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Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

Release Date: 01/02/2024

Ep. 36: Sexual Assault Awareness in Massage Therapy with Julie Alexander show art Ep. 36: Sexual Assault Awareness in Massage Therapy with Julie Alexander

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this podcast episode, Julie Alexander discusses the serious issue of sexual assault within the massage therapy industry. She shares her personal experience of being sexually assaulted on the massage table and emphasizes the importance of reporting such incidents to state boards and the police. Julie highlights the necessity of separating the public perception of massage therapists from that of sex workers and advocates for setting appropriate professional boundaries. She also outlines steps to create a safe environment for both clients and therapists, including proper client screening and...

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Ep. 35: Building a Successful Massage Business with Valarie Karpiel show art Ep. 35: Building a Successful Massage Business with Valarie Karpiel

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Valerie Karpiel, a massage therapist and business owner in Jackson Hole, Wyoming. Valerie discusses her transition from education to massage therapy, her rapid rise in the industry, and her unique approach to combining therapeutic and relaxation massage techniques. They explore Valerie's recent accomplishments, including becoming the president of the AMTA Board for Wyoming and her experience competing in the massage championship. The discussion also covers effective business and marketing strategies, the...

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Ep. 34: Embracing Technology: Transforming Massage Education with Greg May show art Ep. 34: Embracing Technology: Transforming Massage Education with Greg May

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelong dedication to the profession.   They discuss the various benefits of massage therapy, including stress reduction and treatment of visceral disorders, and the integrative approach at Parker University combining chiropractic care with...

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Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard show art Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain.  Megan also delves into the importance of addressing taboo subjects in women's health and her unique approach to holistic care, which combines somatic work, myofascial release, and trauma-focused therapy. We explore the concept of rebirth sessions for...

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Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson show art Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness.   Julie Erickson introduces her uniquely crafted journal that encourages personal creativity and structured self-reflection, designed to fit into just 10 minutes a day. Learn about the therapeutic benefits of communicating with your body through journal entries that address physical...

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Ep. 31: The Gentle Power of Craniosacral Therapy with Marni Matyus show art Ep. 31: The Gentle Power of Craniosacral Therapy with Marni Matyus

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will discover the delicate art of balancing the craniosacral rhythm with light touch.  Marni shares her extensive knowledge on how emotional traumas are intricately linked with our physical state and how they can be released through...

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Ep. 30: The Art and Science of Zero Balancing with  Dr. Michele Doucette show art Ep. 30: The Art and Science of Zero Balancing with Dr. Michele Doucette

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being.  Dr. Doucette, with over two decades of experience in zero balancing, shares her insights into this unique therapy that converges the wisdom of both Eastern and Western medicinal traditions. Julie inquires about the intricacies of reaching...

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Find Your Niche Expo - A Special Message from Julie Alexander show art Find Your Niche Expo - A Special Message from Julie Alexander

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

Find Your Niche Expo: Saturday, February 24, 2024  Find your niche here! Get a demo done and check out all of the wonderful ways you can take your massage career to the next level. Demonstrations, product samples, snacks and drinks will be provided. 3303 N Central Expressway Ste 240, Plano, TX, United States, Texas To purchase attendee tickets ($5) click here: To purchase booth space ($150) now and provide demonstrations and product samples for massage therapists looking for their new niche! Click here to purchase: +1 972-777-4140

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Ep. 29: Maximizing Earnings: Financial Insights for Massage Therapists with Craig Meunier and Brendan McBratney show art Ep. 29: Maximizing Earnings: Financial Insights for Massage Therapists with Craig Meunier and Brendan McBratney

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

In this episode of the Handcrafted Therapy Podcast, host Julie Alexander welcomes guests Craig Meunier, owner of a Massage Envy franchise, and Brendan McBratney, a fellow franchisee, to discuss the ins and outs of the massage therapy industry.   With valuable insights into the financial and professional considerations involved in choosing between working for an employer and running a private practice, Craig and Brendan share their personal journeys and expertise. They delve into topics such as the demand for massage therapists, creating a positive work environment, and the importance...

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Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies show art Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies

Handcrafted Therapy Podcast: Business Conversations for Massage Therapists

Dive into the evolving landscape of massage therapy in Episode 28 of the Handcrafted Therapy Podcast with host Julie Alexander and guest Robert Gardner, an expert in mat-based massage based in Austin, Texas. Join the conversation as they explore the challenges and opportunities in the industry, including the rise of niche services and the need for innovation and adaptation. From discussing the impact of big corporate entities to the significance of social media marketing, this insightful episode sheds light on the future of massage therapy and the importance of embracing new, effective...

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More Episodes

Dive into the evolving landscape of massage therapy in Episode 28 of the Handcrafted Therapy Podcast with host Julie Alexander and guest Robert Gardner, an expert in mat-based massage based in Austin, Texas. Join the conversation as they explore the challenges and opportunities in the industry, including the rise of niche services and the need for innovation and adaptation. From discussing the impact of big corporate entities to the significance of social media marketing, this insightful episode sheds light on the future of massage therapy and the importance of embracing new, effective approaches in solving clients' pain problems. Tune in to gain valuable insights into the changing dynamics of the massage industry and the power of differentiation through niche services. 

Julie and Robert discuss:  

  • Challenges and Opportunities in Mat-Based Massage Therapy 

  • Evolution of Gardner's Practice and Teaching 

  • Unique Massage Techniques and Pain Relief Approach 

  • Niche Services and Change in the Marketplace 

More About Robert Gardner 

Robert Gardner is a licensed Thai massage instructor, therapist, and yoga teacher based in Austin, Texas. 

Robert's practice primarily involves Thai massage, yoga therapy, and yoga classes, and he has been in the healing arts field for over 21 years. His goal is to assist and educate individuals, encouraging them to stimulate their own healing. 

To learn more about Robert Gardner wellness head over to https://www.robertgardnerwellness.com/about/ 

‘X’ Robert @RobertGWellness 

Watch Robert on his Youtube Channel: https://www.youtube.com/user/goudaforme 

Follow Robert on Facebook: https://www.facebook.com/RobertGWellness/ 

 
Connect with Julie Alexander and Handcrafted Therapy  

 

To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com  

Join the Handcrafted Therapy Facebook community at:  

Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy