Agency Focus: Branding and Marketing ft Gustavo Spanholi
Release Date: 02/20/2025
BallBusiness Podcast
Once the go-to destination for global football stars, China’s football league has experienced a dramatic shift in recent years. In this episode, Chinese-licensed football agent Zhongyang Liu and experienced scout Qihang Hu break down why top international players are no longer heading to China, and what that means for the country’s football ecosystem. From grassroots academies to the top three professional tiers, they explore the evolving landscape of Chinese football and the opportunities and challenges facing its future.
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Once the go-to destination for global football stars, China’s league is now a shadow of its former glory. In this podcast, a Chinese-licensed football agent and a Chinese scout discuss why the big names stopped coming and unpack the current state of the football business in China.
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This Episode is proudly sponsored by Nextinis, a football hospitality company preparing exclusive packages for you to get a seat in AFCON 2025 and FIFA World Cup 2026 for a premium experience. Planning to take the FIFA Agent Exam? This video highlights 7 practical tips to help you prepare effectively and avoid common mistakes. Whether you're just starting or already deep into your study journey, these tips will give you the edge you need to confidently pass. Don’t miss it! BallBusiness Agent Connect
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In this episode of the BallBusiness Podcast, we’re joined by Lindi Ngwenya, founder of SISU Sports Management, as we explore the realities of navigating football markets across the globe. From cultural differences to regulatory challenges, Lindi shares key strategies for agents working internationally and insights on unlocking global opportunities in the beautiful game.
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The BallBusiness on Branding & Marketing | Featuring Gustavo Spanholi Join us as Gustavo Spanholi shares his expertise on branding, marketing, and managing footballers in today’s competitive industry. Learn practical strategies for player promotion, sponsorships, and handling publicity. A must-listen for football agents and industry professionals!
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In this episode of The Ball Business Podcast, we dive into the practical steps for starting your journey as a football agent. From understanding the essentials of the FIFA Agent Exam to building your network and securing your first client, we break down actionable strategies to help you hit the ground running. Whether you're new to the industry or looking to refine your approach, this episode offers valuable insights to set you on the path to success.
info_outline The BallBusiness on Branding & Marketing | Featuring Gustavo Spanholi
Join us as Gustavo Spanholi shares his expertise on branding, marketing, and managing footballers in today’s competitive industry. Learn practical strategies for player promotion, sponsorships, and handling publicity. A must-listen for football agents and industry professionals!