Evolving Your Pricing: Strategy and Sensitivity Ep. #173
Release Date: 03/28/2024
Profits with Pajak
In this episode, John Pajak shares a personal story about an overbearing client who demanded exact service times even during breakdowns, weather delays, and family struggles. It’s a reminder that contractors aren’t personal employees, and boundaries are essential. John explains how to temper client expectations, educate them on service windows, and hold the line without burning out. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Want to be a guest on Profits with Pajak while we are at Equip Expo...
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In this episode of Profits with Pajak, John shares a heartfelt parable about his two puppies, Daisy and Poppy, and how their behavior on a simple walk revealed powerful lessons about business. From chasing problems to owning responsibility, John shows why leadership is about training, systems, and discipline… not blame. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Get 50% OFF Equip Expo 2025 tickets NOW with promo code PAJAK LCR Summit: October 20th and...
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Many green industry owners think they need more jobs to fix their business. The truth? You don’t have a work problem, you have a profit problem. In this episode, John Pajak breaks down why more accounts won’t save you, why pricing is about courage, and the simple steps to flip from work-heavy to profit-focused. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Get 50% OFF Equip Expo 2025 tickets NOW with promo code PAJAK LCR Summit: October 20th and...
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John sits down with Ezra McCarthy of Green Frog Web Design to unpack what grows a green-industry business in 2025: treating your website like a 24/7 salesperson, marketing for both clients and technicians, and skipping the “AI-optimized” buzzword traps. Includes Ezra’s “fishing guide” framework for shortening the path to results and a simple plan to turn clicks into customers. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Green Frog Web Design Get your first month for only $1...
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John sits down with Naylor Taliaferro to unpack a practical path from grind to growth: lead with mindset, build skill set, then invest in tool set. They apply Nature’s framework to time and money management and explain how to collapse time (the “fast pass” to results) by getting around mentors, peer groups, and focused events. Plus, details on the pop-up masterclasses and the LCR Summit schedule. Links in the notes. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Get 50%...
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In this episode of Profits with Pajak, John challenges the myth that a million dollars in revenue equals success. Discover why grinding to seven figures can leave you broke and burned out and learn how aiming higher, focusing on profit, and building smarter systems can actually make your business easier and more profitable. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Get 50% OFF Equip Expo 2025 tickets NOW with promo code PAJAK LCR Summit: October 19th and...
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In this episode of Profits with Pajak, John shares why having $25,000 saved can completely transform your life and business. Learn how an emergency fund creates peace of mind, better decision-making, and a foundation for true wealth. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. RELAY Click here to sign up for Relay and get $50.00 bonus cash! Upcoming Events: Get 50% OFF Equip Expo 2025 tickets NOW with promo code PAJAK LCR Summit: October 19th and 20th in Louisville,...
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In this Q&A episode of Profits with Pajak, John answers listener questions about buying a major piece of equipment late in the season, dealing with rising insurance premiums, and managing employee pay demands. Get practical insights to help you make profitable decisions in your green industry business. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Get 50% OFF Equip Expo 2025 tickets NOW with promo code PAJAK LCR Summit: October 19th and 20th in...
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What if the Bible already revealed the secret to businesses that never fail? In this episode, John Pajak unpacks four timeless business models rooted in Scripture Plus, he exposes four spiritual landmines that sabotage success. Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Get 50% OFF Equip Expo 2025 tickets NOW with promo code PAJAK LCR Summit: October 19th and 20th in Louisville, Kentucky The Playbook for Success in Your Business and Life! Show...
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In this episode of Profits with Pajak, John asks a bold question: Why do what everyone else does? He breaks down how copying competitors in pricing, marketing, and operations keeps lawn care businesses broke and what to do instead. Learn how to stand out, build your business on your own numbers, and create a path that actually leads to profit. “How To NOT Be Broke This Winter” Comments and Questions are welcome. Send to Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Get 50% OFF Equip Expo 2025 tickets...
info_outlineIn this episode of "Profits with Pajak," we delve into a real-world scenario that highlights the complexities of pricing strategies, customer communication, and business model adjustments in the landscaping industry. A Google review serves as our springboard to explore the critical lessons landscapers can learn about setting sustainable prices, understanding operational costs, and the art of evolving a business without alienating your valued clientele. Join us as we dissect the multifaceted aspects of running a lawn care business, from confronting public perception to the intricate dance of increasing prices with grace.
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