S8E4 - Breaking the Limits That Were Never Yours with Sarah Gonnella
The Lit Up Life with Debbie Heiser
Release Date: 03/24/2026
In this episode of The Lit Up Life Podcast, I sit down with Sarah Gonnella, founder of BOYBAS (Bring Out Your Badass Self), for a powerful conversation about the limits we inherit and the stories we carry about who we’re supposed to be. Sarah shares pieces of her personal journey and how early life experiences shaped the beliefs she once held about herself, and how questioning those beliefs became the beginning of her personal transformation.
One of the things I love about Sarah is her deep curiosity. She has always been someone who asks “why,” and that willingness to question inherited narratives has helped her uncover a deeper sense of personal truth and self-awareness. Together we talk about how many of the limits we experience in life are not actually ours. They are beliefs we absorbed from family, culture, and past experiences that quietly shape the way we live and lead.
In this episode, we talk about:
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How limiting beliefs often form long before we realize they’re shaping our lives
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The connection between childhood experiences, identity, and self-worth
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Why curiosity and self-awareness are powerful tools for personal growth
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How questioning inherited narratives can help you reclaim your power
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What it really means to bring out your authentic, fearless self
If you’ve ever felt like something unseen is holding you back, this conversation will invite you to pause and ask an important question: Are the limits you’re living inside actually yours?
Meet Sarah Gonnella
Sarah Gonnella is a dynamic strategic visionary and acknowledged BadAss whose passion for people, processes and technology fuels every endeavor. Founder and Host of BOYBAS (Bring Out Your BadAss Self), she leads a livestream movement that helps participants break negative patterns, challenge their limiting stories, uplift one another, and rediscover their inner badass in a safe, growth‑focused community.
Previously, as a Partner at a 100% remote, project‑based technology firm, Sarah drove strategy and execution across marketing, sales growth, and client relations—leadership that delivered 222% sales growth over a decade and 95% annual client retention. On that journey, she became known for helping her teams grow personally and professionally, calling out the excuses and negative patterns that were holding them back and replacing them with clarity, confidence, and action.
Sarah now channels that same unapologetic belief in human potential into helping individuals bet on themselves, stop playing small, and own exactly who the f*ck they are. She works with people who are tired of feeling stuck, trapped, and unappreciated by guiding them to uncover the real reasons they’re holding themselves back, rewrite their stories, and build their badass selves with courage and intention.
Connect with Sarah
https://www.linkedin.com/in/sarahgonnella
https://www.linkedin.com/company/boybas/
Helpful Links
👉 Join the BuildHER Community: https://thelituplife.com/buildher
📅 FREE Law of Attraction Masterclass: https://thelituplife.com/attraction
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