating Chinese medicine into massage therapy, who will be sharing her knowledge and techniques to help you achieve enhanced therapeutic effectiveness and a more comprehensive approach to holistic healing. Get ready to take your practice to the next level! Topics discussed in this episode: The fusion of Chinese medicine's timeless wisdom into modern massage therapy. The essentiality of self-care and self-practice in the durability of a massage therapy practice. The potential benefits of an interstate compact on the expanded career opportunities of massage therapists. The transformative power of touch intertwined with intention in the practice of massage therapy. The importance of distinguishing a niche and the value of ongoing learning in evolving within the massage therapy industry. Best piece of advice from Mandy: Don’t sell yourself short More About Mandy Hatch I have been a CNA on a MED/Surg Unit, and an Army Medic, Currently I am a Military Spouse, mother of 3 + bonus son. I have been a Massage Therapist for 8 years, with a Bachelor of Science in Natural Health. I was the AMTA-TX Secretary for 6 years, and am the current AMTA-NC Financial Administrator. My massage journey started after a horrific car accident when I was 18, that left me with such severe whiplash that I was unable to turn my head, and caused my mother to seek massage to help rehabilitate my neck.I am very passionate about the benefits of Massage. I love energetic and light touch modalities, and finding new ways to incorporate holistic modalities into my practice. Follow Mandy on Facebook: Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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A Special Message from Julie Alexander
07/25/2023
A Special Message from Julie Alexander
Check out this special message from Julie! The Handcrafted Therapy podcast is on break this week as Julie returns from The World Massage Therapy Fesstival in North Carolina! The World Massage Festival: Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 22: Dominate Your Niche in Massage Therapy for Optimal Success with John James
07/11/2023
Ep. 22: Dominate Your Niche in Massage Therapy for Optimal Success with John James
From working in construction to establishing a path in massage therapy, John James is a seasoned professional who has transmitted his passion and energy into a successful career spanning nearly 32 years. John's route to acquiring Kekino Massage Academy was birthed from his desire to contribute significantly to the advancement of practitioner education. His observations and experiences in the field have led him to champion the importance of discovering a specialized niche within the industry, adding unique value to the academy's curriculum. Topics discussed in this episode: Unravel the importance of finding your unique spot in the vast world of massage therapy. Get the lowdown on future roadblocks and golden chances waiting in the evolving profession of massage therapy. Appreciate the need for perpetual learning and the mind-body relationship in elevating your massage therapy methods. Explore how eschewing competition and teaming up with fellow therapists can uplift the massage therapy landscape. Absorb how the essence of touch can enhance emotional well-being and cultivate deeper connections. Best piece of advice from John: Find your focus to find satisfaction. More About John James and Kekino I'm John James, and I'm delighted to introduce myself to you. As the owner of Ke Kino Institute of Healing, a massage clinic and massage school, I have devoted my life to helping others find the experience of balance and healing. Nestled in a tranquil country setting just 30 miles north of Plano, Texas, my family and I reside on a compound of 5 homes that fosters a sense of community living. Alongside my loving wife Michelle and our four wonderful children, we share our space with a variety of animals, including horses, dogs, chickens, and cats. For more than 30 years, I have been refining my skills as a bodyworker, continuously expanding my knowledge in various modalities. I specialize in transformative practices such as myofascial release, craniosacral therapy, lymph drainage, energy work, reflexology, and shamanism. These modalities play a crucial role in resolving trauma, autonomic dysregulation, and alleviating pain. My passion for holistic healing has led me on a journey of dedicated study and exploration. Over the course of nine years, I immersed myself in the profound teachings of Transactional Philosophy, which has significantly influenced my approach to wellness. Additionally, I have had the privilege of working closely with esteemed South American Shamans for seven years, deepening my understanding of the healing arts. To learn more about Kekino head over to Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 21: Create Your Dream Practice with Premium Pricing with Irene Diamond
06/20/2023
Ep. 21: Create Your Dream Practice with Premium Pricing with Irene Diamond
Have you heard these common myths about building a successful private practice? Myth #1: You need to be a marketing expert to succeed. Myth #2: You have to sacrifice your values to make money. Myth #3: You can’t have a fulfilling career and a successful business at the same time. As a therapist, navigating the business side of private practice can be overwhelming. But the truth is, building a thriving practice that aligns with your values and provides a fulfilling career is possible. Our guest, Irene Diamond, will share their insights and proven strategies for creating a successful private practice that generates revenue and improves client experiences. Don't miss out on learning the truth behind these myths! In this episode, you will be able to: Discover the secrets to creating a thriving private practice with lasting success. Learn the crucial role of a targeted focus on specific issues and clients for maximum impact. Uncover the benefits of setting premium prices and offering a satisfaction guarantee. Master the art of embracing a business mindset through marketing, sales, and strategy. Realize the importance of perpetual learning and self-improvement in your professional journey. Irene Diamond, is a 30+ year pioneer in the health and wellness industry. She calls herself a “Pain Reliever & Mover-Improver” for both bodies and businesses! With a degree in rehabilitation/movement therapy and a relentless passion for innovation, Irene is a true trailblazer. Her remarkable journey began in 1978 when she suffered a spinal cord injury tragically leaving her completely paralyzed. Her rehabilitation led her on her journey into physical therapy to improve mobility and reduce pain. She got her her degree in Rehabilitation and Movement Therapy and went on to found SeaFit Tours, the world's first international fitness-cruise company. Not stopping there, Irene established Diamond Pain Relief & Wellness in 1995, San Francisco's very first wellness center. Irene's brand, ACTIVATED diamond™, supports health and wellness business owners and individual providers and therapists and encompasses an array of programs, consulting, and coaching designed to maximize revenue, thrill clients, all while avoiding burnout. At the core of ACTIVATED diamond is the Dream Practice Mastery Academy™, a personalized coaching program that supports some of the world's most successful health and wellness providers. Best piece of advice from Irene: If you incorporate at least one tip from the precise private practice that was given during this episode, it will transform your practice. More About Irene and ACTIVATED DIAMOND Irene’s Brand ACTIVATED diamond is the Dream Practice Mastery Academy™, a personalized coaching program that supports some of the world's most successful health and wellness providers. Through the Academy, practitioners unlock their true potential and achieve unparalleled levels of success. One of the crown jewels in Irene's repertoire is Active Modulation Therapy—The Diamond Method®, widely recognized as one of the most effective rehabilitation approaches for conditions such as relief from fibromyalgia, migraine, and orthopedic pain and limited mobility, resulting in improved performance and function. Irene's unique concept, the Precise Private Practice® (PPP), has transformed countless clinics into the go-to practices in their respective areas. Through PPP, clinics delight their clients and receive referrals from other healthcare providers, all while enjoying a truly fulfilling life. Diamond Active Massage™ is a newer offering she teaches for muscle and stress-relaxation. A transformative unique technique she licenses to providers in a consumer-facing setting like luxury spas, health clubs, and private practices. As an esteemed speaker and author, Irene Diamond captivates audiences with her counterintuitive and thought-provoking insights. Her expertise in leveraged practice-acceleration has made her a sought-after consultant for health and wellness clinics and spas worldwide. Recognized for her outstanding contributions, Irene was proudly inducted into the World Massage Hall of Fame in 2013. With over three decades of wisdom as a business strategist, mentor, clinician, and continuing education provider, Irene Diamond inspires "Therapreneurs" and practice owners to embrace a new paradigm. By adopting Irene's "Inside Out" approach, they unlock tremendous financial wealth while delivering remarkable clinical results. And the best part? They achieve all this while working fewer hours and having more fun. Join the ACTIVATED diamond movement today and witness the transformation of your business and life. Irene Diamond is eagerly awaiting to guide you on your path to brilliance. To learn more about Irene, head over to her website: You can also check out Irene’s Facebook Page: And find all of Irene’s important links here: https://linktr.ee/irenediamond Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 19: My Experience Opening the Handcrafted Therapy Massage Supply and Training Center with Julie Alexander, Massage Therapist
05/23/2023
Ep. 19: My Experience Opening the Handcrafted Therapy Massage Supply and Training Center with Julie Alexander, Massage Therapist
In this episode, Julie talks about her path to opening The Handcrafted Therapy Massage Supply and Training Center in Plano, Texas. She discusses the challenges and obstacles she has faced getting to this point. Julie also talks about the process of working with a designer and contractor to put the store together and all the amazing classes, products, and experiences she has built for her customers. Despite the challenges, Julie shares her excitement about the store and the amazing journey she has been on. Julie discusses: The role the pandemic played in opening her store The type of women owned business and USA made products she is working with How the store is an inclusive judgement free zone The amenities of the training center’s classroom The franchise future of Handcrafted Therapy Supply Store How you can learn from Julie as a mentee. Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy
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Ep. 18: Exploring the Mind-Body Connection with Zero Balancing Massage Therapy with David Lauterstein
05/09/2023
Ep. 18: Exploring the Mind-Body Connection with Zero Balancing Massage Therapy with David Lauterstein
Join Julie for a fascinating conversation with David Lauterstein, experienced massage therapist, instructor and zero balancing practitioner. David shares how he found his calling in massage therapy after studying philosophy in college. He then takes us on a journey through his training in anatomy, deep tissue massage, and cranial sacral therapy before discovering the transformative power of zero balancing. Listeners will gain a deep understanding of zero balancing and how it can help bring about profound changes in their clients. Julie and David discuss: Zero Balancing: A New Approach to Massage Therapy Exploring The Connection Between Body, Mind, and Spirit How Massage therapy can facilitate a deeper connection between body, mind, and spirit Understanding anatomy is key to effective massage therapy Different approaches to massage therapy can enhance overall health and well-being Integrating massage therapy with other holistic practices can provide a powerful healing experience More About David Lauterstein David Lauterstein is the co-founder of The Lauterstein-Conway Massage School in Austin (established in 1989). He has been teaching, Deep Massage: The Lauterstein Method and Zero Balancing world-wide since 1984. He is the author of five books: Putting the Soul Back in the Body, The Deep Massage Book, Life in the Bones, The Art of Massage, and, just published with co-author Dr. Jeff Rockwell, The Memory Palace of Bones: exploring embodiment through the skeletal system. To learn more about David Lauterstein, head over to Visit David’s Website: Sign up for David’s Newsletter: Buy David’s latest book: Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy
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Ep. 17: Discover the Benefits of MediCupping with Chrissy Stites
04/25/2023
Ep. 17: Discover the Benefits of MediCupping with Chrissy Stites
In this episode, Join Julie and Chrissy Stites, LMT, CMCE as they delve deeper into the world of medicupping and how it can benefit your body. From lymphatic drainage to reducing inflammation, Chrissy shares her expertise and success stories using medicupping. Plus, they'll discuss how medicupping will be available in the Dallas area through Julie's new store and training center. Don't miss this informative and exciting episode of Handcrafted Therapy Podcast! Julie and Chrissy discuss: What is MediCupping? Benefits of Using a Machine for Cupping Success Stories with MediCupping Types of Machines for MediCupping More About Chrissy Stites, LMT, CMCE and Heart & Sole Massage Therapy I have been a licensed massage therapist since 2000. I owned a wellness center in NJ for 13 years before moving to FL. I bounced around FL working at different spas before settling down to open Heart & Sole on Longboat Key FL. To learn more about Chrissy Stites, LMT, CMCE head over to FB: Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy
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Ep. 16: Innovation and Outside-the-Box Thinking in the Massage Industry with Maria Rodriquez
04/11/2023
Ep. 16: Innovation and Outside-the-Box Thinking in the Massage Industry with Maria Rodriquez
Maria E Rodriguez is the owner and solo practitioner of The Brave Hummingbird Healing Studio in Richardson Texas. She has been a licensed massage therapist for 15 years and has experience as a massage instructor. Her love for massage therapy and helping others has led her to many teachers and opportunities to travel around the world to learn from experts on holistic health practices. In this episode, Julie talks with Maria Rodriquez a successful business owner in the massage industry. They discuss practical ways to think outside the box and solve client problems. Maria also talks about how she has incorporated natural healing modalities into her practice to help her clients and how she has had to manage to balance her career and family, especially two children with health needs, which has inspired Maria to incorporate herbalism and handmade soaps, creams, and candles without chemicals into her business. Topics discussed: Natural Healing in Massage Practice. Holistic Health Modalities. [ Holistic healing and tools. Investing in yourself. Self-care in the service industry. Setting boundaries for massage therapists. Women's workshops in energy medicine. Sharing knowledge in the industry. Best piece of advice from Maria: Put your pride aside More About Maria Rodriquez and The Brave Hummingbird Healing Studio My heritage and background has always called me toward Natural medicine and holistic practices. Following that calling i also received my certification in herbalism and Holistic Health Coaching. I’ve trained Under Dr. Alberto Villoldo PhD, and Native Peruvian Shamans. I went through the light body Shamanic training two times to heal my own traumas and to be of better service to my community. In 2019 i received my certification for respiratory Hygiene (dry salt therapy). In 2020 I became certified in Yoni Steaming. My other love is formulating natural nontoxic face and body products and Clean Candles. In my practice i combine many of my healing modalities such as Detoxification, massage, and Energy medicine to help achieve ultimate health goals. I also teach workshops on Self-healing, motivation, and Energy medicine healing techniques. I love what i do with all my heart. Ways to connect with Maria Connect with Maria at Instagram@thebravehummingbird Or visit her website to learn more about her services www.thebravehummingbird.com Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 15: The Power of Action: Achieving Success in Your Massage Therapy Business with Felicia Brown
03/28/2023
Ep. 15: The Power of Action: Achieving Success in Your Massage Therapy Business with Felicia Brown
Felicia Brown, LMBT is a Business, Marketing and Life Coach for Massage, Spa & Wellness Professionals and other heart-centered entrepreneurs, as well as an award-winning massage therapist, repeat spa owner and serial entrepreneur. She loves helping others succeed by creating lives and businesses filled with passion and abundance and speaks at conferences around the US and abroad. In this episode, Julie talks with Felicia Brown, a massage therapy instructor, massage therapy business coach, and consultant. Felicia talks about the importance of taking action and how it has been a key factor in her success. Whether you're a massage therapist or a massage therapy business owner, you will benefit from listening to this episode as Felicia provides valuable insights on how to overcome fear and hesitation and start making progress toward your business goals. In this episode, Julie and Felicia discuss: Felicia’s love for the massage therapy community and education led her to become an instructor and mentor for other massage therapists. Why taking action doesn't have to be a big or perfect step, but it helps to keep moving in some direction. How Delaying action can cause missed opportunities and hinder progress. What a business coach is and how it can help you in your massage therapy career Best piece of advice from Felicia: Action is the foundational key to success and or for all success. More About Felicia Brown and the Dream Team Ducks Felicia is the author of several books including Creating Lifetime Clients: How to WOW Your Customers for Life and Free & Easy Ways to Promote Your Massage, Spa & Wellness Business. Her new children’s book, Marathon Marshall & The Dream Team Ducks will help raise money for The Massage Therapy Foundation. In her free time, she loves living an active lifestyle, taking photos of wildflowers and racing rubber ducks. Ways to connect with Felicia Ways to connect with Felicia Connect with Felicia and The Dream Team Ducks™ at www.FeliciaBrown.com and . Check out all of Felicia's links: ; Learn more about Felicia’s book: https://www.feliciabrown.com/boston-book Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 14: Overcoming Obstacles and Finding Purpose in the Massage Therapy Industry with James Waslaski
03/14/2023
Ep. 14: Overcoming Obstacles and Finding Purpose in the Massage Therapy Industry with James Waslaski
James Waslaski integrates over 30 plus years of expertise in manual therapy to teach over 45 live seminars per year all over the world. He is a published author, and renowned international lecturer, teaching Chiropractors, Athletic Trainers, Osteopaths, Physical Therapists, Physiotherapists, Physicians, Certified Personal Trainers and Massage Therapists how to integrate their techniques to increase client outcomes. In this episode, Julie and James discuss James' experiences of traveling to different countries, teaching, and forging connections with colleagues from around the world. He describes how the pandemic disrupted his busy schedule, forcing him to adapt to online teaching and find new ways to grow his business. James also shares his personal journey of rediscovering his passion for teaching and helping others, through the challenges of Covid and a life-changing car accident. This episode is a testament to the resilience and strength of the massage therapy industry and the importance of finding purpose and connection in difficult times. In this episode, Julie and James discuss: How James created a successful business throughout his years as a massage therapist tThe importance of integrating different healthcare professionals, such as chiropractors, physical therapists, and osteopaths The value of perseverance, humility, and empathy, and how these can lead to personal growth and success Best piece of advice from James: Learn to embrace every challenge, obstacle, and transition in life since these experiences make you a better person and a better massage therapist. More About James Waslaski and Integrated Manual Therapy and Orthopedic Massage Seminars James is also a Certified Personal Trainer with the National Academy of Sports Medicine. He is an approved NCBTMB Provider. His textbook, Clinical Massage Therapy: A Structural Approach to Pain Management, was published by Pearson Publishing in 2011. He presents at state, national and international Chiropractic, Osteopathic, Athletic Training and Massage Therapy Conferences on an annual basis. James received the FSMTA International Achievement Award in 1997. He was inducted into the Massage Therapy Hall of Fame in 2008. He was also nominated and awarded by his peers Teacher of Year at both the Canadian Massage Conference in 2012 and at the World Massage Festival in 2015. Detailed information can be found on his website: www.orthomassage.net Ways to connect with James E-mail. To learn more about Integrated Manual Therapy and Orthopedic Massage Seminars visit Follow on Facebook Subscribe to Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 13: Unleashing Synergistic Business Strategies: Combining Massage Therapy with Diverse Modalities with Angie Patrick with Oakworks
02/28/2023
Ep. 13: Unleashing Synergistic Business Strategies: Combining Massage Therapy with Diverse Modalities with Angie Patrick with Oakworks
Angie Patrick is a massage supplies expert and an employee of Oak Works. She has been in the massage and spa industry for 25 years and has a wealth of knowledge about products to help massage therapists succeed. She has written for Massage Today and is now head of distribution and key accounts at Oak Works, managing franchises and distribution. In this episode, Julie Alexander interviews Angie Patrick from Oakworks to explore how massage therapists can use innovative products, marketing strategies, and new modalities to protect their bodies, increase their business, and provide their clients with the best possible experience. In this episode, Julie and Angie discuss: What is the future of massage therapy products and how can they benefit both the client and the therapist? How can massage therapists partner with new modalities like drip therapy, vibroacoustic therapy, and salt therapy to create a greater wellness experience? What are the best marketing strategies for massage therapists to gain more clients? Resources: Donate to Give Kids the World – Olivia's Oasis - https://www.gktw.org/help/give.php Give Kids the World – https://www.gktw.org/ Youtube – Give Kids the World Channel - https://www.youtube.com/user/givekidstheworld Best piece of advice from Angie: Always be mindful of first impressions and how you are perceived by your clients More About Angie Patrick and Oakworks: Previously with Massage Warehouse, Angie is now working for Oakworks in New Freedom, PA. Formerly a columnist with Massage Today, Performance Health / Massage Therapy Foundation Humanitarian of the Year 2010, Member of World Massage Therapy Hall of Fame. Visit to learn more To reach Angie you can follow her on: Facebook: Linkedin: Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: Loved this episode?Leave us a review and rating here:️ https://geo.itunes.apple.com/us/podcast/id1641331534?ct=rephonic&mt=2 OR https://www.podchaser.com/podcasts/4853846
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Ep. 12: How to Make a Difference in the Massage Therapy Industry with Massage Supply Expert Angie Patrick
02/14/2023
Ep. 12: How to Make a Difference in the Massage Therapy Industry with Massage Supply Expert Angie Patrick
Angie Patrick is a massage supplies expert and an employee of Oak Works. She has been in the massage and spa industry for 25 years and has a wealth of knowledge about products to help massage therapists succeed. She has written for Massage Today and is now head of distribution and key accounts at Oak Works, managing franchises and distribution. In this episode, Julie and Angie discuss Angie's experience in the massage supply industry, her love for helping others, and her advice regarding business success in massage therapy. Tune in to hear from Angie Patrick on how to make a difference in the world and to get help from a knowledgeable expert in the massage supplies industry. In this episode, Julie and Angie discuss: Why Angie loves working in the massage therapy supply industry Why relationships with vendors can help you succeed as a massage therapist Why taking yourself and the massage therapy industry is important How first impressions can leave such an indelible mark on your clients Best piece of advice from Angie: Always be mindful of first impressions and how you are perceived by your clients More About Angie Patrick and Oakworks: Previously with Massage Warehouse, Angie is now working for Oakworks in New Freedom, PA. Formerly a columnist with Massage Today, Performance Health / Massage Therapy Foundation Humanitarian of the Year 2010, Member of World Massage Therapy Hall of Fame. Visit to learn more To reach Angie you can follow her on: Facebook: Linkedin: Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 11: How Do I Make My Massage Therapy Business Successful With Julie Alexander
01/31/2023
Ep. 11: How Do I Make My Massage Therapy Business Successful With Julie Alexander
How do I make my massage business stand out? What makes a massage business fail? In this episode, Julie goes solo to discuss important topics about owning and running a successful massage therapy business. In this episode, Julie discusses: The importance of mindset in entrepreneurship Why you should be careful about the type of people you surround yourself with The importance of mentors What types of resources are available to solopreneurs Why business plans are important How flexibility and adaptability can serve you as an entrepreneur Why self-care is so important Best piece of advice from Julie Make a conscious effort to make yourself a priority. Find what feeds your soul Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 10: How to Manage the Marketing and Branding for Your Massage Therapy Practice with Erika Newsom
01/17/2023
Ep. 10: How to Manage the Marketing and Branding for Your Massage Therapy Practice with Erika Newsom
How do you grow your massage therapy business? What are the best ways to market your business if you do not have much money to spend? In this episode, Julie is joined by Erika Newsom, a 25-year marketing professional, to discuss how to market and brand your massage therapy business. Erika Newsom is a marketing pro with over 25 years' experience contributing to successful campaigns as a client, agency partner, and sales executive. She has solved challenges for brands large and small – from consumer-packaged goods (Dr Pepper, Frito Lay, Snapple, Trident) to telco (AT&T, Nokia) to local and regional franchisees (McDonald’s, Whataburger) and independent, small businesses. In this episode, Julie and Erika discuss: Learning how to market within the Massage Therapy Industry Using Google to market your massage therapy practice The elements of a solid massage therapy marketing plan What does a branding process look like for a massage therapist Using your boundaries to determine your massage brand Using SEO and paid ads to market your massage therapy business What marketing should we pay for as massage therapists Best piece of advice from Erika: Marketing will not fix operations issues. Ensure your guest experience is excellent before using marketing tactics like referrals or reviews. More About Erika Newsom I currently serve as VP - Accounts & New Business at a Dallas-based agency, Camelot Strategic Marketing & Media. Specialties: marketing strategy, digital marketing, new business development, client management, strategic partnerships, research, negotiations, performance tracking and reporting, optimization, training, and vendor relationships. Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 9: How to Get Massage Therapy Clients Through Social Media Advertising and Strategic Partnerships With Dr. Stratton Poulson
01/03/2023
Ep. 9: How to Get Massage Therapy Clients Through Social Media Advertising and Strategic Partnerships With Dr. Stratton Poulson
How can you use social media ads in your massage therapy practice marketing budget? What are strategic community partnerships and how can they help you gain more clients? In this episode, Julie is joined by Dr. Stratton Poulson to discuss how you can use paid ads and strategic community partnerships to grow your massage therapy business. Previously an LMT for 13 years, Dr. Poulson is very comfortable with the low overhead, all cash business model which has allowed many new graduates to start their own practices right out of school. He is passionate about helping students and clinicians learn to use social media to build a practice of their own, instead of taking associate positions and spa jobs that will leave them unsatisfied and underpaid. In this episode, Julie and Dr. Poulson discuss: How Dr. Poulson created a successful solo practice How to use social media organically to build a massage therapy practice How much does social media advertising cost How to know if your social media ads are working How to overcome objections in your business How to use your community connections to gain more clients How strategic partnerships can help your massage therapy business grow. Best piece of advice from Dr. Poulson: Use strategic community partnerships to grow your massage therapy business More About Dr. Stratton Poulson and Apex Chiropractic Dr. Stratton Poulson is the owner of Apex Chiropractic in Dallas Texas, a solo doc, no staff, all cash practice which opened in September of 2021. Graduating from Parker University in August of 2021, Dr. Poulson was able to leverage content marketing on social media to quickly grow his practice, and now consistently attracts 50+ new patients a month. To learn more about Apex Chiropractic over to Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 8: Educating and Elevating the Massage Therapy Profession with Emerald Bodywork Education
12/20/2022
Ep. 8: Educating and Elevating the Massage Therapy Profession with Emerald Bodywork Education
Have you ever tried to find a business or a class that didn’t exist? Do you believe education is an important factor in contributing to your success and longevity in the massage therapy industry? In this episode, Julie is joined by Amy Scottino, LMT, MTI, CEP and Christina Hughes, LMT, MTI, CEP to discuss how you personally can elevate the massage therapy profession through education. In this episode, Julie and Amy Scottino, LMT, MTI, CEP and Christina Hughes, LMT, MTI, CEP discuss: How Emerald Bodywork is elevating education What is Lymphatic Drainage and how t use it in your massage therapy practice How to incorporate new modalities in your practice Do Massage Therapists need business plans The Importance of choosing a massage therapy business name Best piece of advice from Amy and Christina: If something you want is not available, create it. More About AMY SCOTTINO, LMT, MTI, CEP and CHRISTINA HUGHES, LMT, MTI, CEP and Emerald Bodywork Education To learn more about Emerald Bodywork Education head over to Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 7: Using Your Voice and Education to Affect the Massage Therapy Industry with Chrissy Stites
12/06/2022
Ep. 7: Using Your Voice and Education to Affect the Massage Therapy Industry with Chrissy Stites
Why does our education as massage therapists vary so much? Have you ever thought about what it would be like to be a massage therapy instructor and how to incorporate that into your massage therapy business plan? In this episode, Julie is joined by Chrissy Stites, LMT, CMCE to discuss why it is so important to continue taking classes and learning once you become a massage therapist. They also discuss how you can use your education and your voice to affect change in education standards, your community, and the massage industry as a whole. In this episode, Julie and Chrissy discuss: How Chrissy became a massage therapist and later an instructor How to market your massage business in a small community Why the massage industry is more than just massage How to handle seasonality in your massage business How you can ensure quality education is being offered to massage therapists How you can choose a specialized modality as an instructor and create many classes from it Why becoming part of your client's wellness team is so important Best piece of advice from Chrissy Stites: Keep learning and diversify your business More About Chrissy Stites, LMT, CMCE and Heart & Sole Massage Therapy I have been a licensed massage therapist since 2000. I owned a wellness center in NJ for 13 years before moving to FL. I bounced around FL working at different spas before settling down to open Heart & Sole on Longboat Key FL. To learn more about Chrissy Stites, LMT, CMCE head over to FB: Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 6: How to Grow Your Massage Therapy Practice Through Adaptability and Relationship Building With Steve Cartlidge
11/22/2022
Ep. 6: How to Grow Your Massage Therapy Practice Through Adaptability and Relationship Building With Steve Cartlidge
What can I do to grow my massage therapy practice? How can I get clients to return? Whether you work in a franchise or own your own massage practice, this episode will give you helpful tips that you can implement in your practice today! In this episode, Julie is joined by Steve Cartlidge LMT, MTI, CEP to discuss how massage therapists can grow their massage practices by adapting to their surroundings and building relationships with others. With over 25 years' experience as a Licensed Massage Therapist and over 20 years as a Massage Therapy Instructor with the Texas Department of State Health Services and TDLR, Steve is well qualified to present a wide variety of continuing education classes for massage therapists In this episode, Julie and Steve discuss: Marketing ideas to help grow your massage practice How referrals are key to business growth Why incorporating teaching into your massage therapy career might be a great option for you How to incorporate outcalls into your revenue stream Why building trust with your clients is important and ways to build trust in each session How to make earn a livng as a massage therapist What it is like to be a male massage therapist and how to create a successful business as one Best piece of advice from Steve Cartlidge: Express genuine excitement to your client every time they come to see you. More About Steve Cartlidge LMT, MTI, CEP and Advanced Massage Therapy Since 2009, over 1,000 Licensed Massage Therapists have attended 460+ continuing education classes representing more than 2,500 students in the classes. All the classes are hands-on to help therapists learn new techniques and styles to enhance their ability to help and retain their clients. Classes may be scheduled on-site at massage therapy establishments or other locations wanting to host a class. For a complete class list as well as the course descriptions, please refer to the other page of this website. To learn more about Steve Cartlidge LMT, MTI, CEP head over to Connect with Julie Alexander and Handcrafted Therapy To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to ! Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 5: Why Specializing in a Massage Therapy Niche Can Help Your Business With Hillary Arrieta
11/08/2022
Ep. 5: Why Specializing in a Massage Therapy Niche Can Help Your Business With Hillary Arrieta
Do you feel like you cannot get your business off the ground and running? Do you struggle to find a steady stream of clients? Perhaps it is time to pick a modality niche. In this episode, Julie is joined by Hillary Arrieta to discuss how choosing a modality niche in your massage therapy practice can help you succeed in business. Hillary Arrieta is a massage educator and LMT in the Dallas, Texas area. She owns the Heeling Hut a massage practice specializing in Ashiatsu. Hilary wrote Press Here! Ayurvedic Head Massage for Beginners: Practice for Overall Health and Wellness. In this episode, Julie and Hillary discuss: How to turn challenges into learning lessons Why networking is about relationships and not presentation How creating a niche can help you in your networking How to be more inclusive and less competitive Why doing less is important to model for your massage therapy clients What is Ashiatsu/ Barefoot massage Challenges in marketing massage niches How to care for your mental fatigue as a massage therapist Best piece of advice from Hillary Arrieta: Being open, patient, and excited about the work you are doing More About Hillary Arrieta, and Heeling Hut To learn more about Hillary Arrieta, BCTMB head over to Training - Email - [email protected] Connect with Julie Alexander and Handcrafted Therapy To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 4: How to Create a Brand for Your Massage Therapy Business with Maggie Kelly
10/25/2022
Ep. 4: How to Create a Brand for Your Massage Therapy Business with Maggie Kelly
How do you connect with your ideal client? One of the best ways to attract customers you want to work with is by branding your small business in a way that is congruent with the values that are important to you. In this episode, Julie is joined by Co-Owner of Transformation Station, a Dallas area salon, Maggie Kelly to discuss how to create a business you love through branding. In this episode, Julie and Maggie discuss: Why branding should reflect who you are as a person and what you want your company to portray to the world How you can use your branding to create an ambiance in your business Why passion for your work can positively affect your relationships with your clients How you can use transparency to create deeper relationships Why using relatability to market your business is effective How to use mistakes as learning lessons to improve your business Best piece of advice from Maggie Kelly: Always crosscheck the work of any 3rd party vendor you are trusting to work on your business. More About Maggie Kelly, and the Transformation Station Transformation Station is a private beauty studio focusing on the transformation of the whole self and image. We offer a wide variety of cosmetic services, and our beauticians double as life coaches. Here to serve as a resource to our community. To learn more about Maggie Kelly and Transformation Station head over to Mention the code HAIRSPRAY for 20% off Maggie’s services Resources in this episode to find your regional office and learn more about SCORE Mentors Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Bonus: How I Started My Massage Therapy Business with Handcrafted Therapy Host, Julie Alexander
10/18/2022
Bonus: How I Started My Massage Therapy Business with Handcrafted Therapy Host, Julie Alexander
Have you ever wondered what goes on behind the scenes when someone decides to open their own massage therapy practice? In this episode, Julie goes solo to share her story about how she opened her massage business, Handcrafted Therapy, and shares the business and marketing lessons she learned along the way! In this episode, Julie discusses: How to utilize marketing tools like Groupon to grow your business What should you do to exceed your client's expectations Why asking questions during a massage therapy session can make you a successful therapist Why your boundaries are important in business How to determine your pricing structure How to use social media and email marketing to communicate with your clients The new massage supply and training center in Plano Best piece of advice from Julie: Ask your current clients for referrals Resources mentioned in this podcast Interested in the Retail Manager Position at Handcrafted Therapy Massage Supply Store and Events Center? Call or email Julie - 972) 658-7722. [email protected] Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 3: What is the Trager Approach And How You Can Use It to Help Your Massage Therapy Clients With Ruth Bucher
10/11/2022
Ep. 3: What is the Trager Approach And How You Can Use It to Help Your Massage Therapy Clients With Ruth Bucher
What is the Trager Approach? Can gentle massage therapy modalities really help your clients? In this episode, Julie is joined by Ruth Bucher to discuss how massage therapists can use the Trager Approach in their sessions to extend their careers and help their clients too. Ruth Bucher has been a Certified TRAGER Practitioner since 2000, a TRAGER Introductory Workshop Leader since 2014, and TRAGER Tutor since 2020. She is currently training to become a TRAGER Instructor. In this episode, Julie and Ruth discuss: What is the Trager Approach What a Trager session looks like Why gentle modalities like Trager are helpful for your clients How Ruth incorporated Trager into her massage therapy practice Best piece of advice from Ruth Bucher: Take as many classes as you can afford to take, especially the longer ones. Then choose a modality that you want to focus on. Resources mentioned in this episode: More About Ruth Bucher, and her Celestine Practice: Ruth has been a License Massage Therapist since 1995 and Massage Therapy Instructor and Continuing Education Provider since 2009. At the AMTA TX Chapter Conventions, Ruth led a two-day TRAGER Introductory Workshop in 2018, and taught a 3-day Myofascial Therapy class in 2022. She is currently holding workshops and Massage Therapy Continuing Education classes out of her home office in Fort Worth. She is also available for TRAGER and massage therapy session at the same location. To learn more about Ruth Bucher and her classes, head over to . Instagram: Connect with Julie Alexander and Handcrafted Therapy To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Ep. 2: The Power of a Massage Therapy Community: Learn How to Run a Better Business Through Community Support with Rebecca Brumfield, LMT
09/27/2022
Ep. 2: The Power of a Massage Therapy Community: Learn How to Run a Better Business Through Community Support with Rebecca Brumfield, LMT
Massage Therapy can be an isolating career at times, especially if you are running your own business. How do you market during downtimes? What do you do when you are working too much and feel burned out? In this episode, Julie is joined by Rebecca Brumfield, LMT to discuss the role community can play in helping you to become a better massage therapist and a better businessperson. Topics Discussed: Nontraditional ways of practicing massage How the massage therapy industry is in a prime spot for growth right now Ways to incorporate self-care in a busy massage therapy practice How to manage your massage practice in busy and slow times Hard lessons Rebecca learned while running her massage therapy business Why community is so important for learning and growth as a massage therapist Rebecca’s Bio Rebecca Brumfield is a nomadic podcaster and experienced LMT of 13 years and going strong! She is the trailblazing founder of Badass Bodyworkers – a supportive female community of bodyworkers and industry mentors that guide career-driven entrepreneurs how to THRIVE rather than SURVIVE in their careers. Rebecca graduated from Moore Career College in Baton Rouge, Louisiana where she owned a day spa for over a decade before transitioning to a mobile-based business providing massage therapy & coaching/consultation services. Her role as founder of Badass Bodyworkers gained her the Massage Therapy Hall of Fame award for her continual positive impact in propelling the massage industry forward. Rebecca is currently renovating a skoolie as a passion project. She loves to travel with her puppy, make apparel & create art, and volunteers for anti-human trafficking awareness in her spare time. More About Rebecca Brumfield and Badass Bodyworkers To learn more about Rebecca Brumfield and Badass Bodyworkers, head over to insert website: Check out Rebecca’s 33 Bodyworker Business Hacks Free Download Check out Rebecca on: FB group: Insta: High Vibe Tribe membership: Connect with Julie Alexander and Handcrafted Therapy To learn more about Julie Alexander, LMT and the Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at:
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Ep. 1: How to Make Passive Income in Your Massage Therapy Business with Peggy Lamb
09/13/2022
Ep. 1: How to Make Passive Income in Your Massage Therapy Business with Peggy Lamb
As massage therapists, many of us are limited in the number of clients we can see in one day. If we work too much, we risk burnout or even worse – injury. So how as a massage therapist can you earn additional income? In this episode, Julie is joined by Peggy Lamb LMT, BCTMB to discuss how massage therapists can extra money through passive income streams. Peggy has practiced massage since 1986 and is nationally certified. She currently owns a private massage and movement therapy business, where she practices when she's not teaching. Peggy received her initial training at the New Mexico Academy of Massage and Advanced Healing Arts in Santa Fe, New Mexico, and at Wellness Skills, Inc., in Dallas, Texas. She taught clinical anatomy and physiology, Trigger Point therapy and Swedish technique at Wellness Skills, Inc., in Dallas and at Texas Healing Arts Institute in Austin. In this episode, Julie and Peggy discuss: How to create mentor relationships with successful business owners Why do massage therapists need to look at additional ways to earn income What passive streams of income can massage therapists use How does affiliate marketing work Ways to talk to your clients about non-therapy offerings The easiest way to use technology when offering additional non-therapy services to your clients How to shift your mindset when incorporating passive income into your business Best piece of advice from Peggy Lamb: Get a business coach! More About Peggy Lamb LMT, BCTMB, and her Massage Publication Practice Peggy Lamb will tell you she is a massage therapist. She is a massage therapist, but she is so much more than that. When Peggy confronts a problem, she doesn't just solve the problem for herself. She will solve the problem for others, and try to ensure that the problem isn't a problem for all her clients. When she tore a rotator cuff, she learned about shoulders, how they move, how they function, and how they function well. Not only did she completely recover from her injury, she wrote a book "Releasing the Rotator Cuff" so other massage therapists can help their clients with shoulder injuries. When faced with a back injury, Peggy worked to recover from that, and recover she did. Not content to just overcome her own injury, she wrote another book "The Core of the Matter", with content geared to help others, and other massage therapists, with back problems. Peggy doesn't just fix issues that come up in her life, but she fixes those issues for others. Peggy Lamb is not just a massage therapist, she is an author of five books, a creator of four instructional DVDs, a teacher of massage therapists, and a leader in her field. All of this comes from one feeling the desire to touch, to heal, and to be touched. In addition to her extensive training in massage therapy, Peggy holds a master's degree in Dance from American University in Washington, D.C. She has volunteered for 10 years with "Truth be Told", teaching creative movement and writing to incarcerated women. Peggy brings her eclectic and extensive background into her teaching for an interesting, enjoyable and enlightening learning experience. When she's not working, Peggy can be found dancing, swimming in Austin's Barton Springs, hiking or even dog sledding. To learn more about Peggy Lamb, LMT, BCTMB head over to Sign up for Peggy’s free mini-course: Check out Peggy on and Connect with Julie Alexander and Handcrafted Therapy To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel:
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Trailer: The Handcrafted Therapy Podcast: A Podcast for Massage Therapists
08/22/2022
Trailer: The Handcrafted Therapy Podcast: A Podcast for Massage Therapists
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