Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

The Handcrafted Therapy Podcast: Business Conversations for Massage Therapists will focus on massage therapy, marketing your service-based business, and self-care. Episodes will include information about the upcoming events, training, and products featured in the retail and center for self-care located in Plano, Texas. It will feature interviews with leaders in the industry of massage therapy and self-care with helpful tips that you can implement immediately!

Ep. 34: Embracing Technology: Transforming Massage Education with Greg May 07/03/2024

Ep. 34: Embracing Technology: Transforming Massage Education with Greg May In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelong dedication to the profession. They discuss the various benefits of massage therapy, including stress reduction and treatment of visceral disorders, and the integrative approach at Parker University combining chiropractic care with massage therapy. Greg also highlights the advanced technology and extensive resources available at Parker, fostering a comprehensive learning environment for students. In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelong dedication to the profession. They discuss the various benefits of massage therapy, including stress reduction and treatment of visceral disorders, and the integrative approach at Parker University combining chiropractic care with massage therapy. Greg also highlights the advanced technology and extensive resources available at Parker, fostering a comprehensive learning environment for students. Topics Discussed: Technology in Massage Therapy Education Advanced Programs and Professional Opportunities Integration with Chiropractic Program Future in Integrative Medicine Timestamps [00:40] Greg's Early Life and Career Beginnings [01:12] Health Struggles and Diagnosis [04:24] Discovering Massage Therapy [06:16] Journey to Becoming a Massage Therapist [13:31] Parker University's Unique Offerings [25:04] The Future of Integrative Medicine [26:09] Technology in Massage Therapy Education [26:25] Anatomy and Training Insights [27:45] Virtual Dissection and Gamification [30:27] Hands-On Learning and Technology [32:45] Advanced Programs and Professional Opportunities [40:41] Medical Massage and Career Advice [46:22] The Versatility of Massage Therapy [49:33] The Benefits of Massage Skills Best piece of advice from Guest: More About Greg May and Parker University on Facebook Follow Muscle Scholars Society on Facebook Gregory May began his career as a massage therapist in 1991 after an obscure form of massage therapy, known as Segment-Reflex Massage, helped cure him of severe, life-threatening ulcerative colitis. He immediately quit his stressful job unloading railcars and intensely studied the works of many of the great massage therapy masters such as Barbara Condon, Paul St. John, Dr. Leon Chaitow, Rich Phaigh, Dr. Ross Turchaninov, and Oleg Bouimer. He has been practicing for over 30 years and has taught all aspects of basic and advanced massage therapy programs for over 25 years. He has implemented and directed medical massage curricula at many Texas schools. Greg is proud to be the Director of the Parker University School of Massage Therapy and his door is always open for students. He leads a team of 30 + Massage Therapists providing recovery massage for the Dallas Cowboys and other area professional sports teams. Greg owns medicalmassageconcept.com, a licensed continuing education provider company. His mission is to maximize the impact of Massage Therapy on humanity by reducing pain and suffering, avoiding invasive procedures, and promoting optimal performance and wellness of the complete individual. Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Technology in Massage Therapy Education Advanced Programs and Professional Opportunities Integration with Chiropractic Program Future in Integrative Medicine Timestamps [00:40] Greg's Early Life and Career Beginnings [01:12] Health Struggles and Diagnosis [04:24] Discovering Massage Therapy [06:16] Journey to Becoming a Massage Therapist [13:31] Parker University's Unique Offerings [25:04] The Future of Integrative Medicine [26:09] Technology in Massage Therapy Education [26:25] Anatomy and Training Insights [27:45] Virtual Dissection and Gamification [30:27] Hands-On Learning and Technology [32:45] Advanced Programs and Professional Opportunities [40:41] Medical Massage and Career Advice [46:22] The Versatility of Massage Therapy [49:33] The Benefits of Massage Skills Best piece of advice from Guest: More About Greg May and Parker University on Facebook Follow Muscle Scholars Society on Facebook Gregory May began his career as a massage therapist in 1991 after an obscure form of massage therapy, known as Segment-Reflex Massage, helped cure him of severe, life-threatening ulcerative colitis. He immediately quit his stressful job unloading railcars and intensely studied the works of many of the great massage therapy masters such as Barbara Condon, Paul St. John, Dr. Leon Chaitow, Rich Phaigh, Dr. Ross Turchaninov, and Oleg Bouimer. He has been practicing for over 30 years and has taught all aspects of basic and advanced massage therapy programs for over 25 years. He has implemented and directed medical massage curricula at many Texas schools. Greg is proud to be the Director of the Parker University School of Massage Therapy and his door is always open for students. He leads a team of 30 + Massage Therapists providing recovery massage for the Dallas Cowboys and other area professional sports teams. Greg owns medicalmassageconcept.com, a licensed continuing education provider company. His mission is to maximize the impact of Massage Therapy on humanity by reducing pain and suffering, avoiding invasive procedures, and promoting optimal performance and wellness of the complete individual. Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/31949847

Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard 06/05/2024

Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain. Megan also delves into the importance of addressing taboo subjects in women's health and her unique approach to holistic care, which combines somatic work, myofascial release, and trauma-focused therapy. We explore the concept of rebirth sessions for mothers and babies, a delicate process aimed at physical and emotional healing. Join us as we discuss Megan’s journey from registered nurse to midwife, and the pivotal role of creating safe spaces for women to heal and thrive. This episode is a serious and heartfelt exploration of the physical and emotional complexities of childbirth and postpartum care, providing essential knowledge and empathy for both practitioners and mothers alike. In this episode, Julie and Megan discuss: The Joy of Midwifery Advice for Massage Therapy Professionals Techniques for Postpartum Care Training and Certification in Midwifery Resources mentioned in this episode: More about Megan Prichard Megan Prichard is a dedicated healthcare professional with a holistic approach. With 15 years of experience in the field, Megan has been instrumental in bringing a comprehensive perspective to healthcare. Beginning her career as a Registered Nurse in 2008, Megan specialized in caring for newborns and pediatric patients. However, after the birth of her first son in 2012, she felt a strong calling towards birth work. This led her to dive deeper into natural health modalities, recognizing their significant impact on healthcare. Motivated by her passion, Megan pursued further studies and became a Certified Professional Midwife. Currently, Megan serves birthing families in North Texas and Southern Oklahoma as a practicing midwife. Drawing from her extensive knowledge and expertise, she provides compassionate care and support throughout the entire birthing process. In her quest to enhance her ability to aid women and families, Megan recognized the importance of incorporating bodywork into her practice. As a therapist at Ke Kino, she specializes in pre & post pregnancy, bodywork for mothers and babies, and intrapelvic attunement along with women’s and family care. Intrapelvic attunement involves the utilization of gentle internal bodywork techniques to align the pelvic floor, both physically and energetically. This approach is available to women in all stages of life, providing them with a safe and sacred healing experience. Megan is commitment to holistic healthcare, coupled with her dedication to helping others, sets her apart in her field. By integrating her expertise in midwifery, bodywork, and natural health modalities, she strives to empower women and families to achieve optimal wellness and to birth with power through a myriad of techniques such as: ● Midwifery ● Pre and Post Pregnancy Care ● Pediatric Bodywork ● Intrapelvic Attunement /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/31587172

Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson 05/09/2024

Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness. Julie Erickson introduces her uniquely crafted journal that encourages personal creativity and structured self-reflection, designed to fit into just 10 minutes a day. Learn about the therapeutic benefits of communicating with your body through journal entries that address physical discomfort and mental stress. Gain insights into Julie's own journey of self-discovery—from her adventurous career moves across the globe to the creation of a tool that aids others in their paths to self-care. Join us for a heartfelt conversation on the necessity of self-awareness, the challenges of prioritizing self-care, and how intentional journaling can lead to profound changes in personal health and wellbeing. In this episode, Julie and Julie discuss: Concept and Creation of Julie Erickson’s Journal Personal Experiences and the Impact of Journaling Therapeutic Insights and Integration in Massage Therapy Practice Self-Care and its Importance for Caregivers* Utilization and Practical Tips for Using the Journal Resources mentioned in this episode: Purchase a journal at Visit and learn more about Julie’s services More about Julie Erickson Julie has practiced massage in a variety of settings since graduating from Seattle Massage School in 1992. She loves working with clients who participate in their own wellness or recovery. She loves to create a personalized massage for each client, based on what their needs are that particular day. Julie is also a certified Yamuna Body Rolling instructor, an Oola coach, and co-author of a new wellness journal titled "Season of Growth". All these aspect of her work have something in common; to help others become more balanced in their lives, in particular, their health and wellness. Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/31207012

Ep. 31: The Gentle Power of Craniosacral Therapy with Marni Matyus 04/03/2024

Ep. 31: The Gentle Power of Craniosacral Therapy with Marni Matyus In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will discover the delicate art of balancing the craniosacral rhythm with light touch. Marni shares her extensive knowledge on how emotional traumas are intricately linked with our physical state and how they can be released through somatic techniques, integrating a unique hybrid of deep and light therapy work. Together, we highlight the miraculous transformations that take place in clients who receive the right therapy at the pivotal moment in their lives, crediting the mystical synergy of therapist-client pairing. In this episode, Julie and Marni discuss: Client-Therapist Connection in Healing Massage Community and Collaboration Accessibility and Understanding of the Therapy Resources mentioned in this episode: Class: Class: More about Marni and KeKino Massage My work has evolved in ways I never could have imagined. This is how I currently describe my job: I am a bodyworker/manual therapist My specialties are chronic pain, anxiety, trauma, disassociation, migraines, TMJD, neck pain, car accidents - especially whiplash and recovery from serious injury, neurological conditions, long covid. I often help people who are stuck in fight/flight and help them to stay in a more calm/grounded/regulated state. I have a lot of experience treating trauma victims and often work collaboratively with other health care providers. My training is in cranio-sacral therapy, somato-emotional release, medical massage, myofascial release, visceral manipulation, lymphatic drainage, orthopedic and osteopathic techniques, naturopathy, herbology, reiki, meditation, theta healing, I'm licensed as a massage therapist and massage therapy instructor with a certification in corrective exercise. I practice instrument assisted lymphatic drainage (Lymphstar Pro) as well as manual lymph drainage and a variety of manual therapy modalities. I teach classes for massage therapists in myofascial release, back pain, pelvic alignment, cupping, reflexology, cranio-sacral therapy, reiki/energy work, TMJ, trauma, and more. I often treat people who have suffered for years or those whose doctors can find no real answers for the source of their pain. I treat anyone who can benefit from my unique skill set. Most often I see stressed moms, postnatal, prenatal, people who spend too much time at a desk, elderly, frail, and those with complicated medical conditions or who are otherwise too sensitive for regular massage. My touch is deep when necessary, but I find that the most profound healing often comes from the lightest touch - highly focused and intentional. It is almost always gentle and pain free. I coach clients in shadow work, nutrition, natural health, non-toxic lifestyle, meditation, pain management, healing trauma that presents as chronic pain and/or limiting beliefs, movement, learning to feel, feminine embodiment, emotional regulation. Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/30631203

Ep. 30: The Art and Science of Zero Balancing with Dr. Michele Doucette 03/05/2024

Ep. 30: The Art and Science of Zero Balancing with Dr. Michele Doucette In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being. Dr. Doucette, with over two decades of experience in zero balancing, shares her insights into this unique therapy that converges the wisdom of both Eastern and Western medicinal traditions. Julie inquires about the intricacies of reaching bone during therapy sessions, leading to an enlightening discussion on how zero balancing complements traditional massage by integrating bone, joints, connective tissue, and energy work. Discover why zero balancing is considered an art and science, touching not only our physical structure but also engaging our mind, emotions, spirit, and energy. Dr. Doucette uncovers the backstory of zero balancing's development and its powerful capacity to induce mental clarity, peace, and an expanded state of consciousness by altering brainwave states and neurological responses. In this episode, Julie and Dr. Doucette discuss: Understanding the Intelligence of the Body Zero Balancing as an Integrative Touch Therapy The concept of touching structure and energy simultaneously Zero Balancing, Nervous System, and Consciousness Zero Balancing's Impact and Accessibility More About Dr. Michele Doucette Purchase Dr. Coucette’s book I have been studying human health and well-being for almost 40 years, and I am happy to report I still have more questions than answers! The mysterious capacity of human beings to express life, to heal, to grow, to awaken, and to evolve completely fascinates me. Using my hands, my heart, and my mind to facilitate healing is a true privilege and I am grateful for every patient and every student I have the opportunity to work with. I began my higher education with a degree in biochemistry. While working in the field of medical diagnostic research and development, I looked into a test tube one day and realized I would not find the answers to my queries about life and humanity therein. I had to work with actual people, their bodies, minds, and spirits. Studying chiropractic at Los Angeles College of Chiropractic gave me an excellent medical education, and the skills to amplify the natural healing ability of the body through spinal evaluation and adjustment. I augmented that education with specialized training in the Gonstead Chiropractic Technique which involves in-depth bio-mechanical analysis and specific, directional adjusting techniques for optimum effectiveness and efficiency of healing. I started my chiropractic practice in 1990 and soon thereafter began to study Zero Balancing as well. Zero Balancing is a unique, hands-on, bodywork system of healing. It combines the Western view of medicine and science from the field of osteopathy with Eastern concepts of energy and healing from the field of acupuncture. ZB affects the whole person (body, mind, and spirit) by providing both structural therapy and energy medicine simultaneously, and thereby accessing the body’s “interoceptive” mechanism of conscious awareness, self-referencing, and physical, as well as psychoemotional, resilience. It is life changing for patient and practitioner. One of my strongest passions is teaching Zero Balancing to other healthcare providers and anyone who wants to learn about the power of conscious touch and energy medicine. I am on the faculty of the Zero Balancing Health Association and teach classes internationally. Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/30212028

Find Your Niche Expo - A Special Message from Julie Alexander 02/08/2024

Ep. 29: Maximizing Earnings: Financial Insights for Massage Therapists with Craig Meunier and Brendan McBratney 02/06/2024

Ep. 29: Maximizing Earnings: Financial Insights for Massage Therapists with Craig Meunier and Brendan McBratney In this episode of the Handcrafted Therapy Podcast, host Julie Alexander welcomes guests Craig Meunier, owner of a Massage Envy franchise, and Brendan McBratney, a fellow franchisee, to discuss the ins and outs of the massage therapy industry. With valuable insights into the financial and professional considerations involved in choosing between working for an employer and running a private practice, Craig and Brendan share their personal journeys and expertise. They delve into topics such as the demand for massage therapists, creating a positive work environment, and the importance of understanding the financial aspects of the profession. Tune in as they offer guidance for those interested in joining the industry or seeking assistance with workplace issues, providing a compelling and insightful conversation for both aspiring and established massage therapists. In this episode, Julie, Brendan and Craig discuss: Growth and Opportunities in the Massage Therapy Industry Financial Considerations in the Massage Therapy Industry Creating a Fulfilling Career Environment Business Ownership and Responsibilities Advantages of Working for Someone Else vs. Being Self-Employed Resources mentioned in this episode: More about Massage Envy From day one in 2002, the Massage Envy brand was built on the foundation of helping people feel their best. Therapeutic massage, stretch, and skin care services are now integral parts of this whole-body wellness philosophy. Massage Envy believes, at its core, that massage, stretch, and skin care aren’t luxuries: they keep your whole body working, pure and simple. Incorporating these services as regular routines go a long way towards helping people take care of themselves and more – more of what matters to them, what makes them happy, and what helps them support a well-balanced lifestyle. In short, what keeps their body working. More About Craig Meunier Over 25 years of experience in the restaurant and hospitality industry. Owner of Massage Envy - Tyler More about Brendan McBratney Brendan McBratney, based in Frisco, Texas, United States, is currently a Chief Strategy Officer (CSO) at Cowboy Animal Health, LLC, bringing experience from previous roles at Massage Envy and Massage Envy Spa and Glazer's Distributors. Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/29812313

Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies 01/02/2024

Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies Dive into the evolving landscape of massage therapy in Episode 28 of the Handcrafted Therapy Podcast with host Julie Alexander and guest Robert Gardner, an expert in mat-based massage based in Austin, Texas. Join the conversation as they explore the challenges and opportunities in the industry, including the rise of niche services and the need for innovation and adaptation. From discussing the impact of big corporate entities to the significance of social media marketing, this insightful episode sheds light on the future of massage therapy and the importance of embracing new, effective approaches in solving clients' pain problems. Tune in to gain valuable insights into the changing dynamics of the massage industry and the power of differentiation through niche services. Julie and Robert discuss: Challenges and Opportunities in Mat-Based Massage Therapy Evolution of Gardner's Practice and Teaching Unique Massage Techniques and Pain Relief Approach Niche Services and Change in the Marketplace More About Robert Gardner Robert Gardner is a licensed Thai massage instructor, therapist, and yoga teacher based in Austin, Texas. Robert's practice primarily involves Thai massage, yoga therapy, and yoga classes, and he has been in the healing arts field for over 21 years. His goal is to assist and educate individuals, encouraging them to stimulate their own healing. To learn more about Robert Gardner wellness head over to https://www.robertgardnerwellness.com/about/ ‘X’ Robert @RobertGWellness Watch Robert on his Youtube Channel: https://www.youtube.com/user/goudaforme Follow Robert on Facebook: https://www.facebook.com/RobertGWellness/ Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/29298638

Ep. 27: Inspiring Positivity and Growth in Massage Therapy with Ariana Vincent, LMT, MTI 12/05/2023

Ep. 27: Inspiring Positivity and Growth in Massage Therapy with Ariana Vincent, LMT, MTI In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by the esteemed Ariana Vincent, a veteran in the massage therapy field with over 40 years of experience. Throughout the engaging conversation, Ariana shares her inspiring journey, wisdom, and passion for massage therapy, emphasizing the fusion of science and heart-centered care. From her early days in the industry to her current role as an instructor and founder of the Ariana Institute, her insights on the transformative power of touch and the importance of community in the massage profession will leave listeners inspired. Join Julie and Ariana as they delve into topics like mentorship, finding one's niche, and the significance of maintaining positivity and personal fulfillment in challenging times. It's a conversation that celebrates the unique journey of a dedicated professional and offers valuable lessons for anyone in the wellness and holistic health community. In this episode, Julie and Ariana discuss: Ariana's 40 years of experience in the massage industry The Ariana Institute and Online Business The unique opportunities available for massage therapy instructors Mentors and Lifelong Learning Teaching and Inspiring Others Ariana's Piece of advice: Keep the light shining and believe in yourself and follow your heart About Ariana Vincent, LMT, MTI and the Ariana Institute: Watch on YouTube Ariana Vincent, CEO and Founder of the Ariana Institute, is a Board Certified Massage Therapist and Continuing Education Provider in Austin, Texas. Ariana has been a Massage Therapy Instructor and a Continuing Education Provider for 21 years as well as a Licensed Massage Therapist for 36 years. She is an approved Continuing Education Provider by the National Certification Board for Therapeutic Massage and Bodywork and offers a wide variety of seminars, workshops, and therapy manuals beneficial to massage therapists nationwide. /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/28924898

Ep. 26: Building a Sports Massage Empire: The Cross Function Sports Massage Method with Jenny Mapes 11/07/2023

Ep. 26: Building a Sports Massage Empire: The Cross Function Sports Massage Method with Jenny Mapes In this episode of the Handcrafted Therapy Podcast, Julie sits down with Jenny Mapes, a former Olympic hopeful turned sports massage therapist and founder of Cross Function Academy. Julie first met Jenny at a lounge and was immediately impressed by her background in high jump training for the 2012 London Olympics. However, after not making the team, Jenny discovered her passion for sports massage through her own experience with a quad injury and the healing process with an orthopedic massage therapist. Now, Jenny runs a sports recovery center in Seattle, working with athletes of all levels and specializing in sports massage. She is even working towards joining the US Olympic medical team and has her sights set on the Pan Am games. Jenny not only offers hands-on treatments but has also developed a comprehensive sports massage curriculum for licensed massage therapists in Seattle. The curriculum includes 16 courses and covers topics such as sports movement foundations, injury assessments, and working with medical teams. Topics discussed in this episode: Jenny's Journey to Sports Massage Jenny's Sports Recovery Center, Cross Function Sports Massage Details about Jenny's Sports Massage Curriculum Sports Massage Success Stories More About Jenny Mapes and Cross Function Sports Massage Jenny Mapes is the founder and owner of CrossFunction Sports Massage. She has been a movement specialist, personal trainer, and coach for over 19 years, teaching sport clinics throughout the PNW and in Coaches Choice training videos nationwide. Jenny trained for the 2012 London Olympics in the high jump. She has worked with individuals ranging from the general public to pro athletes from multiple sports, improving their movements for better performance. Jenny received a B.S. from the University of Oregon, is a CSCS, Certified Master Trainer, graduated massage school from Alexandar School of Natural Therapeutics, and certified in Zen BodyTherapy, Scar Tissue Therapy, Cupping, Kinesiotaping, IASTYM/Scraping, and many others She was on the sports medicine team rotation at the US Olympic and Paralympic Training Center in 2019, on the sports med team for the USATF Olympic Trails in 2020/1, USATF Masters Nationals sports med team in 2018, World Athletics Championships in 2022, along with participating other regional sports med events. Jenny also developed and instructs other LMT's to become sports massage specialists through an intensive Sports Massage certificate program called CrossFunction Sports Massage Academy, and loves bringing passion and awareness to sports massage in her community. To learn more about Cross Function Sports Massage head over to Be sure to follow on Instagram! Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/28530665

Ep. 25: Evolving Techniques in Massage Therapy: A Deep Dive with Ke Kino Owner, John James 10/03/2023

Ep. 25: Evolving Techniques in Massage Therapy: A Deep Dive with Ke Kino Owner, John James In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by guest John James, owner of a massage academy. They delve into the fascinating practice of rebirthing and its impact on both the physical and emotional well-being of clients. John shares the transformative effects of applying light pressure to the dural tube and how it stimulates a birthing-like experience. They also discuss the importance of treating the mother first, incorporating touch body work, and even replicating completion through massage techniques. The duo explores the connection between a person's body and their life experiences, emphasizing the intuitive nature of massage therapy. In addition, John sheds light on their work at Finding Zero, a clinic focused on achieving a state of relaxed presence. They touch on various techniques used to help individuals reach this state and the significance of releasing trauma for bonding during breastfeeding. Don't miss this insightful discussion on the future of massage therapy and the mission to bring it to the forefront of evidence-based medical research. Topics discussed in this episode: Replicating Completion in Birth Process Perceiving Body's Life Journey and Intuition Achieving a State of Zero Financial Stability and Impact on the Profession More About John James and Kekino I'm John James, and I'm delighted to introduce myself to you. As the owner of Ke Kino Institute of Healing, a massage clinic and massage school, I have devoted my life to helping others find the experience of balance and healing. Nestled in a tranquil country setting just 30 miles north of Plano, Texas, my family and I reside on a compound of 5 homes that fosters a sense of community living. Alongside my loving wife Michelle and our four wonderful children, we share our space with a variety of animals, including horses, dogs, chickens, and cats. For more than 30 years, I have been refining my skills as a bodyworker, continuously expanding my knowledge in various modalities. I specialize in transformative practices such as myofascial release, craniosacral therapy, lymph drainage, energy work, reflexology, and shamanism. These modalities play a crucial role in resolving trauma, autonomic dysregulation, and alleviating pain. My passion for holistic healing has led me on a journey of dedicated study and exploration. Over the course of nine years, I immersed myself in the profound teachings of Transactional Philosophy, which has significantly influenced my approach to wellness. Additionally, I have had the privilege of working closely with esteemed South American Shamans for seven years, deepening my understanding of the healing arts. To learn more about Kekino head over to Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/28203656

Ep. 24: The Power of Kindness: Transforming Business and Life with Julie Alexander 09/05/2023

Ep. 24: The Power of Kindness: Transforming Business and Life with Julie Alexander Discover the incredible power of kindness in business and life. From a viral marketing campaign to inspiring stories of transformation, this podcast will challenge your perspective on kindness. But what happens when kindness alone isn't enough? Find out, in this intriguing episode that will leave you questioning the true limits of compassion. In this episode, you will be able to: Grasp the profound impact of introducing kindness and empathy into your business operations. Learn how your personal journey towards genuine kindness can transform your professional relationships. Explore the critical role of self-love and self-acceptance in achieving ultimate success. Discover how small acts of kindness can ripple out to make significant changes in your community. Gain insights into the transformative power of compassion both in your personal and professional life. Being kind is a reflection of gratitude, and gratitude is the path to happiness. - Julie Personal Transformation Through Kindness Practicing kindness can redefine your life both professionally and personally. Not only does it create a positive aura around a professional environment, but it also enhances personal relationships and personal growth. Kindness fosters empathy, understanding, and respect, which collectively contribute to a harmonious and prosperous life. The resources mentioned in this episode are: Visit my new in Plano, Texas. Check out the and come in to get yours today. Be kind to yourself every day by saying something kind to yourself in the mirror. Be kind to three other people every day - it can be anyone you know or a stranger. Share your kindness stories with me. Download kindness cards from and leave them on people's windshields or give them to friends. Check out to learn about and support their ceramic ornaments that symbolize kindness. Understand the positive impact of intentional kindness and how it can inspire others to practice kindness. Spread kindness like the snowball effect or the butterfly effect - make kindness a global phenomenon. Embrace the joy and fulfillment that comes from being kind to others. /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/27947781

Ep. 23: Elevating Massage Therapy with Chinese Healing Arts - Insights from Mandy Hatch 08/08/2023

Ep. 23: Elevating Massage Therapy with Chinese Healing Arts - Insights from Mandy Hatch Do you want to enhance the therapeutic effectiveness of your massage therapy practice and expand your holistic healing approach? Are you looking for a solution that will help you achieve these results? Look no further! In this episode, we have Mandy Hatch, an expert in integrating Chinese medicine into massage therapy, who will be sharing her knowledge and techniques to help you achieve enhanced therapeutic effectiveness and a more comprehensive approach to holistic healing. Get ready to take your practice to the next level! Topics discussed in this episode: The fusion of Chinese medicine's timeless wisdom into modern massage therapy. The essentiality of self-care and self-practice in the durability of a massage therapy practice. The potential benefits of an interstate compact on the expanded career opportunities of massage therapists. The transformative power of touch intertwined with intention in the practice of massage therapy. The importance of distinguishing a niche and the value of ongoing learning in evolving within the massage therapy industry. Best piece of advice from Mandy: Don’t sell yourself short More About Mandy Hatch I have been a CNA on a MED/Surg Unit, and an Army Medic, Currently I am a Military Spouse, mother of 3 + bonus son. I have been a Massage Therapist for 8 years, with a Bachelor of Science in Natural Health. I was the AMTA-TX Secretary for 6 years, and am the current AMTA-NC Financial Administrator. My massage journey started after a horrific car accident when I was 18, that left me with such severe whiplash that I was unable to turn my head, and caused my mother to seek massage to help rehabilitate my neck.I am very passionate about the benefits of Massage. I love energetic and light touch modalities, and finding new ways to incorporate holistic modalities into my practice. Follow Mandy on Facebook: Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/27685515

A Special Message from Julie Alexander 07/25/2023

Ep. 22: Dominate Your Niche in Massage Therapy for Optimal Success with John James 07/11/2023

Ep. 22: Dominate Your Niche in Massage Therapy for Optimal Success with John James From working in construction to establishing a path in massage therapy, John James is a seasoned professional who has transmitted his passion and energy into a successful career spanning nearly 32 years. John's route to acquiring Kekino Massage Academy was birthed from his desire to contribute significantly to the advancement of practitioner education. His observations and experiences in the field have led him to champion the importance of discovering a specialized niche within the industry, adding unique value to the academy's curriculum. Topics discussed in this episode: Unravel the importance of finding your unique spot in the vast world of massage therapy. Get the lowdown on future roadblocks and golden chances waiting in the evolving profession of massage therapy. Appreciate the need for perpetual learning and the mind-body relationship in elevating your massage therapy methods. Explore how eschewing competition and teaming up with fellow therapists can uplift the massage therapy landscape. Absorb how the essence of touch can enhance emotional well-being and cultivate deeper connections. Best piece of advice from John: Find your focus to find satisfaction. More About John James and Kekino I'm John James, and I'm delighted to introduce myself to you. As the owner of Ke Kino Institute of Healing, a massage clinic and massage school, I have devoted my life to helping others find the experience of balance and healing. Nestled in a tranquil country setting just 30 miles north of Plano, Texas, my family and I reside on a compound of 5 homes that fosters a sense of community living. Alongside my loving wife Michelle and our four wonderful children, we share our space with a variety of animals, including horses, dogs, chickens, and cats. For more than 30 years, I have been refining my skills as a bodyworker, continuously expanding my knowledge in various modalities. I specialize in transformative practices such as myofascial release, craniosacral therapy, lymph drainage, energy work, reflexology, and shamanism. These modalities play a crucial role in resolving trauma, autonomic dysregulation, and alleviating pain. My passion for holistic healing has led me on a journey of dedicated study and exploration. Over the course of nine years, I immersed myself in the profound teachings of Transactional Philosophy, which has significantly influenced my approach to wellness. Additionally, I have had the privilege of working closely with esteemed South American Shamans for seven years, deepening my understanding of the healing arts. To learn more about Kekino head over to Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/27426300

Ep. 21: Create Your Dream Practice with Premium Pricing with Irene Diamond 06/20/2023

Ep. 21: Create Your Dream Practice with Premium Pricing with Irene Diamond Have you heard these common myths about building a successful private practice? Myth #1: You need to be a marketing expert to succeed. Myth #2: You have to sacrifice your values to make money. Myth #3: You can’t have a fulfilling career and a successful business at the same time. As a therapist, navigating the business side of private practice can be overwhelming. But the truth is, building a thriving practice that aligns with your values and provides a fulfilling career is possible. Our guest, Irene Diamond, will share their insights and proven strategies for creating a successful private practice that generates revenue and improves client experiences. Don't miss out on learning the truth behind these myths! In this episode, you will be able to: Discover the secrets to creating a thriving private practice with lasting success. Learn the crucial role of a targeted focus on specific issues and clients for maximum impact. Uncover the benefits of setting premium prices and offering a satisfaction guarantee. Master the art of embracing a business mindset through marketing, sales, and strategy. Realize the importance of perpetual learning and self-improvement in your professional journey. Irene Diamond, is a 30+ year pioneer in the health and wellness industry. She calls herself a “Pain Reliever & Mover-Improver” for both bodies and businesses! With a degree in rehabilitation/movement therapy and a relentless passion for innovation, Irene is a true trailblazer. Her remarkable journey began in 1978 when she suffered a spinal cord injury tragically leaving her completely paralyzed. Her rehabilitation led her on her journey into physical therapy to improve mobility and reduce pain. She got her her degree in Rehabilitation and Movement Therapy and went on to found SeaFit Tours, the world's first international fitness-cruise company. Not stopping there, Irene established Diamond Pain Relief & Wellness in 1995, San Francisco's very first wellness center. Irene's brand, ACTIVATED diamond™, supports health and wellness business owners and individual providers and therapists and encompasses an array of programs, consulting, and coaching designed to maximize revenue, thrill clients, all while avoiding burnout. At the core of ACTIVATED diamond is the Dream Practice Mastery Academy™, a personalized coaching program that supports some of the world's most successful health and wellness providers. Best piece of advice from Irene: If you incorporate at least one tip from the precise private practice that was given during this episode, it will transform your practice. More About Irene and ACTIVATED DIAMOND Irene’s Brand ACTIVATED diamond is the Dream Practice Mastery Academy™, a personalized coaching program that supports some of the world's most successful health and wellness providers. Through the Academy, practitioners unlock their true potential and achieve unparalleled levels of success. One of the crown jewels in Irene's repertoire is Active Modulation Therapy—The Diamond Method®, widely recognized as one of the most effective rehabilitation approaches for conditions such as relief from fibromyalgia, migraine, and orthopedic pain and limited mobility, resulting in improved performance and function. Irene's unique concept, the Precise Private Practice® (PPP), has transformed countless clinics into the go-to practices in their respective areas. Through PPP, clinics delight their clients and receive referrals from other healthcare providers, all while enjoying a truly fulfilling life. Diamond Active Massage™ is a newer offering she teaches for muscle and stress-relaxation. A transformative unique technique she licenses to providers in a consumer-facing setting like luxury spas, health clubs, and private practices. As an esteemed speaker and author, Irene Diamond captivates audiences with her counterintuitive and thought-provoking insights. Her expertise in leveraged practice-acceleration has made her a sought-after consultant for health and wellness clinics and spas worldwide. Recognized for her outstanding contributions, Irene was proudly inducted into the World Massage Hall of Fame in 2013. With over three decades of wisdom as a business strategist, mentor, clinician, and continuing education provider, Irene Diamond inspires "Therapreneurs" and practice owners to embrace a new paradigm. By adopting Irene's "Inside Out" approach, they unlock tremendous financial wealth while delivering remarkable clinical results. And the best part? They achieve all this while working fewer hours and having more fun. Join the ACTIVATED diamond movement today and witness the transformation of your business and life. Irene Diamond is eagerly awaiting to guide you on your path to brilliance. To learn more about Irene, head over to her website: You can also check out Irene’s Facebook Page: And find all of Irene’s important links here: https://linktr.ee/irenediamond Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/27138108

Ep. 19: My Experience Opening the Handcrafted Therapy Massage Supply and Training Center with Julie Alexander, Massage Therapist 05/23/2023

Ep. 18: Exploring the Mind-Body Connection with Zero Balancing Massage Therapy with David Lauterstein 05/09/2023

Ep. 18: Exploring the Mind-Body Connection with Zero Balancing Massage Therapy with David Lauterstein Join Julie for a fascinating conversation with David Lauterstein, experienced massage therapist, instructor and zero balancing practitioner. David shares how he found his calling in massage therapy after studying philosophy in college. He then takes us on a journey through his training in anatomy, deep tissue massage, and cranial sacral therapy before discovering the transformative power of zero balancing. Listeners will gain a deep understanding of zero balancing and how it can help bring about profound changes in their clients. Julie and David discuss: Zero Balancing: A New Approach to Massage Therapy Exploring The Connection Between Body, Mind, and Spirit How Massage therapy can facilitate a deeper connection between body, mind, and spirit Understanding anatomy is key to effective massage therapy Different approaches to massage therapy can enhance overall health and well-being Integrating massage therapy with other holistic practices can provide a powerful healing experience More About David Lauterstein David Lauterstein is the co-founder of The Lauterstein-Conway Massage School in Austin (established in 1989). He has been teaching, Deep Massage: The Lauterstein Method and Zero Balancing world-wide since 1984. He is the author of five books: Putting the Soul Back in the Body, The Deep Massage Book, Life in the Bones, The Art of Massage, and, just published with co-author Dr. Jeff Rockwell, The Memory Palace of Bones: exploring embodiment through the skeletal system. To learn more about David Lauterstein, head over to Visit David’s Website: Sign up for David’s Newsletter: Buy David’s latest book: Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/26768394

Ep. 17: Discover the Benefits of MediCupping with Chrissy Stites 04/25/2023

Ep. 16: Innovation and Outside-the-Box Thinking in the Massage Industry with Maria Rodriquez 04/11/2023

Ep. 16: Innovation and Outside-the-Box Thinking in the Massage Industry with Maria Rodriquez Maria E Rodriguez is the owner and solo practitioner of The Brave Hummingbird Healing Studio in Richardson Texas. She has been a licensed massage therapist for 15 years and has experience as a massage instructor. Her love for massage therapy and helping others has led her to many teachers and opportunities to travel around the world to learn from experts on holistic health practices. In this episode, Julie talks with Maria Rodriquez a successful business owner in the massage industry. They discuss practical ways to think outside the box and solve client problems. Maria also talks about how she has incorporated natural healing modalities into her practice to help her clients and how she has had to manage to balance her career and family, especially two children with health needs, which has inspired Maria to incorporate herbalism and handmade soaps, creams, and candles without chemicals into her business. Topics discussed: Natural Healing in Massage Practice. Holistic Health Modalities. [ Holistic healing and tools. Investing in yourself. Self-care in the service industry. Setting boundaries for massage therapists. Women's workshops in energy medicine. Sharing knowledge in the industry. Best piece of advice from Maria: Put your pride aside More About Maria Rodriquez and The Brave Hummingbird Healing Studio My heritage and background has always called me toward Natural medicine and holistic practices. Following that calling i also received my certification in herbalism and Holistic Health Coaching. I’ve trained Under Dr. Alberto Villoldo PhD, and Native Peruvian Shamans. I went through the light body Shamanic training two times to heal my own traumas and to be of better service to my community. In 2019 i received my certification for respiratory Hygiene (dry salt therapy). In 2020 I became certified in Yoni Steaming. My other love is formulating natural nontoxic face and body products and Clean Candles. In my practice i combine many of my healing modalities such as Detoxification, massage, and Energy medicine to help achieve ultimate health goals. I also teach workshops on Self-healing, motivation, and Energy medicine healing techniques. I love what i do with all my heart. Ways to connect with Maria Connect with Maria at Instagram@thebravehummingbird Or visit her website to learn more about her services www.thebravehummingbird.com Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/26502054

Ep. 15: The Power of Action: Achieving Success in Your Massage Therapy Business with Felicia Brown 03/28/2023

Ep. 15: The Power of Action: Achieving Success in Your Massage Therapy Business with Felicia Brown Felicia Brown, LMBT is a Business, Marketing and Life Coach for Massage, Spa & Wellness Professionals and other heart-centered entrepreneurs, as well as an award-winning massage therapist, repeat spa owner and serial entrepreneur. She loves helping others succeed by creating lives and businesses filled with passion and abundance and speaks at conferences around the US and abroad. In this episode, Julie talks with Felicia Brown, a massage therapy instructor, massage therapy business coach, and consultant. Felicia talks about the importance of taking action and how it has been a key factor in her success. Whether you're a massage therapist or a massage therapy business owner, you will benefit from listening to this episode as Felicia provides valuable insights on how to overcome fear and hesitation and start making progress toward your business goals. In this episode, Julie and Felicia discuss: Felicia’s love for the massage therapy community and education led her to become an instructor and mentor for other massage therapists. Why taking action doesn't have to be a big or perfect step, but it helps to keep moving in some direction. How Delaying action can cause missed opportunities and hinder progress. What a business coach is and how it can help you in your massage therapy career Best piece of advice from Felicia: Action is the foundational key to success and or for all success. More About Felicia Brown and the Dream Team Ducks Felicia is the author of several books including Creating Lifetime Clients: How to WOW Your Customers for Life and Free & Easy Ways to Promote Your Massage, Spa & Wellness Business. Her new children’s book, Marathon Marshall & The Dream Team Ducks will help raise money for The Massage Therapy Foundation. In her free time, she loves living an active lifestyle, taking photos of wildflowers and racing rubber ducks. Ways to connect with Felicia Ways to connect with Felicia Connect with Felicia and The Dream Team Ducks™ at www.FeliciaBrown.com and . Check out all of Felicia's links: ; Learn more about Felicia’s book: https://www.feliciabrown.com/boston-book Connect with Julie Alexander and Handcrafted Therapy ! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/26345805

Ep. 14: Overcoming Obstacles and Finding Purpose in the Massage Therapy Industry with James Waslaski 03/14/2023

Ep. 14: Overcoming Obstacles and Finding Purpose in the Massage Therapy Industry with James Waslaski James Waslaski integrates over 30 plus years of expertise in manual therapy to teach over 45 live seminars per year all over the world. He is a published author, and renowned international lecturer, teaching Chiropractors, Athletic Trainers, Osteopaths, Physical Therapists, Physiotherapists, Physicians, Certified Personal Trainers and Massage Therapists how to integrate their techniques to increase client outcomes. In this episode, Julie and James discuss James' experiences of traveling to different countries, teaching, and forging connections with colleagues from around the world. He describes how the pandemic disrupted his busy schedule, forcing him to adapt to online teaching and find new ways to grow his business. James also shares his personal journey of rediscovering his passion for teaching and helping others, through the challenges of Covid and a life-changing car accident. This episode is a testament to the resilience and strength of the massage therapy industry and the importance of finding purpose and connection in difficult times. In this episode, Julie and James discuss: How James created a successful business throughout his years as a massage therapist tThe importance of integrating different healthcare professionals, such as chiropractors, physical therapists, and osteopaths The value of perseverance, humility, and empathy, and how these can lead to personal growth and success Best piece of advice from James: Learn to embrace every challenge, obstacle, and transition in life since these experiences make you a better person and a better massage therapist. More About James Waslaski and Integrated Manual Therapy and Orthopedic Massage Seminars James is also a Certified Personal Trainer with the National Academy of Sports Medicine. He is an approved NCBTMB Provider. His textbook, Clinical Massage Therapy: A Structural Approach to Pain Management, was published by Pearson Publishing in 2011. He presents at state, national and international Chiropractic, Osteopathic, Athletic Training and Massage Therapy Conferences on an annual basis. James received the FSMTA International Achievement Award in 1997. He was inducted into the Massage Therapy Hall of Fame in 2008. He was also nominated and awarded by his peers Teacher of Year at both the Canadian Massage Conference in 2012 and at the World Massage Festival in 2015. Detailed information can be found on his website: www.orthomassage.net Ways to connect with James E-mail. To learn more about Integrated Manual Therapy and Orthopedic Massage Seminars visit Follow on Facebook Subscribe to Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/26177757

Ep. 13: Unleashing Synergistic Business Strategies: Combining Massage Therapy with Diverse Modalities with Angie Patrick with Oakworks 02/28/2023

Ep. 13: Unleashing Synergistic Business Strategies: Combining Massage Therapy with Diverse Modalities with Angie Patrick with Oakworks Angie Patrick is a massage supplies expert and an employee of Oak Works. She has been in the massage and spa industry for 25 years and has a wealth of knowledge about products to help massage therapists succeed. She has written for Massage Today and is now head of distribution and key accounts at Oak Works, managing franchises and distribution. In this episode, Julie Alexander interviews Angie Patrick from Oakworks to explore how massage therapists can use innovative products, marketing strategies, and new modalities to protect their bodies, increase their business, and provide their clients with the best possible experience. In this episode, Julie and Angie discuss: What is the future of massage therapy products and how can they benefit both the client and the therapist? How can massage therapists partner with new modalities like drip therapy, vibroacoustic therapy, and salt therapy to create a greater wellness experience? What are the best marketing strategies for massage therapists to gain more clients? Resources: Donate to Give Kids the World – Olivia's Oasis - https://www.gktw.org/help/give.php Give Kids the World – https://www.gktw.org/ Youtube – Give Kids the World Channel - https://www.youtube.com/user/givekidstheworld Best piece of advice from Angie: Always be mindful of first impressions and how you are perceived by your clients More About Angie Patrick and Oakworks: Previously with Massage Warehouse, Angie is now working for Oakworks in New Freedom, PA. Formerly a columnist with Massage Today, Performance Health / Massage Therapy Foundation Humanitarian of the Year 2010, Member of World Massage Therapy Hall of Fame. Visit to learn more To reach Angie you can follow her on: Facebook: Linkedin: Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: Loved this episode?Leave us a review and rating here:️ https://geo.itunes.apple.com/us/podcast/id1641331534?ct=rephonic&mt=2 OR https://www.podchaser.com/podcasts/4853846 /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/26053269

Ep. 12: How to Make a Difference in the Massage Therapy Industry with Massage Supply Expert Angie Patrick 02/14/2023

Ep. 11: How Do I Make My Massage Therapy Business Successful With Julie Alexander 01/31/2023

Ep. 10: How to Manage the Marketing and Branding for Your Massage Therapy Practice with Erika Newsom 01/17/2023

Ep. 10: How to Manage the Marketing and Branding for Your Massage Therapy Practice with Erika Newsom How do you grow your massage therapy business? What are the best ways to market your business if you do not have much money to spend? In this episode, Julie is joined by Erika Newsom, a 25-year marketing professional, to discuss how to market and brand your massage therapy business. Erika Newsom is a marketing pro with over 25 years' experience contributing to successful campaigns as a client, agency partner, and sales executive. She has solved challenges for brands large and small – from consumer-packaged goods (Dr Pepper, Frito Lay, Snapple, Trident) to telco (AT&T, Nokia) to local and regional franchisees (McDonald’s, Whataburger) and independent, small businesses. In this episode, Julie and Erika discuss: Learning how to market within the Massage Therapy Industry Using Google to market your massage therapy practice The elements of a solid massage therapy marketing plan What does a branding process look like for a massage therapist Using your boundaries to determine your massage brand Using SEO and paid ads to market your massage therapy business What marketing should we pay for as massage therapists Best piece of advice from Erika: Marketing will not fix operations issues. Ensure your guest experience is excellent before using marketing tactics like referrals or reviews. More About Erika Newsom I currently serve as VP - Accounts & New Business at a Dallas-based agency, Camelot Strategic Marketing & Media. Specialties: marketing strategy, digital marketing, new business development, client management, strategic partnerships, research, negotiations, performance tracking and reporting, optimization, training, and vendor relationships. Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/25612899

Ep. 9: How to Get Massage Therapy Clients Through Social Media Advertising and Strategic Partnerships With Dr. Stratton Poulson 01/03/2023

Ep. 9: How to Get Massage Therapy Clients Through Social Media Advertising and Strategic Partnerships With Dr. Stratton Poulson How can you use social media ads in your massage therapy practice marketing budget? What are strategic community partnerships and how can they help you gain more clients? In this episode, Julie is joined by Dr. Stratton Poulson to discuss how you can use paid ads and strategic community partnerships to grow your massage therapy business. Previously an LMT for 13 years, Dr. Poulson is very comfortable with the low overhead, all cash business model which has allowed many new graduates to start their own practices right out of school. He is passionate about helping students and clinicians learn to use social media to build a practice of their own, instead of taking associate positions and spa jobs that will leave them unsatisfied and underpaid. In this episode, Julie and Dr. Poulson discuss: How Dr. Poulson created a successful solo practice How to use social media organically to build a massage therapy practice How much does social media advertising cost How to know if your social media ads are working How to overcome objections in your business How to use your community connections to gain more clients How strategic partnerships can help your massage therapy business grow. Best piece of advice from Dr. Poulson: Use strategic community partnerships to grow your massage therapy business More About Dr. Stratton Poulson and Apex Chiropractic Dr. Stratton Poulson is the owner of Apex Chiropractic in Dallas Texas, a solo doc, no staff, all cash practice which opened in September of 2021. Graduating from Parker University in August of 2021, Dr. Poulson was able to leverage content marketing on social media to quickly grow his practice, and now consistently attracts 50+ new patients a month. To learn more about Apex Chiropractic over to Connect with Julie Alexander and Handcrafted Therapy ! To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/25482669

Ep. 8: Educating and Elevating the Massage Therapy Profession with Emerald Bodywork Education 12/20/2022

Ep. 7: Using Your Voice and Education to Affect the Massage Therapy Industry with Chrissy Stites 12/06/2022

Ep. 6: How to Grow Your Massage Therapy Practice Through Adaptability and Relationship Building With Steve Cartlidge 11/22/2022

Ep. 6: How to Grow Your Massage Therapy Practice Through Adaptability and Relationship Building With Steve Cartlidge What can I do to grow my massage therapy practice? How can I get clients to return? Whether you work in a franchise or own your own massage practice, this episode will give you helpful tips that you can implement in your practice today! In this episode, Julie is joined by Steve Cartlidge LMT, MTI, CEP to discuss how massage therapists can grow their massage practices by adapting to their surroundings and building relationships with others. With over 25 years' experience as a Licensed Massage Therapist and over 20 years as a Massage Therapy Instructor with the Texas Department of State Health Services and TDLR, Steve is well qualified to present a wide variety of continuing education classes for massage therapists In this episode, Julie and Steve discuss: Marketing ideas to help grow your massage practice How referrals are key to business growth Why incorporating teaching into your massage therapy career might be a great option for you How to incorporate outcalls into your revenue stream Why building trust with your clients is important and ways to build trust in each session How to make earn a livng as a massage therapist What it is like to be a male massage therapist and how to create a successful business as one Best piece of advice from Steve Cartlidge: Express genuine excitement to your client every time they come to see you. More About Steve Cartlidge LMT, MTI, CEP and Advanced Massage Therapy Since 2009, over 1,000 Licensed Massage Therapists have attended 460+ continuing education classes representing more than 2,500 students in the classes. All the classes are hands-on to help therapists learn new techniques and styles to enhance their ability to help and retain their clients. Classes may be scheduled on-site at massage therapy establishments or other locations wanting to host a class. For a complete class list as well as the course descriptions, please refer to the other page of this website. To learn more about Steve Cartlidge LMT, MTI, CEP head over to Connect with Julie Alexander and Handcrafted Therapy To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to ! Join the Handcrafted Therapy Facebook community at: Or on Handcrafted Therapy’s YouTube channel: /episode/index/show/3fe2151a-e316-4e78-8c6b-84d7f98c7687/id/25040595

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

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