Mowing Down the Competition with Super Bowl Flair Ep. #154
Release Date: 02/12/2024
Unwrapping Success: My 2025 Wish List for You Ep. #289
Profits with Pajak
What’s on your wish list for 2025? In this fun and festive Christmas Day episode, we’re writing a letter to Santa for the green industry. From profitable clients and work-life balance to bulletproof equipment and perfect weather, I’m sharing my hopes for your success in the New Year—with a touch of humor, of course! Tune in for a lighthearted celebration of our shared journey and some practical tips for starting 2025 strong. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming...
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Tis the Season for Client Appreciation: How to Give Without Selling Ep. #288
Profits with Pajak
"In this special holiday episode of 'Profits with Pajak,' we explore ways to show appreciation for your recurring clients without sounding salesy. From personalized thank-you notes to social media strategies, we’ll share tips to help you connect, build stronger relationships, and spread holiday cheer. Tune in for inspiration to end the year on a high note!" Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Lawn Care Life Conference Get ready for an event that will energize and...
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Keep Your Emails Out of the SPAM Folder Ep. #287
Profits with Pajak
In this episode of Profits with Pajak, we explore email marketing best practices to keep your messages out of the spam folder. Learn what happens when your email is marked as spam, how it impacts your sender reputation, and actionable steps to avoid it. Tune in for strategies to protect your email campaigns and maintain a strong connection with your audience! Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Lawn Care Life Conference Get ready for an event that will energize and...
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When Things Go Hilariously Wrong (and What You Can Learn) Ep. #286
Profits with Pajak
In this lighthearted episode of Profits with Pajak, we share the funny side of failure in the green industry. From equipment mishaps to epic client miscommunications, John dives into real stories of business blunders—and the lessons hidden in them. Tune in to laugh, learn, and remember that failure is just another step toward success. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Lawn Care Life Conference Get ready for an event that will energize and inspire your lawn care...
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What the BOI Filing Injunction Means for Your Business Ep. #285
Profits with Pajak
In this episode of "Profits with Pajak," we explore the Beneficial Ownership Information (BOI) filing mandated by the Corporate Transparency Act (CTA) and the recent federal court ruling that has halted its enforcement. We discuss the intended purpose of the BOI filing, the implications of the court's decision for small business owners Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Lawn Care Life Conference Get ready for an event that will energize and inspire your lawn care...
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Are You Working with the Right Clients? Ep. #284
Profits with Pajak
Not all clients are created equal. In this episode of Profits with Pajak, we explore how working with broke, “middles”, and high-end clients impacts your profitability and stress levels. John Pajak shares personal stories, practical tips, and strategies to help green industry professionals identify their ideal clients and maximize their business potential. Are you working with the right clients? Tune in to find out. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Lawn Care...
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When to Revamp Your Website and Master Google Rankings featuring Ezra McCarthy Ep. #283
Profits with Pajak
In this episode of Profits with Pajak, Ezra McCarthy of Green Frog Web Design joins John to break down the role of a well-designed website and effective SEO strategies in business success. They discuss the perfect timing for a website revamp, the mechanics of Google rankings, and how long it takes to index a new website. From practical advice to behind-the-scenes insights, this episode is packed with actionable tips to help you ensure your website isn't just a digital placeholder but a powerhouse for your business growth. Don't miss it! Comments and Questions are welcome. Send to ...
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Diesel Dreams or Smart Investments? Making the Best Mower Decision Ep. #282
Profits with Pajak
Caden from Arkansas is torn between a 48-inch stand-on mower and a 61-inch diesel zero-turn, with his uncle pushing for the bigger machine. In this episode, we explore the pros and cons of each mower, red flags in the decision-making process, and practical advice for building a profitable business without overextending financially. Tune in to learn how to make smarter equipment investments for your lawn care company. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Kress Commercial Equipment...
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K&D Landscaping’s $20M Electric Revolution with Kress Equipment Ep. #281
Profits with Pajak
In this episode of Profits with Pajak, Justin White, CEO of K&D Landscaping, reveals how his $20 million company transitioned to all-electric equipment using Kress Commercial Battery tools. With over 100 employees and 20 crews now operating with Kress tools, Justin shares the incredible financial and operational benefits his business has experienced. The switch has slashed fuel and maintenance costs while improving labor efficiency, saving each employee 15-20 minutes daily. This translates into thousands of dollars in savings annually. Justin also emphasizes the importance of...
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When to Grow and How to Grow Ep. #280
Profits with Pajak
Is your lawn care business ready to grow? In this episode of Profits with Pajak, we explore how to scale your business the smart way. From financial readiness to building systems and hiring the right team, you’ll learn how to expand without overextending. Whether you’re adding equipment, employees, or service areas, this episode has the tools you need to grow sustainably and profitably. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Kress Commercial Equipment Save 30% off select Kress...
info_outlinePajak tumbles down the rabbit hole of Super Bowl-caliber marketing strategies for the lawn care industry. Unpacking the misconception that marketing is merely about sporadic ad placements, this episode reveals how a cohesive, well-orchestrated marketing campaign can be a game-changer. Drawing parallels between the anticipation and impact of Super Bowl commercials and effective lawn care marketing, we explore the importance of creating memorable experiences, engaging with your audience on multiple levels, and building a comprehensive marketing system that drives growth. Whether you're a small business owner looking to attract new clients or seeking to solidify your brand's presence, this episode offers valuable insights into leveraging the spectacle of Super Bowl advertising to achieve marketing success in the green industry.
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Episode Links:
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